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13F-HR filed by My Personal CFO, LLC

My Personal CFO, LLC filed this 13F-HR for the quarter ended 2023-06-30, filed 2023-07-13, with 82 holding rows worth $127,319,731.

Accession
0001754960-23-000184
Filed
2023-07-13
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2023

A holdings report, 82 entries on the cover page, a total value of $127,319,731 stated on the cover page (in dollars after the unit check, H1), rows summing to $127,319,731 with VALUE read as dollars as filed, 13F file number 028-22439. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
VTI922908769COM69,206$15,244,605dollars as filed
Microsoft Corp594918104COM29,979$10,209,073dollars as filed
OKTAINCCLASSA679295105STOK105,334$7,304,913dollars as filed
Avantis US Equity ETF025072885SHS73,608$5,534,571dollars as filed
INVESCO QQQ TR46090E103COM14,537$5,370,146dollars as filed
Apple Inc037833100COM26,276$5,096,779dollars as filed
STAGWELL INC85256A109COM CL A676,935$4,880,701dollars as filed
SPY78462F103SHS8,636$3,828,338dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF64,785$3,820,995dollars as filed
Berkshire Hathaway Inc084670702COM9,265$3,159,365dollars as filed
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT99,067$3,070,076dollars as filed
ISHARES TR464287168COM21,646$2,452,506dollars as filed
INNOVATOR ETFS TRUST45782C433US EQTY BUFR FEB68,500$2,340,645dollars as filed
Vanguard Total Bond Market ETF921937835SHS31,898$2,318,666dollars as filed
Vanguard ESG U.S. Stock ETF921910733SHS27,718$2,171,722dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR59,400$2,125,991dollars as filed
INNOVATOR ETFS TRUST45782C557US EQTY BUF DEC55,640$2,015,654dollars as filed
Vanguard Real Estate922908553SHS22,949$1,917,609dollars as filed
JP MORGAN CHASE & CO46625H365EXCHANGE TRADED83,027$1,902,146dollars as filed
Vanguard High Dividend Yield ETF921946406SHS17,165$1,820,692dollars as filed
Vanguard Energy ETF92204A306SHS16,010$1,807,342dollars as filed
INNOVATOR ETFS TRUST45782C524INTRNL DEV JAN61,150$1,781,318dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS30,000$1,563,300dollars as filed
INNOVATOR ETFS TRUST45782C466GRWT100 PWR BF39,000$1,561,135dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,123$1,391,730dollars as filed
ISHARES TR464287762US HLTHCARE ETF4,950$1,387,249dollars as filed
Vanguard Mid-Cap ETF922908629SHS6,271$1,380,728dollars as filed
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK50,279$1,373,622dollars as filed
Vanguard Short-Term Bond ETF921937827SHS17,970$1,357,993dollars as filed
INNOVATOR ETFS TRUST45782C391US EQTY BUFR MAR35,200$1,306,251dollars as filed
INNOVATOR ETFS TRUST45782C409US EQTY BUFR JAN33,160$1,250,792dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS11,967$1,170,851dollars as filed
Applied Materials,Inc.038222105COM7,096$1,025,656dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY27,817$990,291dollars as filed
INNOVATOR ETFS TRUST45782C516EMRGNG MKT JAN33,890$961,724dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL26,650$940,089dollars as filed
UnitedHealth Group Inc91324P102COM1,935$930,038dollars as filed
INNOVATOR ETFS TRUST45782C581US EQTY BUF NOV25,700$873,080dollars as filed
ISHARES TR464287556ISHARES BIOTECH6,668$846,569dollars as filed
Johnson & Johnson478160104COM4,567$755,930dollars as filed
INNOVATOR TR ETF S&P 500 BUFFER ETF JUNE45782C755ETF21,900$734,745dollars as filed
VWO922042858SHS17,241$701,380dollars as filed
Advanced Micro Devices,Inc.007903107COM6,103$695,193dollars as filed
Intel Corp458140100COM20,467$684,416dollars as filed
Home Depot, Inc437076102COM2,060$639,918dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF17,810$625,309dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF12,000$602,640dollars as filed
INNOVATOR U.S. EQUITY BUFFER ETF - OCTOBER45782C771ETF15,300$556,767dollars as filed
iShares Russell Midcap ETF464287499SHS7,182$524,483dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS3,556$492,079dollars as filed
NIKE,Inc. Class B654106103COM4,427$488,608dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF13,288$473,717dollars as filed
Vanguard Utilities ETF92204A876SHS3,265$464,185dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS3,387$449,500dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock3,505$421,476dollars as filed
JPMorgan Chase & Co46625H100COM2,881$419,013dollars as filed
Real Estate Select Sector SPDR Fund81369Y860SHS10,798$406,993dollars as filed
INNOVATOR U.S. SMALL CAP POWER BUFFER ETF - APRIL45782C342ETF13,731$378,152dollars as filed
IJH464287507COM1,436$375,485dollars as filed
Walt Disney Co254687106COM3,901$348,281dollars as filed
SPDR S&P Dividend ETF78464A763SHS2,800$343,224dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF9,178$307,188dollars as filed
Vanguard Small-Cap ETF922908751SHS1,526$303,593dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E500NAS CLNEDG GREEN5,696$291,415dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,713$283,363dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF8,129$278,174dollars as filed
Tesla Motors, Inc88160R101COM1,058$276,953dollars as filed
Amazon.com, Inc023135106COM2,110$275,060dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF8,818$272,476dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,504$261,506dollars as filed
Bank of America Corp060505104COM9,066$260,113dollars as filed
ISHARES TR464287630RUS 2000 VAL ETF1,827$257,242dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON3,430$254,392dollars as filed
EXXON MOBIL CORP30231G102COM2,345$251,501dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS5,090$250,886dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,505$244,457dollars as filed
ISHARES TR4642886613 7 YR TREAS BD2,096$241,585dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF2,476$236,235dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS4,952$228,683dollars as filed
ISHARES TR464288414NATIONAL MUN ETF2,000$213,460dollars as filed
Dimensional US Large Cap Value ETF25434V666SHS8,384$212,954dollars as filed
NERDY INC64081V109CL A COM12,482$52,050dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001754960-23-000184this filing2023-07-13acceptance time not in the bulk data set