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13F-HR filed by My Personal CFO, LLC

My Personal CFO, LLC filed this 13F-HR for the quarter ended 2023-03-31, filed 2023-04-21, with 75 holding rows worth $117,170,460.

Accession
0001754960-23-000120
Filed
2023-04-21
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2023

A holdings report, 75 entries on the cover page, a total value of $117,170,460 stated on the cover page (in dollars after the unit check, H1), rows summing to $117,170,460 with VALUE read as dollars as filed, 13F file number 028-22439. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
VTI922908769COM67,279$13,731,607dollars as filed
Microsoft Corp594918104COM35,298$10,176,431dollars as filed
OKTAINCCLASSA679295105STOK105,334$9,084,004dollars as filed
INVESCO QQQ TR46090E103COM14,222$4,564,295dollars as filed
Avantis US Equity ETF025072885SHS64,204$4,550,771dollars as filed
STAGWELL INC85256A109COM CL A607,744$4,509,460dollars as filed
Apple Inc037833100COM25,229$4,160,222dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF65,268$3,884,112dollars as filed
SPY78462F103SHS8,597$3,519,648dollars as filed
Berkshire Hathaway Inc084670702COM9,252$2,856,740dollars as filed
ISHARES TR464287168COM23,456$2,748,565dollars as filed
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT87,794$2,525,834dollars as filed
INNOVATOR ETFS TRUST45782C433US EQTY BUFR FEB68,900$2,203,794dollars as filed
Vanguard Total Bond Market ETF921937835SHS29,151$2,152,218dollars as filed
Vanguard Real Estate922908553SHS24,812$2,060,384dollars as filed
Vanguard ESG U.S. Stock ETF921910733SHS27,716$1,987,526dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR56,900$1,909,564dollars as filed
INNOVATOR ETFS TRUST45782C557US EQTY BUF DEC55,640$1,882,507dollars as filed
JP MORGAN CHASE & CO46625H365EXCHANGE TRADED83,006$1,841,906dollars as filed
Vanguard Energy ETF92204A306SHS16,010$1,828,795dollars as filed
INNOVATOR ETFS TRUST45782C524INTRNL DEV JAN61,150$1,739,718dollars as filed
INNOVATOR ETFS TRUST45782C466GRWT100 PWR BF39,000$1,478,490dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS30,000$1,444,500dollars as filed
Vanguard High Dividend Yield ETF921946406SHS13,165$1,388,908dollars as filed
ISHARES TR464287762US HLTHCARE ETF4,950$1,351,647dollars as filed
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK50,079$1,349,629dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,149$1,294,290dollars as filed
INNOVATOR ETFS TRUST45782C391US EQTY BUFR MAR35,200$1,220,032dollars as filed
INNOVATOR ETFS TRUST45782C409US EQTY BUFR JAN33,160$1,165,906dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS11,967$1,083,612dollars as filed
iShares Russell Midcap ETF464287499SHS15,211$1,063,536dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY27,805$981,523dollars as filed
INNOVATOR ETFS TRUST45782C516EMRGNG MKT JAN33,890$955,359dollars as filed
UnitedHealth Group Inc91324P102COM1,942$917,770dollars as filed
Applied Materials,Inc.038222105COM7,139$876,883dollars as filed
ISHARES TR464287556ISHARES BIOTECH6,653$859,301dollars as filed
INNOVATOR ETFS TRUST45782C581US EQTY BUF NOV25,840$816,673dollars as filed
Vanguard Short-Term Bond ETF921937827SHS9,690$741,188dollars as filed
Johnson & Johnson478160104COM4,587$710,985dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL21,600$705,672dollars as filed
VWO922042858SHS17,065$689,446dollars as filed
Intel Corp458140100COM20,481$669,114dollars as filed
Home Depot, Inc437076102COM2,065$609,423dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF12,000$607,920dollars as filed
Advanced Micro Devices,Inc.007903107COM6,089$596,783dollars as filed
INNOVATOR U.S. EQUITY BUFFER ETF - OCTOBER45782C771ETF17,300$584,913dollars as filed
NIKE,Inc. Class B654106103COM4,556$558,748dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF16,214$538,467dollars as filed
Walt Disney Co254687106COM4,998$500,450dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock3,503$484,605dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF13,288$462,422dollars as filed
JPMorgan Chase & Co46625H100COM2,928$381,548dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS8,272$373,646dollars as filed
INNOVATOR U.S. SMALL CAP POWER BUFFER ETF - APRIL45782C342ETF13,731$365,245dollars as filed
IJH464287507COM1,420$355,227dollars as filed
SPDR S&P Dividend ETF78464A763SHS2,800$346,388dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS2,525$326,899dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E500NAS CLNEDG GREEN5,896$307,941dollars as filed
Vanguard Small-Cap ETF922908751SHS1,524$288,863dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,709$271,345dollars as filed
Bank of America Corp060505104COM9,271$265,141dollars as filed
EXXON MOBIL CORP30231G102COM2,373$260,223dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON3,413$254,985dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS1,854$248,566dollars as filed
ISHARES TR4642886613 7 YR TREAS BD2,096$246,594dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF7,519$237,826dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS4,874$237,802dollars as filed
Vanguard Utilities ETF92204A876SHS1,580$233,082dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF2,476$231,952dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,505$231,785dollars as filed
Tesla Motors, Inc88160R101COM1,114$231,110dollars as filed
Amazon.com, Inc023135106COM2,148$221,867dollars as filed
ISHARES TR464288414NATIONAL MUN ETF2,000$215,480dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF7,009$206,065dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF6,466$204,584dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001754960-23-000120this filing2023-04-21acceptance time not in the bulk data set