13F-HR filed by Brand Asset Management Group, Inc.
Brand Asset Management Group, Inc. filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-15, with 89 holding rows worth $246,260,467.
- Accession
- 0001748766-25-000001
- Filer
- CIK 1748766
- Filed
- 2025-01-15
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q4 2024
A holdings report, 89 entries on the cover page, a total value of $246,260,467 stated on the cover page (in dollars after the unit check, H1), rows summing to $246,260,467 with VALUE read as dollars as filed, 13F file number 028-18859. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| iShares Core MSCI Emerging Markets ETF | 46434G103 | SHS | 500,372 | $26,129,401 | dollars as filed | |
| IJH | 464287507 | COM | 404,268 | $25,189,909 | dollars as filed | |
| ISHARES MSCI EAFE SMALL-CAP ETF | 464288273 | ETF | 317,821 | $19,307,630 | dollars as filed | |
| VANGUARD SCOTTSDALE FDS | 92206C680 | COM | 134,235 | $13,866,511 | dollars as filed | |
| ISHARESRUSSELL1000GROWTHETF | 464287614 | STOK | 31,660 | $12,714,208 | dollars as filed | |
| Vanguard Mid-Cap ETF | 922908629 | SHS | 47,880 | $12,646,489 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524805 | INTL EQTY ETF | 546,282 | $10,106,219 | dollars as filed | |
| Schwab U.S. Large-Cap ETF | 808524201 | SHS | 358,554 | $8,311,282 | dollars as filed | |
| VANGUARD SCOTTSDALE FDS | 92206C714 | COM | 102,000 | $8,287,466 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524706 | EMRG MKTEQ ETF | 302,885 | $8,065,829 | dollars as filed | |
| Schwab US Mid-Cap ETF | 808524508 | SHS | 285,175 | $7,902,196 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524888 | INTL SCEQT ETF | 189,249 | $6,496,909 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524409 | US LCAP VA ETF | 232,530 | $6,062,058 | dollars as filed | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 9,606 | $5,654,581 | dollars as filed | |
| Schwab U.S. Small-Cap ETF | 808524607 | SHS | 217,659 | $5,628,662 | dollars as filed | |
| ISHARES RUSSELL 1000 VALUE ETF | 464287598 | ETF | 29,524 | $5,465,713 | dollars as filed | |
| ISHARES TR | 464287127 | MORNINGSTR US EQ | 46,233 | $3,752,245 | dollars as filed | |
| ISHARES MORNINGSTAR GROWTH ETF | 464287119 | ETF | 35,697 | $3,198,477 | dollars as filed | |
| Vanguard Small-Cap ETF | 922908751 | SHS | 12,967 | $3,115,777 | dollars as filed | |
| Palantir Technologies Inc. Class A | 69608A108 | COM | 41,052 | $3,104,729 | dollars as filed | |
| Schwab U.S. Large-Cap Growth ETF | 808524300 | SHS | 109,970 | $3,064,864 | dollars as filed | |
| MGC | 921910873 | COM | 13,565 | $2,884,733 | dollars as filed | |
| ISHARES TR | 464288208 | MRGSTR MD CP ETF | 35,978 | $2,739,725 | dollars as filed | |
| Apple Inc | 037833100 | COM | 10,180 | $2,549,374 | dollars as filed | |
| ISHARES RUSSELL 1000 ETF | 464287622 | ETF | 7,398 | $2,383,413 | dollars as filed | |
| SPY | 78462F103 | SHS | 3,410 | $1,998,533 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 4,504 | $1,898,424 | dollars as filed | |
| ISHARES TR | 464288505 | MRGSTR SM CP ETF | 28,943 | $1,697,926 | dollars as filed | |
| VWO | 922042858 | SHS | 37,784 | $1,663,988 | dollars as filed | |
| iShares Russell 2000 ETF | 464287655 | SHS | 6,910 | $1,526,828 | dollars as filed | |
| UnitedHealth Group Inc | 91324P102 | COM | 2,834 | $1,433,854 | dollars as filed | |
| Vanguard Total World Stock ETF | 922042742 | SHS | 10,889 | $1,279,267 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 9,405 | $1,262,985 | dollars as filed | |
| ISHARES TR | 464288109 | MORNINGSTAR VALU | 14,076 | $1,139,875 | dollars as filed | |
| Vanguard S&P 500 ETF | 922908363 | COM | 1,988 | $1,071,155 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 5,334 | $1,057,093 | dollars as filed | |
| INVESCO EXCH TRADED FD TR II | 46138G649 | COM | 4,499 | $946,815 | dollars as filed | |
| Vanguard Short-Term Bond ETF | 921937827 | SHS | 11,550 | $892,486 | dollars as filed | |
| SPDR INDEX SHS FDS | 78463X749 | ST DOW GLOBA ETF | 19,870 | $852,242 | dollars as filed | |
| Vanguard FTSE Developed Markets ETF | 921943858 | SHS | 15,276 | $730,494 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 4,271 | $715,954 | dollars as filed | |
| SCHWAB STRATEGIC TR | 808524839 | US AGGREGATE B | 30,132 | $683,997 | dollars as filed | |
| COLUMBIA ETF TR II | 19762B202 | EM CORE EX ETF | 21,904 | $648,366 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 2,531 | $606,799 | dollars as filed | |
| SPDR INDEX SHS FDS | 78463X871 | ST INTL CAP ETF | 18,960 | $587,476 | dollars as filed | |
| ISHARES MICRO-CAP ETF | 464288869 | ETF | 4,309 | $561,808 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 1,198 | $543,030 | dollars as filed | |
| PUTNAM ETF TRUST | 746729300 | FOCUSED LAR CAP | 14,574 | $540,972 | dollars as filed | |
| iShares Russell Midcap ETF | 464287499 | SHS | 5,943 | $525,388 | dollars as filed | |
| ISHARES TR | 464287234 | MSCI EMG MKT ETF | 12,534 | $524,151 | dollars as filed | |
| ISHARES TR | 464287465 | MSCI EAFE ETF | 6,729 | $508,780 | dollars as filed | |
| VANGUARD TAX-EXEMPT BOND ETF | 922907746 | ETF | 9,158 | $459,091 | dollars as filed | |
| Vanguard FTSE All-World ex-US ETF | 922042775 | SHS | 7,966 | $457,333 | dollars as filed | |
| Invesco S&P MidCap Momentum ETF | 46137V464 | SHS | 3,600 | $444,716 | dollars as filed | |
| SPDR S&P Midcap 400 ETF Trust | 78467Y107 | SHS | 705 | $401,554 | dollars as filed | |
| Broadcom Inc. | 11135F101 | COM | 1,687 | $391,161 | dollars as filed | |
| Vanguard Total Bond Market ETF | 921937835 | SHS | 5,404 | $388,598 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 1,758 | $385,656 | dollars as filed | |
| PepsiCo,Inc. | 713448108 | COM | 2,535 | $385,453 | dollars as filed | |
| Dimensional International Value ETF | 25434V807 | SHS | 10,371 | $367,956 | dollars as filed | |
| International Business Machines Corporation | 459200101 | COM | 1,670 | $367,147 | dollars as filed | |
| Fidelity Blue Chip Growth ETF | 316092352 | SHS | 7,891 | $365,057 | dollars as filed | |
| Schwab Short Term US Treasury ETF | 808524862 | SHS | 14,361 | $345,528 | dollars as filed | |
| ISHARES TR | 464288257 | MSCI ACWI ETF | 2,816 | $330,880 | dollars as filed | |
| VANGUARD MALVERN FDS | 922020805 | SHS | 6,655 | $322,236 | dollars as filed | |
| AMEREN CORP COM | 023608102 | Stock | 3,547 | $316,191 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 767 | $314,979 | dollars as filed | |
| ISHARES TR | 464288281 | JPMORGAN USD EMG | 3,521 | $313,525 | dollars as filed | |
| INVESCO QQQ TR | 46090E103 | COM | 606 | $309,806 | dollars as filed | |
| Invesco S&P 500 Momentum ETF | 46138E339 | SHS | 3,107 | $295,175 | dollars as filed | |
| iShares S&P 500 Growth ETF | 464287309 | SHS | 2,903 | $294,742 | dollars as filed | |
| Vanguard FTSE All-World ex-US Small-Cap ETF | 922042718 | SHS | 2,560 | $293,069 | dollars as filed | |
| iShares Core S&P Small-Cap ETF | 464287804 | SHS | 2,518 | $290,124 | dollars as filed | |
| VANECK ETF TRUST | 92189F676 | COM | 1,161 | $281,081 | dollars as filed | |
| ISHARES MORNINGSTAR MID-CAP GROWTH ETF | 464288307 | ETF | 3,686 | $278,404 | dollars as filed | |
| Verizon Communications Inc | 92343V104 | COM | 6,903 | $276,051 | dollars as filed | |
| META PLATFORMS INC CL A | 30303M102 | COM | 461 | $269,969 | dollars as filed | |
| Alphabet Inc. Reg. Shares A | 02079K305 | COM | 1,421 | $268,924 | dollars as filed | |
| NextEra Energy,Inc. | 65339F101 | COM | 3,608 | $258,691 | dollars as filed | |
| Vanguard FTSE Europe ETF | 922042874 | SHS | 4,064 | $257,960 | dollars as filed | |
| iShares Core MSCI EAFE ETF | 46432F842 | SHS | 3,656 | $256,944 | dollars as filed | |
| Schwab US REIT ETF | 808524847 | SHS | 11,900 | $250,620 | dollars as filed | |
| SELECT SECTOR SPDR TR | 81369Y308 | STATE STREET CON | 3,000 | $235,830 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 2,465 | $222,747 | dollars as filed | |
| VANECK ETF TRUST | 92189F528 | VANECK SHRT MUNI | 12,780 | $218,411 | dollars as filed | |
| CROWDSTRIKE HLDGS INC | 22788C105 | COM | 616 | $210,603 | dollars as filed | |
| VANGUARD INTL EQUITY INDEX F | 922042676 | COM | 5,156 | $203,972 | dollars as filed | |
| VANGUARDRUSSELL2000ETF | 92206C664 | STOK | 2,260 | $201,886 | dollars as filed | |
| USBANCORPDEL | 902973304 | COM NEW | 4,209 | $201,311 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001748766-25-000001 | this filing | 2025-01-15 | acceptance time not in the bulk data set |