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13F-HR filed by Brand Asset Management Group, Inc.

Brand Asset Management Group, Inc. filed this 13F-HR for the quarter ended 2023-12-31, filed 2024-01-22, with 76 holding rows worth $218,705,616.

Accession
0001748766-24-000001
Filed
2024-01-22
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2023

A holdings report, 76 entries on the cover page, a total value of $218,705,616 stated on the cover page (in dollars after the unit check, H1), rows summing to $218,705,616 with VALUE read as dollars as filed, 13F file number 028-18859. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
IJH464287507COM80,165$22,217,700dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS424,579$21,475,207dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF286,558$17,737,970dollars as filed
Vanguard Mid-Cap ETF922908629SHS51,053$11,876,858dollars as filed
VANGUARD SCOTTSDALE FDS92206C680COM148,520$11,587,537dollars as filed
ISHARESRUSSELL1000GROWTHETF464287614STOK36,769$11,147,166dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF272,475$10,070,666dollars as filed
VANGUARD SCOTTSDALE FDS92206C714COM104,580$7,586,221dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS131,719$7,428,938dollars as filed
SCHWAB STRATEGIC TR808524706EMRG MKTEQ ETF296,806$7,357,812dollars as filed
Schwab US Mid-Cap ETF808524508SHS93,573$7,047,921dollars as filed
SCHWAB STRATEGIC TR808524409US LCAP VA ETF100,007$7,010,465dollars as filed
SCHWAB STRATEGIC TR808524888INTL SCEQT ETF180,364$6,292,912dollars as filed
ISHARES RUSSELL 1000 VALUE ETF464287598ETF29,686$4,905,532dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS10,052$4,801,314dollars as filed
Schwab U.S. Small-Cap ETF808524607SHS101,112$4,776,522dollars as filed
ISHARES TR464287127MORNINGSTR US EQ57,467$3,779,010dollars as filed
Palantir Technologies Inc. Class A69608A108COM181,472$3,115,875dollars as filed
Vanguard Small-Cap ETF922908751SHS12,844$2,739,996dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS32,023$2,656,655dollars as filed
ISHARES TR464288208MRGSTR MD CP ETF37,813$2,538,371dollars as filed
ISHARES MORNINGSTAR GROWTH ETF464287119ETF36,495$2,475,111dollars as filed
MGC921910873COM13,934$2,358,748dollars as filed
SPY78462F103SHS4,541$2,158,383dollars as filed
VWO922042858SHS48,991$2,013,542dollars as filed
ISHARES RUSSELL 1000 ETF464287622ETF7,549$1,979,861dollars as filed
ISHARES TR464288505MRGSTR SM CP ETF34,024$1,823,887dollars as filed
UnitedHealth Group Inc91324P102COM3,162$1,664,804dollars as filed
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF464288158ETF13,560$1,429,631dollars as filed
iShares Russell 2000 ETF464287655SHS6,833$1,371,447dollars as filed
Apple Inc037833100COM6,854$1,319,611dollars as filed
Microsoft Corp594918104COM3,248$1,221,318dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS20,859$1,171,030dollars as filed
Vanguard Total World Stock ETF922042742SHS10,156$1,044,853dollars as filed
Vanguard S&P 500 ETF922908363COM2,382$1,040,402dollars as filed
ISHARES TR464288109MORNINGSTAR VALU13,782$973,285dollars as filed
Vanguard Small-Cap Value ETF922908611SHS4,800$863,856dollars as filed
ISHARES TR464287234MSCI EMG MKT ETF19,750$794,128dollars as filed
SPDR INDEX SHS FDS78463X749ST DOW GLOBA ETF17,366$759,083dollars as filed
Procter & Gamble Co742718109COM4,808$704,519dollars as filed
Vanguard Short-Term Bond ETF921937827SHS9,004$693,503dollars as filed
SCHWAB STRATEGIC TR808524839US AGGREGATE B14,412$671,899dollars as filed
ISHARES TR464288281JPMORGAN USD EMG7,065$629,205dollars as filed
SPDR INDEX SHS FDS78463X871ST INTL CAP ETF19,462$618,114dollars as filed
ISHARES MICRO-CAP ETF464288869ETF4,987$578,642dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS10,699$512,478dollars as filed
ISHARES TR464287465MSCI EAFE ETF6,729$507,031dollars as filed
Vanguard FTSE All-World ex-US Small-Cap ETF922042718SHS4,382$504,062dollars as filed
NVIDIA Corp67066G104COM1,001$495,716dollars as filed
iShares Russell Midcap ETF464287499SHS5,853$454,978dollars as filed
INVESCO QQQ TR46090E103COM1,085$444,517dollars as filed
Berkshire Hathaway Inc084670702COM1,136$405,166dollars as filed
ISHARES 10 Y INVE GRADE COR B46428951110+ YR INVST GRD7,647$402,921dollars as filed
PepsiCo,Inc.713448108COM2,363$401,332dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF7,550$385,428dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS5,171$363,780dollars as filed
SPDR S&P Midcap 400 ETF Trust78467Y107SHS705$357,703dollars as filed
ISHARES TR464288257MSCI ACWI ETF3,292$335,027dollars as filed
USBANCORPDEL902973304COM NEW7,711$333,733dollars as filed
International Business Machines Corporation459200101COM1,919$313,853dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS2,623$283,940dollars as filed
Dimensional International Value ETF25434V807SHS8,073$277,389dollars as filed
VANGUARD MALVERN FDS922020805SHS5,779$274,445dollars as filed
Pfizer Inc.717081103COM9,495$273,362dollars as filed
COLUMBIA ETF TR II19762B202EM CORE EX ETF8,962$271,280dollars as filed
iShares S&P 500 Growth ETF464287309SHS3,580$268,858dollars as filed
Vanguard Growth922908736COM849$263,856dollars as filed
Vanguard FTSE Europe ETF922042874SHS4,064$262,065dollars as filed
Schwab US REIT ETF808524847SHS12,349$255,742dollars as filed
ISHARES MORNINGSTAR MID-CAP GROWTH ETF464288307ETF3,862$248,906dollars as filed
Amazon.com, Inc023135106COM1,534$233,076dollars as filed
Johnson & Johnson478160104COM1,417$222,101dollars as filed
AMEREN CORP COM023608102Stock3,024$218,766dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON3,000$216,090dollars as filed
VANGUARDRUSSELL2000ETF92206C664STOK2,520$204,372dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM1,211$204,133dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001748766-24-000001this filing2024-01-22acceptance time not in the bulk data set