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13F-HR filed by Sterling Investment Counsel, LLC

Sterling Investment Counsel, LLC filed this 13F-HR for the quarter ended 2025-06-30, filed 2025-07-21, with 140 holding rows worth $170,548,989.

Accession
0001667731-25-000899
Filed
2025-07-21
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2025

A holdings report, 140 entries on the cover page, a total value of $170,548,989 stated on the cover page (in dollars after the unit check, H1), rows summing to $170,548,989 with VALUE read as dollars as filed, 13F file number 028-22436. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
iShares S&P 500 Growth ETF464287309SHS175,732$19,348,133dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM69,681$15,824,450dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF212,830$12,099,373dollars as filed
CAPITAL GROUP INTL FOCUS EQT14019W109SHS CREAT UNIT372,109$10,095,309dollars as filed
Apple Inc037833100COM46,487$9,537,653dollars as filed
IJH464287507COM105,925$6,569,473dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS42,129$4,604,312dollars as filed
NVIDIA Corp67066G104COM28,427$4,491,178dollars as filed
Microsoft Corp594918104COM8,335$4,145,826dollars as filed
Berkshire Hathaway Inc084670702COM8,447$4,103,374dollars as filed
ISHARES INC46434G764MSCI EMRG CHN64,146$4,050,177dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM22,175$3,907,984dollars as filed
Amazon.com, Inc023135106COM15,387$3,375,799dollars as filed
META PLATFORMS INC CL A30303M102COM3,458$2,552,062dollars as filed
ARK ETF TR00214Q401NEXT GNRTN INTER15,556$2,296,377dollars as filed
JPMorgan Chase & Co46625H100COM7,566$2,193,397dollars as filed
CARDINAL HEALTH INC14149Y108COM11,364$1,909,103dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS2,914$1,809,206dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF11,777$1,771,326dollars as filed
ISHARES TR46432F834COM21,009$1,624,212dollars as filed
Hartford Municipal Opportnits ETF41653L503ETF40,701$1,558,038dollars as filed
Visa Inc92826C839COM4,284$1,521,034dollars as filed
Costco Wholesale Corporation22160K105COM1,338$1,324,173dollars as filed
ISHARES TR464288513IBOXX HI YD ETF14,288$1,152,327dollars as filed
GLOBAL X FDS37954Y715RBTCS ARTFL INTE33,627$1,097,917dollars as filed
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS19,219$1,045,116dollars as filed
iShares S&P 500 Value ETF464287408SHS5,052$987,326dollars as filed
MERCADOLIBREINC58733R102STOK351$917,384dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS3,178$903,792dollars as filed
Walmart Inc.931142103COM8,832$863,593dollars as filed
M & T BK CORP COM55261F104Stock4,400$853,556dollars as filed
Coca-Cola Company191216100COM12,004$849,266dollars as filed
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM19,478$840,281dollars as filed
Uber Technologies90353T100COM8,328$777,002dollars as filed
CINTAS CORP COM172908105Stock3,456$770,239dollars as filed
Walt Disney Co254687106COM5,895$731,019dollars as filed
iShares Expanded Tech-Software Sector ETF464287515SHS6,641$727,190dollars as filed
Home Depot, Inc437076102COM1,953$716,048dollars as filed
GLOBAL X FDS37954Y384CYBRSCURTY ETF18,922$702,008dollars as filed
Broadcom Inc.11135F101COM2,412$664,869dollars as filed
CINCINNATI FINL CORP COM172062101Stock4,455$663,439dollars as filed
McDonalds Corporation580135101COM2,241$654,811dollars as filed
MasterCard, Inc57636Q104COM1,163$653,537dollars as filed
CORNING INC219350105COM12,315$647,626dollars as filed
CITIZENS FINL GROUP INC COM174610105Stock14,457$646,951dollars as filed
TOMPKINS FINL CORP COM890110109Stock10,255$643,296dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS7,516$637,414dollars as filed
Philip Morris International Inc.718172109COM3,453$628,895dollars as filed
AT&T Inc00206R102COM20,951$606,322dollars as filed
AbbVie,Inc.00287Y109COM3,245$602,337dollars as filed
Tesla Motors, Inc88160R101COM1,835$582,905dollars as filed
iShares Russell Midcap ETF464287499SHS6,093$560,373dollars as filed
Altria Group Inc02209S103COM9,089$532,888dollars as filed
Eaton Corp. PlcG29183103COM1,489$531,548dollars as filed
ENTERGY CORP NEW COM29364G103Stock6,088$506,035dollars as filed
TRANE TECHNOLOGIES PLC SHSG8994E103Stock1,117$488,587dollars as filed
PALO ALTO NETWORKS INC697435105COM2,381$487,248dollars as filed
International Business Machines Corporation459200101COM1,623$478,428dollars as filed
Merck & Co.,Inc.58933Y105COM5,986$473,830dollars as filed
iShares Core Dividend Growth ETF46434V621SHS7,214$461,248dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock4,421$458,723dollars as filed
WILLIAMS COS INC COM969457100Stock7,272$456,754dollars as filed
Lockheed Martin Corporation539830109COM956$442,762dollars as filed
INTERNATIONAL PAPER CO COM460146103Stock9,428$441,513dollars as filed
Vanguard S&P 500 ETF922908363COM759$431,135dollars as filed
Vanguard Mega Cap Growth ETF921910816SHS1,176$430,616dollars as filed
HCA Healthcare Inc40412C101COM1,099$421,027dollars as filed
GLOBAL X FDS37954Y889S&P 500 CATHOLIC5,521$416,559dollars as filed
Goldman Sachs Group,Inc.38141G104COM575$406,842dollars as filed
FIFTH THIRD BANCORP COM316773100Stock9,847$405,007dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS2,452$403,255dollars as filed
GRAYSCALE BITCOIN TRUST ETF389637109SHS REP COM UT4,665$395,732dollars as filed
SPY78462F103SHS628$388,010dollars as filed
ISHARES TR464288281JPMORGAN USD EMG4,173$386,504dollars as filed
Duke Energy Corporation26441C204COM3,263$385,034dollars as filed
Prologis,Inc.74340W103COM3,565$374,753dollars as filed
United Parcel Service,Inc. Class B911312106COM3,693$372,779dollars as filed
GRAHAM HLDGS CO COM CL B384637104Stock390$368,636dollars as filed
Salesforce.com, Inc79466L302COM1,340$365,308dollars as filed
EXXON MOBIL CORP30231G102COM3,354$361,606dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,846$359,988dollars as filed
UnitedHealth Group Inc91324P102COM1,139$355,333dollars as filed
USBANCORPDEL902973304COM NEW7,837$354,624dollars as filed
Bank of America Corp060505104COM7,490$354,416dollars as filed
BlackRock,Inc.09290D101COM335$351,499dollars as filed
Verizon Communications Inc92343V104COM7,808$337,853dollars as filed
ServiceNow,Inc.81762P102COM325$334,126dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD10,398$330,241dollars as filed
Eli Lilly and Company532457108COM419$326,623dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock460$321,297dollars as filed
SPDR SER TR78468R622BLOOMBERG HIGH Y3,281$319,143dollars as filed
METLIFE INC COM59156R108Stock3,963$318,704dollars as filed
Honeywell Technologies438516106COM1,342$312,525dollars as filed
Chevron Corporation166764100COM2,181$312,297dollars as filed
T-Mobile US,Inc.872590104COM1,282$305,449dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock3,609$303,806dollars as filed
iShares Russell 2000 ETF464287655SHS1,394$300,812dollars as filed
ON HLDG AG NAMEN AKT AH5919C104Stock5,750$299,288dollars as filed
PAYCHEX INC704326107COM2,050$298,193dollars as filed
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF2,266$297,300dollars as filed
GE Vernova Inc.36828A101COM549$290,503dollars as filed
HARTFORD INSURANCE GROUP INC COM416515104Stock2,275$288,629dollars as filed
Citigroup Inc.172967424COM3,312$281,918dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q134INTRNL RES EQT3,898$275,861dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF1,501$274,392dollars as filed
Procter & Gamble Co742718109COM1,704$271,481dollars as filed
QUANTA SVCS INC74762E102COM699$264,278dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS5,334$264,087dollars as filed
CME Group Inc. Class A12572Q105COM958$264,044dollars as filed
AMPHENOL CORP NEW032095101COM2,640$260,700dollars as filed
Thermo Fisher Scientific Inc.883556102COM639$259,089dollars as filed
Caterpillar Inc.149123101COM667$259,049dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF1,960$258,995dollars as filed
SPDR GOLD TR78463V107GOLD SHS848$258,496dollars as filed
MARATHON PETE CORP COM56585A102Stock1,550$257,471dollars as filed
Adobe Inc00724F101COM662$256,114dollars as filed
SSGA ACTIVE ETF TR78467V608BLACKSTONE SENR6,155$255,986dollars as filed
Applied Materials,Inc.038222105COM1,349$246,985dollars as filed
EVERSOURCE ENERGY COM30040W108Stock3,860$245,574dollars as filed
REGIONS FINANCIAL CORP NEW COM7591EP100Stock10,212$240,187dollars as filed
Deere & Company244199105COM457$232,252dollars as filed
DOMINION ENERGY INC COM25746U109Stock4,101$231,789dollars as filed
FIDELITY NATIONAL FINANCIAL31620R303FNF GROUP COM4,132$231,640dollars as filed
SELECT SECTOR SPDR TR81369Y100SBI MATERIALS2,628$230,765dollars as filed
OIL DRI CORP AMER COM677864100Stock3,854$227,347dollars as filed
ZOETIS INC CL A98978V103Stock1,434$223,632dollars as filed
UNUM GROUP COM91529Y106Stock2,734$220,798dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS9,566$219,826dollars as filed
NORTHROP GRUMMAN CORP COM666807102Stock436$217,992dollars as filed
Analog Devices,Inc.032654105COM906$215,646dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,200$212,868dollars as filed
BROOKFIELD INFRASTRUCTURE PAG16252101LP INT UNIT6,269$210,012dollars as filed
FIRSTENERGY CORP337932107COM5,207$209,634dollars as filed
TJX Companies Inc872540109COM1,665$205,611dollars as filed
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF464288158ETF1,914$203,535dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS2,412$201,354dollars as filed
Automatic Data Processing,Inc.053015103COM650$200,359dollars as filed
FORD MTR CO COM345370860Stock13,160$142,786dollars as filed
LUCID GROUP INC549498103COM12,000$25,320dollars as filed
PURPLE INNOVATION INC74640Y106CMN10,000$7,292dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001667731-25-000899this filing2025-07-21acceptance time not in the bulk data set