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13F-HR filed by Sterling Investment Counsel, LLC

Sterling Investment Counsel, LLC filed this 13F-HR for the quarter ended 2025-03-31, filed 2025-04-21, with 174 holding rows worth $292,241,144.

Accession
0001667731-25-000464
Filed
2025-04-21
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2025

A holdings report, 228 entries on the cover page, a total value of $292,241,144 stated on the cover page (in dollars after the unit check, H1), rows summing to $292,241,144 with VALUE read as dollars as filed, 13F file number 028-22436. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
iShares S&P 500 Growth ETF464287309SHS296,330$27,508,307dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF414,001$23,656,012dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM118,655$22,902,771dollars as filed
CAPITAL GROUP INTL FOCUS EQT14019W109SHS CREAT UNIT647,280$15,845,405dollars as filed
Apple Inc037833100COM67,925$15,088,229dollars as filed
IJH464287507COM180,114$10,509,654dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS11,853$6,660,272dollars as filed
Microsoft Corp594918104COM17,519$6,576,542dollars as filed
Hartford Municipal Opportnits ETF41653L503ETF163,297$6,278,770dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS60,041$6,278,488dollars as filed
Berkshire Hathaway Inc084670702COM11,059$5,889,621dollars as filed
Amazon.com, Inc023135106COM29,749$5,660,004dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM35,014$5,414,544dollars as filed
ISHARES INC46434G764MSCI EMRG CHN95,693$5,271,711dollars as filed
NVIDIA Corp67066G104COM40,778$4,419,506dollars as filed
iShares 0-3 Month Treasury Bond ETF46436E718SHS43,873$4,416,703dollars as filed
Visa Inc92826C839COM12,414$4,350,603dollars as filed
JPMorgan Chase & Co46625H100COM17,103$4,195,331dollars as filed
META PLATFORMS INC CL A30303M102COM5,850$3,371,888dollars as filed
Walmart Inc.931142103COM33,163$2,911,343dollars as filed
Coca-Cola Company191216100COM39,250$2,811,092dollars as filed
SPY78462F103SHS4,113$2,300,967dollars as filed
iShares Core Dividend Growth ETF46434V621SHS35,268$2,178,857dollars as filed
ISHARESRUSSELL1000GROWTHETF464287614STOK5,695$2,056,463dollars as filed
iShares S&P 500 Value ETF464287408SHS10,563$2,013,159dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF15,449$1,963,259dollars as filed
Costco Wholesale Corporation22160K105COM2,044$1,933,599dollars as filed
PALO ALTO NETWORKS INC697435105COM10,679$1,822,265dollars as filed
UnitedHealth Group Inc91324P102COM3,465$1,815,000dollars as filed
ARK ETF TR00214Q401NEXT GNRTN INTER18,875$1,786,896dollars as filed
ISHARES TR46432F834COM25,582$1,785,879dollars as filed
AbbVie,Inc.00287Y109COM8,251$1,728,751dollars as filed
CARDINAL HEALTH INC14149Y108COM12,364$1,703,348dollars as filed
Walt Disney Co254687106COM17,255$1,703,026dollars as filed
Home Depot, Inc437076102COM4,644$1,701,919dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS18,145$1,695,631dollars as filed
Eli Lilly and Company532457108COM2,051$1,693,938dollars as filed
ServiceNow,Inc.81762P102COM1,780$1,417,129dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS5,778$1,413,530dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM8,998$1,405,758dollars as filed
ISHARES TR464288513IBOXX HI YD ETF17,072$1,346,810dollars as filed
McDonalds Corporation580135101COM4,254$1,328,884dollars as filed
Uber Technologies90353T100COM16,795$1,223,684dollars as filed
Prologis,Inc.74340W103COM10,735$1,200,066dollars as filed
GLOBAL X FDS37954Y715RBTCS ARTFL INTE41,543$1,182,310dollars as filed
BlackRock,Inc.09290D101COM1,248$1,181,207dollars as filed
Eaton Corp. PlcG29183103COM4,327$1,176,200dollars as filed
Salesforce.com, Inc79466L302COM4,316$1,158,139dollars as filed
Southern Company842587107COM12,424$1,142,431dollars as filed
Honeywell Technologies438516106COM5,095$1,078,866dollars as filed
Thermo Fisher Scientific Inc.883556102COM2,154$1,071,963dollars as filed
Broadcom Inc.11135F101COM6,100$1,021,368dollars as filed
CITIZENS FINL GROUP INC COM174610105Stock24,868$1,018,839dollars as filed
Merck & Co.,Inc.58933Y105COM11,170$1,002,646dollars as filed
MasterCard, Inc57636Q104COM1,817$995,934dollars as filed
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS18,818$963,105dollars as filed
SELECT SECTOR SPDR TR81369Y100SBI MATERIALS11,027$948,101dollars as filed
Analog Devices,Inc.032654105COM4,354$878,071dollars as filed
INVESCO QQQ TR46090E103COM1,828$857,192dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock1,396$848,560dollars as filed
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM18,954$805,922dollars as filed
Stryker Corporation863667101COM2,153$801,454dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A1$798,442dollars as filed
M & T BK CORP COM55261F104Stock4,428$791,464dollars as filed
CINTAS CORP COM172908105Stock3,781$777,111dollars as filed
Gilead Sciences,Inc.375558103COM6,860$768,679dollars as filed
Tesla Motors, Inc88160R101COM2,930$759,336dollars as filed
STATE STR SPDR DOW JONES IND78467X109UT SER 11,734$728,176dollars as filed
ISHARES TR464288414NATIONAL MUN ETF6,857$722,998dollars as filed
FIDELITY COMWLTH TR315912808COM10,462$712,121dollars as filed
GLOBAL X FDS37954Y384CYBRSCURTY ETF22,000$711,482dollars as filed
Johnson & Johnson478160104COM4,210$698,121dollars as filed
iShares Expanded Tech-Software Sector ETF464287515SHS7,706$685,757dollars as filed
FIDELITY NATIONAL FINANCIAL31620R303FNF GROUP COM10,535$685,636dollars as filed
International Business Machines Corporation459200101COM2,741$681,593dollars as filed
Procter & Gamble Co742718109COM3,982$678,553dollars as filed
EXXON MOBIL CORP30231G102COM5,629$669,432dollars as filed
CINCINNATI FINL CORP COM172062101Stock4,455$658,091dollars as filed
PepsiCo,Inc.713448108COM4,321$647,892dollars as filed
TOMPKINS FINL CORP COM890110109Stock10,280$647,434dollars as filed
Amgen Inc.031162100COM2,071$645,223dollars as filed
Chevron Corporation166764100COM3,754$628,007dollars as filed
Deere & Company244199105COM1,333$625,525dollars as filed
MERCADOLIBREINC58733R102STOK313$610,622dollars as filed
AMPHENOL CORP NEW032095101COM9,178$601,985dollars as filed
AT&T Inc00206R102COM20,951$592,493dollars as filed
CORNING INC219350105COM12,465$570,668dollars as filed
ENTERGY CORP NEW COM29364G103Stock6,518$557,227dollars as filed
Philip Morris International Inc.718172109COM3,466$550,158dollars as filed
Altria Group Inc02209S103COM9,043$542,763dollars as filed
Vanguard S&P 500 Growth ETF921932505SHS1,536$513,857dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock4,651$508,216dollars as filed
INTERNATIONAL PAPER CO COM460146103Stock9,428$502,986dollars as filed
IQVIA HLDGS INC COM46266C105Stock2,837$500,163dollars as filed
WILLIAMS COS INC COM969457100Stock7,999$478,019dollars as filed
AMERICAN WTR WKS CO INC NEW COM030420103Stock3,096$456,726dollars as filed
Lockheed Martin Corporation539830109COM1,002$447,604dollars as filed
Lowes Companies,Inc.548661107COM1,919$447,568dollars as filed
ISHARES TR46434V282U S EQUITY FACTR7,631$441,682dollars as filed
VGT92204A702SHS814$441,497dollars as filed
Duke Energy Corporation26441C204COM3,554$433,480dollars as filed
TRANE TECHNOLOGIES PLC SHSG8994E103Stock1,247$420,140dollars as filed
FIFTH THIRD BANCORP COM316773100Stock10,604$415,677dollars as filed
HCA Healthcare Inc40412C101COM1,199$414,316dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS4,418$413,818dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF3,269$411,795dollars as filed
Vanguard Small-Cap ETF922908751SHS1,847$409,574dollars as filed
ISHARES TR464288281JPMORGAN USD EMG4,485$406,297dollars as filed
T-Mobile US,Inc.872590104COM1,472$392,597dollars as filed
SPDR SER TR78468R622BLOOMBERG HIGH Y4,093$390,063dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS2,419$388,351dollars as filed
Vanguard S&P 500 ETF922908363COM740$380,293dollars as filed
GRAHAM HLDGS CO COM CL B384637104Stock393$377,620dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,932$374,789dollars as filed
GLOBAL X FDS37954Y889S&P 500 CATHOLIC5,521$372,888dollars as filed
ISHARES TR464287887S&P SML 600 GWT2,880$358,560dollars as filed
United Parcel Service,Inc. Class B911312106COM3,258$358,401dollars as filed
Caterpillar Inc.149123101COM1,081$356,610dollars as filed
Verizon Communications Inc92343V104COM7,781$352,946dollars as filed
USBANCORPDEL902973304COM NEW8,317$351,144dollars as filed
METLIFE INC COM59156R108Stock4,308$345,890dollars as filed
Vanguard Mega Cap Growth ETF921910816SHS1,094$337,914dollars as filed
SPDR GOLD TR78463V107GOLD SHS1,197$336,079dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD10,398$332,321dollars as filed
Bank of America Corp060505104COM7,963$332,311dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,778$331,222dollars as filed
Netflix, Inc64110L106COM354$330,172dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock3,899$320,891dollars as filed
PAYCHEX INC704326107COM2,050$316,274dollars as filed
Linde plcG54950103COM671$312,444dollars as filed
HARTFORD INSURANCE GROUP INC COM416515104Stock2,490$308,089dollars as filed
GRAYSCALE BITCOIN TRUST ETF389637109SHS REP COM UT4,665$304,018dollars as filed
Vanguard Value ETF922908744SHS1,749$302,122dollars as filed
Goldman Sachs Group,Inc.38141G104COM551$300,917dollars as filed
Applied Materials,Inc.038222105COM2,014$292,305dollars as filed
Adobe Inc00724F101COM735$281,897dollars as filed
PROSHARES TR74347B581SP500 EX ENRGY4,674$280,962dollars as filed
American Express Company025816109COM1,040$279,754dollars as filed
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF2,127$274,044dollars as filed
SPDR SER TR78464A508PRTFLO S&P500 VL5,354$273,429dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS1,845$269,388dollars as filed
Vanguard High Dividend Yield ETF921946406SHS2,003$258,284dollars as filed
Automatic Data Processing,Inc.053015103COM843$257,463dollars as filed
EVERSOURCE ENERGY COM30040W108Stock4,100$254,650dollars as filed
CME Group Inc. Class A12572Q105COM958$254,151dollars as filed
NORTHROP GRUMMAN CORP COM666807102Stock496$253,955dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF1,474$251,831dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS5,158$251,814dollars as filed
Citigroup Inc.172967424COM3,512$249,318dollars as filed
MARATHON PETE CORP COM56585A102Stock1,705$248,399dollars as filed
DOMINION ENERGY INC COM25746U109Stock4,351$243,963dollars as filed
CROWDSTRIKE HLDGS INC22788C105COM686$241,870dollars as filed
UNUM GROUP COM91529Y106Stock2,944$239,821dollars as filed
ON HLDG AG NAMEN AKT AH5919C104Stock5,450$239,364dollars as filed
ZOETIS INC CL A98978V103Stock1,434$236,111dollars as filed
REGIONS FINANCIAL CORP NEW COM7591EP100Stock10,737$233,316dollars as filed
SPDR SER TR78464A870S&P BIOTECH2,862$232,108dollars as filed
TJX Companies Inc872540109COM1,905$232,029dollars as filed
VANGUARD HEALTH CARE ETF92204A504ETF868$229,820dollars as filed
FIRSTENERGY CORP337932107COM5,596$226,192dollars as filed
GENERAL MILLS INC COM370334104Stock3,687$220,447dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS1,802$219,857dollars as filed
VTI922908769COM782$214,908dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS4,301$214,216dollars as filed
ARES CAPITAL CORP04010L103COM9,663$214,132dollars as filed
ROPER TECHNOLOGIES INC COM776696106Stock363$214,018dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS9,241$212,405dollars as filed
NextEra Energy,Inc.65339F101COM2,959$209,764dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q134INTRNL RES EQT3,284$209,256dollars as filed
ISHARES TR464287606S&P MC 400GR ETF2,485$206,951dollars as filed
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF464288158ETF1,914$202,118dollars as filed
FORD MTR CO COM345370860Stock14,016$140,580dollars as filed
LUCID GROUP INC549498103COM10,500$25,410dollars as filed
PURPLE INNOVATION INC74640Y106CMN10,000$7,592dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001667731-25-000464this filing2025-04-21acceptance time not in the bulk data set