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13F-HR filed by Sterling Investment Counsel, LLC

Sterling Investment Counsel, LLC filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-22, with 128 holding rows worth $151,274,773.

Accession
0001667731-25-000082
Filed
2025-01-22
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2024

A holdings report, 149 entries on the cover page, a total value of $151,274,773 stated on the cover page (in dollars after the unit check, H1), rows summing to $151,274,773 with VALUE read as dollars as filed, 13F file number 028-22436. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
iShares S&P 500 Growth ETF464287309SHS169,983$17,258,325dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM66,111$13,913,163dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF183,554$10,559,838dollars as filed
Apple Inc037833100COM37,219$9,320,418dollars as filed
CAPITAL GROUP INTL FOCUS EQT14019W109SHS CREAT UNIT351,850$8,680,132dollars as filed
IJH464287507COM101,084$6,298,573dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS38,940$4,486,646dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM22,055$4,175,064dollars as filed
NVIDIA Corp67066G104COM27,093$3,638,303dollars as filed
ISHARES INC46434G764MSCI EMRG CHN65,305$3,621,172dollars as filed
Microsoft Corp594918104COM8,151$3,435,757dollars as filed
Berkshire Hathaway Inc084670702COM7,531$3,413,722dollars as filed
Amazon.com, Inc023135106COM11,942$2,620,001dollars as filed
META PLATFORMS INC CL A30303M102COM3,165$1,853,340dollars as filed
JPMorgan Chase & Co46625H100COM7,502$1,798,359dollars as filed
ARK ETF TR00214Q401NEXT GNRTN INTER16,255$1,755,215dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS2,903$1,708,764dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF12,253$1,707,448dollars as filed
CARDINAL HEALTH INC14149Y108COM13,064$1,545,045dollars as filed
ISHARES TR46432F834COM21,679$1,433,843dollars as filed
Hartford Municipal Opportnits ETF41653L503ETF36,519$1,411,812dollars as filed
Visa Inc92826C839COM4,264$1,347,594dollars as filed
Costco Wholesale Corporation22160K105COM1,368$1,253,721dollars as filed
ISHARES TR464288513IBOXX HI YD ETF14,475$1,138,459dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS4,254$1,079,453dollars as filed
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS19,155$1,047,604dollars as filed
GLOBAL X FDS37954Y715RBTCS ARTFL INTE32,506$1,038,562dollars as filed
iShares S&P 500 Value ETF464287408SHS5,079$969,543dollars as filed
Tesla Motors, Inc88160R101COM2,284$922,370dollars as filed
UnitedHealth Group Inc91324P102COM1,755$887,980dollars as filed
Walt Disney Co254687106COM7,871$876,407dollars as filed
Walmart Inc.931142103COM8,943$808,000dollars as filed
Home Depot, Inc437076102COM1,940$754,640dollars as filed
Coca-Cola Company191216100COM11,985$746,193dollars as filed
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM17,077$727,651dollars as filed
TOMPKINS FINL CORP COM890110109Stock10,255$695,597dollars as filed
iShares Expanded Tech-Software Sector ETF464287515SHS6,659$666,699dollars as filed
M & T BK CORP COM55261F104Stock3,497$657,497dollars as filed
CINCINNATI FINL CORP COM172062101Stock4,455$640,184dollars as filed
AbbVie,Inc.00287Y109COM3,570$634,390dollars as filed
CINTAS CORP COM172908105Stock3,460$632,142dollars as filed
McDonalds Corporation580135101COM2,150$623,290dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS7,190$615,856dollars as filed
MasterCard, Inc57636Q104COM1,168$615,033dollars as filed
GLOBAL X FDS37954Y384CYBRSCURTY ETF19,081$612,309dollars as filed
CORNING INC219350105COM12,311$585,002dollars as filed
Merck & Co.,Inc.58933Y105COM5,598$556,842dollars as filed
Thermo Fisher Scientific Inc.883556102COM1,034$537,918dollars as filed
Broadcom Inc.11135F101COM2,292$531,378dollars as filed
INTERNATIONAL PAPER CO COM460146103Stock9,510$511,828dollars as filed
Altria Group Inc02209S103COM9,121$476,937dollars as filed
AT&T Inc00206R102COM20,901$475,916dollars as filed
Lockheed Martin Corporation539830109COM966$469,418dollars as filed
ENTERGY CORP NEW COM29364G103Stock6,088$461,593dollars as filed
Eaton Corp. PlcG29183103COM1,350$447,872dollars as filed
Uber Technologies90353T100COM7,195$434,002dollars as filed
FIFTH THIRD BANCORP COM316773100Stock9,847$416,332dollars as filed
Philip Morris International Inc.718172109COM3,438$413,764dollars as filed
MERCADOLIBREINC58733R102STOK243$413,207dollars as filed
TRANE TECHNOLOGIES PLC SHSG8994E103Stock1,117$412,564dollars as filed
United Parcel Service,Inc. Class B911312106COM3,238$408,356dollars as filed
PALO ALTO NETWORKS INC697435105COM2,236$406,863dollars as filed
Vanguard Small-Cap ETF922908751SHS1,649$396,222dollars as filed
WILLIAMS COS INC COM969457100Stock7,288$394,426dollars as filed
Vanguard S&P 500 ETF922908363COM723$389,560dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF3,008$389,055dollars as filed
Prologis,Inc.74340W103COM3,640$384,748dollars as filed
Salesforce.com, Inc79466L302COM1,142$381,835dollars as filed
USBANCORPDEL902973304COM NEW7,924$379,005dollars as filed
SPY78462F103SHS635$372,161dollars as filed
ISHARES TR464288281JPMORGAN USD EMG4,159$370,317dollars as filed
CITIZENS FINL GROUP INC COM174610105Stock8,399$367,540dollars as filed
Vanguard Mega Cap Growth ETF921910816SHS1,068$366,762dollars as filed
iShares Core Dividend Growth ETF46434V621SHS5,911$362,567dollars as filed
EXXON MOBIL CORP30231G102COM3,341$359,445dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS2,210$357,512dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD10,398$357,172dollars as filed
International Business Machines Corporation459200101COM1,623$356,784dollars as filed
Duke Energy Corporation26441C204COM3,263$351,555dollars as filed
Vanguard Small-Cap Value ETF922908611SHS1,752$347,211dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,800$342,792dollars as filed
GRAHAM HLDGS CO COM CL B384637104Stock389$339,272dollars as filed
PAYCHEX INC704326107COM2,375$333,023dollars as filed
HCA Healthcare Inc40412C101COM1,099$329,865dollars as filed
METLIFE INC COM59156R108Stock3,963$324,491dollars as filed
GLOBAL X FDS37954Y889S&P 500 CATHOLIC4,554$322,605dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock507$322,467dollars as filed
ServiceNow,Inc.81762P102COM304$322,276dollars as filed
Chevron Corporation166764100COM2,181$315,896dollars as filed
SPDR SER TR78468R622BLOOMBERG HIGH Y3,289$314,001dollars as filed
Verizon Communications Inc92343V104COM7,757$310,203dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock3,609$304,924dollars as filed
Adobe Inc00724F101COM662$294,378dollars as filed
Honeywell Technologies438516106COM1,291$291,624dollars as filed
Procter & Gamble Co742718109COM1,704$285,677dollars as filed
T-Mobile US,Inc.872590104COM1,282$282,976dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF1,562$278,244dollars as filed
Bank of America Corp060505104COM6,143$269,981dollars as filed
Southern Company842587107COM3,199$263,342dollars as filed
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF2,064$257,814dollars as filed
HARTFORD INSURANCE GROUP INC COM416515104Stock2,355$257,637dollars as filed
Goldman Sachs Group,Inc.38141G104COM450$257,586dollars as filed
ON HLDG AG NAMEN AKT AH5919C104Stock4,575$250,573dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS4,981$244,318dollars as filed
REGIONS FINANCIAL CORP NEW COM7591EP100Stock10,212$240,187dollars as filed
GENERAL MILLS INC COM370334104Stock3,687$235,120dollars as filed
ZOETIS INC CL A98978V103Stock1,434$233,642dollars as filed
FIDELITY NATIONAL FINANCIAL31620R303FNF GROUP COM4,132$231,970dollars as filed
Caterpillar Inc.149123101COM625$226,675dollars as filed
EVERSOURCE ENERGY COM30040W108Stock3,910$224,551dollars as filed
CME Group Inc. Class A12572Q105COM959$222,709dollars as filed
MARATHON PETE CORP COM56585A102Stock1,590$221,805dollars as filed
QUANTA SVCS INC74762E102COM699$220,919dollars as filed
DOMINION ENERGY INC COM25746U109Stock4,101$220,879dollars as filed
Citigroup Inc.172967424COM3,133$220,532dollars as filed
Applied Materials,Inc.038222105COM1,294$210,497dollars as filed
SELECT SECTOR SPDR TR81369Y100SBI MATERIALS2,472$207,994dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS9,048$207,923dollars as filed
FIRSTENERGY CORP337932107COM5,207$207,134dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q134INTRNL RES EQT3,531$206,599dollars as filed
NORTHROP GRUMMAN CORP COM666807102Stock436$204,611dollars as filed
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF464288158ETF1,914$201,889dollars as filed
Analog Devices,Inc.032654105COM950$201,837dollars as filed
SEMPRA COM816851109Stock2,294$201,229dollars as filed
TJX Companies Inc872540109COM1,665$201,148dollars as filed
ISHARES TR464287556ISHARES BIOTECH1,521$201,091dollars as filed
FORD MTR CO COM345370860Stock13,160$130,284dollars as filed
PURPLE INNOVATION INC74640Y106CMN10,000$7,800dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001667731-25-000082this filing2025-01-22acceptance time not in the bulk data set