13F-HR filed by HF Advisory Group, LLC
HF Advisory Group, LLC filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-15, with 159 holding rows worth $217,554,647.
- Accession
- 0001667731-25-000039
- Filer
- CIK 1963169
- Filed
- 2025-01-15
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q4 2024
A holdings report, 159 entries on the cover page, a total value of $217,554,647 stated on the cover page (in dollars after the unit check, H1), rows summing to $217,554,647 with VALUE read as dollars as filed, 13F file number 028-22832. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| iShares Core Dividend Growth ETF | 46434V621 | SHS | 100,557 | $6,168,172 | dollars as filed | |
| Alphabet Inc. Reg. Shares C | 02079K107 | COM | 28,428 | $5,413,659 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 12,022 | $5,067,171 | dollars as filed | |
| SPDR SERIES TRUST | 78468R804 | ST STR R1K LOWV | 28,564 | $4,719,013 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 20,962 | $4,598,853 | dollars as filed | |
| ISHARES FALLEN ANGELS USD BOND ETF | 46435G474 | ETF | 164,657 | $4,397,991 | dollars as filed | |
| META PLATFORMS INC CL A | 30303M102 | COM | 7,295 | $4,271,118 | dollars as filed | |
| Booking Holdings Inc. | 09857L108 | COM | 842 | $4,185,312 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 8,902 | $4,035,098 | dollars as filed | |
| Visa Inc | 92826C839 | COM | 11,245 | $3,553,838 | dollars as filed | |
| SPDR SER TR STATE STR SPDR PORT S&P 500 ETF | 78464A854 | SHS | 51,027 | $3,517,828 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 13,677 | $3,278,579 | dollars as filed | |
| DOUBLELINE ETF TRUST | 25861R204 | SHIL CAP U S ETF | 108,698 | $3,257,369 | dollars as filed | |
| Apple Inc | 037833100 | COM | 11,966 | $2,996,721 | dollars as filed | |
| MGC | 921910873 | COM | 13,905 | $2,957,058 | dollars as filed | |
| INVESCO QQQ TR | 46090E103 | COM | 5,766 | $2,947,628 | dollars as filed | |
| Verizon Communications Inc | 92343V104 | COM | 73,103 | $2,923,390 | dollars as filed | |
| SPDR Portfolio High Yield Bond ETF | 78468R606 | SHS | 123,367 | $2,895,422 | dollars as filed | |
| TAIWAN SEMICONDUCTOR MFG | 874039100 | SPONSORED ADS | 14,635 | $2,890,281 | dollars as filed | |
| Charles Schwab Corp | 808513105 | COM | 37,869 | $2,802,720 | dollars as filed | |
| Wells Fargo & Company | 949746101 | COM | 37,946 | $2,665,368 | dollars as filed | |
| ISHARES TR | 46435G425 | COM | 19,869 | $2,559,525 | dollars as filed | |
| PLAINS GP HLDGS L P | 72651A207 | LTD PARTNR INT A | 138,058 | $2,537,504 | dollars as filed | |
| Oracle Corporation | 68389X105 | COM | 15,104 | $2,516,844 | dollars as filed | |
| TC ENERGY CORP | 87807B107 | COM | 52,258 | $2,431,546 | dollars as filed | |
| KENVUE INC | 49177J102 | COM | 113,738 | $2,428,316 | dollars as filed | |
| Pfizer Inc. | 717081103 | COM | 91,402 | $2,424,891 | dollars as filed | |
| CARMAX INC COM | 143130102 | Stock | 28,793 | $2,354,115 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 16,430 | $2,206,359 | dollars as filed | |
| Tesla Motors, Inc | 88160R101 | COM | 5,210 | $2,104,006 | dollars as filed | |
| Salesforce.com, Inc | 79466L302 | COM | 6,282 | $2,100,307 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 19,432 | $2,090,348 | dollars as filed | |
| SPDR SER TR | 78464A359 | BBG CONV SEC ETF | 26,320 | $2,050,078 | dollars as filed | |
| AT&T Inc | 00206R102 | COM | 89,584 | $2,039,812 | dollars as filed | |
| MasterCard, Inc | 57636Q104 | COM | 3,722 | $1,959,963 | dollars as filed | |
| VGT | 92204A702 | SHS | 3,145 | $1,955,490 | dollars as filed | |
| IQVIA HLDGS INC COM | 46266C105 | Stock | 9,892 | $1,943,877 | dollars as filed | |
| WISDOMTREE TR | 97717W505 | US MIDCAP DIVID | 37,161 | $1,894,091 | dollars as filed | |
| PepsiCo,Inc. | 713448108 | COM | 12,328 | $1,874,500 | dollars as filed | |
| Elevance Health, Inc. | 036752103 | COM | 5,070 | $1,870,155 | dollars as filed | |
| SHELL PLC SPON ADS | 780259305 | ADR | 29,560 | $1,851,962 | dollars as filed | |
| Southern Company | 842587107 | COM | 22,175 | $1,825,446 | dollars as filed | |
| Philip Morris International Inc. | 718172109 | COM | 14,998 | $1,805,101 | dollars as filed | |
| Raytheon Technologies Corporation | 75513E101 | COM | 14,722 | $1,703,599 | dollars as filed | |
| NISOURCE INC COM | 65473P105 | Stock | 45,522 | $1,673,397 | dollars as filed | |
| ConocoPhillips | 20825C104 | COM | 16,316 | $1,618,027 | dollars as filed | |
| Texas Instruments Incorporated | 882508104 | COM | 8,544 | $1,602,025 | dollars as filed | |
| KILROY REALTY CORP COM | 49427F108 | REIT | 39,043 | $1,579,252 | dollars as filed | |
| SPDR SER TR | 78468R754 | RUSSELL LOW VOL | 12,561 | $1,576,015 | dollars as filed | |
| TRUIST FINL CORP COM | 89832Q109 | Stock | 35,117 | $1,523,361 | dollars as filed | |
| MARRIOTT INTL INC NEW CL A | 571903202 | Stock | 5,444 | $1,518,583 | dollars as filed | |
| Starbucks Corporation | 855244109 | COM | 16,534 | $1,508,696 | dollars as filed | |
| Walt Disney Co | 254687106 | COM | 13,454 | $1,498,077 | dollars as filed | |
| INVESCO EXCHANGE TRADED FD T | 46137V241 | S&P500 QUALITY | 22,296 | $1,494,474 | dollars as filed | |
| Gilead Sciences,Inc. | 375558103 | COM | 16,176 | $1,494,176 | dollars as filed | |
| Altria Group Inc | 02209S103 | COM | 28,486 | $1,489,554 | dollars as filed | |
| SANOFI SA SPONSORED ADR | 80105N105 | ADR | 30,812 | $1,486,058 | dollars as filed | |
| BRITISH AMERN TOB PLC SPONSORED ADR | 110448107 | ADR | 39,786 | $1,445,023 | dollars as filed | |
| CHECK POINT SOFTWARE TECH LTD ORD | M22465104 | Stock | 7,664 | $1,430,869 | dollars as filed | |
| PACER FDS TR | 69374H881 | US CASH COWS 100 | 24,643 | $1,391,888 | dollars as filed | |
| Adobe Inc | 00724F101 | COM | 3,098 | $1,377,619 | dollars as filed | |
| SPY | 78462F103 | SHS | 2,345 | $1,374,828 | dollars as filed | |
| VODAFONE GROUP PLC SPONSORED ADR | 92857W308 | ADR | 157,512 | $1,337,271 | dollars as filed | |
| WISDOMTREE TR | 97717Y527 | FLOATNG RAT TREA | 26,219 | $1,319,318 | dollars as filed | |
| United Parcel Service,Inc. Class B | 911312106 | COM | 10,350 | $1,305,139 | dollars as filed | |
| ENBRIDGE INC COM | 29250N105 | Stock | 30,314 | $1,286,216 | dollars as filed | |
| VTI | 922908769 | COM | 4,397 | $1,274,314 | dollars as filed | |
| GENERAL DYNAMICS CORP COM | 369550108 | Stock | 4,770 | $1,256,722 | dollars as filed | |
| ISHARES TR | 46435G268 | RUSEL 2500 ETF | 18,276 | $1,242,749 | dollars as filed | |
| SPDR SERIES TRUST | 78464A649 | ST STR AGGRE ETF | 49,423 | $1,235,094 | dollars as filed | |
| GLOBAL X FDS | 37954Y483 | NASDAQ 100 COVER | 67,568 | $1,231,095 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 2,803 | $1,150,658 | dollars as filed | |
| SPDR SERIES TRUST | 78464A839 | ST STR SP400VAL | 13,983 | $1,121,388 | dollars as filed | |
| Comcast Corp | 20030N101 | COM | 29,700 | $1,114,638 | dollars as filed | |
| Fidelity MSCI Real Estate Index ETF | 316092857 | SHS | 41,081 | $1,110,010 | dollars as filed | |
| DIAGEO PLC SPON ADR NEW | 25243Q205 | ADR | 8,471 | $1,076,990 | dollars as filed | |
| Qualcomm Incorporated | 747525103 | COM | 6,921 | $1,063,231 | dollars as filed | |
| CENCORA INC COM | 03073E105 | Stock | 4,625 | $1,039,239 | dollars as filed | |
| UNILEVER PLC | 904767704 | SPON ADR NEW | 17,920 | $1,016,035 | dollars as filed | |
| Analog Devices,Inc. | 032654105 | COM | 4,717 | $1,002,071 | dollars as filed | |
| SPDR SERIES TRUST | 78468R887 | ST STR R2K LOWV | 7,767 | $991,313 | dollars as filed | |
| PIMCO DYNAMIC INCOME FD | 72201Y101 | SHS | 53,066 | $973,231 | dollars as filed | |
| ISHARES MORNINGSTAR MID-CAP GROWTH ETF | 464288307 | ETF | 12,712 | $960,073 | dollars as filed | |
| SILA REALTY TRUST INC | 146280508 | COMMON STOCK | 38,916 | $946,447 | dollars as filed | |
| Eli Lilly and Company | 532457108 | COM | 1,221 | $942,919 | dollars as filed | |
| WISDOMTREE TR | 97717Y808 | YIELD ENHANCED | 19,965 | $942,422 | dollars as filed | |
| LLOYDS BANKING GROUP PLC SPONSORED ADR | 539439109 | ADR | 343,028 | $933,036 | dollars as filed | |
| WISDOMTREE TR | 97717X263 | CURRNCY INT EQ | 26,827 | $922,310 | dollars as filed | |
| ISHARES TR | 46435G516 | COM | 11,599 | $883,104 | dollars as filed | |
| NOVARTIS AG SPONSORED ADR | 66987V109 | ADR | 9,045 | $880,178 | dollars as filed | |
| Automatic Data Processing,Inc. | 053015103 | COM | 2,905 | $850,520 | dollars as filed | |
| Bank of America Corp | 060505104 | COM | 19,093 | $839,144 | dollars as filed | |
| AUTODESK INC COM | 052769106 | Stock | 2,760 | $815,774 | dollars as filed | |
| FISERV INC | 337738108 | COM | 3,932 | $807,712 | dollars as filed | |
| ECOLAB INC COM | 278865100 | Stock | 3,362 | $787,781 | dollars as filed | |
| Waste Management, Inc. | 94106L109 | COM | 3,867 | $780,346 | dollars as filed | |
| Lockheed Martin Corporation | 539830109 | COM | 1,592 | $773,495 | dollars as filed | |
| WILLIAMS COS INC COM | 969457100 | Stock | 14,029 | $759,246 | dollars as filed | |
| MCKESSON CORP COM | 58155Q103 | Stock | 1,324 | $754,274 | dollars as filed | |
| BANK OF NY MELLON CORP COM | 064058100 | Stock | 9,543 | $733,124 | dollars as filed | |
| iShares U.S. Financials ETF | 464287788 | SHS | 6,559 | $725,267 | dollars as filed | |
| BECTON DICKINSON & CO | 075887109 | COM | 3,185 | $722,597 | dollars as filed | |
| Johnson & Johnson | 478160104 | COM | 4,872 | $704,556 | dollars as filed | |
| EBAY INC. COM | 278642103 | Stock | 11,303 | $700,222 | dollars as filed | |
| AIR PRODS & CHEMS INC | 009158106 | COM | 2,412 | $699,607 | dollars as filed | |
| AMPLIFY ETF TR | 032108409 | CWP ENHANCED DIV | 16,984 | $687,509 | dollars as filed | |
| SPDR SER TR | 78464A508 | PRTFLO S&P500 VL | 12,891 | $659,225 | dollars as filed | |
| FIRST TR EXCHANGE TRADED FD | 33734X135 | FINLS ALPHADEX | 12,055 | $652,534 | dollars as filed | |
| Medtronic Plc | G5960L103 | COM | 8,154 | $651,341 | dollars as filed | |
| UnitedHealth Group Inc | 91324P102 | COM | 1,263 | $639,292 | dollars as filed | |
| FIRST TR EXCHANGE-TRADED FD | 33733E302 | DJ INTERNT IDX | 2,586 | $628,838 | dollars as filed | |
| JANUS DETROIT | 47103U100 | MF Closed and MF Open | 9,470 | $620,778 | dollars as filed | |
| INTERNATIONAL FLAVORS&FRAGRANC COM | 459506101 | Stock | 7,282 | $615,629 | dollars as filed | |
| Boeing Company | 097023105 | COM | 3,434 | $607,886 | dollars as filed | |
| Vanguard Mid-Cap Value ETF | 922908512 | SHS | 3,659 | $591,928 | dollars as filed | |
| Amgen Inc. | 031162100 | COM | 2,113 | $550,736 | dollars as filed | |
| WELLTOWER INC COM | 95040Q104 | REIT | 4,351 | $548,417 | dollars as filed | |
| VANGUARD HEALTH CARE ETF | 92204A504 | ETF | 2,114 | $536,399 | dollars as filed | |
| CARDINAL HEALTH INC | 14149Y108 | COM | 4,446 | $525,830 | dollars as filed | |
| ISHARES TR | 464288521 | CRE U S REIT ETF | 9,154 | $524,611 | dollars as filed | |
| Coca-Cola Company | 191216100 | COM | 8,343 | $519,414 | dollars as filed | |
| LAMAR ADVERTISING CO CL A | 512816109 | REIT | 4,161 | $506,530 | dollars as filed | |
| GENERAL MILLS INC COM | 370334104 | Stock | 7,491 | $477,671 | dollars as filed | |
| AMERICAN ELEC PWR CO INC COM | 025537101 | Stock | 4,465 | $411,750 | dollars as filed | |
| VEEVA SYS INC CL A COM | 922475108 | Stock | 1,933 | $406,413 | dollars as filed | |
| SPDR SERIES TRUST | 78464A771 | ST STR SP CAPMKT | 2,876 | $395,961 | dollars as filed | |
| Mondelez International,Inc. Class A | 609207105 | COM | 6,505 | $388,563 | dollars as filed | |
| WPP PLC NEW ADR | 92937A102 | ADR | 6,928 | $356,108 | dollars as filed | |
| Costco Wholesale Corporation | 22160K105 | COM | 387 | $354,962 | dollars as filed | |
| SELECT SECTOR SPDR TR | 81369Y407 | SBI CONS DISCR | 1,531 | $343,387 | dollars as filed | |
| OMNICOM GROUP INC COM | 681919106 | Stock | 3,874 | $333,337 | dollars as filed | |
| FORD MTR CO COM | 345370860 | Stock | 32,861 | $325,324 | dollars as filed | |
| PACER FDS TR | 69374H709 | GLOBL CASH ETF | 9,249 | $312,077 | dollars as filed | |
| ETFIS SER TR I | 26923G707 | VIRTUS NEWFLEET | 13,708 | $307,742 | dollars as filed | |
| CVS Health Corporation | 126650100 | COM | 6,607 | $296,597 | dollars as filed | |
| GSK PLC SPONSORED ADR | 37733W204 | ADR | 8,743 | $295,705 | dollars as filed | |
| VANECK ETF TRUST | 92189F676 | COM | 1,217 | $294,855 | dollars as filed | |
| INVESCO EXCHANGE TRADED FD T | 46137V621 | FINL PFD ETF | 19,149 | $278,626 | dollars as filed | |
| DOMINION ENERGY INC COM | 25746U109 | Stock | 5,064 | $272,766 | dollars as filed | |
| SPDR SERIES TRUST | 78464a201 | ST STR SP600GRWO | 3,014 | $272,322 | dollars as filed | |
| Caterpillar Inc. | 149123101 | COM | 731 | $265,091 | dollars as filed | |
| BlackRock Ultra Short-Term Bond ETF | 46434V878 | SHS | 5,147 | $259,566 | dollars as filed | |
| ISHARES TR | 464288687 | COM | 8,076 | $253,923 | dollars as filed | |
| Alphabet Inc. Reg. Shares A | 02079K305 | COM | 1,335 | $252,580 | dollars as filed | |
| SPDR SER TR | 78464A292 | WELLS FG PFD ETF | 7,546 | $248,957 | dollars as filed | |
| 3M CO COM | 88579Y101 | Stock | 1,903 | $245,620 | dollars as filed | |
| SPDR Portfolio Long Term Corporate Bond ETF | 78464A367 | SHS | 10,565 | $234,855 | dollars as filed | |
| SPDR S&P Aerospace & Defense ETF | 78464A631 | SHS | 1,390 | $230,449 | dollars as filed | |
| Home Depot, Inc | 437076102 | COM | 585 | $227,203 | dollars as filed | |
| VANECK ETF TRUST | 92189F437 | COM | 7,874 | $225,737 | dollars as filed | |
| GLOBAL X FDS | 37954Y657 | US PFD ETF | 11,545 | $225,251 | dollars as filed | |
| PALO ALTO NETWORKS INC | 697435105 | COM | 1,226 | $223,083 | dollars as filed | |
| WISDOMTREE TR | 97717X511 | YIELD ENHANCD US | 5,192 | $222,862 | dollars as filed | |
| Vanguard Intermediate-Term Bond ETF | 921937819 | SHS | 2,976 | $222,432 | dollars as filed | |
| FIRST TR EXCHANGE-TRADED FD | 33733E203 | NY ARCA BIOTECH | 1,336 | $222,064 | dollars as filed | |
| Vanguard FTSE All-World ex-US ETF | 922042775 | SHS | 3,716 | $213,330 | dollars as filed | |
| CORNERSTONE STRATEGIC INVEST | 21924B302 | COM | 21,052 | $180,837 | dollars as filed | |
| CORNERSTONE TOTAL RETURN FD | 21924U300 | COM | 16,763 | $145,671 | dollars as filed | |
| BLACKROCK MUNIYEILD QUALITY FU | 09254G108 | COM | 10,228 | $100,851 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001667731-25-000039 | this filing | 2025-01-15 | acceptance time not in the bulk data set |