13F-HR filed by High Falls Advisors, Inc
High Falls Advisors, Inc filed this 13F-HR for the quarter ended 2019-12-31, filed 2020-02-14, with 97 holding rows worth $355,769,000.
- Accession
- 0001569139-20-000001
- Filer
- CIK 1569139
- Filed
- 2020-02-14
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q4 2019
A holdings report, 97 entries on the cover page, a total value of $355,769,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $355,769,000 with VALUE read as thousands by filing date, 13F file number 028-17373. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| SPY | 78462F103 | SHS | 81,602 | $26,265,000 | thousands by filing date | |
| iShares MSCI USA Min Vol Factor ETF | 46429B697 | SHS | 359,285 | $23,569,000 | thousands by filing date | |
| ISHARES TR | 464287168 | COM | 215,753 | $22,796,000 | thousands by filing date | |
| INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF | 46137V357 | COM | 193,227 | $22,360,000 | thousands by filing date | |
| ISHARES TR | 464288513 | IBOXX HI YD ETF | 248,434 | $21,847,000 | thousands by filing date | |
| iShares iBoxx Inv Grade Corporate Bond ETF | 464287242 | SHS | 145,313 | $18,594,000 | thousands by filing date | |
| iShares Core MSCI EAFE ETF | 46432F842 | SHS | 284,782 | $18,579,000 | thousands by filing date | |
| IJH | 464287507 | COM | 89,275 | $18,375,000 | thousands by filing date | |
| ISHARES TR | 464288687 | COM | 410,349 | $15,425,000 | thousands by filing date | |
| ISHARES INC | 464286525 | MSCI GBL MIN VOL | 146,950 | $14,082,000 | thousands by filing date | |
| ISHARES TR | 464287457 | COM | 166,331 | $14,077,000 | thousands by filing date | |
| ISHARES TR | 464287739 | U.S. REAL ES ETF | 148,444 | $13,817,000 | thousands by filing date | |
| iShares Core US Aggregate Bond ETF | 464287226 | SHS | 114,776 | $12,897,000 | thousands by filing date | |
| iShares MBS ETF | 464288588 | SHS | 114,394 | $12,361,000 | thousands by filing date | |
| iShares Core S&P Small-Cap ETF | 464287804 | SHS | 144,452 | $12,112,000 | thousands by filing date | |
| ISHARES MSCI EAFE MIN VOL FACTOR ETF | 46429B689 | ETF | 149,665 | $11,156,000 | thousands by filing date | |
| iShares TIPS Bond ETF | 464287176 | SHS | 60,656 | $7,071,000 | thousands by filing date | |
| SPDR INDEX SHS FDS | 78463X863 | ST DOW INTL ETF | 116,881 | $4,534,000 | thousands by filing date | |
| Apple Inc | 037833100 | COM | 12,928 | $3,796,000 | thousands by filing date | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 11,369 | $3,675,000 | thousands by filing date | |
| INVESCO QQQ TR | 46090E103 | COM | 13,745 | $2,922,000 | thousands by filing date | |
| iShares S&P 500 Growth ETF | 464287309 | SHS | 14,672 | $2,841,000 | thousands by filing date | |
| FIRST TR EXCHANGE-TRADED FD | 336917109 | SHS | 82,043 | $2,673,000 | thousands by filing date | |
| INVESCO EXCHANGE TRADED FD T | 46137V548 | COM | 155,177 | $2,648,000 | thousands by filing date | |
| INVESCO EXCHANGE TRADED FD T | 46137Y500 | ZACKS MULT AST | 112,495 | $2,634,000 | thousands by filing date | |
| SPDR S&P Dividend ETF | 78464A763 | SHS | 19,041 | $2,048,000 | thousands by filing date | |
| SPDR S&P Midcap 400 ETF Trust | 78467Y107 | SHS | 4,357 | $1,636,000 | thousands by filing date | |
| iShares U.S. Treasury Bond ETF | 46429B267 | SHS | 60,420 | $1,567,000 | thousands by filing date | |
| SHOPIFY INC | 82509L107 | CL A SUB VTG SHS | 3,402 | $1,353,000 | thousands by filing date | |
| iShares Floating Rate Bond ETF | 46429B655 | SHS | 24,927 | $1,269,000 | thousands by filing date | |
| Financial Select Sector SPDR Fund | 81369Y605 | SHS | 37,512 | $1,155,000 | thousands by filing date | |
| Microsoft Corp | 594918104 | COM | 7,307 | $1,152,000 | thousands by filing date | |
| ISHARES TR | 464288414 | NATIONAL MUN ETF | 9,776 | $1,114,000 | thousands by filing date | |
| EXXON MOBIL CORP | 30231G102 | COM | 15,924 | $1,111,000 | thousands by filing date | |
| iShares Core MSCI Emerging Markets ETF | 46434G103 | SHS | 20,353 | $1,094,000 | thousands by filing date | |
| McDonalds Corporation | 580135101 | COM | 5,526 | $1,092,000 | thousands by filing date | |
| JPMorgan Chase & Co | 46625H100 | COM | 7,376 | $1,028,000 | thousands by filing date | |
| Health Care Select Sector SPDR Fund | 81369Y209 | SHS | 10,037 | $1,022,000 | thousands by filing date | |
| Boeing Company | 097023105 | COM | 3,081 | $1,004,000 | thousands by filing date | |
| Visa Inc | 92826C839 | COM | 5,265 | $989,000 | thousands by filing date | |
| ISHARES TR | 464287556 | ISHARES BIOTECH | 7,804 | $940,000 | thousands by filing date | |
| VGT | 92204A702 | SHS | 3,788 | $927,000 | thousands by filing date | |
| PAYCHEX INC | 704326107 | COM | 10,714 | $911,000 | thousands by filing date | |
| INVESCO EXCHANGE TRADED FD T | 46137V142 | WATER RES ETF | 23,167 | $895,000 | thousands by filing date | |
| ISHARES MSCI USA QUALITY FACTOR ETF | 46432F339 | ETF | 8,827 | $892,000 | thousands by filing date | |
| INVESCO EXCH TRADED FD TR II | 46138E354 | S&P500 LOW VOL | 15,014 | $876,000 | thousands by filing date | |
| SPDR S&P Homebuilders ETF | 78464A888 | SHS | 18,411 | $838,000 | thousands by filing date | |
| ISHARES RUSSELL 1000 ETF | 464287622 | ETF | 4,629 | $826,000 | thousands by filing date | |
| Johnson & Johnson | 478160104 | COM | 5,314 | $775,000 | thousands by filing date | |
| Berkshire Hathaway Inc | 084670702 | COM | 3,383 | $766,000 | thousands by filing date | |
| Amgen Inc. | 031162100 | COM | 2,939 | $708,000 | thousands by filing date | |
| ISHARES TR | 46432F370 | MSCI USA SZE FT | 6,883 | $670,000 | thousands by filing date | |
| ISHARES TR | 464288638 | ISHS 5-10YR INVT | 10,541 | $611,000 | thousands by filing date | |
| iShares Global Tech ETF | 464287291 | SHS | 2,881 | $606,000 | thousands by filing date | |
| Coca-Cola Company | 191216100 | COM | 10,788 | $597,000 | thousands by filing date | |
| iShares Core S&P Total U.S. Stock Market ETF | 464287150 | SHS | 8,165 | $593,000 | thousands by filing date | |
| Utilities Select Sector SPDR Fund | 81369Y886 | SHS | 9,099 | $588,000 | thousands by filing date | |
| Starbucks Corporation | 855244109 | COM | 6,209 | $546,000 | thousands by filing date | |
| Walmart Inc. | 931142103 | COM | 4,483 | $533,000 | thousands by filing date | |
| Procter & Gamble Co | 742718109 | COM | 4,208 | $526,000 | thousands by filing date | |
| iShares Expanded Tech Sector ETF | 464287549 | SHS | 2,150 | $521,000 | thousands by filing date | |
| VANGUARD SCOTTSDALE FDS | 92206C409 | COM | 6,193 | $502,000 | thousands by filing date | |
| International Business Machines Corporation | 459200101 | COM | 3,476 | $466,000 | thousands by filing date | |
| DUNKIN BRANDS GROUP INC | 265504100 | COM | 5,669 | $428,000 | thousands by filing date | |
| ISHARES CORE S&P U.S. GROWTH ETF | 464287671 | ETF | 6,220 | $421,000 | thousands by filing date | |
| STATE STREET | 78464A813 | EXCHANGE TRADED | 5,600 | $406,000 | thousands by filing date | |
| AT&T Inc | 00206R102 | COM | 10,317 | $403,000 | thousands by filing date | |
| ISHARES TR | 464287648 | RUS 2000 GRW ETF | 1,875 | $402,000 | thousands by filing date | |
| L3HARRIS TECHNOLOGIES INC COM | 502431109 | Stock | 2,000 | $396,000 | thousands by filing date | |
| Vanguard Growth | 922908736 | COM | 2,141 | $390,000 | thousands by filing date | |
| ISHARES U S ETF TR | 46431W507 | SHOR DURA BD ETF | 7,582 | $381,000 | thousands by filing date | |
| Verizon Communications Inc | 92343V104 | COM | 6,137 | $377,000 | thousands by filing date | |
| Pfizer Inc. | 717081103 | COM | 9,489 | $372,000 | thousands by filing date | |
| Chevron Corporation | 166764100 | COM | 3,079 | $371,000 | thousands by filing date | |
| Intel Corp | 458140100 | COM | 6,055 | $362,000 | thousands by filing date | |
| ISHARESRUSSELL1000GROWTHETF | 464287614 | STOK | 1,901 | $334,000 | thousands by filing date | |
| ISHARES TR | 464287606 | S&P MC 400GR ETF | 1,300 | $310,000 | thousands by filing date | |
| WP CAREY INC COM | 92936U109 | REIT | 3,797 | $304,000 | thousands by filing date | |
| Merck & Co.,Inc. | 58933Y105 | COM | 3,331 | $303,000 | thousands by filing date | |
| ISHARES TR | 464287432 | 20 YR TR BD ETF | 2,192 | $297,000 | thousands by filing date | |
| EASTMAN CHEM CO COM | 277432100 | Stock | 3,726 | $295,000 | thousands by filing date | |
| iShares U.S. Technology ETF | 464287721 | SHS | 1,245 | $290,000 | thousands by filing date | |
| Southern Company | 842587107 | COM | 4,237 | $270,000 | thousands by filing date | |
| Amazon.com, Inc | 023135106 | COM | 134 | $248,000 | thousands by filing date | |
| CVS Health Corporation | 126650100 | COM | 3,323 | $247,000 | thousands by filing date | |
| Deere & Company | 244199105 | COM | 1,400 | $243,000 | thousands by filing date | |
| ISHARES RUSSELL MID-CAP GROWTH ETF | 464287481 | ETF | 1,517 | $231,000 | thousands by filing date | |
| Oracle Corporation | 68389X105 | COM | 4,321 | $229,000 | thousands by filing date | |
| STATE STR SPDR DOW JONES IND | 78467X109 | UT SER 1 | 800 | $228,000 | thousands by filing date | |
| CSX Corporation | 126408103 | COM | 3,000 | $217,000 | thousands by filing date | |
| Medtronic Plc | G5960L103 | COM | 1,909 | $217,000 | thousands by filing date | |
| Walt Disney Co | 254687106 | COM | 1,486 | $215,000 | thousands by filing date | |
| ISHARES MORNINGSTAR MID-CAP GROWTH ETF | 464288307 | ETF | 800 | $210,000 | thousands by filing date | |
| ANNALY CAPITAL MANAGEMENT | 035710409 | COM | 15,187 | $143,000 | thousands by filing date | |
| GENERAL ELEC CO | 369604103 | COM | 11,961 | $133,000 | thousands by filing date | |
| SRH TOTAL RETURN FUND INC | 101507101 | COM | 10,591 | $125,000 | thousands by filing date | |
| NUVEEN MUN VALUE FD INC | 670928100 | COM | 11,000 | $118,000 | thousands by filing date |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001569139-20-000001 | this filing | 2020-02-14 | acceptance time not in the bulk data set |