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13F-HR filed by High Falls Advisors, Inc

High Falls Advisors, Inc filed this 13F-HR for the quarter ended 2019-06-30, filed 2019-08-15, with 97 holding rows worth $308,439,000.

Accession
0001569139-19-000004
Filed
2019-08-15
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2019

A holdings report, 97 entries on the cover page, a total value of $308,439,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $308,439,000 with VALUE read as thousands by filing date, 13F file number 028-17373. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
SPY78462F103SHS77,221$22,626,000thousands by filing date
iShares MSCI USA Min Vol Factor ETF46429B697SHS337,709$20,847,000thousands by filing date
ISHARES TR464287168COM195,132$19,427,000thousands by filing date
ISHARES TR464288513IBOXX HI YD ETF218,978$19,091,000thousands by filing date
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM176,983$19,079,000thousands by filing date
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS133,816$16,643,000thousands by filing date
IJH464287507COM85,306$16,571,000thousands by filing date
iShares Core MSCI EAFE ETF46432F842SHS251,931$15,469,000thousands by filing date
iShares Core US Aggregate Bond ETF464287226SHS120,666$13,436,000thousands by filing date
ISHARES TR464288687COM360,057$13,268,000thousands by filing date
ISHARES TR464287457COM148,877$12,622,000thousands by filing date
ISHARES INC464286525MSCI GBL MIN VOL135,243$12,459,000thousands by filing date
ISHARES TR464287739U.S. REAL ES ETF131,933$11,519,000thousands by filing date
iShares MBS ETF464288588SHS100,745$10,840,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS131,494$10,293,000thousands by filing date
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF137,862$10,014,000thousands by filing date
iShares TIPS Bond ETF464287176SHS48,510$5,602,000thousands by filing date
SPDR INDEX SHS FDS78463X863ST DOW INTL ETF103,235$4,000,000thousands by filing date
Apple Inc037833100COM14,541$2,878,000thousands by filing date
ISHARES TR CORE S&P 500 ETF464287200SHS8,100$2,387,000thousands by filing date
SPDR S&P Dividend ETF78464A763SHS21,510$2,170,000thousands by filing date
INVESCO QQQ TR46090E103COM10,057$1,878,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD336917109SHS55,911$1,713,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V548COM104,047$1,700,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137Y500ZACKS MULT AST75,727$1,676,000thousands by filing date
SPDR S&P Midcap 400 ETF Trust78467Y107SHS4,656$1,651,000thousands by filing date
EXXON MOBIL CORP30231G102COM21,233$1,627,000thousands by filing date
International Business Machines Corporation459200101COM10,416$1,436,000thousands by filing date
Utilities Select Sector SPDR Fund81369Y886SHS23,226$1,385,000thousands by filing date
McDonalds Corporation580135101COM5,473$1,136,000thousands by filing date
Boeing Company097023105COM3,081$1,121,000thousands by filing date
JPMorgan Chase & Co46625H100COM9,634$1,077,000thousands by filing date
ISHARES TR464288414NATIONAL MUN ETF9,045$1,023,000thousands by filing date
Microsoft Corp594918104COM7,219$967,000thousands by filing date
PAYCHEX INC704326107COM11,678$961,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS14,224$948,000thousands by filing date
Vanguard Real Estate922908553SHS10,455$914,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E354S&P500 LOW VOL16,546$910,000thousands by filing date
Johnson & Johnson478160104COM6,516$908,000thousands by filing date
SHOPIFY INC82509L107CL A SUB VTG SHS3,000$900,000thousands by filing date
Visa Inc92826C839COM5,125$889,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR7,245$864,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V134WILDERHIL CLAN29,060$863,000thousands by filing date
iShares Floating Rate Bond ETF46429B655SHS16,774$854,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V142WATER RES ETF23,763$846,000thousands by filing date
VGT92204A702SHS3,890$820,000thousands by filing date
SELECT SECTOR SPDR TR81369Y308STATE STREET CON14,094$818,000thousands by filing date
ISHARES RUSSELL 1000 ETF464287622ETF4,881$795,000thousands by filing date
Berkshire Hathaway Inc084670702COM3,631$774,000thousands by filing date
Coca-Cola Company191216100COM13,259$675,000thousands by filing date
iShares U.S. Treasury Bond ETF46429B267SHS25,920$669,000thousands by filing date
iShares Core MSCI Emerging Markets ETF46434G103SHS10,663$549,000thousands by filing date
Amgen Inc.031162100COM2,937$541,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C409COM6,545$528,000thousands by filing date
Procter & Gamble Co742718109COM4,708$516,000thousands by filing date
iShares Expanded Tech Sector ETF464287549SHS2,150$464,000thousands by filing date
Starbucks Corporation855244109COM5,214$437,000thousands by filing date
ISHARES TR464287648RUS 2000 GRW ETF2,071$416,000thousands by filing date
Pfizer Inc.717081103COM9,562$414,000thousands by filing date
Chevron Corporation166764100COM3,168$394,000thousands by filing date
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF6,220$390,000thousands by filing date
iShares Global Tech ETF464287291SHS2,128$382,000thousands by filing date
STATE STREET78464A813EXCHANGE TRADED5,600$379,000thousands by filing date
HARRIS CORP INC413875105COM2,000$378,000thousands by filing date
Walmart Inc.931142103COM3,407$376,000thousands by filing date
DUNKIN BRANDS GROUP INC265504100COM4,665$372,000thousands by filing date
Merck & Co.,Inc.58933Y105COM4,234$355,000thousands by filing date
Vanguard Growth922908736COM2,139$350,000thousands by filing date
Verizon Communications Inc92343V104COM6,126$350,000thousands by filing date
AT&T Inc00206R102COM10,380$348,000thousands by filing date
WP CAREY INC COM92936U109REIT4,097$333,000thousands by filing dateprincipal
ISHARES U S ETF TR46431W507SHOR DURA BD ETF6,244$314,000thousands by filing date
ISHARESRUSSELL1000GROWTHETF464287614STOK1,901$299,000thousands by filing date
ISHARES TR464287606S&P MC 400GR ETF1,300$294,000thousands by filing date
EASTMAN CHEM CO COM277432100Stock3,724$290,000thousands by filing date
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock4,853$285,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS10,269$283,000thousands by filing date
ISHARES TR464288638ISHS 5-10YR INVT4,955$282,000thousands by filing date
Intel Corp458140100COM5,763$276,000thousands by filing date
iShares MSCI USA Momentum Factor ETF46432F396SHS2,305$273,000thousands by filing date
Oracle Corporation68389X105COM4,787$273,000thousands by filing date
ISHARES RUSSELL MID-CAP GROWTH ETF464287481ETF1,914$273,000thousands by filing date
Amazon.com, Inc023135106COM142$269,000thousands by filing date
iShares U.S. Technology ETF464287721SHS1,245$246,000thousands by filing date
WEC ENERGY GROUP INC COM92939U106Stock2,913$243,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 1904$240,000thousands by filing date
CSX Corporation126408103COM3,000$232,000thousands by filing date
Deere & Company244199105COM1,400$232,000thousands by filing date
Southern Company842587107COM4,187$231,000thousands by filing date
Caterpillar Inc.149123101COM1,552$212,000thousands by filing date
Walt Disney Co254687106COM1,484$207,000thousands by filing date
Duke Energy Corporation26441C204COM2,317$204,000thousands by filing date
ISHARES MORNINGSTAR MID-CAP GROWTH ETF464288307ETF800$201,000thousands by filing date
ANNALY CAPITAL MANAGEMENT035710409COM13,382$122,000thousands by filing dateprincipal
GENERAL ELEC CO369604103COM11,252$118,000thousands by filing date
SRH TOTAL RETURN FUND INC101507101COM10,401$117,000thousands by filing date
NUVEEN MUN VALUE FD INC670928100COM11,000$112,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001569139-19-000004this filing2019-08-15acceptance time not in the bulk data set