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13F-HR filed by MOGY JOEL R INVESTMENT COUNSEL INC

MOGY JOEL R INVESTMENT COUNSEL INC filed this 13F-HR for the quarter ended 2026-09-30, accepted by EDGAR 2026-10-13 13:17:16 UTC, with 128 holding rows worth $1,868,515,151.

Accession
0001398344-26-018129
Filed
2026-10-13
Accepted by EDGAR
Ingested
Source
EDGAR live feed

Original filing

13F report for Q3 2026

A holdings report, 128 entries on the cover page, a total value of $1,868,515,151 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,868,515,151 with VALUE read as dollars as filed, 13F file number 028-05915. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
NVIDIA Corp67066G104COM1,274,442$291,057,149dollars as filed
Apple Inc037833100COM587,528$195,658,484dollars as filed
Microsoft Corp594918104COM287,081$147,243,870dollars as filed
PALO ALTO NETWORKS INC697435105COM305,649$121,437,404dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM327,977$111,754,831dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM304,220$104,675,970dollars as filed
Costco Wholesale Corporation22160K105COM97,282$88,559,934dollars as filed
Amazon.com, Inc023135106COM349,335$87,036,815dollars as filed
META PLATFORMS INC CL A30303M102COM94,347$68,418,557dollars as filed
Visa Inc92826C839COM184,146$66,169,163dollars as filed
Berkshire Hathaway Inc084670702COM129,212$64,341,115dollars as filed
Eli Lilly and Company532457108COM39,762$46,007,815dollars as filed
IDEXX LABS INC COM45168D104Stock85,486$44,639,934dollars as filed
Salesforce.com, Inc79466L302COM177,638$40,780,356dollars as filed
Intuitive Surgical,Inc.46120E602COM69,829$28,394,566dollars as filed
Stryker Corporation863667101COM98,542$27,137,361dollars as filed
MasterCard, Inc57636Q104COM39,529$21,798,915dollars as filed
OREILLY AUTOMOTIVE INC COM67103H107Stock254,705$21,754,354dollars as filed
Netflix, Inc64110L106COM278,246$19,360,357dollars as filed
AUTOZONE INC COM053332102Stock6,140$17,376,323dollars as filed
Oracle Corporation68389X105COM123,911$17,012,980dollars as filed
BlackRock,Inc.09290D101COM15,002$15,876,467dollars as filed
Cisco Systems,Inc.17275R102COM135,231$14,554,919dollars as filed
MSCI INC COM55354G100Stock24,577$13,238,647dollars as filed
Home Depot, Inc437076102COM39,656$11,281,793dollars as filed
AbbVie,Inc.00287Y109COM41,601$10,882,406dollars as filed
WW GRAINGER INC COM384802104Stock7,721$9,618,680dollars as filed
Booking Holdings Inc.09857L108COM56,327$9,176,232dollars as filed
Intuit Inc.461202103COM32,478$8,954,509dollars as filed
Union Pacific Corporation907818108COM31,238$8,500,692dollars as filed
Johnson & Johnson478160104COM30,620$8,106,339dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS10,184$7,799,416dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A9$6,723,045dollars as filed
Walmart Inc.931142103COM58,342$6,062,901dollars as filed
Abbott Laboratories002824100COM52,816$5,219,805dollars as filed
Procter & Gamble Co742718109COM34,786$5,053,652dollars as filed
Starbucks Corporation855244109COM52,441$4,927,356dollars as filed
EXXON MOBIL CORP30233Q108COM29,918$4,869,146dollars as filed
Merck & Co.,Inc.58933Y105COM26,983$3,920,933dollars as filed
PepsiCo,Inc.713448108COM30,472$3,861,372dollars as filed
Accenture Plc Class AG1151C101COM21,028$3,855,904dollars as filed
Adobe Inc00724F101COM15,716$3,770,897dollars as filed
ISHARES INC46434G764MSCI EMRG CHN36,188$3,585,507dollars as filed
Broadcom Inc.11135F101COM9,623$3,379,501dollars as filed
THEMES TRANSATLANTIC DEFENSE ETF882927767UIT EXCHANGE TRADED86,445$3,179,908dollars as filed
Walt Disney Co254687106COM24,750$2,596,275dollars as filed
Amgen Inc.031162100COM5,923$2,496,604dollars as filed
Prologis,Inc.74340W103COM18,804$2,441,543dollars as filed
Vanguard Growth922908736COM25,998$2,342,680dollars as filed
Vanguard S&P 500 ETF922908363COM3,342$2,342,274dollars as filed
Philip Morris International Inc.718172109COM11,975$2,285,070dollars as filed
NextEra Energy,Inc.65339F101COM29,653$2,245,918dollars as filed
WILLIAMS SONOMA INC COM969904101Stock9,775$2,228,114dollars as filed
VTI922908769COM5,873$2,197,912dollars as filed
EQUINIX INC COM29444U700REIT2,148$2,172,874dollars as filed
SPY78462F103SHS2,644$2,016,394dollars as filed
WEC ENERGY GROUP INC COM92939U106Stock15,708$1,583,052dollars as filed
Vanguard Mid-Cap ETF922908629SHS19,569$1,534,601dollars as filed
ISHARES TR46435G326CORE MSCI INTL15,830$1,416,468dollars as filed
BIOGEN INC COM09062X103Stock6,260$1,414,009dollars as filed
IJH464287507COM19,127$1,376,188dollars as filed
INVESCO QQQ TR46090E103COM1,771$1,310,133dollars as filed
McDonalds Corporation580135101COM5,593$1,291,579dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock11,175$1,162,759dollars as filed
Chevron Corporation166764100COM5,693$1,162,568dollars as filed
Coca-Cola Company191216100COM12,700$1,093,216dollars as filed
JPMorgan Chase & Co46625H100COM3,116$1,030,866dollars as filed
Bristol-Myers Squibb Company110122108COM15,795$985,608dollars as filed
YUM BRANDS INC COM988498101Stock6,580$897,117dollars as filed
Vanguard High Dividend Yield ETF921946406SHS5,635$874,552dollars as filed
Vanguard Value ETF922908744SHS4,040$872,963dollars as filed
CBIZ INC124805102COM15,952$872,415dollars as filed
Altria Group Inc02209S103COM12,950$872,053dollars as filed
Caterpillar Inc.149123101COM1,050$851,330dollars as filed
CSX Corporation126408103COM18,000$837,180dollars as filed
ASMLHLDGNVFSPONSOREDADR1ADRREPS1ORDSHSN07059210STOK453$820,687dollars as filed
Vanguard Short-Term Bond ETF921937827SHS9,875$754,450dollars as filed
Marsh & McLennan Companies,Inc.571748102COM4,365$745,236dollars as filed
Charles Schwab Corp808513105COM6,897$674,156dollars as filed
Pfizer Inc.717081103COM23,436$668,395dollars as filed
ISHARES TR46435G516COM6,230$642,002dollars as filed
AT&T Inc00206R102COM24,981$609,536dollars as filed
International Business Machines Corporation459200101COM2,400$527,832dollars as filed
Lockheed Martin Corporation539830109COM969$493,280dollars as filed
FEDEX CORP COM31428X106Stock1,700$484,653dollars as filed
Schwab U.S. Broad Market ETF808524102SHS16,398$480,614dollars as filed
Mondelez International,Inc. Class A609207105COM7,693$444,809dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS3,174$431,791dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS5,550$404,373dollars as filed
SIMON PPTY GROUP INC NEW COM828806109REIT1,875$376,425dollars as filed
Verizon Communications Inc92343V104COM7,903$362,511dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,832$358,672dollars as filed
TAIWAN SEMICONDUCTOR MFG874039100SPONSORED ADS784$357,653dollars as filed
ISHARES INC46434G863COM6,037$326,964dollars as filed
DIMENSIONAL ETF TRUST25434V708US CORE EQUITY 26,740$299,593dollars as filed
Southern Company842587107COM3,400$281,826dollars as filed
UNITED RENTALS INC COM911363109Stock272$272,695dollars as filed
MARVELL TECHNOLOGY INC573874104COM1,000$264,210dollars as filed
ISHARES TR464287465MSCI EAFE ETF2,500$259,725dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,240$257,945dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,056$246,375dollars as filed
American Express Company025816109COM805$244,800dollars as filed
PPG INDS INC COM693506107Stock2,300$239,959dollars as filed
iShares Russell 2000 ETF464287655SHS855$237,596dollars as filed
ISHARES TR464287556ISHARES BIOTECH975$205,267dollars as filed
VGT92204A702SHS1,592$200,067dollars as filed
ISHARES ESG SELECT SCREENED S&P 500 ETF46436E569ETF3,175$185,103dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF500$175,925dollars as filed
PROTHENA CORP PLC SHSG72800108Stock20,750$173,885dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS4,076$146,451dollars as filed
ISHARES TR46436E551ESG SELECT SCRE3,000$146,340dollars as filed
Vanguard Small-Cap ETF922908751SHS400$113,796dollars as filed
ISHARES TR46436E759COM1,265$107,082dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF3,691$101,392dollars as filed
SCHD808524797COM3,000$97,590dollars as filed
Vanguard Small-Cap Value ETF922908611SHS400$92,412dollars as filed
Schwab U.S. Small-Cap ETF808524607SHS2,773$90,483dollars as filed
SCHWAB STRATEGIC TR808524771FUNDAMENTAL US L1,969$61,964dollars as filed
SCHWAB STRATEGIC TR808524409US LCAP VA ETF1,756$58,492dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF250$48,438dollars as filed
iShares Core S&P U.S. Value ETF464287663SHS375$41,355dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS379$30,760dollars as filed
iShares Core US Aggregate Bond ETF464287226SHS257$24,297dollars as filed
VANGUARD HEALTH CARE ETF92204A504ETF41$12,959dollars as filed
iShares 0-3 Month Treasury Bond ETF46436E718SHS58$5,839dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS70$2,100dollars as filed
Schwab Fundamental Emerging Markets Equity ETF808524730SHS47$1,968dollars as filed
SCHWAB STRATEGIC TR808524755FUNDAMENTAL INTL34$1,828dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001398344-26-018129this filing2026-10-13