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13F-HR filed by MOGY JOEL R INVESTMENT COUNSEL INC

MOGY JOEL R INVESTMENT COUNSEL INC filed this 13F-HR for the quarter ended 2026-06-30, filed 2026-07-14, with 121 holding rows worth $1,745,149,355.

Accession
0001398344-26-012120
Filed
2026-07-14
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2026

A holdings report, 121 entries on the cover page, a total value of $1,745,149,355 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,745,149,355 with VALUE read as dollars as filed, 13F file number 028-05915. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
NVIDIA Corp67066G104COM1,279,041$255,923,388dollars as filed
Apple Inc037833100COM590,640$170,907,512dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM327,135$115,586,555dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM305,497$109,175,413dollars as filed
Microsoft Corp594918104COM286,312$106,800,121dollars as filed
PALO ALTO NETWORKS INC697435105COM308,019$105,040,639dollars as filed
Costco Wholesale Corporation22160K105COM97,596$91,298,375dollars as filed
Amazon.com, Inc023135106COM344,856$82,192,979dollars as filed
Berkshire Hathaway Inc084670702COM129,970$65,035,688dollars as filed
Visa Inc92826C839COM184,802$63,403,700dollars as filed
META PLATFORMS INC CL A30303M102COM95,355$53,712,518dollars as filed
Eli Lilly and Company532457108COM39,645$47,551,402dollars as filed
IDEXX LABS INC COM45168D104Stock85,445$44,981,666dollars as filed
Stryker Corporation863667101COM100,030$31,493,308dollars as filed
Salesforce.com, Inc79466L302COM185,992$29,137,507dollars as filed
Intuitive Surgical,Inc.46120E602COM69,534$27,652,281dollars as filed
OREILLY AUTOMOTIVE INC COM67103H107Stock256,847$23,653,040dollars as filed
MasterCard, Inc57636Q104COM39,465$20,269,091dollars as filed
AUTOZONE INC COM053332102Stock6,240$19,942,666dollars as filed
Netflix, Inc64110L106COM265,568$18,961,555dollars as filed
Oracle Corporation68389X105COM124,961$18,313,035dollars as filed
Cisco Systems,Inc.17275R102COM135,231$15,884,240dollars as filed
Intuit Inc.461202103COM60,028$15,667,422dollars as filed
MSCI INC COM55354G100Stock26,758$14,985,550dollars as filed
BlackRock,Inc.09290D101COM15,331$14,741,676dollars as filed
Home Depot, Inc437076102COM39,678$13,993,709dollars as filed
AbbVie,Inc.00287Y109COM41,919$10,548,497dollars as filed
WW GRAINGER INC COM384802104Stock7,568$10,295,690dollars as filed
Booking Holdings Inc.09857L108COM57,620$10,270,189dollars as filed
Accenture Plc Class AG1151C101COM74,157$9,228,098dollars as filed
Union Pacific Corporation907818108COM31,238$8,496,631dollars as filed
Johnson & Johnson478160104COM30,730$7,804,498dollars as filed
Walmart Inc.931142103COM59,840$6,777,478dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A9$6,739,650dollars as filed
Starbucks Corporation855244109COM53,011$5,417,194dollars as filed
Procter & Gamble Co742718109COM34,786$5,100,961dollars as filed
Abbott Laboratories002824100COM55,666$5,051,133dollars as filed
Adobe Inc00724F101COM20,481$4,199,015dollars as filed
PepsiCo,Inc.713448108COM30,501$4,129,792dollars as filed
EXXON MOBIL CORP30231G102COM29,918$4,090,382dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS5,229$3,915,946dollars as filed
Merck & Co.,Inc.58933Y105COM26,683$3,428,795dollars as filed
NextEra Energy,Inc.65339F101COM29,773$2,613,176dollars as filed
Prologis,Inc.74340W103COM18,804$2,547,411dollars as filed
Walt Disney Co254687106COM24,750$2,382,188dollars as filed
Vanguard S&P 500 ETF922908363COM3,440$2,362,626dollars as filed
WILLIAMS SONOMA INC COM969904101Stock9,775$2,278,553dollars as filed
Vanguard Growth922908736COM25,998$2,239,468dollars as filed
EQUINIX INC COM29444U700REIT2,148$2,239,054dollars as filed
VTI922908769COM5,924$2,192,117dollars as filed
Philip Morris International Inc.718172109COM11,975$2,166,397dollars as filed
Amgen Inc.031162100COM5,923$2,144,837dollars as filed
SPY78462F103SHS2,744$2,049,137dollars as filed
THEMES TRANSATLANTIC DEFENSE ETF882927767UIT EXCHANGE TRADED45,315$1,839,797dollars as filed
WEC ENERGY GROUP INC COM92939U106Stock15,708$1,834,223dollars as filed
Vanguard Mid-Cap ETF922908629SHS19,120$1,540,498dollars as filed
ISHARES INC46434G764MSCI EMRG CHN15,018$1,536,341dollars as filed
McDonalds Corporation580135101COM5,593$1,511,764dollars as filed
BIOGEN INC COM09062X103Stock6,260$1,352,536dollars as filed
Broadcom Inc.11135F101COM3,456$1,305,504dollars as filed
INVESCO QQQ TR46090E103COM1,771$1,304,164dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock11,175$1,270,486dollars as filed
Marsh & McLennan Companies,Inc.571748102COM7,265$1,210,858dollars as filed
Caterpillar Inc.149123101COM1,050$1,118,145dollars as filed
YUM BRANDS INC COM988498101Stock6,580$1,051,879dollars as filed
Coca-Cola Company191216100COM12,700$1,032,129dollars as filed
JPMorgan Chase & Co46625H100COM3,040$995,083dollars as filed
Chevron Corporation166764100COM5,693$943,672dollars as filed
Altria Group Inc02209S103COM12,950$931,753dollars as filed
Bristol-Myers Squibb Company110122108COM15,795$910,108dollars as filed
IJH464287507COM11,622$896,172dollars as filed
Vanguard High Dividend Yield ETF921946406SHS5,635$890,499dollars as filed
Vanguard Value ETF922908744SHS4,040$880,437dollars as filed
CSX Corporation126408103COM18,000$855,540dollars as filed
Vanguard Short-Term Bond ETF921937827SHS9,875$769,361dollars as filed
International Business Machines Corporation459200101COM2,400$674,904dollars as filed
ISHARES TR46435G516COM6,230$640,506dollars as filed
Charles Schwab Corp808513105COM6,897$636,427dollars as filed
Pfizer Inc.717081103COM23,636$569,155dollars as filed
FEDEX CORP COM31428X106Stock1,700$532,321dollars as filed
ISHARES TR46435G326CORE MSCI INTL5,965$530,945dollars as filed
AT&T Inc00206R102COM25,110$519,777dollars as filed
Lockheed Martin Corporation539830109COM969$493,484dollars as filed
Schwab U.S. Broad Market ETF808524102SHS16,398$474,874dollars as filed
Mondelez International,Inc. Class A609207105COM7,840$453,466dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS5,550$425,685dollars as filed
SIMON PPTY GROUP INC NEW COM828806109REIT1,875$419,344dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,832$349,089dollars as filed
Verizon Communications Inc92343V104COM7,903$334,613dollars as filed
ISHARES INC46434G863COM6,037$330,164dollars as filed
Southern Company842587107COM3,400$325,414dollars as filed
ASMLHLDGNVFSPONSOREDADR1ADRREPS1ORDSHSN07059210STOK160$318,310dollars as filed
UNITED RENTALS INC COM911363109Stock272$308,693dollars as filed
DIMENSIONAL ETF TRUST25434V708US CORE EQUITY 26,740$298,986dollars as filed
PPG INDS INC COM693506107Stock2,300$278,967dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,240$263,835dollars as filed
ISHARES TR464287465MSCI EAFE ETF2,500$259,700dollars as filed
iShares Russell 2000 ETF464287655SHS855$256,885dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,056$249,871dollars as filed
Tesla Motors, Inc88160R101COM560$235,536dollars as filed
PROTHENA CORP PLC SHSG72800108Stock20,750$203,142dollars as filed
VGT92204A702SHS1,592$190,276dollars as filed
ISHARES TR464287556ISHARES BIOTECH975$185,435dollars as filed
ISHARES ESG SELECT SCREENED S&P 500 ETF46436E569ETF3,175$180,308dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF500$171,955dollars as filed
ISHARES TR46436E551ESG SELECT SCRE3,000$156,450dollars as filed
Vanguard Small-Cap ETF922908751SHS400$121,248dollars as filed
ISHARES TR46436E759COM1,265$107,019dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF3,691$102,241dollars as filed
Vanguard Small-Cap Value ETF922908611SHS400$97,196dollars as filed
SCHD808524797COM3,000$95,130dollars as filed
Schwab U.S. Small-Cap ETF808524607SHS2,398$86,640dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS1,847$62,502dollars as filed
SCHWAB STRATEGIC TR808524771FUNDAMENTAL US L1,969$61,236dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF250$47,023dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS313$46,421dollars as filed
iShares Core S&P U.S. Value ETF464287663SHS375$41,306dollars as filed
VANGUARD HEALTH CARE ETF92204A504ETF41$12,259dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS70$2,060dollars as filed
Schwab Fundamental Emerging Markets Equity ETF808524730SHS47$1,865dollars as filed
SCHWAB STRATEGIC TR808524755FUNDAMENTAL INTL34$1,794dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001398344-26-012120this filing2026-07-14acceptance time not in the bulk data set