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13F-HR filed by MOGY JOEL R INVESTMENT COUNSEL INC

MOGY JOEL R INVESTMENT COUNSEL INC filed this 13F-HR for the quarter ended 2026-03-31, filed 2026-04-15, with 114 holding rows worth $1,597,189,142.

Accession
0001398344-26-006551
Filed
2026-04-15
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2026

A holdings report, 114 entries on the cover page, a total value of $1,597,189,142 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,597,189,142 with VALUE read as dollars as filed, 13F file number 028-05915. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
NVIDIA Corp67066G104COM1,281,293$223,457,564dollars as filed
Apple Inc037833100COM592,645$150,407,306dollars as filed
Microsoft Corp594918104COM285,774$105,784,980dollars as filed
Costco Wholesale Corporation22160K105COM97,829$97,480,011dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM328,099$94,118,435dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM306,149$88,036,166dollars as filed
Amazon.com, Inc023135106COM345,544$71,966,449dollars as filed
Berkshire Hathaway Inc084670702COM130,565$62,566,748dollars as filed
Visa Inc92826C839COM185,051$55,929,798dollars as filed
META PLATFORMS INC CL A30303M102COM95,687$54,745,403dollars as filed
PALO ALTO NETWORKS INC697435105COM308,786$49,504,572dollars as filed
IDEXX LABS INC COM45168D104Stock85,492$48,037,100dollars as filed
Eli Lilly and Company532457108COM39,600$36,422,892dollars as filed
Salesforce.com, Inc79466L302COM194,091$36,230,967dollars as filed
Stryker Corporation863667101COM99,955$32,844,070dollars as filed
Intuitive Surgical,Inc.46120E602COM69,376$31,981,642dollars as filed
Intuit Inc.461202103COM68,359$29,557,254dollars as filed
Netflix, Inc64110L106COM264,718$25,452,636dollars as filed
OREILLY AUTOMOTIVE INC COM67103H107Stock256,250$23,654,438dollars as filed
AUTOZONE INC COM053332102Stock6,267$21,168,547dollars as filed
MasterCard, Inc57636Q104COM39,485$19,728,946dollars as filed
Oracle Corporation68389X105COM127,874$18,811,544dollars as filed
Accenture Plc Class AG1151C101COM76,783$15,225,303dollars as filed
BlackRock,Inc.09290D101COM15,406$14,816,104dollars as filed
MSCI INC COM55354G100Stock26,859$14,477,270dollars as filed
Home Depot, Inc437076102COM39,928$13,131,987dollars as filed
Cisco Systems,Inc.17275R102COM135,231$10,492,578dollars as filed
Booking Holdings Inc.09857L108COM2,378$10,012,141dollars as filed
AbbVie,Inc.00287Y109COM43,044$9,361,640dollars as filed
WW GRAINGER INC COM384802104Stock7,563$8,249,942dollars as filed
Adobe Inc00724F101COM32,191$7,824,988dollars as filed
Union Pacific Corporation907818108COM31,238$7,578,870dollars as filed
Johnson & Johnson478160104COM30,930$7,560,529dollars as filed
Walmart Inc.931142103COM60,785$7,554,360dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A9$6,463,260dollars as filed
Abbott Laboratories002824100COM58,474$6,003,526dollars as filed
EXXON MOBIL CORP30231G102COM29,918$5,075,879dollars as filed
Procter & Gamble Co742718109COM34,786$5,024,433dollars as filed
Starbucks Corporation855244109COM53,011$4,749,255dollars as filed
PepsiCo,Inc.713448108COM30,501$4,736,451dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS5,229$3,415,635dollars as filed
Merck & Co.,Inc.58933Y105COM26,683$3,209,726dollars as filed
NextEra Energy,Inc.65339F101COM29,773$2,765,316dollars as filed
Prologis,Inc.74340W103COM18,804$2,485,545dollars as filed
Walt Disney Co254687106COM24,750$2,385,405dollars as filed
Amgen Inc.031162100COM6,373$2,242,340dollars as filed
EQUINIX INC COM29444U700REIT2,148$2,105,556dollars as filed
Philip Morris International Inc.718172109COM11,975$1,979,947dollars as filed
Vanguard S&P 500 ETF922908363COM3,273$1,955,781dollars as filed
VTI922908769COM5,909$1,895,666dollars as filed
Vanguard Growth922908736COM4,333$1,892,611dollars as filed
WEC ENERGY GROUP INC COM92939U106Stock15,708$1,818,515dollars as filed
SPY78462F103SHS2,744$1,784,533dollars as filed
WILLIAMS SONOMA INC COM969904101Stock9,775$1,782,276dollars as filed
McDonalds Corporation580135101COM5,593$1,738,157dollars as filed
Marsh & McLennan Companies,Inc.571748102COM7,950$1,378,928dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,780$1,372,720dollars as filed
Chevron Corporation166764100COM5,693$1,177,882dollars as filed
BIOGEN INC COM09062X103Stock6,260$1,147,646dollars as filed
INVESCO QQQ TR46090E103COM1,773$1,023,340dollars as filed
YUM BRANDS INC COM988498101Stock6,580$1,023,058dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock11,175$1,007,315dollars as filed
Coca-Cola Company191216100COM12,700$965,835dollars as filed
Bristol-Myers Squibb Company110122108COM15,795$957,967dollars as filed
JPMorgan Chase & Co46625H100COM3,040$894,246dollars as filed
Altria Group Inc02209S103COM12,950$854,571dollars as filed
Vanguard High Dividend Yield ETF921946406SHS5,675$840,468dollars as filed
Vanguard Value ETF922908744SHS4,040$792,648dollars as filed
IJH464287507COM11,567$781,120dollars as filed
Vanguard Short-Term Bond ETF921937827SHS9,875$774,299dollars as filed
Caterpillar Inc.149123101COM1,050$743,883dollars as filed
CSX Corporation126408103COM18,000$738,900dollars as filed
AT&T Inc00206R102COM24,981$724,199dollars as filed
Pfizer Inc.717081103COM23,636$663,699dollars as filed
Charles Schwab Corp808513105COM6,897$648,222dollars as filed
FEDEX CORP COM31428X106Stock1,700$605,506dollars as filed
ISHARES TR46435G516COM6,230$595,713dollars as filed
Lockheed Martin Corporation539830109COM969$585,437dollars as filed
International Business Machines Corporation459200101COM2,400$581,736dollars as filed
Mondelez International,Inc. Class A609207105COM8,190$472,072dollars as filed
SIMON PPTY GROUP INC NEW COM828806109REIT2,325$433,682dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS5,550$428,349dollars as filed
Schwab U.S. Broad Market ETF808524102SHS16,398$411,580dollars as filed
Verizon Communications Inc92343V104COM7,903$396,731dollars as filed
Southern Company842587107COM3,400$328,168dollars as filed
Honeywell Technologies438516106COM1,300$293,839dollars as filed
ISHARES INC46434G863COM6,037$274,502dollars as filed
Tesla Motors, Inc88160R101COM735$273,236dollars as filed
DIMENSIONAL ETF TRUST25434V708US CORE EQUITY 26,740$261,916dollars as filed
PPG INDS INC COM693506107Stock2,300$245,824dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,832$243,512dollars as filed
ISHARES TR464287465MSCI EAFE ETF2,500$242,825dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,240$237,981dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS1,056$227,103dollars as filed
iShares Russell 2000 ETF464287655SHS855$212,040dollars as filed
PROTHENA CORP PLC SHSG72800108Stock20,750$201,690dollars as filed
ISHARES ESG SELECT SCREENED S&P 500 ETF46436E569ETF3,350$164,887dollars as filed
ISHARES TR464287556ISHARES BIOTECH975$164,629dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF500$149,425dollars as filed
ISHARES TR46436E551ESG SELECT SCRE3,000$136,110dollars as filed
Vanguard Small-Cap ETF922908751SHS400$104,768dollars as filed
ISHARES TR46436E759COM1,265$95,444dollars as filed
SCHD808524797COM3,000$92,040dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF3,691$91,352dollars as filed
Schwab U.S. Small-Cap ETF808524607SHS3,131$91,049dollars as filed
Vanguard Small-Cap Value ETF922908611SHS400$86,900dollars as filed
SCHWAB STRATEGIC TR808524771FUNDAMENTAL US L1,969$54,837dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS1,847$53,803dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS313$38,909dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF250$38,778dollars as filed
iShares Core S&P U.S. Value ETF464287663SHS375$38,344dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS1,444$37,024dollars as filed
Schwab Fundamental Emerging Markets Equity ETF808524730SHS47$1,798dollars as filed
SCHWAB STRATEGIC TR808524755FUNDAMENTAL INTL34$1,664dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001398344-26-006551this filing2026-04-15acceptance time not in the bulk data set