Skip to content

13F-HR filed by MORRIS FINANCIAL CONCEPTS, INC.

MORRIS FINANCIAL CONCEPTS, INC. filed this 13F-HR for the quarter ended 2025-12-31, filed 2026-02-09, with 193 holding rows worth $285,534,872.

Accession
0001398344-26-002499
Filed
2026-02-09
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2025

A holdings report, 193 entries on the cover page, a total value of $285,534,872 stated on the cover page (in dollars after the unit check, H1), rows summing to $285,534,872 with VALUE read as dollars as filed, 13F file number 028-22215. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARES TR CORE S&P 500 ETF464287200SHS59,940$41,055,550dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS1,423,565$38,308,134dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS195,177$17,460,572dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS122,363$14,705,622dollars as filed
ISHARES TR464287457COM117,567$9,736,938dollars as filed
ISHARES TR46432F859CORE 1 5 YR USD181,446$8,845,470dollars as filed
Schwab U.S. Small-Cap ETF808524607SHS308,991$8,800,064dollars as filed
iShares Short Treasury Bond ETF464288679SHS77,011$8,482,780dollars as filed
DIMENSIONAL ETF TRUST25434V708US CORE EQUITY 2203,989$8,075,925dollars as filed
Vanguard Short-Term Bond ETF921937827SHS97,657$7,696,366dollars as filed
SPY78462F103SHS9,351$6,376,849dollars as filed
iShares S&P 500 Growth ETF464287309SHS41,201$5,078,435dollars as filed
DIMENSIONAL ETF TRUST25434V773INTL SMALL CAP E141,113$4,648,277dollars as filed
iShares S&P 500 Value ETF464287408SHS19,633$4,163,522dollars as filed
Tesla Motors, Inc88160R101COM7,588$3,412,475dollars as filed
DIMENSIONAL ETF TRUST25434V609US TARGETED VLU53,209$3,168,069dollars as filed
Dimensional International Sm Cp Val ETF25434V781SHS83,056$3,156,120dollars as filed
JPMorgan Chase & Co46625H100COM9,769$3,147,709dollars as filed
Dimensional US Large Cap Value ETF25434V666SHS86,634$2,963,762dollars as filed
ISHARES TR464287465MSCI EAFE ETF30,213$2,901,398dollars as filed
Dimensional US Small Cap ETF25434V500COM40,446$2,817,846dollars as filed
Avantis US Equity ETF025072885SHS22,117$2,472,219dollars as filed
Eli Lilly and Company532457108COM2,141$2,300,900dollars as filed
Vanguard S&P 500 ETF922908363COM3,607$2,261,805dollars as filed
Apple Inc037833100COM7,873$2,140,316dollars as filed
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS24,078$2,016,491dollars as filed
DIMENSIONAL ETF TRUST25434V302EMGR CRE EQT MNG57,378$1,868,796dollars as filed
Dimensional Global Real Estate ETF25434V658COM67,111$1,773,068dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF10,191$1,711,494dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF21,964$1,702,844dollars as filed
Dimensional International Value ETF25434V807SHS34,029$1,698,047dollars as filed
DIMENSIONAL ETF TRUST25434V872CORE FIXE IN ETF39,704$1,689,785dollars as filed
ISHARES RUSSELL 1000 ETF464287622ETF4,323$1,614,381dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS23,049$1,549,374dollars as filed
Avantis International Equity ETF025072703SHS18,646$1,534,906dollars as filed
Microsoft Corp594918104COM3,143$1,520,018dollars as filed
iShares Russell 2000 ETF464287655SHS5,761$1,418,128dollars as filed
DIMENSIONAL ETF TRUST25434V864SHOR DUR FIX ETF28,908$1,386,139dollars as filed
DIMENSIONAL ETF TRUST25434V880WORLD EX US CORE41,634$1,362,681dollars as filed
ISHARES TR464287630RUS 2000 VAL ETF7,445$1,349,096dollars as filed
iShares Global REIT ETF46434V647SHS50,596$1,262,368dollars as filed
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT26,951$1,261,307dollars as filed
ISHARES TR464287234MSCI EMG MKT ETF23,027$1,259,815dollars as filed
DIMENSIONAL ETF TRUST25434V732EMERGING MKTS CO37,154$1,229,054dollars as filed
Vanguard International High Dividend Yield ETF921946794SHS11,872$1,068,509dollars as filed
iShares Core Total USD Bond Market ETF46434V613SHS22,514$1,047,802dollars as filed
iShares S&P Small-Cap 600 Value ETF464287879SHS8,855$1,006,991dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF8,800$1,002,496dollars as filed
International Business Machines Corporation459200101COM2,882$853,671dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,617$819,121dollars as filed
VANGUARD WORLD FD92204A405FINANCIALS ETF6,006$801,741dollars as filed
EXXON MOBIL CORP30231G102COM6,497$781,854dollars as filed
MasterCard, Inc57636Q104COM1,336$762,785dollars as filed
ISHARES TR464288802ESG OPTIMIZED5,381$749,815dollars as filed
ISHARES RUSSELL 1000 VALUE ETF464287598ETF3,540$744,604dollars as filed
IJH464287507COM11,188$738,408dollars as filed
GOLDMAN SACHS ETF TR381430503ACTIVEBETA US LG5,410$716,122dollars as filed
META PLATFORMS INC CL A30303M102COM1,080$712,897dollars as filed
NVIDIA Corp67066G104COM3,626$676,249dollars as filed
Avantis Emerging Markets Equity ETF025072604SHS8,669$667,699dollars as filed
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK17,064$650,309dollars as filed
ISHARES TR464287648RUS 2000 GRW ETF1,957$632,131dollars as filed
Berkshire Hathaway Inc084670702COM1,241$623,789dollars as filed
AbbVie,Inc.00287Y109COM2,628$600,472dollars as filed
iShares ESG Aware MSCI USA Small-Cap ETF46435U663SHS11,866$545,599dollars as filed
Wells Fargo & Company949746101COM5,780$538,696dollars as filed
General Electric Company369604301COM1,734$534,124dollars as filed
Schwab U.S. Broad Market ETF808524102SHS19,691$516,503dollars as filed
DIMENSIONAL ETF TRUST25434V716US SUSTAINABILTY11,635$505,308dollars as filed
Johnson & Johnson478160104COM2,418$500,405dollars as filed
VANGUARD STAR FDS921909768COM6,609$498,583dollars as filed
Broadcom Inc.11135F101COM1,427$493,885dollars as filed
Walmart Inc.931142103COM4,361$485,859dollars as filed
CUMMINS INC COM231021106Stock925$472,166dollars as filed
SCHWAB STRATEGIC TR808524888INTL SCEQT ETF10,361$471,736dollars as filed
GOLDMAN SACHS ETF TR381430206ACTIVEBETA EME11,296$470,140dollars as filed
Goldman Sachs Group,Inc.38141G104COM527$463,233dollars as filed
AMERICAN CENTY ETF TR025072687AVANTIS SHFXDINC9,673$455,473dollars as filed
Netflix, Inc64110L106COM4,769$447,141dollars as filed
PIMCO ETF TR72201R866INTER MUN BD ACT8,370$438,672dollars as filed
Costco Wholesale Corporation22160K105COM501$431,697dollars as filed
Vanguard High Dividend Yield ETF921946406SHS2,817$404,331dollars as filed
TAIWAN SEMICONDUCTOR MFG874039100SPONSORED ADS1,318$400,527dollars as filed
PepsiCo,Inc.713448108COM2,709$388,796dollars as filed
SCHWAB STRATEGIC TR808524771FUNDAMENTAL US L14,246$387,634dollars as filed
Procter & Gamble Co742718109COM2,699$386,816dollars as filed
iShares ESG Aware US Aggregate Bond ETF46435U549SHS8,007$383,135dollars as filed
Amazon.com, Inc023135106COM1,619$373,698dollars as filed
Raytheon Technologies Corporation75513E101COM1,974$362,032dollars as filed
Coca-Cola Company191216100COM5,129$358,570dollars as filed
Vanguard Total Bond Market ETF921937835SHS4,700$348,126dollars as filed
TRUIST FINL CORP COM89832Q109Stock7,060$347,423dollars as filed
SCHWAB STRATEGIC TR808524748FUNDAMENTAL INTL7,633$340,050dollars as filed
Deere & Company244199105COM693$322,640dollars as filed
Merck & Co.,Inc.58933Y105COM3,046$320,622dollars as filed
Home Depot, Inc437076102COM922$317,238dollars as filed
COMMERCIAL METALS CO COM201723103Stock4,563$315,851dollars as filed
Vanguard Real Estate922908553SHS3,459$306,087dollars as filed
ISHARES TR46435G516COM3,178$302,196dollars as filed
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF464288158ETF2,829$301,854dollars as filed
MOODYS CORP COM615369105Stock589$300,891dollars as filed
Southern Company842587107COM3,443$300,230dollars as filed
Altria Group Inc02209S103COM5,185$298,976dollars as filed
GE Vernova Inc.36828A101COM450$294,107dollars as filed
Mondelez International,Inc. Class A609207105COM5,461$293,949dollars as filed
AUTONATION INC COM05329W102Stock1,412$291,550dollars as filed
GOLDMAN SACHS ETF TR381430107ACTIVEBETA INT6,787$291,434dollars as filed
SCHD808524797COM10,545$289,249dollars as filed
AUTODESK INC COM052769106Stock970$287,130dollars as filed
Abbott Laboratories002824100COM2,287$286,538dollars as filed
SCHWAB STRATEGIC TR808524409US LCAP VA ETF9,363$277,238dollars as filed
GOLDMAN SACHS ETF TR381430602ACTIVEBETA US3,664$277,108dollars as filed
SCHWAB STRATEGIC TR808524755FUNDAMENTAL INTL6,088$275,238dollars as filed
SCHWAB STRATEGIC TR808524706EMRG MKTEQ ETF8,288$271,437dollars as filed
Intuitive Surgical,Inc.46120E602COM476$269,587dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS8,076$263,439dollars as filed
DOORDASH INC CL A25809K105Stock1,162$263,170dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF5,116$258,818dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF10,602$254,879dollars as filed
Philip Morris International Inc.718172109COM1,536$246,428dollars as filed
COMFORT SYS USA INC COM199908104Stock264$246,389dollars as filed
AMERICAN CENTY ETF TR025072562AVANTIS CORE FI5,875$246,302dollars as filed
Walt Disney Co254687106COM2,137$243,105dollars as filed
iShares Core US Aggregate Bond ETF464287226SHS2,407$240,411dollars as filed
Vertex Pharmaceuticals Incorporated92532F100COM507$229,854dollars as filed
SCHWAB STRATEGIC TR808524763FUNDAMENTAL US S7,014$221,011dollars as filed
DIMENSIONAL ETF TRUST25434V690INTERNATIONAL5,133$219,923dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS4,508$217,812dollars as filed
BJS WHSL CLUB HLDGS INC COM05550J101Stock2,402$216,252dollars as filed
Texas Instruments Incorporated882508104COM1,244$215,822dollars as filed
McDonalds Corporation580135101COM691$211,190dollars as filed
DOMINION ENERGY INC COM25746U109Stock3,471$203,366dollars as filed
INVESCO BULLETSHARES 2028 CORPORATE BOND ETF46138J643ETF9,708$199,985dollars as filed
INVESCO BULLETSHARES 2026 CORPORATE BOND ETF46138J791ETF10,214$199,939dollars as filed
INVESCO BULLETSHARES 2027 CORPORATE BOND ETF46138J783ETF10,122$199,808dollars as filed
INVESCO BULLETSHARES 2029 CORPORATE BOND ETF46138J577ETF10,605$199,745dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM600$188,280dollars as filed
ETF SER SOLUTIONS26922B535APTUS LARGE CAP4,914$185,121dollars as filed
MANAGER DIRECTED PORTFOLIOS56170L695VERT GLB SUST RE16,711$173,794dollars as filed
Vanguard Value ETF922908744SHS726$138,659dollars as filed
PIMCO ETF TR72201R874SHTRM MUN BD ACT2,700$136,161dollars as filed
iShares Russell Midcap ETF464287499SHS1,364$131,312dollars as filed
ISHARES TR46434V266INTERNATIONAL SL2,859$118,591dollars as filed
Schwab Fundamental Emerging Markets Equity ETF808524730SHS2,768$99,814dollars as filed
ISHARES TR464288448INTL SEL DIV ETF2,208$87,106dollars as filed
Vanguard Short-Term Treasury ETF92206C102SHS1,269$74,528dollars as filed
Vanguard Growth922908736COM152$74,155dollars as filed
Vanguard Mid-Cap ETF922908629SHS253$73,426dollars as filed
ISHARES TR464288414NATIONAL MUN ETF660$70,693dollars as filed
Schwab US Mid-Cap ETF808524508SHS2,265$68,109dollars as filed
DIMENSIONAL ETF TRUST25434V815US SMALL CAP ETF1,856$61,044dollars as filed
ISHARES INC46434G863COM1,331$58,790dollars as filed
ISHARES TR464287168COM397$56,033dollars as filed
Avantis US Large Cap Value ETF025072349SHS703$53,266dollars as filed
ISHARES TR46432F834COM600$50,784dollars as filed
DIMENSIONAL ETF TRUST25434V617WORLD EQUITY ETF669$49,495dollars as filed
iShares Global Tech ETF464287291SHS375$39,375dollars as filed
AMERICAN CENTY ETF TR025072356REAL ESTATE ETF859$37,392dollars as filed
ISHARESRUSSELL1000GROWTHETF464287614STOK78$36,917dollars as filed
ETF SER SOLUTIONS26922B709APTUS INT ENH YL1,380$33,575dollars as filed
Schwab US REIT ETF808524847SHS1,536$32,088dollars as filed
ISHARES TR464287127MORNINGSTR US EQ300$28,314dollars as filed
Avantis US Small Cap Value ETF025072877SHS261$26,617dollars as filed
iShares iBonds Dec 2026 Term Corporate ETF46435GAA0SHS1,073$25,999dollars as filed
PIMCO ETF TR72201R718ENHNCD LW DUR AC236$22,643dollars as filed
PIMCO ETF TR72201R833ENHAN SHRT MA AC213$21,372dollars as filed
ISHARES TR46435U366CMN539$20,443dollars as filed
ISHARES TR46434V381FUTU EXPO TE ETF258$17,993dollars as filed
Vanguard Small-Cap ETF922908751SHS65$16,767dollars as filed
Vanguard Small-Cap Value ETF922908611SHS77$16,308dollars as filed
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS118$13,002dollars as filed
PIMCO ETF TR72201R775ACTIVE BD ETF131$12,147dollars as filed
ISHARES TR46432F388MSCI USA VALUE71$9,658dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS34$9,491dollars as filed
ISHARES TR464288257MSCI ACWI ETF61$8,631dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q225BETA CDA ETF NEW91$8,463dollars as filed
VTI922908769COM24$8,188dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS92$7,165dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF45$6,333dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM68$5,422dollars as filed
ISHARES TR464287556ISHARES BIOTECH27$4,557dollars as filed
iShares U.S. Medical Devices ETF464288810SHS70$4,351dollars as filed
J P MORGAN EXCHANGE TRADED F BETABULDRS JAPAN46641Q217BETABULDRS JAPAN65$4,284dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF21$4,171dollars as filed
ISHARES TR4642874407-10 YR TRSY BD40$3,846dollars as filed
iShares MSCI EAFE Value ETF464288877SHS50$3,571dollars as filed
ISHARES TR46428743220 YR TR BD ETF40$3,486dollars as filed
AMERICAN CENTY ETF TR025072299AVAN RE INTL ETF37$2,748dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY60$2,727dollars as filed
iShares Global Healthcare ETF464287325SHS25$2,435dollars as filed
Schwab Intermediate-Term US Treasury ETF808524854SHS58$1,455dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS5$1,252dollars as filed
VANGUARD SCOTTSDALE FDS92206C771SHS21$989dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001398344-26-002499this filing2026-02-09acceptance time not in the bulk data set