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13F-HR filed by MOGY JOEL R INVESTMENT COUNSEL INC

MOGY JOEL R INVESTMENT COUNSEL INC filed this 13F-HR for the quarter ended 2025-12-31, filed 2026-01-30, with 115 holding rows worth $1,843,194,281.

Accession
0001398344-26-001713
Filed
2026-01-30
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2025

A holdings report, 115 entries on the cover page, a total value of $1,843,194,281 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,843,194,281 with VALUE read as dollars as filed, 13F file number 028-05915. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
NVIDIA Corp67066G104COM1,347,145$251,242,612dollars as filed
Apple Inc037833100COM603,545$164,079,670dollars as filed
Microsoft Corp594918104COM286,827$138,715,298dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM332,712$104,404,978dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM307,523$96,254,655dollars as filed
Costco Wholesale Corporation22160K105COM98,589$85,017,464dollars as filed
Amazon.com, Inc023135106COM348,724$80,492,474dollars as filed
Berkshire Hathaway Inc084670702COM132,795$66,749,407dollars as filed
Visa Inc92826C839COM185,708$65,129,634dollars as filed
META PLATFORMS INC CL A30303M102COM96,610$63,771,295dollars as filed
IDEXX LABS INC COM45168D104Stock85,545$57,873,759dollars as filed
PALO ALTO NETWORKS INC697435105COM310,679$57,227,072dollars as filed
Salesforce.com, Inc79466L302COM195,846$51,881,564dollars as filed
Intuit Inc.461202103COM73,531$48,708,695dollars as filed
Eli Lilly and Company532457108COM39,552$42,505,743dollars as filed
Intuitive Surgical,Inc.46120E602COM69,012$39,085,636dollars as filed
Home Depot, Inc437076102COM107,049$36,835,666dollars as filed
Stryker Corporation863667101COM100,436$35,300,088dollars as filed
Accenture Plc Class AG1151C101COM97,256$26,093,787dollars as filed
Oracle Corporation68389X105COM130,249$25,386,833dollars as filed
Netflix, Inc64110L106COM263,908$24,744,014dollars as filed
OREILLY AUTOMOTIVE INC COM67103H107Stock255,746$23,326,593dollars as filed
MasterCard, Inc57636Q104COM39,694$22,660,363dollars as filed
AUTOZONE INC COM053332102Stock6,263$21,240,965dollars as filed
Adobe Inc00724F101COM58,844$20,594,812dollars as filed
BlackRock,Inc.09290D101COM15,357$16,437,211dollars as filed
MSCI INC COM55354G100Stock26,973$15,475,219dollars as filed
Booking Holdings Inc.09857L108COM2,429$13,008,097dollars as filed
Cisco Systems,Inc.17275R102COM141,383$10,890,737dollars as filed
AbbVie,Inc.00287Y109COM45,554$10,408,633dollars as filed
Abbott Laboratories002824100COM66,689$8,355,465dollars as filed
WW GRAINGER INC COM384802104Stock7,415$7,482,241dollars as filed
Union Pacific Corporation907818108COM32,173$7,442,169dollars as filed
Walmart Inc.931142103COM63,160$7,036,656dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A9$6,793,200dollars as filed
Johnson & Johnson478160104COM31,530$6,525,134dollars as filed
Procter & Gamble Co742718109COM38,099$5,459,911dollars as filed
Starbucks Corporation855244109COM62,461$5,259,841dollars as filed
PepsiCo,Inc.713448108COM30,651$4,398,986dollars as filed
EXXON MOBIL CORP30231G102COM29,918$3,600,326dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS5,229$3,581,551dollars as filed
EQUINIX INC COM29444U700REIT3,978$3,047,784dollars as filed
Merck & Co.,Inc.58933Y105COM28,608$3,011,302dollars as filed
Prologis,Inc.74340W103COM23,504$3,000,552dollars as filed
Walt Disney Co254687106COM24,750$2,815,808dollars as filed
Marsh & McLennan Companies,Inc.571748102COM14,418$2,674,827dollars as filed
BROWN & BROWN INC COM115236101Stock31,306$2,495,088dollars as filed
NextEra Energy,Inc.65339F101COM29,773$2,390,176dollars as filed
Amgen Inc.031162100COM6,923$2,265,967dollars as filed
Philip Morris International Inc.718172109COM11,975$1,920,790dollars as filed
SPY78462F103SHS2,744$1,871,188dollars as filed
WILLIAMS SONOMA INC COM969904101Stock10,025$1,790,365dollars as filed
McDonalds Corporation580135101COM5,693$1,739,861dollars as filed
Vanguard Growth922908736COM3,535$1,724,585dollars as filed
WEC ENERGY GROUP INC COM92939U106Stock15,708$1,656,566dollars as filed
VTI922908769COM4,579$1,535,201dollars as filed
YUM BRANDS INC COM988498101Stock9,680$1,464,390dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,305$1,249,397dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock11,455$1,172,763dollars as filed
IJH464287507COM17,235$1,137,510dollars as filed
Vanguard S&P 500 ETF922908363COM1,790$1,122,563dollars as filed
BIOGEN INC COM09062X103Stock6,260$1,101,697dollars as filed
INVESCO QQQ TR46090E103COM1,773$1,089,172dollars as filed
Bristol-Myers Squibb Company110122108COM18,945$1,021,893dollars as filed
Vanguard Short-Term Bond ETF921937827SHS12,950$1,020,590dollars as filed
JPMorgan Chase & Co46625H100COM3,115$1,003,715dollars as filed
Coca-Cola Company191216100COM12,700$887,857dollars as filed
Chevron Corporation166764100COM5,693$867,670dollars as filed
Vanguard High Dividend Yield ETF921946406SHS5,775$828,828dollars as filed
Vanguard Value ETF922908744SHS4,115$785,924dollars as filed
Altria Group Inc02209S103COM12,950$746,697dollars as filed
International Business Machines Corporation459200101COM2,400$710,904dollars as filed
Charles Schwab Corp808513105COM6,897$689,124dollars as filed
Caterpillar Inc.149123101COM1,200$687,444dollars as filed
CSX Corporation126408103COM18,000$652,500dollars as filed
AT&T Inc00206R102COM24,981$620,528dollars as filed
ISHARES TR46435G516COM6,230$592,411dollars as filed
Pfizer Inc.717081103COM23,636$588,536dollars as filed
SIMON PPTY GROUP INC NEW COM828806109REIT2,825$522,936dollars as filed
FEDEX CORP COM31428X106Stock1,700$491,062dollars as filed
Lockheed Martin Corporation539830109COM969$468,503dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS5,900$459,492dollars as filed
Mondelez International,Inc. Class A609207105COM8,190$440,868dollars as filed
Schwab U.S. Broad Market ETF808524102SHS16,398$430,109dollars as filed
Tesla Motors, Inc88160R101COM775$348,533dollars as filed
Southern Company842587107COM3,933$342,958dollars as filed
Verizon Communications Inc92343V104COM7,903$321,889dollars as filed
DIMENSIONAL ETF TRUST25434V708US CORE EQUITY 27,380$292,174dollars as filed
ISHARES INC46434G863COM6,037$266,654dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,832$263,796dollars as filed
Honeywell Technologies438516106COM1,300$253,617dollars as filed
ISHARES TR464287465MSCI EAFE ETF2,500$240,075dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,240$237,534dollars as filed
PPG INDS INC COM693506107Stock2,300$235,658dollars as filed
UNITED RENTALS INC COM911363109Stock272$220,526dollars as filed
iShares Russell 2000 ETF464287655SHS855$210,467dollars as filed
PROTHENA CORP PLC SHSG72800108Stock20,750$198,163dollars as filed
ISHARES ESG SELECT SCREENED S&P 500 ETF46436E569ETF3,350$176,545dollars as filed
ISHARES TR464287556ISHARES BIOTECH975$164,551dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF500$157,400dollars as filed
ISHARES TR46436E551ESG SELECT SCRE3,000$133,950dollars as filed
Vanguard Small-Cap ETF922908751SHS400$103,180dollars as filed
ISHARES TR46436E759COM1,265$95,077dollars as filed
Schwab U.S. Small-Cap ETF808524607SHS3,131$89,171dollars as filed
SCHWAB STRATEGIC TR808524805INTL EQTY ETF3,691$88,732dollars as filed
Vanguard Small-Cap Value ETF922908611SHS400$84,716dollars as filed
SCHD808524797COM3,000$82,290dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS638$76,675dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS1,847$60,249dollars as filed
SCHWAB STRATEGIC TR808524771FUNDAMENTAL US L1,969$53,576dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF250$41,985dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS1,444$38,858dollars as filed
iShares Core S&P U.S. Value ETF464287663SHS375$38,453dollars as filed
Schwab Fundamental Emerging Markets Equity ETF808524730SHS47$1,695dollars as filed
SCHWAB STRATEGIC TR808524755FUNDAMENTAL INTL34$1,537dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001398344-26-001713this filing2026-01-30acceptance time not in the bulk data set