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13F-HR filed by MOGY JOEL R INVESTMENT COUNSEL INC

MOGY JOEL R INVESTMENT COUNSEL INC filed this 13F-HR for the quarter ended 2024-03-31, filed 2024-04-30, with 121 holding rows worth $1,471,121,847.

Accession
0001398344-24-008325
Filed
2024-04-30
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2024

A holdings report, 121 entries on the cover page, a total value of $1,471,121,847 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,471,121,847 with VALUE read as dollars as filed, 13F file number 028-05915. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
NVIDIA Corp67066G104COM143,302$129,482,079dollars as filed
Microsoft Corp594918104COM295,775$124,438,479dollars as filed
Apple Inc037833100COM637,888$109,384,988dollars as filed
Costco Wholesale Corporation22160K105COM101,005$73,999,485dollars as filed
Amazon.com, Inc023135106COM339,849$61,301,963dollars as filed
Salesforce.com, Inc79466L302COM192,777$58,060,577dollars as filed
Berkshire Hathaway Inc084670702COM136,901$57,569,609dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM353,277$53,789,956dollars as filed
Visa Inc92826C839COM184,368$51,453,407dollars as filed
Intuit Inc.461202103COM70,888$46,077,485dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM303,807$45,853,591dollars as filed
META PLATFORMS INC CL A30303M102COM94,371$45,824,670dollars as filed
PALO ALTO NETWORKS INC697435105COM146,754$41,697,214dollars as filed
Home Depot, Inc437076102COM107,602$41,276,245dollars as filed
IDEXX LABS INC COM45168D104Stock74,067$39,990,995dollars as filed
Accenture Plc Class AG1151C101COM97,102$33,656,527dollars as filed
Stryker Corporation863667101COM92,583$33,132,522dollars as filed
Adobe Inc00724F101COM60,824$30,691,790dollars as filed
Starbucks Corporation855244109COM317,580$29,023,636dollars as filed
Intuitive Surgical,Inc.46120E602COM66,058$26,363,087dollars as filed
PepsiCo,Inc.713448108COM140,887$24,656,574dollars as filed
Eli Lilly and Company532457108COM30,987$24,106,647dollars as filed
NOVO-NORDISK A S ADR670100205ADR177,443$22,783,681dollars as filed
Procter & Gamble Co742718109COM130,431$21,162,371dollars as filed
MasterCard, Inc57636Q104COM38,269$18,429,078dollars as filed
Oracle Corporation68389X105COM143,411$18,013,856dollars as filed
Union Pacific Corporation907818108COM57,903$14,239,990dollars as filed
Thermo Fisher Scientific Inc.883556102COM24,399$14,180,943dollars as filed
Netflix, Inc64110L106COM21,676$13,164,485dollars as filed
BLACKROCK INC CL A COM09247X101COM14,733$12,282,902dollars as filed
Prologis,Inc.74340W103COM75,311$9,806,978dollars as filed
AbbVie,Inc.00287Y109COM52,361$9,534,938dollars as filed
EQUINIX INC COM29444U700REIT11,148$9,200,779dollars as filed
MSCI INC COM55354G100Stock16,289$9,129,170dollars as filed
AUTOZONE INC COM053332102Stock2,683$8,455,877dollars as filed
Cisco Systems,Inc.17275R102COM159,302$7,950,766dollars as filed
OREILLY AUTOMOTIVE INC COM67103H107Stock7,024$7,929,253dollars as filed
Johnson & Johnson478160104COM42,470$6,718,329dollars as filed
Abbott Laboratories002824100COM55,251$6,279,829dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A9$5,709,960dollars as filed
Booking Holdings Inc.09857L108COM1,400$5,079,032dollars as filed
Merck & Co.,Inc.58933Y105COM30,423$4,014,345dollars as filed
Walmart Inc.931142103COM60,789$3,657,674dollars as filed
EXXON MOBIL CORP30231G102COM30,143$3,503,816dollars as filed
Walt Disney Co254687106COM26,300$3,218,068dollars as filed
NIKE,Inc. Class B654106103COM33,460$3,144,571dollars as filed
Mondelez International,Inc. Class A609207105COM43,196$3,023,720dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS5,323$2,798,691dollars as filed
NextEra Energy,Inc.65339F101COM41,510$2,652,904dollars as filed
McDonalds Corporation580135101COM7,333$2,067,456dollars as filed
Amgen Inc.031162100COM6,941$1,973,465dollars as filed
SPY78462F103SHS3,702$1,936,405dollars as filed
Tesla Motors, Inc88160R101COM9,412$1,654,535dollars as filed
WILLIAMS SONOMA INC COM969904101Stock5,100$1,619,403dollars as filed
BIOGEN INC COM09062X103Stock7,060$1,522,348dollars as filed
VTI922908769COM5,697$1,480,650dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock11,700$1,426,464dollars as filed
YUM BRANDS INC COM988498101Stock9,680$1,342,132dollars as filed
Vanguard Growth922908736COM3,780$1,301,076dollars as filed
Intel Corp458140100COM29,258$1,292,326dollars as filed
WEC ENERGY GROUP INC COM92939U106Stock15,708$1,289,941dollars as filed
IJH464287507COM19,995$1,214,496dollars as filed
Chevron Corporation166764100COM7,643$1,205,607dollars as filed
JPMorgan Chase & Co46625H100COM5,524$1,106,457dollars as filed
Philip Morris International Inc.718172109COM11,975$1,097,150dollars as filed
Bristol-Myers Squibb Company110122108COM20,161$1,093,313dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,305$1,075,647dollars as filed
INVESCO QQQ TR46090E103COM2,403$1,066,972dollars as filed
Coca-Cola Company191216100COM16,830$1,029,659dollars as filed
Vanguard Short-Term Bond ETF921937827SHS13,200$1,012,044dollars as filed
Vanguard Value ETF922908744SHS5,316$865,722dollars as filed
Vanguard High Dividend Yield ETF921946406SHS7,150$865,079dollars as filed
Charles Schwab Corp808513105COM11,452$828,470dollars as filed
Pfizer Inc.717081103COM26,386$732,212dollars as filed
CSX Corporation126408103COM18,000$667,260dollars as filed
Altria Group Inc02209S103COM12,950$564,879dollars as filed
Southern Company842587107COM7,131$511,578dollars as filed
FEDEX CORP COM31428X106Stock1,700$492,558dollars as filed
International Business Machines Corporation459200101COM2,400$458,304dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS5,900$444,860dollars as filed
Vanguard S&P 500 ETF922908363COM920$442,244dollars as filed
SIMON PPTY GROUP INC NEW COM828806109REIT2,825$442,084dollars as filed
Lockheed Martin Corporation539830109COM969$440,897dollars as filed
Caterpillar Inc.149123101COM1,200$439,716dollars as filed
AT&T Inc00206R102COM24,981$439,666dollars as filed
Vanguard Small-Cap ETF922908751SHS1,775$405,747dollars as filed
YUM CHINA HLDGS INC98850P109COM8,960$356,518dollars as filed
PPG INDS INC COM693506107Stock2,300$333,270dollars as filed
Verizon Communications Inc92343V104COM7,903$331,610dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,830$309,947dollars as filed
Honeywell Technologies438516106COM1,413$290,090dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,309$272,535dollars as filed
KELLANOVA487836108COM4,700$269,263dollars as filed
HERSHEY CO COM427866108Stock1,333$259,269dollars as filed
3M CO COM88579Y101Stock2,303$244,279dollars as filed
DIMENSIONAL ETF TRUST25434V708US CORE EQUITY 27,380$235,791dollars as filed
MCCORMICK & CO INC COM NON VTG579780206Stock2,950$226,590dollars as filed
Comcast Corp20030N101COM5,096$220,912dollars as filed
Schwab U.S. Broad Market ETF808524102SHS3,361$205,219dollars as filed
ConocoPhillips20825C104COM1,600$203,648dollars as filed
Schwab U.S. Small-Cap ETF808524607SHS3,578$176,166dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS1,283$141,797dollars as filed
ISHARES ESG SELECT SCREENED S&P 500 ETF46436E569ETF3,350$134,969dollars as filed
ISHARES TR464287556ISHARES BIOTECH975$133,790dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF500$119,880dollars as filed
SCHD808524797COM1,385$111,642dollars as filed
ISHARES TR46436E551ESG SELECT SCRE2,650$108,862dollars as filed
Schwab U.S. Large-Cap ETF808524201SHS1,489$92,407dollars as filed
DIMENSIONAL ETF TRUST25434V880WORLD EX US CORE3,350$85,224dollars as filed
ISHARESRUSSELL1000GROWTHETF464287614STOK245$82,423dollars as filed
ISHARES TR46436E759COM1,175$80,053dollars as filed
Vanguard Small-Cap Value ETF922908611SHS400$76,752dollars as filed
iShares Russell 2000 ETF464287655SHS320$67,296dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS500$46,360dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS150$35,369dollars as filed
SCHWAB STRATEGIC TR808524706EMRG MKTEQ ETF1,374$34,696dollars as filed
INVESCO S&P SMALLCAP 600PURE VALUE ETF46137V167ETF250$26,878dollars as filed
INVESCO EXCHANGE TRADED FD T46137V613RAFI US 1000 ETF625$24,044dollars as filed
SCHWAB STRATEGIC TR808524763FUNDAMENTAL US S385$21,957dollars as filed
iShares Core S&P U.S. Value ETF464287663SHS99$8,954dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF60$7,033dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001398344-24-008325this filing2024-04-30acceptance time not in the bulk data set