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13F-HR filed by MOGY JOEL R INVESTMENT COUNSEL INC

MOGY JOEL R INVESTMENT COUNSEL INC filed this 13F-HR for the quarter ended 2016-12-31, filed 2017-02-14, with 124 holding rows worth $551,200,000.

Accession
0001398344-17-002045
Filed
2017-02-14
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2016

A holdings report, 124 entries on the cover page, a total value of $551,200,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $551,200,000 with VALUE read as thousands by filing date, 13F file number 028-05915. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Berkshire Hathaway Inc084670702COM170,954$27,862,000thousands by filing date
Apple Inc037833100COM235,768$27,307,000thousands by filing date
Microsoft Corp594918104COM341,944$21,248,000thousands by filing date
Johnson & Johnson478160104COM180,561$20,802,000thousands by filing date
Starbucks Corporation855244109COM338,754$18,808,000thousands by filing date
Costco Wholesale Corporation22160K105COM107,932$17,281,000thousands by filing date
Cisco Systems,Inc.17275R102COM543,750$16,432,000thousands by filing date
Alphabet Inc. Reg. Shares C02079K107COM20,263$15,639,000thousands by filing date
Visa Inc92826C839COM196,611$15,340,000thousands by filing date
Walt Disney Co254687106COM137,263$14,306,000thousands by filing date
Home Depot, Inc437076102COM106,260$14,247,000thousands by filing date
EXXON MOBIL CORP30231G102COM147,039$13,272,000thousands by filing date
PepsiCo,Inc.713448108COM125,808$13,163,000thousands by filing date
Procter & Gamble Co742718109COM150,681$12,669,000thousands by filing date
GENERAL ELEC CO369604103COM394,141$12,455,000thousands by filing date
Verizon Communications Inc92343V104COM225,613$12,043,000thousands by filing date
Alphabet Inc. Reg. Shares A02079K305COM15,163$12,016,000thousands by filing date
Salesforce.com, Inc79466L302COM173,781$11,897,000thousands by filing date
Amazon.com, Inc023135106COM14,670$11,001,000thousands by filing date
Stryker Corporation863667101COM88,473$10,600,000thousands by filing date
META PLATFORMS INC CL A30303M102COM84,540$9,726,000thousands by filing date
Oracle Corporation68389X105COM245,527$9,441,000thousands by filing date
Accenture Plc Class AG1151C101COM79,940$9,363,000thousands by filing date
FINANCIAL ENGINES INC317485100COM253,066$9,300,000thousands by filing date
AT&T Inc00206R102COM213,341$9,073,000thousands by filing date
EXPRESS SCRIPTS HLDG CO30219G108COM126,835$8,725,000thousands by filing date
AUTOZONE INC COM053332102Stock10,460$8,261,000thousands by filing date
NIKE,Inc. Class B654106103COM135,044$6,864,000thousands by filing date
SCHEIN HENRY INC806407102COM43,715$6,632,000thousands by filing date
Union Pacific Corporation907818108COM61,718$6,399,000thousands by filing date
IDEXX LABS INC COM45168D104Stock50,102$5,875,000thousands by filing date
Intuit Inc.461202103COM47,685$5,465,000thousands by filing date
Philip Morris International Inc.718172109COM53,875$4,929,000thousands by filing date
Altria Group Inc02209S103COM72,185$4,881,000thousands by filing date
Pfizer Inc.717081103COM145,304$4,719,000thousands by filing date
AbbVie,Inc.00287Y109COM73,041$4,574,000thousands by filing date
Intel Corp458140100COM120,231$4,361,000thousands by filing date
MasterCard, Inc57636Q104COM40,820$4,215,000thousands by filing date
OREILLY AUTOMOTIVE INC COM67103H107Stock14,595$4,063,000thousands by filing date
Boeing Company097023105COM23,830$3,710,000thousands by filing date
SIMON PPTY GROUP INC NEW COM828806109REIT20,369$3,619,000thousands by filing date
Chevron Corporation166764100COM30,601$3,602,000thousands by filing date
TIME WARNER INC887317303COM NEW37,186$3,590,000thousands by filing date
ALLERGAN PLCG0177J108SHS16,303$3,424,000thousands by filing date
PRICE T ROWE GROUP INC COM74144T108Stock42,850$3,225,000thousands by filing date
International Business Machines Corporation459200101COM19,302$3,204,000thousands by filing date
BED BATH & BEYOND INC075896100COM78,813$3,203,000thousands by filing date
BERKSHIRE HATHAWAY INC DEL084670108CL A13$3,174,000thousands by filing date
Merck & Co.,Inc.58933Y105COM51,960$3,059,000thousands by filing date
PALO ALTO NETWORKS INC697435105COM23,748$2,970,000thousands by filing date
Intuitive Surgical,Inc.46120E602COM4,494$2,850,000thousands by filing date
Abbott Laboratories002824100COM73,066$2,806,000thousands by filing date
IJH464287507COM16,438$2,718,000thousands by filing date
Mondelez International,Inc. Class A609207105COM59,886$2,655,000thousands by filing date
Schlumberger Limited806857108COM27,196$2,283,000thousands by filing date
CELGENE CORP151020104COM18,900$2,188,000thousands by filing date
NextEra Energy,Inc.65339F101COM16,850$2,013,000thousands by filing date
Southern Company842587107COM39,841$1,960,000thousands by filing date
Vanguard Small-Cap Value ETF922908611SHS16,125$1,951,000thousands by filing date
Bristol-Myers Squibb Company110122108COM32,597$1,905,000thousands by filing date
3M CO COM88579Y101Stock10,545$1,883,000thousands by filing date
Adobe Inc00724F101COM18,000$1,853,000thousands by filing date
BIOGEN INC COM09062X103Stock6,500$1,843,000thousands by filing date
Comcast Corp20030N101COM23,842$1,646,000thousands by filing date
Walmart Inc.931142103COM23,482$1,623,000thousands by filing date
Wells Fargo & Company949746101COM29,059$1,601,000thousands by filing date
Medtronic PlcG5960L103COM21,120$1,504,000thousands by filing date
WEC ENERGY GROUP INC COM92939U106Stock25,290$1,483,000thousands by filing date
RAYTHEON CO755111507COM NEW10,100$1,434,000thousands by filing date
PRICELINE GRP INC741503403COM NEW875$1,283,000thousands by filing date
Coca-Cola Company191216100COM30,234$1,254,000thousands by filing date
JOHNSON CTLS INTL PLC SHSG51502105Stock28,078$1,157,000thousands by filing date
CSX Corporation126408103COM32,000$1,150,000thousands by filing date
Vanguard Mid-Cap ETF922908629SHS8,363$1,101,000thousands by filing date
Netflix, Inc64110L106COM8,736$1,082,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS7,700$1,059,000thousands by filing date
iShares Russell 2000 ETF464287655SHS6,998$944,000thousands by filing date
WALGREENS BOOTS ALLIANCE INC931427108COM11,242$930,000thousands by filing date
McDonalds Corporation580135101COM7,553$919,000thousands by filing date
KRAFT HEINZ CO COM500754106Stock10,490$916,000thousands by filing date
Amgen Inc.031162100COM5,900$863,000thousands by filing date
Lockheed Martin Corporation539830109COM3,200$800,000thousands by filing date
Vanguard High Dividend Yield ETF921946406SHS10,450$792,000thousands by filing date
Honeywell Technologies438516106COM6,700$776,000thousands by filing date
SPY78462F103SHS3,454$772,000thousands by filing date
Charles Schwab Corp808513105COM19,525$771,000thousands by filing date
Vanguard Value ETF922908744SHS7,875$732,000thousands by filing date
WILLIAMS SONOMA INC COM969904101Stock15,100$731,000thousands by filing date
GENERAL MILLS INC COM370334104Stock10,200$630,000thousands by filing date
Vanguard Growth922908736COM5,600$624,000thousands by filing date
YUM BRANDS INC COM988498101Stock9,680$613,000thousands by filing date
ROYAL DUTCH SHELL PLC SPN ADR780259206SPONS ADR A10,986$597,000thousands by filing date
DOMINION ENERGY INC COM25746U109Stock7,612$583,000thousands by filing date
USBANCORPDEL902973304COM NEW10,959$563,000thousands by filing date
JPMorgan Chase & Co46625H100COM6,343$547,000thousands by filing date
CRANE CO224399105COM6,990$504,000thousands by filing date
NORDSTROM INC655664100COM10,350$496,000thousands by filing date
MEAD JOHNSON NUTRITION CO582839106COM5,725$405,000thousands by filing date
COLGATE PALMOLIVE CO COM194162103Stock6,124$401,000thousands by filing date
KELLANOVA487836108COM5,200$383,000thousands by filing date
PACWEST BANCORP DEL695263103COM7,000$381,000thousands by filing date
PPG INDS INC COM693506107Stock3,800$360,000thousands by filing date
VTI922908769COM3,104$358,000thousands by filing date
MCCORMICK & CO INC COM NON VTG579780206Stock3,750$350,000thousands by filing date
United Parcel Service,Inc. Class B911312106COM3,000$344,000thousands by filing date
FEDEX CORP COM31428X106Stock1,850$344,000thousands by filing date
CHARTER COMMUNICATIONS INC N16119P108COM1,183$341,000thousands by filing date
MERCURY GENL CORP NEW589400100COM5,000$301,000thousands by filing date
BECTON DICKINSON & CO075887109COM1,800$298,000thousands by filing date
Lowes Companies,Inc.548661107COM3,900$277,000thousands by filing date
ILLINOIS TOOL WKS INC452308109COM2,200$269,000thousands by filing date
TRAVELERS COMPANIES INC COM89417E109Stock2,106$258,000thousands by filing date
YUM CHINA HLDGS INC98850P109COM9,680$253,000thousands by filing date
AIR LEASE CORP00912X302CL A7,100$244,000thousands by filing date
CVS Health Corporation126650100COM2,981$235,000thousands by filing date
BP PLC SPONSORED ADR055622104ADR6,300$235,000thousands by filing date
Vanguard Small-Cap ETF922908751SHS1,785$230,000thousands by filing date
NOVARTIS AG SPONSORED ADR66987V109ADR3,086$225,000thousands by filing date
Vanguard Mid-Cap Value ETF922908512SHS2,290$223,000thousands by filing date
DENTSPLY SIRONA INC24906P109COM3,800$219,000thousands by filing date
Qualcomm Incorporated747525103COM3,350$218,000thousands by filing date
DUNKIN BRANDS GROUP INC265504100COM4,000$210,000thousands by filing date
LUXOTTICA GROUP SPA ADR55068R202SPONS ADR3,900$209,000thousands by filing date
PAREXEL INTL CORP699462107COM3,150$207,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001398344-17-002045this filing2017-02-14acceptance time not in the bulk data set