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13F-HR filed by Willis Investment Counsel

Willis Investment Counsel filed this 13F-HR for the quarter ended 2025-12-31, filed 2026-01-22, with 130 holding rows worth $1,935,194,559.

Accession
0001310929-26-000001
Filed
2026-01-22
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2025

A holdings report, 130 entries on the cover page, a total value of $1,935,194,559 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,935,194,559 with VALUE read as dollars as filed, 13F file number 028-11914. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Johnson & Johnson478160104COM365,399$75,619,323dollars as filed
Cisco Systems,Inc.17275R102COM833,033$64,168,532dollars as filed
Microsoft Corp594918104COM113,070$54,682,913dollars as filed
Accenture Plc Class AG1151C101COM193,768$51,987,954dollars as filed
Chubb LimitedH1467J104COM153,421$47,885,761dollars as filed
Texas Instruments Incorporated882508104COM265,891$46,129,430dollars as filed
Caterpillar Inc.149123101COM79,891$45,767,157dollars as filed
Lockheed Martin Corporation539830109COM94,257$45,589,283dollars as filed
Pfizer Inc.717081103COM1,713,464$42,665,254dollars as filed
Medtronic PlcG5960L103COM397,253$38,160,123dollars as filed
Home Depot, Inc437076102COM107,250$36,904,725dollars as filed
PAYCHEX INC704326107COM326,672$36,646,065dollars as filed
Walmart Inc.931142103COM305,526$34,038,652dollars as filed
TRACTOR SUPPLY CO COM892356106Stock677,691$33,891,327dollars as filed
AFLAC INC COM001055102Stock301,094$33,201,635dollars as filed
Merck & Co.,Inc.58933Y105COM313,718$33,021,957dollars as filed
HERSHEY CO COM427866108Stock180,544$32,855,397dollars as filed
PepsiCo,Inc.713448108COM228,650$32,815,848dollars as filed
Procter & Gamble Co742718109COM210,020$30,097,966dollars as filed
Apple Inc037833100COM109,586$29,792,050dollars as filed
SANOFI SA SPONSORED ADR80105N105ADR604,000$29,269,840dollars as filed
BHP BILLITON LIMITED SPONSORED ADS088606108ADR474,843$28,666,272dollars as filed
EXXON MOBIL CORP30231G102COM229,423$27,608,764dollars as filed
QUEST DIAGNOSTICS INC COM74834L100Stock151,800$26,341,854dollars as filed
McDonalds Corporation580135101COM84,785$25,912,840dollars as filed
AT&T Inc00206R102COM1,015,610$25,227,752dollars as filed
JPMorgan Chase & Co46625H100COM77,879$25,094,171dollars as filed
Abbott Laboratories002824100COM199,349$24,976,436dollars as filed
Eaton Corp. PlcG29183103COM77,073$24,548,521dollars as filed
ConocoPhillips20825C104COM256,761$24,035,397dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock203,538$23,469,967dollars as filed
DARDEN RESTAURANTS INC COM237194105Stock122,600$22,560,852dollars as filed
Eli Lilly and Company532457108COM20,926$22,488,754dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock66,700$22,455,222dollars as filed
Verizon Communications Inc92343V104COM549,500$22,381,135dollars as filed
Automatic Data Processing,Inc.053015103COM85,656$22,033,293dollars as filed
3M CO COM88579Y101Stock136,141$21,796,174dollars as filed
American Express Company025816109COM56,680$20,968,766dollars as filed
United Parcel Service,Inc. Class B911312106COM210,373$20,866,898dollars as filed
CLOROX CO DEL189054109COM204,600$20,629,818dollars as filed
SHELL PLC SPON ADS780259305ADR276,722$20,333,533dollars as filed
NVIDIA Corp67066G104COM108,863$20,302,950dollars as filed
Lowes Companies,Inc.548661107COM83,418$20,117,085dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock197,015$19,876,843dollars as filed
GENERAC HLDGS INC368736104COM143,137$19,519,593dollars as filed
Duke Energy Corporation26441C204COM160,282$18,786,653dollars as filed
EMERSON ELEC CO COM291011104Stock139,600$18,527,712dollars as filed
GENUINE PARTS CO COM372460105Stock139,019$17,093,776dollars as filed
VALERO ENERGY CORP COM91913Y100Stock104,600$17,027,834dollars as filed
Vanguard Small-Cap Value ETF922908611SHS78,792$16,687,358dollars as filed
WW GRAINGER INC COM384802104Stock16,507$16,656,388dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM52,358$16,388,054dollars as filed
KEYSIGHT TECHNOLOGIES INC COM49338L103Stock80,609$16,378,943dollars as filed
LABCORP HOLDINGS INC COM SHS504922105Stock64,996$16,306,196dollars as filed
Deere & Company244199105COM34,300$15,969,051dollars as filed
Applied Materials,Inc.038222105COM61,934$15,916,419dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock154,600$15,827,948dollars as filed
FORTINET INC COM34959E109Stock194,113$15,414,513dollars as filed
Chevron Corporation166764100COM99,995$15,240,238dollars as filed
Waste Management, Inc.94106L109COM69,021$15,164,604dollars as filed
Adobe Inc00724F101COM40,715$14,249,843dollars as filed
MasterCard, Inc57636Q104COM24,711$14,107,016dollars as filed
ZOETIS INC CL A98978V103Stock104,216$13,112,457dollars as filed
ROSS STORES INC COM778296103Stock72,482$13,056,907dollars as filed
WATERS CORP COM941848103Stock33,144$12,589,086dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM65,513$12,549,670dollars as filed
HUBBELL INC COM443510607Stock27,527$12,225,016dollars as filed
REINSURANCE GROUP AMER INC COM NEW759351604Stock56,330$11,460,902dollars as filed
META PLATFORMS INC CL A30303M102COM17,244$11,382,592dollars as filed
KENVUE INC49177J102COM655,600$11,309,100dollars as filed
Intel Corp458140100COM304,384$11,231,770dollars as filed
TARGET CORP COM87612E106Stock114,800$11,221,700dollars as filed
SHERWIN WILLIAMS CO824348106COM23,783$7,706,405dollars as filed
FACTSET RESH SYS INC COM303075105Stock23,002$6,674,950dollars as filed
MEDPACE HLDGS INC COM58506Q109Stock9,590$5,386,224dollars as filed
GILDAN ACTIVEWEAR INC COM375916103Stock77,968$4,869,881dollars as filed
STERLING INFRASTRUCTURE INC COM859241101Stock15,388$4,712,267dollars as filed
DONALDSON INC COM257651109Stock52,611$4,664,491dollars as filed
FRONTDOOR INC COM35905A109Stock75,237$4,340,423dollars as filed
QUALYS INC COM74758T303Stock32,624$4,335,730dollars as filed
LOGITECH INTL S A SHSH50430232Stock42,747$4,284,104dollars as filed
CSG SYSTEMS126349109COM54,097$4,148,699dollars as filed
LIQUIDITY SVCS INC53635B107COM124,869$3,784,779dollars as filed
PAYCOMSOFTWAREINC70432V102STOK22,100$3,521,856dollars as filed
NRC HEALTH637372202COMMON STOCK183,226$3,439,152dollars as filed
HENRY JACK & ASSOC INC426281101COM17,611$3,213,655dollars as filed
MSC INDL DIRECT INC CL A553530106Stock37,870$3,184,867dollars as filed
HEXCEL CORP NEW428291108COM41,437$3,062,194dollars as filed
SMITH A O CORP COM831865209Stock45,511$3,043,776dollars as filed
EVERTEC INC30040P103COM90,430$2,630,609dollars as filed
ATKORE INC047649108COMMON STOCK39,351$2,488,951dollars as filed
PAR TECHNOLOGY CORP698884103COM64,595$2,343,507dollars as filed
LAMAR ADVERTISING CO CL A512816109REIT18,405$2,329,705dollars as filed
ZEBRA TECHNOLOGIES CORPORATION CL A989207105Stock9,453$2,295,377dollars as filed
VERISIGN INC COM92343E102Stock8,493$2,063,374dollars as filed
TORO CO891092108COM25,896$2,038,533dollars as filed
UBIQUITI INC90353W103COM3,648$2,018,621dollars as filed
AVERY DENNISON CORP COM053611109Stock9,856$1,792,609dollars as filed
JBT MAREL CORPORATION477839104COM10,796$1,626,633dollars as filed
MAXCYTE INC57777K106COM862,758$1,337,275dollars as filed
PAPA JOHNS INTL INC698813102COM34,700$1,335,603dollars as filed
DOLBY LABORATORIES INC COM CL A25659T107Stock19,343$1,242,207dollars as filed
IJH464287507COM16,164$1,066,824dollars as filed
BIO-TECHNE CORP09073M104COM16,209$953,251dollars as filed
ALIGN TECHNOLOGY INC COM016255101Stock6,023$940,491dollars as filed
Coca-Cola Company191216100COM12,708$888,416dollars as filed
VENU HLDG CORP92333E104COM104,998$884,083dollars as filed
Vanguard Mid-Cap ETF922908629SHS2,567$744,995dollars as filed
International Business Machines Corporation459200101COM1,932$572,308dollars as filed
ISHARES TR464287101S&P 100 ETF1,654$567,272dollars as filed
Vanguard S&P 500 ETF922908363COM797$499,823dollars as filed
VTI922908769COM1,293$433,575dollars as filed
WISDOMTREE TR97717W109US TOTAL DIVIDND5,066$430,002dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,291$405,116dollars as filed
Southern Company842587107COM4,447$387,778dollars as filed
QXO INC COM NEW82846H405Stock20,000$385,800dollars as filed
CAPITAL ONE FINL CORP14040H105COM1,286$311,675dollars as filed
Amazon.com, Inc023135106COM1,345$310,453dollars as filed
Wells Fargo & Company949746101COM2,800$260,960dollars as filed
SUNOCO LP/SUNOCO FIN CORP86765K109COM UT REP LP4,883$255,918dollars as filed
AbbVie,Inc.00287Y109COM1,064$243,113dollars as filed
CORNING INC219350105COM2,756$241,315dollars as filed
iShares S&P 500 Growth ETF464287309SHS1,929$237,769dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS2,634$235,638dollars as filed
iShares Gold Trust464285204COM2,750$223,218dollars as filed
MCKESSON CORP COM58155Q103Stock262$214,998dollars as filed
SUMMIT THERAPEUTICS INC86627T108COM10,390$181,721dollars as filed
FLOWERS FOODS INC COM343498101Stock10,294$111,999dollars as filed
Mycelx Technologies Corp62847T202COM10,360$3,762dollars as filed
Puresafe Water Systems Inc74624H103COM14,000$1dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001310929-26-000001this filing2026-01-22acceptance time not in the bulk data set