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13F-HR filed by Willis Investment Counsel

Willis Investment Counsel filed this 13F-HR for the quarter ended 2025-06-30, filed 2025-08-12, with 118 holding rows worth $1,708,101,209.

Accession
0001310929-25-000004
Filed
2025-08-12
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2025

A holdings report, 118 entries on the cover page, a total value of $1,708,101,209 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,708,101,209 with VALUE read as dollars as filed, 13F file number 028-11914. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Cisco Systems,Inc.17275R102COM801,849$55,632,284dollars as filed
Microsoft Corp594918104COM110,959$55,192,116dollars as filed
Johnson & Johnson478160104COM360,134$55,010,469dollars as filed
Texas Instruments Incorporated882508104COM261,671$54,328,133dollars as filed
PAYCHEX INC704326107COM321,073$46,703,279dollars as filed
Lockheed Martin Corporation539830109COM95,103$44,046,003dollars as filed
Chubb LimitedH1467J104COM150,829$43,698,176dollars as filed
Accenture Plc Class AG1151C101COM142,054$42,458,520dollars as filed
Pfizer Inc.717081103COM1,718,658$41,660,270dollars as filed
Home Depot, Inc437076102COM105,558$38,701,785dollars as filed
TRACTOR SUPPLY CO COM892356106Stock643,645$33,965,147dollars as filed
Medtronic PlcG5960L103COM382,676$33,357,867dollars as filed
Procter & Gamble Co742718109COM200,343$31,918,647dollars as filed
AFLAC INC COM001055102Stock296,483$31,267,097dollars as filed
Caterpillar Inc.149123101COM79,608$30,904,622dollars as filed
PepsiCo,Inc.713448108COM227,452$30,032,762dollars as filed
Walmart Inc.931142103COM304,826$29,805,886dollars as filed
HERSHEY CO COM427866108Stock178,445$29,612,948dollars as filed
AT&T Inc00206R102COM1,013,610$29,333,873dollars as filed
Eaton Corp. PlcG29183103COM76,840$27,431,112dollars as filed
CLOROX CO DEL189054109COM222,906$26,764,323dollars as filed
United Parcel Service,Inc. Class B911312106COM260,548$26,299,715dollars as filed
SHELL PLC SPON ADS780259305ADR362,769$25,542,565dollars as filed
QUEST DIAGNOSTICS INC COM74834L100Stock136,900$24,591,347dollars as filed
EXXON MOBIL CORP30231G102COM227,789$24,555,654dollars as filed
Automatic Data Processing,Inc.053015103COM79,337$24,467,531dollars as filed
Verizon Communications Inc92343V104COM562,678$24,347,077dollars as filed
SANOFI SA SPONSORED ADR80105N105ADR500,200$24,164,662dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock187,240$24,138,981dollars as filed
ConocoPhillips20825C104COM252,330$22,644,094dollars as filed
Apple Inc037833100COM109,645$22,495,865dollars as filed
DARDEN RESTAURANTS INC COM237194105Stock103,100$22,472,707dollars as filed
BHP BILLITON LIMITED SPONSORED ADS088606108ADR456,616$21,958,663dollars as filed
McDonalds Corporation580135101COM73,791$21,559,516dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock202,900$21,052,904dollars as filed
Merck & Co.,Inc.58933Y105COM263,182$20,833,487dollars as filed
3M CO COM88579Y101Stock134,234$20,435,784dollars as filed
Applied Materials,Inc.038222105COM111,254$20,367,270dollars as filed
KENVUE INC49177J102COM968,276$20,266,017dollars as filed
JPMorgan Chase & Co46625H100COM68,920$19,980,597dollars as filed
GENERAC HLDGS INC368736104COM129,989$18,615,725dollars as filed
EMERSON ELEC CO COM291011104Stock139,600$18,612,868dollars as filed
Duke Energy Corporation26441C204COM149,982$17,697,876dollars as filed
Deere & Company244199105COM34,200$17,390,358dollars as filed
American Express Company025816109COM54,288$17,316,786dollars as filed
Lowes Companies,Inc.548661107COM78,047$17,316,288dollars as filed
LABCORP HOLDINGS INC COM SHS504922105Stock65,906$17,300,984dollars as filed
GENUINE PARTS CO COM372460105Stock138,731$16,829,458dollars as filed
NVIDIA Corp67066G104COM104,853$16,565,725dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock160,600$15,497,900dollars as filed
Abbott Laboratories002824100COM106,966$14,548,446dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock48,300$14,087,178dollars as filed
VALERO ENERGY CORP COM91913Y100Stock104,600$14,060,332dollars as filed
FORTINET INC COM34959E109Stock130,448$13,790,963dollars as filed
MasterCard, Inc57636Q104COM23,490$13,199,971dollars as filed
KEYSIGHT TECHNOLOGIES INC COM49338L103Stock77,054$12,626,068dollars as filed
TARGET CORP COM87612E106Stock127,684$12,596,027dollars as filed
ZOETIS INC CL A98978V103Stock75,849$11,828,652dollars as filed
Chevron Corporation166764100COM81,287$11,639,486dollars as filed
WATERS CORP COM941848103Stock32,205$11,240,833dollars as filed
WW GRAINGER INC COM384802104Stock10,457$10,877,790dollars as filed
REINSURANCE GROUP AMER INC COM NEW759351604Stock54,011$10,713,622dollars as filed
Vanguard Small-Cap Value ETF922908611SHS54,351$10,598,989dollars as filed
FACTSET RESH SYS INC COM303075105Stock20,916$9,355,308dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM50,678$8,930,984dollars as filed
ROSS STORES INC COM778296103Stock69,315$8,843,208dollars as filed
MSC INDL DIRECT INC CL A553530106Stock103,398$8,790,898dollars as filed
Eli Lilly and Company532457108COM9,456$7,371,236dollars as filed
TOTALENERGIES SE89151E109SPONSORED ADS117,137$7,191,040dollars as filed
Intel Corp458140100COM302,499$6,775,978dollars as filed
Adobe Inc00724F101COM16,749$6,479,853dollars as filed
MURPHY OIL CORP COM626717102Stock239,336$5,385,060dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM22,742$4,133,131dollars as filed
MEDPACE HLDGS INC COM58506Q109Stock12,250$3,844,785dollars as filed
QUALYS INC COM74758T303Stock23,611$3,373,304dollars as filed
FRONTDOOR INC COM35905A109Stock52,394$3,088,102dollars as filed
NRC HEALTH637372202COMMON STOCK180,999$3,040,783dollars as filed
LOGITECH INTL S A SHSH50430232Stock30,942$2,788,802dollars as filed
GILDAN ACTIVEWEAR INC COM375916103Stock53,156$2,617,401dollars as filed
STERLING INFRASTRUCTURE INC COM859241101Stock10,672$2,462,351dollars as filed
DONALDSON INC COM257651109Stock34,184$2,370,660dollars as filed
CSG SYSTEMS126349109COM35,341$2,308,121dollars as filed
EVERTEC INC30040P103COM62,033$2,236,290dollars as filed
PAYCOMSOFTWAREINC70432V102STOK9,651$2,233,241dollars as filed
SMITH A O CORP COM831865209Stock31,292$2,051,816dollars as filed
UBIQUITI INC90353W103COM4,945$2,035,609dollars as filed
LIQUIDITY SVCS INC53635B107COM81,523$1,923,128dollars as filed
HEXCEL CORP NEW428291108COM28,506$1,610,304dollars as filed
VERISIGN INC COM92343E102Stock5,283$1,525,730dollars as filed
JBT MAREL CORPORATION477839104COM12,346$1,484,730dollars as filed
TORO CO891092108COM17,145$1,211,809dollars as filed
HENRY JACK & ASSOC INC426281101COM5,719$1,030,392dollars as filed
PAR TECHNOLOGY CORP698884103COM14,722$1,021,265dollars as filed
DOLBY LABORATORIES INC COM CL A25659T107Stock12,806$950,974dollars as filed
ZEBRA TECHNOLOGIES CORPORATION CL A989207105Stock3,070$946,665dollars as filed
MAXCYTE INC57777K106COM380,471$829,427dollars as filed
ATKORE INC047649108COMMON STOCK11,656$822,331dollars as filed
META PLATFORMS INC CL A30303M102COM1,064$785,328dollars as filed
Coca-Cola Company191216100COM11,007$778,745dollars as filed
Vanguard Mid-Cap ETF922908629SHS2,567$718,324dollars as filed
LAMAR ADVERTISING CO CL A512816109REIT5,733$695,757dollars as filed
NATIONAL BEVERAGE CORP COM635017106Stock12,539$542,186dollars as filed
ISHARES TR464287101S&P 100 ETF1,781$542,047dollars as filed
AVERY DENNISON CORP COM053611109Stock2,802$491,667dollars as filed
International Business Machines Corporation459200101COM1,664$490,537dollars as filed
Southern Company842587107COM4,547$417,551dollars as filed
WISDOMTREE TR97717W109US TOTAL DIVIDND5,241$416,764dollars as filed
QXO INC COM NEW82846H405Stock15,000$323,100dollars as filed
CAPITAL ONE FINL CORP14040H105COM1,500$319,140dollars as filed
SUNOCO LP/SUNOCO FIN CORP86765K109COM UT REP LP4,883$261,680dollars as filed
VTI922908769COM851$258,690dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,291$229,010dollars as filed
Vanguard S&P 500 ETF922908363COM389$220,964dollars as filed
SUMMIT THERAPEUTICS INC86627T108COM10,000$212,800dollars as filed
AbbVie,Inc.00287Y109COM1,141$211,792dollars as filed
FLOWERS FOODS INC COM343498101Stock10,294$164,498dollars as filed
Mycelx Technologies Corp62847T202COM10,360$3,832dollars as filed
Puresafe Water Systems Inc74624H103COM14,000$1dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001310929-25-000004this filing2025-08-12acceptance time not in the bulk data set