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13F-HR filed by Willis Investment Counsel

Willis Investment Counsel filed this 13F-HR for the quarter ended 2025-03-31, filed 2025-04-16, with 117 holding rows worth $1,486,883,644.

Accession
0001310929-25-000003
Filed
2025-04-16
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2025

A holdings report, 117 entries on the cover page, a total value of $1,486,883,644 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,486,883,644 with VALUE read as dollars as filed, 13F file number 028-11914. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Johnson & Johnson478160104COM332,091$55,073,971dollars as filed
Cisco Systems,Inc.17275R102COM743,860$45,903,601dollars as filed
Chubb LimitedH1467J104COM147,945$44,677,909dollars as filed
PAYCHEX INC704326107COM284,798$43,938,635dollars as filed
Texas Instruments Incorporated882508104COM229,534$41,247,260dollars as filed
Microsoft Corp594918104COM104,258$39,137,411dollars as filed
Lockheed Martin Corporation539830109COM87,255$38,977,681dollars as filed
Pfizer Inc.717081103COM1,522,428$38,578,326dollars as filed
Accenture Plc Class AG1151C101COM115,526$36,048,733dollars as filed
Home Depot, Inc437076102COM97,148$35,603,771dollars as filed
Medtronic PlcG5960L103COM352,538$31,679,065dollars as filed
Verizon Communications Inc92343V104COM693,673$31,465,007dollars as filed
AFLAC INC COM001055102Stock274,330$30,502,753dollars as filed
CLOROX CO DEL189054109COM202,678$29,844,336dollars as filed
PepsiCo,Inc.713448108COM196,196$29,417,628dollars as filed
HERSHEY CO COM427866108Stock162,666$27,820,766dollars as filed
AT&T Inc00206R102COM973,410$27,528,035dollars as filed
Procter & Gamble Co742718109COM157,290$26,805,362dollars as filed
Walmart Inc.931142103COM302,195$26,529,699dollars as filed
United Parcel Service,Inc. Class B911312106COM239,731$26,368,013dollars as filed
EXXON MOBIL CORP30231G102COM210,543$25,039,879dollars as filed
SHELL PLC SPON ADS780259305ADR338,642$24,815,686dollars as filed
TRACTOR SUPPLY CO COM892356106Stock445,597$24,552,395dollars as filed
Caterpillar Inc.149123101COM73,778$24,331,984dollars as filed
ConocoPhillips20825C104COM222,705$23,388,479dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock164,440$23,386,657dollars as filed
DARDEN RESTAURANTS INC COM237194105Stock104,700$21,752,472dollars as filed
Apple Inc037833100COM97,411$21,637,905dollars as filed
Automatic Data Processing,Inc.053015103COM69,737$21,306,746dollars as filed
KENVUE INC49177J102COM888,147$21,297,765dollars as filed
QUEST DIAGNOSTICS INC COM74834L100Stock120,100$20,320,920dollars as filed
McDonalds Corporation580135101COM64,800$20,241,576dollars as filed
BHP BILLITON LIMITED SPONSORED ADS088606108ADR411,130$19,956,250dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock178,900$19,548,403dollars as filed
3M CO COM88579Y101Stock122,127$17,935,571dollars as filed
SANOFI SA SPONSORED ADR80105N105ADR320,600$17,780,476dollars as filed
Merck & Co.,Inc.58933Y105COM187,682$16,846,336dollars as filed
Eaton Corp. PlcG29183103COM61,640$16,755,601dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock179,874$16,525,024dollars as filed
Duke Energy Corporation26441C204COM132,232$16,128,337dollars as filed
Lowes Companies,Inc.548661107COM68,471$15,969,491dollars as filed
LABCORP HOLDINGS INC COM SHS504922105Stock65,866$15,329,653dollars as filed
Applied Materials,Inc.038222105COM104,712$15,195,805dollars as filed
JPMorgan Chase & Co46625H100COM59,520$14,600,256dollars as filed
GENUINE PARTS CO COM372460105Stock121,731$14,503,031dollars as filed
American Express Company025816109COM53,694$14,446,371dollars as filed
Deere & Company244199105COM30,100$14,127,435dollars as filed
EMERSON ELEC CO COM291011104Stock123,100$13,496,684dollars as filed
GENERAC HLDGS INC368736104COM106,299$13,462,768dollars as filed
FORTINET INC COM34959E109Stock129,261$12,442,664dollars as filed
VALERO ENERGY CORP COM91913Y100Stock92,000$12,150,440dollars as filed
TARGET CORP COM87612E106Stock115,084$12,010,166dollars as filed
Chevron Corporation166764100COM71,487$11,959,060dollars as filed
WATERS CORP COM941848103Stock31,854$11,740,429dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock42,600$11,611,908dollars as filed
NVIDIA Corp67066G104COM106,885$11,584,196dollars as filed
KEYSIGHT TECHNOLOGIES INC COM49338L103Stock76,063$11,391,956dollars as filed
REINSURANCE GROUP AMER INC COM NEW759351604Stock53,668$10,567,229dollars as filed
ZOETIS INC CL A98978V103Stock61,467$10,120,542dollars as filed
MasterCard, Inc57636Q104COM17,220$9,438,626dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM50,259$7,772,052dollars as filed
WW GRAINGER INC COM384802104Stock7,631$7,538,131dollars as filed
FACTSET RESH SYS INC COM303075105Stock16,486$7,495,195dollars as filed
MSC INDL DIRECT INC CL A553530106Stock91,659$7,119,155dollars as filed
MURPHY OIL CORP COM626717102Stock240,164$6,820,658dollars as filed
Intel Corp458140100COM299,058$6,791,607dollars as filed
TOTALENERGIES SE89151E109SPONSORED ADS102,137$6,607,243dollars as filed
ROSS STORES INC COM778296103Stock51,089$6,528,663dollars as filed
Adobe Inc00724F101COM16,598$6,365,831dollars as filed
Vanguard Small-Cap Value ETF922908611SHS28,748$5,355,465dollars as filed
MOSAIC CO COM61945C103Stock135,138$3,650,077dollars as filed
ADVANCE AUTO PARTS INC00751Y106COM72,173$2,829,903dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM14,097$2,442,023dollars as filed
MEDPACE HLDGS INC COM58506Q109Stock7,848$2,391,207dollars as filed
QUALYS INC COM74758T303Stock13,985$1,761,131dollars as filed
LOGITECH INTL S A SHSH50430232Stock18,144$1,531,535dollars as filed
EVERTEC INC30040P103COM38,022$1,398,069dollars as filed
FORTREA HLDGS INC COMMON STOCK34965K107Stock184,307$1,391,518dollars as filed
LIQUIDITY SVCS INC53635B107COM43,268$1,341,741dollars as filed
FRONTDOOR INC COM35905A109Stock32,601$1,252,530dollars as filed
GILDAN ACTIVEWEAR INC COM375916103Stock28,303$1,251,559dollars as filed
DONALDSON INC COM257651109Stock18,318$1,228,405dollars as filed
VERISIGN INC COM92343E102Stock4,783$1,214,260dollars as filed
SMITH A O CORP COM831865209Stock18,360$1,200,010dollars as filed
CSG SYSTEMS126349109COM18,479$1,117,425dollars as filed
PAYCOMSOFTWAREINC70432V102STOK4,987$1,089,560dollars as filed
MAXCYTE INC57777K106COM380,471$1,038,686dollars as filed
HEXCEL CORP NEW428291108COM17,730$970,895dollars as filed
PAR TECHNOLOGY CORP698884103COM15,104$926,479dollars as filed
JBT MAREL CORPORATION477839104COM7,447$910,023dollars as filed
NRC HEALTH637372202COMMON STOCK65,778$841,958dollars as filed
UBIQUITI INC90353W103COM2,602$806,984dollars as filed
Coca-Cola Company191216100COM11,007$788,321dollars as filed
HENRY JACK & ASSOC INC426281101COM3,700$675,620dollars as filed
STERLING INFRASTRUCTURE INC COM859241101Stock5,869$664,429dollars as filed
Vanguard Mid-Cap ETF922908629SHS2,567$663,878dollars as filed
TORO CO891092108COM8,843$643,328dollars as filed
DOLBY LABORATORIES INC COM CL A25659T107Stock6,743$541,530dollars as filed
Southern Company842587107COM5,367$493,496dollars as filed
ISHARES TR464287101S&P 100 ETF1,781$482,348dollars as filed
WISDOMTREE TR97717W109US TOTAL DIVIDND5,241$403,295dollars as filed
International Business Machines Corporation459200101COM1,526$379,570dollars as filed
ATKORE INC047649108COMMON STOCK6,278$376,617dollars as filed
LAMAR ADVERTISING CO CL A512816109REIT2,985$339,633dollars as filed
VENU HLDG CORP92333E104COM32,306$298,831dollars as filed
SUNOCO LP/SUNOCO FIN CORP86765K109COM UT REP LP4,883$283,507dollars as filed
NATIONAL BEVERAGE CORP COM635017106Stock6,595$273,956dollars as filed
CAPITAL ONE FINL CORP14040H105COM1,500$268,950dollars as filed
AbbVie,Inc.00287Y109COM1,141$239,062dollars as filed
VTI922908769COM851$233,930dollars as filed
ISHARES TR464287630RUS 2000 VAL ETF1,400$211,372dollars as filed
QXO INC COM NEW82846H405Stock15,000$203,100dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,291$201,693dollars as filed
FLOWERS FOODS INC COM343498101Stock10,294$195,689dollars as filed
SUMMIT THERAPEUTICS INC86627T108COM10,000$192,900dollars as filed
Mycelx Technologies Corp62847T202COM10,360$3,476dollars as filed
Puresafe Water Systems Inc74624H103COM14,000$1dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001310929-25-000003this filing2025-04-16acceptance time not in the bulk data set