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13F-HR filed by Willis Investment Counsel

Willis Investment Counsel filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-24, with 116 holding rows worth $1,524,876,127.

Accession
0001310929-25-000001
Filed
2025-01-24
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2024

A holdings report, 116 entries on the cover page, a total value of $1,524,876,127 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,524,876,127 with VALUE read as dollars as filed, 13F file number 028-11914. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Cisco Systems,Inc.17275R102COM890,842$52,737,846dollars as filed
Johnson & Johnson478160104COM331,975$48,010,225dollars as filed
Texas Instruments Incorporated882508104COM252,895$47,420,341dollars as filed
Microsoft Corp594918104COM110,288$46,486,392dollars as filed
PAYCHEX INC704326107COM314,671$44,123,168dollars as filed
Lockheed Martin Corporation539830109COM87,082$42,316,627dollars as filed
Chubb LimitedH1467J104COM147,367$40,717,501dollars as filed
Accenture Plc Class AG1151C101COM115,661$40,688,383dollars as filed
Home Depot, Inc437076102COM97,304$37,850,283dollars as filed
Pfizer Inc.717081103COM1,418,838$37,641,772dollars as filed
Walmart Inc.931142103COM385,195$34,802,368dollars as filed
CLOROX CO DEL189054109COM185,785$30,173,342dollars as filed
PepsiCo,Inc.713448108COM196,282$29,846,641dollars as filed
Verizon Communications Inc92343V104COM725,343$29,006,467dollars as filed
AFLAC INC COM001055102Stock273,466$28,287,323dollars as filed
Medtronic PlcG5960L103COM353,687$28,252,518dollars as filed
FACTSET RESH SYS INC COM303075105Stock58,210$27,957,099dollars as filed
Apple Inc037833100COM110,581$27,691,694dollars as filed
Caterpillar Inc.149123101COM73,774$26,762,256dollars as filed
PRICE T ROWE GROUP INC COM74144T108Stock221,426$25,041,066dollars as filed
Applied Materials,Inc.038222105COM148,304$24,118,680dollars as filed
HERSHEY CO COM427866108Stock140,579$23,807,054dollars as filed
TRACTOR SUPPLY CO COM892356106Stock447,358$23,736,815dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM120,697$22,847,942dollars as filed
AT&T Inc00206R102COM998,410$22,733,796dollars as filed
EXXON MOBIL CORP30231G102COM209,292$22,513,540dollars as filed
ConocoPhillips20825C104COM223,679$22,182,246dollars as filed
United Parcel Service,Inc. Class B911312106COM171,522$21,628,924dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock164,440$21,548,218dollars as filed
SHELL PLC SPON ADS780259305ADR339,122$21,245,993dollars as filed
Eaton Corp. PlcG29183103COM61,640$20,456,467dollars as filed
Automatic Data Processing,Inc.053015103COM69,744$20,416,161dollars as filed
NVIDIA Corp67066G104COM150,413$20,198,962dollars as filed
BHP BILLITON LIMITED SPONSORED ADS088606108ADR403,314$19,693,823dollars as filed
KENVUE INC49177J102COM888,983$18,979,787dollars as filed
McDonalds Corporation580135101COM64,800$18,784,872dollars as filed
Merck & Co.,Inc.58933Y105COM187,817$18,684,035dollars as filed
QUEST DIAGNOSTICS INC COM74834L100Stock120,100$18,118,286dollars as filed
DARDEN RESTAURANTS INC COM237194105Stock92,800$17,324,832dollars as filed
Lowes Companies,Inc.548661107COM68,471$16,898,643dollars as filed
GENERAC HLDGS INC368736104COM107,960$16,739,198dollars as filed
American Express Company025816109COM53,983$16,021,615dollars as filed
3M CO COM88579Y101Stock121,945$15,741,880dollars as filed
TARGET CORP COM87612E106Stock115,091$15,558,001dollars as filed
EMERSON ELEC CO COM291011104Stock123,100$15,255,783dollars as filed
LABCORP HOLDINGS INC COM SHS504922105Stock65,837$15,097,741dollars as filed
Procter & Gamble Co742718109COM88,540$14,843,731dollars as filed
JPMorgan Chase & Co46625H100COM60,341$14,464,341dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock155,600$14,350,988dollars as filed
GENUINE PARTS CO COM372460105Stock121,743$14,214,713dollars as filed
SMITH A O CORP COM831865209Stock204,470$13,946,899dollars as filed
Deere & Company244199105COM30,100$12,753,370dollars as filed
FORTINET INC COM34959E109Stock128,891$12,177,622dollars as filed
KEYSIGHT TECHNOLOGIES INC COM49338L103Stock75,611$12,145,395dollars as filed
Duke Energy Corporation26441C204COM111,430$12,005,468dollars as filed
WATERS CORP COM941848103Stock31,727$11,770,082dollars as filed
REINSURANCE GROUP AMER INC COM NEW759351604Stock53,333$11,393,529dollars as filed
SANOFI SA SPONSORED ADR80105N105ADR235,700$11,367,811dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock42,600$11,224,674dollars as filed
Chevron Corporation166764100COM71,612$10,372,282dollars as filed
MasterCard, Inc57636Q104COM17,152$9,031,729dollars as filed
ROSS STORES INC COM778296103Stock50,802$7,684,819dollars as filed
ZOETIS INC CL A98978V103Stock46,227$7,531,765dollars as filed
MURPHY OIL CORP COM626717102Stock246,879$7,470,559dollars as filed
Adobe Inc00724F101COM16,558$7,363,011dollars as filed
VALERO ENERGY CORP COM91913Y100Stock59,100$7,245,069dollars as filed
MSC INDL DIRECT INC CL A553530106Stock89,451$6,681,095dollars as filed
Intel Corp458140100COM300,787$6,030,779dollars as filed
TOTALENERGIES SE89151E109SPONSORED ADS102,137$5,566,467dollars as filed
Vanguard Small-Cap Value ETF922908611SHS26,269$5,205,990dollars as filed
FORTREA HLDGS INC COMMON STOCK34965K107Stock185,473$3,459,071dollars as filed
MOSAIC CO COM61945C103Stock127,778$3,140,783dollars as filed
MEDPACE HLDGS INC COM58506Q109Stock8,139$2,704,020dollars as filed
FRONTDOOR INC COM35905A109Stock46,753$2,555,987dollars as filed
ADVANCE AUTO PARTS INC00751Y106COM42,478$2,008,785dollars as filed
LIQUIDITY SVCS INC53635B107COM52,320$1,689,413dollars as filed
MAXCYTE INC57777K106COM405,471$1,686,759dollars as filed
GILDAN ACTIVEWEAR INC COM375916103Stock35,167$1,654,607dollars as filed
QUALYS INC COM74758T303Stock10,629$1,490,398dollars as filed
LOGITECH INTL S A SHSH50430232Stock16,401$1,350,622dollars as filed
DONALDSON INC COM257651109Stock18,874$1,271,164dollars as filed
STERLING INFRASTRUCTURE INC COM859241101Stock7,535$1,269,271dollars as filed
EVERTEC INC30040P103COM34,602$1,194,807dollars as filed
UBIQUITI INC90353W103COM3,364$1,116,613dollars as filed
HEXCEL CORP NEW428291108COM16,850$1,056,495dollars as filed
NRC HEALTH637372202COMMON STOCK55,247$974,557dollars as filed
JBT MAREL CORPORATION477839104COM7,651$972,442dollars as filed
PAYCOMSOFTWAREINC70432V102STOK4,396$901,048dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM4,891$857,050dollars as filed
CSG SYSTEMS126349109COM16,276$831,866dollars as filed
PAR TECHNOLOGY CORP698884103COM10,033$729,098dollars as filed
Coca-Cola Company191216100COM11,040$687,350dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A1$680,920dollars as filed
Vanguard Mid-Cap ETF922908629SHS2,567$678,022dollars as filed
HENRY JACK & ASSOC INC426281101COM3,650$639,845dollars as filed
CAPITAL ONE FINL CORP14040H105COM3,041$542,271dollars as filed
ISHARES TR464287101S&P 100 ETF1,781$514,442dollars as filed
DOLBY LABORATORIES INC COM CL A25659T107Stock6,157$480,862dollars as filed
VERISIGN INC COM92343E102Stock2,214$458,209dollars as filed
ATKORE INC047649108COMMON STOCK5,350$446,458dollars as filed
WISDOMTREE TR97717W109US TOTAL DIVIDND5,241$397,594dollars as filed
LAMAR ADVERTISING CO CL A512816109REIT3,029$368,750dollars as filed
TORO CO891092108COM4,548$364,295dollars as filed
International Business Machines Corporation459200101COM1,531$336,485dollars as filed
Southern Company842587107COM3,567$293,635dollars as filed
NATIONAL BEVERAGE CORP COM635017106Stock6,445$275,008dollars as filed
SUNOCO LP/SUNOCO FIN CORP86765K109COM UT REP LP4,883$251,182dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,291$245,858dollars as filed
VTI922908769COM835$242,027dollars as filed
QXO INC COM NEW82846H405Stock15,000$238,500dollars as filed
ISHARES TR464287630RUS 2000 VAL ETF1,400$229,838dollars as filed
FLOWERS FOODS INC COM343498101Stock10,294$212,674dollars as filed
AbbVie,Inc.00287Y109COM1,154$205,066dollars as filed
SUMMIT THERAPEUTICS INC86627T108COM10,000$178,450dollars as filed
Mycelx Technologies Corp62847T202COM10,360$4,735dollars as filed
Puresafe Water Systems Inc74624H103COM14,000$1dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001310929-25-000001this filing2025-01-24acceptance time not in the bulk data set