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13F-HR filed by Southland Equity Partners LLC

Southland Equity Partners LLC filed this 13F-HR for the quarter ended 2025-09-30, filed 2025-10-15, with 243 holding rows worth $494,082,670.

Accession
0001214659-25-014968
Filed
2025-10-15
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2025

A holdings report, 243 entries on the cover page, a total value of $494,082,670 stated on the cover page (in dollars after the unit check, H1), rows summing to $494,082,670 with VALUE read as dollars as filed, 13F file number 028-23481. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
INNOVATOR ETFS TRUST45782C383US EQTY PWR BUF723,721$31,778,589dollars as filed
Apple Inc037833100COM123,863$31,539,213dollars as filed
PIMCO ETF TR72201R775ACTIVE BD ETF264,648$24,704,834dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS508,844$22,088,939dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF424,220$19,427,133dollars as filed
SCHD808524797COM692,917$18,916,641dollars as filed
FIRST TR EXCHANGE-TRADED FD337345102SHS61,028$14,012,692dollars as filed
INNOVATOR ETFS TRUST45783Y673QUITY MANAGD FLR346,340$12,478,642dollars as filed
INNOVATOR ETFS TRUST45782C318US EQTY PWR BUF231,633$9,009,366dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX31,407$8,788,935dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF212,958$8,169,069dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF83,909$7,857,217dollars as filed
INVESCO QQQ TR46090E103COM12,809$7,690,382dollars as filed
FIRST TR EXCHANGE-TRADED FD33741X102SMID RISNG ETF198,158$7,533,878dollars as filed
Berkshire Hathaway Inc084670702COM14,787$7,434,016dollars as filed
Procter & Gamble Co742718109COM45,410$6,977,167dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF152,401$6,949,486dollars as filed
INNOVATOR ETFS TRUST45782C417US EQTY PWR BUF170,616$6,771,749dollars as filed
AbbVie,Inc.00287Y109COM28,304$6,553,535dollars as filed
McDonalds Corporation580135101COM20,730$6,299,507dollars as filed
Microsoft Corp594918104COM10,844$5,616,552dollars as filed
T. ROWE PRICE CAPITAL APPRECIATION EQUITY ETF87283Q867ETF135,746$5,117,631dollars as filed
Amazon.com, Inc023135106COM22,994$5,048,793dollars as filed
Vanguard S&P 500 ETF922908363COM7,443$4,557,952dollars as filed
JPMorgan Chase & Co46625H100COM14,234$4,489,828dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS95,398$4,411,206dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS16,112$4,131,959dollars as filed
NVIDIA Corp67066G104COM21,978$4,100,697dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF92,452$3,984,681dollars as filed
Johnson & Johnson478160104COM20,954$3,885,296dollars as filed
INNOVATOR ETFS TRUST45782C748US EQTY PWR BUF90,080$3,706,792dollars as filed
INNOVATOR ETFS TRUST45782C680US EQTY PWR BF86,264$3,663,632dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV51,679$3,475,934dollars as filed
INNOVATOR ETFS TRUST45784N536EQUITY DUAL DIRT169,864$3,430,404dollars as filed
Vanguard Growth922908736COM6,867$3,293,308dollars as filed
REALTY INCOME CORP COM756109104REIT53,899$3,276,527dollars as filed
INNOVATOR ETFS TRUST45784N510EQUITY DUAL DIRT152,010$3,111,645dollars as filed
INNOVATOR ETFS TRUST45783Y681NASDAQ 100 MANA91,559$3,035,181dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM12,446$3,031,309dollars as filed
Tesla Motors, Inc88160R101COM6,664$2,963,614dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS49,270$2,952,279dollars as filed
Chevron Corporation166764100COM17,997$2,794,820dollars as filed
INNOVATOR ETFS TRUST45782C540US EQTY PWR BUF64,563$2,712,937dollars as filed
FIRST TR EXCH TRADED FD III33739P863CALIF MUN INCM54,037$2,635,374dollars as filed
Invesco S&P MidCap Momentum ETF46137V464SHS18,881$2,553,321dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT28,647$2,548,455dollars as filed
INNOVATOR ETFS TRUST45783Y814LADERD ALCTN PWR51,904$2,535,796dollars as filed
T ROWE87283Q784MF Closed and MF Open101,315$2,471,073dollars as filed
Invesco S&P 500 Momentum ETF46138E339SHS20,381$2,467,290dollars as filed
iShares Core Dividend Growth ETF46434V621SHS34,321$2,336,550dollars as filed
PIMCO ETF TR72201R577ULTR SH GO AC FD23,021$2,329,524dollars as filed
Verizon Communications Inc92343V104COM51,381$2,258,193dollars as filed
AIM ETF PRODUCTS TRUST00888H620ALLIANZIM US EQT79,145$2,213,686dollars as filed
NNN REIT INC COM637417106REIT51,573$2,195,457dollars as filed
SPDR GOLD TR78463V107GOLD SHS6,029$2,143,129dollars as filed
INNOVATOR ETFS TRUST45782C573US EQTY PWR BUF48,807$2,004,015dollars as filed
VWO922042858SHS36,386$1,971,395dollars as filed
PepsiCo,Inc.713448108COM13,594$1,909,112dollars as filed
EXXON MOBIL CORP30231G102COM16,216$1,828,362dollars as filed
NUVEEN CA DIVI ADV MUN67066Y105COM153,040$1,759,960dollars as filed
Vanguard Total Bond Market ETF921937835SHS23,439$1,743,156dollars as filed
iShares MSCI Intl Momentum Factor ETF46434V449SHS35,544$1,701,826dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR34,707$1,627,984dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV33,765$1,555,876dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY34,899$1,542,187dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF4,957$1,526,062dollars as filed
WISDOMTREE TR97717W505US MIDCAP DIVID28,787$1,505,580dollars as filed
FRANKLIN TEMPLETON ETF TR35473P108INTL COR DIV TIL40,351$1,505,497dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS15,247$1,450,600dollars as filed
BlackRock,Inc.09290D101COM1,236$1,440,660dollars as filed
Philip Morris International Inc.718172109COM8,590$1,393,317dollars as filed
INNOVATOR ETFS TRUST45782C656US EQTY PWR BUF31,611$1,357,692dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,529$1,330,348dollars as filed
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS14,068$1,183,300dollars as filed
Vanguard Short-Term Bond ETF921937827SHS14,918$1,177,188dollars as filed
INVESCO EXCHANGE TRADED FD T46137V548COM55,323$1,176,578dollars as filed
CAMBRIA ETF TR132061201SHSHLD YIELD ETF17,109$1,174,710dollars as filed
CAPITAL GROUP DIVIDEND VALUE14020W106SHS CREAT UNIT26,195$1,100,976dollars as filed
Vanguard Value ETF922908744SHS5,752$1,072,638dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS11,988$1,071,008dollars as filed
Abbott Laboratories002824100COM7,967$1,067,140dollars as filed
AIM ETF PRODUCTS TRUST00888H596ALLIANZIM US EQU34,430$1,065,767dollars as filed
Home Depot, Inc437076102COM2,578$1,044,490dollars as filed
Vanguard High Dividend Yield ETF921946406SHS7,266$1,024,197dollars as filed
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF20,146$1,021,434dollars as filed
PACER FDS TR69374H428PAC ASSET FLTG21,139$1,001,776dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS20,181$998,175dollars as filed
AMERICAN CENTY ETF TR025072109DIVERSIFID CRP20,950$997,232dollars as filed
Invesco S&P International Dev Momt ETF46138E222SHS18,184$981,741dollars as filed
INNOVATOR ETFS TRUST45784N205GROWTH 100 POWER33,854$970,594dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock7,789$968,434dollars as filed
PACER TRENDPILOT 100 ETF69374H303ETF12,380$959,840dollars as filed
Intel Corp458140100COM27,945$937,567dollars as filed
VGT92204A702SHS1,231$919,102dollars as filed
CINTAS CORP COM172908105Stock4,442$911,663dollars as filed
FIRST TR MID CAP CORE ALPHAD33735B108COM SHS7,230$906,713dollars as filed
ARK ETF TR00214Q104INNOVATION ETF10,132$874,392dollars as filed
Vanguard Small-Cap ETF922908751SHS3,431$872,349dollars as filed
BLACKSTONE INC09260D107COM5,062$864,832dollars as filed
YUM BRANDS INC COM988498101Stock5,652$859,093dollars as filed
Broadcom Inc.11135F101COM2,552$841,930dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF16,809$841,627dollars as filed
AT&T Inc00206R102COM29,074$821,055dollars as filed
VTI922908769COM2,500$820,434dollars as filed
NextEra Energy,Inc.65339F101COM10,746$811,207dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q781EQUITY FOCUS ETF10,926$809,507dollars as filed
EDISON INTL COM281020107Stock14,197$784,825dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM12,213$702,492dollars as filed
WELLTOWER INC COM95040Q104REIT3,918$697,961dollars as filed
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX11,533$684,945dollars as filed
INVESCO EXCHANGE TRADED FD T46137V498S&P SMLCP MOMENT9,200$676,844dollars as filed
INNOVATOR ETFS TRUST45782C300US EQT ULTRA BF16,040$675,698dollars as filed
Costco Wholesale Corporation22160K105COM723$669,491dollars as filed
Qualcomm Incorporated747525103COM4,006$666,457dollars as filed
ENBRIDGE INC COM29250N105Stock13,134$662,837dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,577$626,469dollars as filed
International Business Machines Corporation459200101COM2,185$616,448dollars as filed
SPDR SERIES TRUST78468R705ST STR 1500MOM2,157$616,189dollars as filed
INVESCO EXCHANGE TRADED FD T46137V472S&P MDCP QUALITY5,738$602,260dollars as filed
iShares Expanded Tech Sector ETF464287549SHS4,735$596,373dollars as filed
Altria Group Inc02209S103COM9,000$594,539dollars as filed
Oracle Corporation68389X105COM2,112$594,043dollars as filed
Duke Energy Corporation26441C204COM4,793$593,100dollars as filed
DIREXION SHARES ETF TRUST25461A650CMN10,062$592,451dollars as filed
CLOROX CO DEL189054109COM4,776$588,939dollars as filed
FIRST TR EXCHANGE TRADED FD33734X150INDLS PROD DUR7,210$562,813dollars as filed
Palantir Technologies Inc. Class A69608A108COM3,016$550,179dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock4,886$549,701dollars as filed
INVESCO EXCHANGE TRADED FD T46137V480S&P SMCP VLU MNT9,704$547,865dollars as filed
Vanguard S&P 500 Growth ETF921932505SHS1,238$539,099dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS6,843$534,330dollars as filed
META PLATFORMS INC CL A30303M102COM725$532,426dollars as filed
PHILLIPS 66 COM718546104Stock3,909$531,638dollars as filed
INNOVATOR EQUITY DEFINED PROTECTION ETF - 1 YR OCTOBER45784N700ETF19,833$527,161dollars as filed
Mondelez International,Inc. Class A609207105COM8,383$523,701dollars as filed
Walmart Inc.931142103COM5,064$521,927dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT5,191$514,480dollars as filed
INDEPENDENCE RLTY TR INC45378A106COM31,281$512,696dollars as filed
IJH464287507COM7,792$508,474dollars as filed
Amgen Inc.031162100COM1,787$504,224dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS6,425$503,335dollars as filed
Cisco Systems,Inc.17275R102COM7,194$492,182dollars as filed
KROGER CO COM501044101Stock7,237$487,859dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS9,049$487,492dollars as filed
VANGUARD MALVERN FDS922020805SHS9,431$477,492dollars as filed
VANGUARD SCOTTSDALE FDS92206C771SHS10,097$474,141dollars as filed
BlackRock Ultra Short-Term Bond ETF46434V878SHS9,322$473,092dollars as filed
FRANKLIN TEMPLETON ETF TR35473P884US MID CP MLTFCT8,216$463,812dollars as filed
Bank of America Corp060505104COM8,947$461,571dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,101$453,400dollars as filed
Caterpillar Inc.149123101COM936$446,553dollars as filed
NOVARTIS AG SPONSORED ADR66987V109ADR3,416$438,084dollars as filed
Lockheed Martin Corporation539830109COM852$425,323dollars as filed
OMEGA HEALTHCARE INVS INC COM681936100REIT10,067$425,029dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock1,236$421,339dollars as filed
SPDR PORTFOLIO TIPS ETF78464A656PORTFLI TIPS ETF15,752$414,514dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,465$412,918dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF7,100$405,407dollars as filed
Southern Company842587107COM4,184$396,507dollars as filed
CVS Health Corporation126650100COM5,215$393,175dollars as filed
SPY78462F103SHS588$391,714dollars as filed
Starbucks Corporation855244109COM4,617$390,569dollars as filed
Eli Lilly and Company532457108COM512$390,399dollars as filed
NOVO-NORDISK A S ADR670100205ADR7,023$389,704dollars as filed
Waste Management, Inc.94106L109COM1,763$389,323dollars as filed
WISDOMTREE TR97717X610EURO QTLY DIV GR11,016$387,884dollars as filed
General Electric Company369604301COM1,283$386,035dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS5,391$384,756dollars as filed
VANGUARD BD INDEX FDS921937793LONG TERM BOND5,402$382,759dollars as filed
ISHARES TR464287168COM2,680$380,769dollars as filed
GLOBAL X FDS37954Y632ARTIFICIAL ETF7,578$374,277dollars as filed
Wells Fargo & Company949746101COM4,440$372,155dollars as filed
Gilead Sciences,Inc.375558103COM3,314$367,868dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF10,393$352,708dollars as filed
Goldman Sachs Group,Inc.38141G104COM428$340,763dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS2,836$337,026dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM10,702$334,652dollars as filed
Applied Materials,Inc.038222105COM1,628$333,311dollars as filed
UnitedHealth Group Inc91324P102COM948$327,265dollars as filed
Vanguard FTSE Pacific ETF922042866SHS3,716$326,413dollars as filed
ABSOLUTE SHS TR00400R858WBI PWR FACTOR10,566$325,876dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL6,522$323,886dollars as filed
ConocoPhillips20825C104COM3,422$323,721dollars as filed
SPDR INDEX SHS FDS78463X772S&P INTL ETF7,458$318,457dollars as filed
IRON MTN INC DEL COM46284V101REIT3,096$315,606dollars as filed
COLGATE PALMOLIVE CO COM194162103Stock3,894$311,303dollars as filed
CONSOLIDATED EDISON INC209115104COM3,055$307,123dollars as filed
ISHARES TR46434V696CORE MSCI PAC4,178$306,805dollars as filed
AMPLIFY ETF TR032108649AMPLIFY JUNIOR S13,248$305,896dollars as filed
Coca-Cola Company191216100COM4,580$303,722dollars as filed
INNOVATOR ETFS TRUST45784N478EQUITY DUAL DIRC14,506$303,547dollars as filed
MARATHON PETE CORP COM56585A102Stock1,540$296,820dollars as filed
Fidelity High Dividend ETF316092840SHS5,225$291,085dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF5,671$282,359dollars as filed
ISHARES TR464288620SHS5,368$280,317dollars as filed
Morgan Stanley617446448COM1,760$279,844dollars as filed
CSX Corporation126408103COM7,775$276,102dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM1,109$274,056dollars as filed
3M CO COM88579Y101Stock1,764$273,672dollars as filed
CAPITAL GROUP CORE BALANCED14021D107SHS7,737$268,625dollars as filed
AIM ETF PRODUCTS TRUST00888H588ALLIANZIM US EQU8,886$265,730dollars as filed
United Parcel Service,Inc. Class B911312106COM3,173$265,009dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,385$262,735dollars as filed
Visa Inc92826C839COM756$258,043dollars as filed
FIFTH THIRD BANCORP COM316773100Stock5,764$256,786dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock9,025$255,501dollars as filed
AIM ETF PRODUCTS TRUST00888H570ALLIANZIM EQ BUF8,697$254,474dollars as filed
TRACTOR SUPPLY CO COM892356106Stock4,442$252,636dollars as filed
Deere & Company244199105COM544$248,848dollars as filed
Comcast Corp20030N101COM7,859$246,934dollars as filed
ISHARES TR464288356CALIF MUN BD ETF4,318$246,299dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD5,372$246,252dollars as filed
EMERSON ELEC CO COM291011104Stock1,873$245,751dollars as filed
NORTHROP GRUMMAN CORP COM666807102Stock398$242,639dollars as filed
VANGUARDRUSSELL2000ETF92206C664STOK2,468$241,420dollars as filed
Medtronic PlcG5960L103COM2,507$238,724dollars as filed
ONEOK INC NEW682680103COM3,231$235,730dollars as filed
GE Vernova Inc.36828A101COM380$233,665dollars as filed
CELESTICA INC COM15101Q207Stock933$229,675dollars as filed
Boston Scientific Corporation101137107COM2,344$228,845dollars as filed
CONSTELLATION ENERGY CORP COM21037T109Stock692$227,716dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW3,770$225,861dollars as filed
Union Pacific Corporation907818108COM954$225,497dollars as filed
FIDELITY MERRIMACK STR TR316188408LOW DURTIN ETF4,473$224,545dollars as filed
VALERO ENERGY CORP COM91913Y100Stock1,316$223,991dollars as filed
PPL CORP COM69351T106Stock6,027$223,978dollars as filed
ZOETIS INC CL A98978V103Stock1,504$220,132dollars as filed
Intuitive Surgical,Inc.46120E602COM492$220,037dollars as filed
ABSOLUTE SHS TR00400R700WBI BBR YLD 30009,488$219,352dollars as filed
FIRST TR EXCHANGE TRADED FD33738R704RBA INDL ETF2,264$218,884dollars as filed
AIM ETF PRODUCTS TRUST00888H513ALLIANZIM US EQU7,885$217,863dollars as filed
Raytheon Technologies Corporation75513E101COM1,283$214,684dollars as filed
CORNING INC219350105COM2,559$209,905dollars as filed
MANULIFE FINL CORP56501R106COM6,733$209,735dollars as filed
ALPS ETF TR00162Q452ALERIAN MLP4,452$208,932dollars as filed
Advanced Micro Devices,Inc.007903107COM1,288$208,386dollars as filed
AGNC INVT CORP COM00123Q104REIT21,186$207,411dollars as filed
PNC FINL SVCS GROUP INC COM693475105Stock1,027$206,258dollars as filed
PACKAGING CORP AMER COM695156109Stock944$205,638dollars as filed
INNOVATOR TR ETF EQUITY DUAL DIRECTIONAL 15 BUFFER SEPT45784N486ETF9,671$202,027dollars as filed
TAIWAN SEMICONDUCTOR MFG874039100SPONSORED ADS719$200,870dollars as filed
GLOBAL X FDS37954Y483NASDAQ 100 COVER11,202$190,546dollars as filed
ALLIANCEBERNSTEIN GLOBAL HIG01879R106COM16,514$185,121dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-25-014968this filing2025-10-15acceptance time not in the bulk data set