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13F-HR filed by Southland Equity Partners LLC

Southland Equity Partners LLC filed this 13F-HR for the quarter ended 2025-06-30, filed 2025-07-14, with 236 holding rows worth $456,008,532.

Accession
0001214659-25-010327
Filed
2025-07-14
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2025

A holdings report, 236 entries on the cover page, a total value of $456,008,532 stated on the cover page (in dollars after the unit check, H1), rows summing to $456,008,532 with VALUE read as dollars as filed, 13F file number 028-23481. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
INNOVATOR ETFS TRUST45782C383US EQTY PWR BUF730,584$30,852,562dollars as filed
Apple Inc037833100COM125,857$25,822,024dollars as filed
PIMCO ETF TR72201R775ACTIVE BD ETF266,536$24,569,269dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS511,444$21,414,150dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF433,565$19,098,516dollars as filed
SCHD808524797COM695,335$18,426,375dollars as filed
FIRST TR EXCHANGE-TRADED FD337345102SHS62,942$13,395,994dollars as filed
INNOVATOR ETFS TRUST45783Y673QUITY MANAGD FLR348,776$11,708,426dollars as filed
INNOVATOR ETFS TRUST45782C318US EQTY PWR BUF231,771$8,758,209dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX32,012$8,621,792dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF213,823$7,973,460dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF87,489$7,951,854dollars as filed
Procter & Gamble Co742718109COM46,981$7,485,063dollars as filed
FIRST TR EXCHANGE-TRADED FD33741X102SMID RISNG ETF207,167$7,308,843dollars as filed
INVESCO QQQ TR46090E103COM12,598$6,949,518dollars as filed
Berkshire Hathaway Inc084670702COM14,069$6,834,298dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF153,164$6,716,241dollars as filed
INNOVATOR ETFS TRUST45782C417US EQTY PWR BUF176,060$6,692,041dollars as filed
McDonalds Corporation580135101COM20,787$6,073,417dollars as filed
Amazon.com, Inc023135106COM23,888$5,240,788dollars as filed
AbbVie,Inc.00287Y109COM28,183$5,231,343dollars as filed
Microsoft Corp594918104COM10,086$5,016,681dollars as filed
T. ROWE PRICE CAPITAL APPRECIATION EQUITY ETF87283Q867ETF134,514$4,745,661dollars as filed
Vanguard S&P 500 ETF922908363COM7,773$4,415,304dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS97,973$4,379,403dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS17,686$4,250,334dollars as filed
JPMorgan Chase & Co46625H100COM14,281$4,140,338dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF92,225$3,808,893dollars as filed
INNOVATOR ETFS TRUST45782C748US EQTY PWR BUF94,166$3,744,040dollars as filed
Johnson & Johnson478160104COM21,651$3,307,185dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV51,766$3,247,775dollars as filed
NVIDIA Corp67066G104COM20,028$3,164,256dollars as filed
REALTY INCOME CORP COM756109104REIT54,429$3,135,630dollars as filed
INNOVATOR ETFS TRUST45782C680US EQTY PWR BF76,056$3,077,226dollars as filed
Vanguard Growth922908736COM6,884$3,017,884dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS48,946$2,790,429dollars as filed
INNOVATOR ETFS TRUST45782C540US EQTY PWR BUF67,694$2,708,437dollars as filed
INNOVATOR ETFS TRUST45783Y681NASDAQ 100 MANA89,740$2,677,842dollars as filed
FIRST TR EXCH TRADED FD III33739P863CALIF MUN INCM54,231$2,601,446dollars as filed
Chevron Corporation166764100COM17,896$2,562,475dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT29,781$2,493,867dollars as filed
INNOVATOR ETFS TRUST45783Y814LADERD ALCTN PWR52,378$2,461,766dollars as filed
Tesla Motors, Inc88160R101COM7,448$2,365,932dollars as filed
PIMCO ETF TR72201R577ULTR SH GO AC FD22,776$2,304,901dollars as filed
Invesco S&P MidCap Momentum ETF46137V464SHS17,662$2,271,896dollars as filed
NNN REIT INC COM637417106REIT52,488$2,266,451dollars as filed
Invesco S&P 500 Momentum ETF46138E339SHS20,115$2,262,378dollars as filed
iShares Core Dividend Growth ETF46434V621SHS34,539$2,208,410dollars as filed
Verizon Communications Inc92343V104COM50,105$2,168,033dollars as filed
AIM ETF PRODUCTS TRUST00888H620ALLIANZIM US EQT79,145$2,166,856dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM11,862$2,104,262dollars as filed
INNOVATOR ETFS TRUST45782C573US EQTY PWR BUF48,807$1,928,853dollars as filed
SPDR GOLD TR78463V107GOLD SHS6,029$1,837,820dollars as filed
PepsiCo,Inc.713448108COM13,886$1,833,512dollars as filed
iShares MSCI Intl Momentum Factor ETF46434V449SHS37,860$1,729,804dollars as filed
EXXON MOBIL CORP30231G102COM16,041$1,729,266dollars as filed
VWO922042858SHS34,640$1,713,317dollars as filed
Vanguard Total Bond Market ETF921937835SHS21,928$1,614,580dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR34,707$1,568,333dollars as filed
Philip Morris International Inc.718172109COM8,540$1,555,420dollars as filed
NUVEEN CA DIVI ADV MUN67066Y105COM135,540$1,513,982dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY34,732$1,501,117dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV33,038$1,488,384dollars as filed
WISDOMTREE TR97717W505US MIDCAP DIVID29,227$1,464,876dollars as filed
FRANKLIN TEMPLETON ETF TR35473P108INTL COR DIV TIL40,423$1,440,677dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS15,266$1,433,019dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF4,701$1,341,195dollars as filed
BlackRock,Inc.09290D101COM1,236$1,297,213dollars as filed
Vanguard Short-Term Bond ETF921937827SHS16,425$1,292,645dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,583$1,282,461dollars as filed
INVESCO EXCHANGE TRADED FD T46137V548COM55,478$1,137,300dollars as filed
CAMBRIA ETF TR132061201SHSHLD YIELD ETF17,146$1,115,030dollars as filed
Vanguard Value ETF922908744SHS6,269$1,108,064dollars as filed
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS13,107$1,086,799dollars as filed
Abbott Laboratories002824100COM7,903$1,074,909dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS21,402$1,059,600dollars as filed
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF20,146$1,003,674dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock7,765$1,001,125dollars as filed
AIM ETF PRODUCTS TRUST00888H596ALLIANZIM US EQU34,430$996,721dollars as filed
Vanguard High Dividend Yield ETF921946406SHS7,317$975,457dollars as filed
CINTAS CORP COM172908105Stock4,375$975,151dollars as filed
SPDR PORTFOLIO TIPS ETF78464A656PORTFLI TIPS ETF36,860$960,572dollars as filed
PACER FDS TR69374H428PAC ASSET FLTG19,908$947,617dollars as filed
Invesco S&P International Dev Momt ETF46138E222SHS18,131$929,007dollars as filed
AMERICAN CENTY ETF TR025072109DIVERSIFID CRP19,532$919,374dollars as filed
Home Depot, Inc437076102COM2,464$903,509dollars as filed
Broadcom Inc.11135F101COM3,271$901,651dollars as filed
AT&T Inc00206R102COM30,733$889,415dollars as filed
PACER TRENDPILOT 100 ETF69374H303ETF12,368$882,722dollars as filed
Vanguard Small-Cap ETF922908751SHS3,637$861,842dollars as filed
CAPITAL GROUP DIVIDEND VALUE14020W106SHS CREAT UNIT21,231$838,412dollars as filed
EDISON INTL COM281020107Stock16,197$835,780dollars as filed
YUM BRANDS INC COM988498101Stock5,640$835,686dollars as filed
FIRST TR MID CAP CORE ALPHAD33735B108COM SHS7,267$834,642dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF16,809$824,145dollars as filed
VGT92204A702SHS1,231$816,498dollars as filed
NextEra Energy,Inc.65339F101COM11,408$791,952dollars as filed
VTI922908769COM2,520$765,912dollars as filed
BLACKSTONE INC09260D107COM5,115$765,061dollars as filed
Costco Wholesale Corporation22160K105COM704$697,125dollars as filed
VANGUARD MALVERN FDS922020805SHS13,394$673,316dollars as filed
International Business Machines Corporation459200101COM2,265$667,547dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM12,119$659,264dollars as filed
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX11,696$655,678dollars as filed
ENBRIDGE INC COM29250N105Stock14,428$653,017dollars as filed
INNOVATOR ETFS TRUST45782C300US EQT ULTRA BF16,040$648,855dollars as filed
Qualcomm Incorporated747525103COM3,965$631,457dollars as filed
META PLATFORMS INC CL A30303M102COM852$628,853dollars as filed
Intel Corp458140100COM28,056$628,463dollars as filed
WELLTOWER INC COM95040Q104REIT3,911$601,248dollars as filed
BlackRock Ultra Short-Term Bond ETF46434V878SHS11,793$598,023dollars as filed
SPDR SERIES TRUST78468R705ST STR 1500MOM2,164$576,892dollars as filed
CLOROX CO DEL189054109COM4,767$572,325dollars as filed
Mondelez International,Inc. Class A609207105COM8,377$564,925dollars as filed
GLOBAL X FDS37954Y632ARTIFICIAL ETF12,684$554,164dollars as filed
INDEPENDENCE RLTY TR INC45378A106COM31,281$553,361dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS7,087$548,079dollars as filed
INVESCO EXCHANGE TRADED FD T46137V480S&P SMCP VLU MNT10,334$537,286dollars as filed
FIRST TR EXCHANGE TRADED FD33734X150INDLS PROD DUR7,210$535,126dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS10,046$526,122dollars as filed
Altria Group Inc02209S103COM8,972$526,018dollars as filed
INVESCO EXCHANGE TRADED FD T46137V472S&P MDCP QUALITY5,338$524,405dollars as filed
iShares Expanded Tech Sector ETF464287549SHS4,647$522,044dollars as filed
Duke Energy Corporation26441C204COM4,381$516,982dollars as filed
INNOVATOR EQUITY DEFINED PROTECTION ETF - 1 YR OCTOBER45784N700ETF19,833$515,535dollars as filed
KROGER CO COM501044101Stock7,159$513,497dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF10,416$513,092dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q781EQUITY FOCUS ETF7,187$504,096dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT5,367$503,371dollars as filed
Amgen Inc.031162100COM1,795$501,066dollars as filed
VANGUARD SCOTTSDALE FDS92206C771SHS10,767$498,954dollars as filed
Walmart Inc.931142103COM5,091$497,787dollars as filed
Cisco Systems,Inc.17275R102COM7,143$495,548dollars as filed
Vanguard S&P 500 Growth ETF921932505SHS1,238$490,917dollars as filed
IJH464287507COM7,823$485,152dollars as filed
PHILLIPS 66 COM718546104Stock3,821$455,807dollars as filed
NOVO-NORDISK A S ADR670100205ADR6,575$453,838dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock4,357$452,059dollars as filed
FRANKLIN TEMPLETON ETF TR35473P884US MID CP MLTFCT8,226$446,762dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,098$429,447dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,434$428,944dollars as filed
SPY78462F103SHS685$423,227dollars as filed
Bank of America Corp060505104COM8,784$415,682dollars as filed
Starbucks Corporation855244109COM4,518$414,007dollars as filed
NOVARTIS AG SPONSORED ADR66987V109ADR3,380$409,029dollars as filed
Eli Lilly and Company532457108COM509$396,518dollars as filed
ConocoPhillips20825C104COM4,412$395,944dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF6,962$395,806dollars as filed
Waste Management, Inc.94106L109COM1,692$387,163dollars as filed
Oracle Corporation68389X105COM1,766$386,089dollars as filed
Southern Company842587107COM4,193$385,069dollars as filed
VANGUARD BD INDEX FDS921937793LONG TERM BOND5,528$384,438dollars as filed
WISDOMTREE TR97717X610EURO QTLY DIV GR10,920$379,917dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS5,610$377,104dollars as filed
Lockheed Martin Corporation539830109COM813$376,434dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,464$370,816dollars as filed
OMEGA HEALTHCARE INVS INC COM681936100REIT10,067$368,956dollars as filed
Gilead Sciences,Inc.375558103COM3,285$364,199dollars as filed
Palantir Technologies Inc. Class A69608A108COM2,649$361,112dollars as filed
Caterpillar Inc.149123101COM929$360,824dollars as filed
Wells Fargo & Company949746101COM4,466$357,825dollars as filed
ISHARES TR464287168COM2,683$356,375dollars as filed
COLGATE PALMOLIVE CO COM194162103Stock3,885$353,123dollars as filed
CVS Health Corporation126650100COM5,115$352,816dollars as filed
FIRST TR EXCHANGE TRADED FD33738R704RBA INDL ETF4,272$347,741dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock1,185$345,733dollars as filed
IRON MTN INC DEL COM46284V101REIT3,331$341,608dollars as filed
Fidelity High Dividend ETF316092840SHS6,499$338,078dollars as filed
General Electric Company369604301COM1,304$335,702dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF10,367$335,181dollars as filed
NUSCALE PWR CORP CL A COM67079K100Stock8,417$332,977dollars as filed
INVESCO EXCHANGE TRADED FD T46137V498S&P SMLCP MOMENT4,884$332,210dollars as filed
PAN AMERN SILVER CORP697900108COM11,631$330,320dollars as filed
SPDR INDEX SHS FDS78463X772S&P INTL ETF7,825$329,824dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS2,950$322,428dollars as filed
APPLIED OPTOELECTRONICS INC03823U102COM12,507$321,305dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM10,309$319,682dollars as filed
ABSOLUTE SHS TR00400R858WBI PWR FACTOR10,566$309,105dollars as filed
Coca-Cola Company191216100COM4,361$308,526dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL6,522$307,382dollars as filed
Vanguard FTSE Pacific ETF922042866SHS3,685$302,833dollars as filed
United Parcel Service,Inc. Class B911312106COM2,925$295,294dollars as filed
CONSOLIDATED EDISON INC209115104COM2,940$295,063dollars as filed
ISHARES TR46434V696CORE MSCI PAC4,223$290,134dollars as filed
Applied Materials,Inc.038222105COM1,573$288,030dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS3,961$287,925dollars as filed
Goldman Sachs Group,Inc.38141G104COM405$286,473dollars as filed
GE Vernova Inc.36828A101COM539$285,214dollars as filed
CELESTICA INC COM15101Q207Stock1,815$283,046dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW4,552$272,528dollars as filed
ONEOK INC NEW682680103COM3,335$272,196dollars as filed
Deere & Company244199105COM534$271,441dollars as filed
3M CO COM88579Y101Stock1,781$271,194dollars as filed
Intuitive Surgical,Inc.46120E602COM486$264,097dollars as filed
Comcast Corp20030N101COM7,382$263,473dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS3,062$259,674dollars as filed
CSX Corporation126408103COM7,773$253,626dollars as filed
Visa Inc92826C839COM710$252,044dollars as filed
AIM ETF PRODUCTS TRUST00888H588ALLIANZIM US EQU8,886$249,290dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD5,411$248,311dollars as filed
EMERSON ELEC CO COM291011104Stock1,843$245,755dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD7,684$244,046dollars as filed
Morgan Stanley617446448COM1,719$242,143dollars as filed
ISHARES TR464288356CALIF MUN BD ETF4,318$240,685dollars as filed
MARATHON PETE CORP COM56585A102Stock1,448$240,588dollars as filed
AIM ETF PRODUCTS TRUST00888H570ALLIANZIM EQ BUF8,697$239,496dollars as filed
ALPS ETF TR00162Q452ALERIAN MLP4,875$238,193dollars as filed
Netflix, Inc64110L106COM177$237,026dollars as filed
Walt Disney Co254687106COM1,904$236,170dollars as filed
INVESCO EXCH TRADED FD TR II46138E206CALIF AMT MUN9,950$232,233dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM1,016$230,734dollars as filed
SOUNDHOUND AI INC CLASS A COM836100107Stock21,499$230,684dollars as filed
FIRST TR EXCHANGE-TRADED FD33734X168MATERIALS ALPH4,029$229,452dollars as filed
Boston Scientific Corporation101137107COM2,134$229,213dollars as filed
AIM ETF PRODUCTS TRUST00888H513ALLIANZIM US EQU8,799$229,043dollars as filed
FIFTH THIRD BANCORP COM316773100Stock5,546$228,107dollars as filed
COUPANG INC22266T109CL A7,595$227,546dollars as filed
TRACTOR SUPPLY CO COM892356106Stock4,284$226,061dollars as filed
ISHARES TR464288620SHS4,388$225,719dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,239$225,176dollars as filed
Advanced Micro Devices,Inc.007903107COM1,560$221,364dollars as filed
PREFORMED LINE PRODS CO740444104COM1,384$221,177dollars as filed
Union Pacific Corporation907818108COM959$220,647dollars as filed
ZOETIS INC CL A98978V103Stock1,405$219,168dollars as filed
VANGUARDRUSSELL2000ETF92206C664STOK2,468$215,259dollars as filed
INNOVATOR ETFS TRUST45782C656US EQTY PWR BUF5,253$214,795dollars as filed
VANECK ETF TRUST92189F437COM7,289$213,418dollars as filed
Honeywell Technologies438516106COM909$211,595dollars as filed
Medtronic PlcG5960L103COM2,416$210,620dollars as filed
ABSOLUTE SHS TR00400R700WBI BBR YLD 30009,488$207,883dollars as filed
MANULIFE FINL CORP56501R106COM6,434$205,619dollars as filed
PPL CORP COM69351T106Stock6,052$205,114dollars as filed
AMPLIFY ETF TR032108649AMPLIFY JUNIOR S13,248$196,070dollars as filed
GLOBAL X FDS37954Y483NASDAQ 100 COVER11,202$187,297dollars as filed
ALLIANCEBERNSTEIN GLOBAL HIG01879R106COM16,514$182,149dollars as filed
NEXGEN ENERGY LTD COM65340P106Stock13,747$95,404dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-25-010327this filing2025-07-14acceptance time not in the bulk data set