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13F-HR filed by Southland Equity Partners LLC

Southland Equity Partners LLC filed this 13F-HR for the quarter ended 2025-03-31, filed 2025-04-16, with 229 holding rows worth $429,549,629.

Accession
0001214659-25-006014
Filed
2025-04-16
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2025

A holdings report, 229 entries on the cover page, a total value of $429,549,629 stated on the cover page (in dollars after the unit check, H1), rows summing to $429,549,629 with VALUE read as dollars as filed, 13F file number 028-23481. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
INNOVATOR ETFS TRUST45782C383US EQTY PWR BUF735,726$29,381,071dollars as filed
Apple Inc037833100COM125,338$27,841,422dollars as filed
PIMCO ETF TR72201R775ACTIVE BD ETF256,583$23,726,236dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS502,734$21,838,775dollars as filed
SCHD808524797COM696,932$19,486,223dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF434,874$18,034,204dollars as filed
FIRST TR EXCHANGE-TRADED FD337345102SHS64,168$11,137,037dollars as filed
INNOVATOR ETFS TRUST45783Y673QUITY MANAGD FLR349,232$10,962,387dollars as filed
Procter & Gamble Co742718109COM47,059$8,019,756dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF88,663$7,947,730dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF213,211$7,603,104dollars as filed
Berkshire Hathaway Inc084670702COM13,756$7,326,170dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX32,309$7,177,444dollars as filed
FIRST TR EXCHANGE-TRADED FD33741X102SMID RISNG ETF207,165$6,940,028dollars as filed
McDonalds Corporation580135101COM20,696$6,464,870dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF151,151$6,074,759dollars as filed
AbbVie,Inc.00287Y109COM28,344$5,938,635dollars as filed
INNOVATOR ETFS TRUST45782C417US EQTY PWR BUF164,392$5,888,521dollars as filed
INNOVATOR ETFS TRUST45782C318US EQTY PWR BUF162,106$5,803,395dollars as filed
INVESCO QQQ TR46090E103COM11,502$5,393,622dollars as filed
Amazon.com, Inc023135106COM23,484$4,468,066dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS98,420$4,388,531dollars as filed
T. ROWE PRICE CAPITAL APPRECIATION EQUITY ETF87283Q867ETF132,814$4,287,242dollars as filed
Vanguard S&P 500 ETF922908363COM7,832$4,024,950dollars as filed
Microsoft Corp594918104COM9,756$3,662,421dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS17,715$3,580,762dollars as filed
Johnson & Johnson478160104COM21,482$3,562,497dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF91,280$3,546,228dollars as filed
JPMorgan Chase & Co46625H100COM14,414$3,535,775dollars as filed
INNOVATOR ETFS TRUST45782C748US EQTY PWR BUF94,167$3,485,121dollars as filed
REALTY INCOME CORP COM756109104REIT54,297$3,149,787dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV51,989$3,043,425dollars as filed
Chevron Corporation166764100COM18,119$3,031,103dollars as filed
Vanguard Growth922908736COM8,034$2,979,116dollars as filed
INNOVATOR ETFS TRUST45782C680US EQTY PWR BF77,400$2,924,172dollars as filed
INNOVATOR ETFS TRUST45782C540US EQTY PWR BUF67,764$2,547,926dollars as filed
INNOVATOR ETFS TRUST45783Y681NASDAQ 100 MANA89,420$2,415,234dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT29,371$2,345,597dollars as filed
INNOVATOR ETFS TRUST45783Y814LADERD ALCTN PWR52,684$2,322,838dollars as filed
Verizon Communications Inc92343V104COM50,778$2,303,279dollars as filed
NNN REIT INC COM637417106REIT53,062$2,263,107dollars as filed
iShares Core Dividend Growth ETF46434V621SHS35,501$2,193,261dollars as filed
NVIDIA Corp67066G104COM19,380$2,100,423dollars as filed
AIM ETF PRODUCTS TRUST00888H620ALLIANZIM US EQT79,145$2,082,906dollars as filed
EXXON MOBIL CORP30231G102COM17,349$2,063,344dollars as filed
PepsiCo,Inc.713448108COM13,720$2,057,118dollars as filed
Tesla Motors, Inc88160R101COM7,662$1,985,684dollars as filed
FIRST TR EXCH TRADED FD III33739P863CALIF MUN INCM40,580$1,969,763dollars as filed
Invesco S&P MidCap Momentum ETF46137V464SHS17,064$1,941,221dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM11,696$1,827,296dollars as filed
INNOVATOR ETFS TRUST45782C573US EQTY PWR BUF48,807$1,816,597dollars as filed
Invesco S&P 500 Momentum ETF46138E339SHS17,309$1,601,583dollars as filed
Vanguard Total Bond Market ETF921937835SHS21,690$1,593,158dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS9,736$1,563,017dollars as filed
iShares MSCI Intl Momentum Factor ETF46434V449SHS38,405$1,533,878dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR34,818$1,478,720dollars as filed
WISDOMTREE TR97717W505US MIDCAP DIVID29,245$1,448,231dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS15,325$1,435,340dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV31,947$1,386,507dollars as filed
NUVEEN CA DIVI ADV MUN67066Y105COM123,040$1,382,970dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY34,732$1,378,527dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF5,323$1,368,171dollars as filed
Philip Morris International Inc.718172109COM8,516$1,351,750dollars as filed
Vanguard Value ETF922908744SHS7,768$1,341,924dollars as filed
Vanguard Short-Term Bond ETF921937827SHS16,137$1,263,171dollars as filed
FRANKLIN TEMPLETON ETF TR35473P108INTL COR DIV TIL37,974$1,237,587dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS24,242$1,232,238dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,650$1,202,583dollars as filed
Vanguard Small-Cap Value ETF922908611SHS6,432$1,198,217dollars as filed
BlackRock,Inc.09290D101COM1,236$1,169,752dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock7,845$1,115,747dollars as filed
INVESCO EXCHANGE TRADED FD T46137V548COM56,362$1,074,832dollars as filed
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS12,773$1,044,317dollars as filed
Abbott Laboratories002824100COM7,809$1,035,873dollars as filed
CAMBRIA ETF TR132061201SHSHLD YIELD ETF15,943$1,017,185dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS20,809$1,015,902dollars as filed
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF20,146$1,015,806dollars as filed
SPDR PORTFOLIO TIPS ETF78464A656PORTFLI TIPS ETF36,950$974,741dollars as filed
EDISON INTL COM281020107Stock16,380$965,089dollars as filed
Vanguard High Dividend Yield ETF921946406SHS7,325$944,652dollars as filed
AIM ETF PRODUCTS TRUST00888H596ALLIANZIM US EQU34,430$931,042dollars as filed
CINTAS CORP COM172908105Stock4,475$919,821dollars as filed
PACER FDS TR69374H428PAC ASSET FLTG19,504$918,459dollars as filed
AMERICAN CENTY ETF TR025072109DIVERSIFID CRP19,383$905,966dollars as filed
YUM BRANDS INC COM988498101Stock5,627$885,504dollars as filed
Home Depot, Inc437076102COM2,410$883,137dollars as filed
Vanguard International High Dividend Yield ETF921946794SHS11,898$876,784dollars as filed
PACER TRENDPILOT 100 ETF69374H303ETF12,339$876,210dollars as filed
AT&T Inc00206R102COM30,897$873,754dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF16,809$834,063dollars as filed
NextEra Energy,Inc.65339F101COM11,340$803,904dollars as filed
Vanguard Small-Cap ETF922908751SHS3,604$799,136dollars as filed
FIRST TR MID CAP CORE ALPHAD33735B108COM SHS7,312$796,888dollars as filed
Invesco S&P International Dev Momt ETF46138E222SHS17,343$765,852dollars as filed
BLACKSTONE INC09260D107COM5,216$729,079dollars as filed
VTI922908769COM2,629$722,562dollars as filed
CLOROX CO DEL189054109COM4,753$699,888dollars as filed
SPDR GOLD TR78463V107GOLD SHS2,399$691,248dollars as filed
VGT92204A702SHS1,231$667,670dollars as filed
Intel Corp458140100COM29,249$664,247dollars as filed
INDEPENDENCE RLTY TR INC45378A106COM31,281$664,096dollars as filed
WELLTOWER INC COM95040Q104REIT4,275$655,006dollars as filed
VANGUARD MALVERN FDS922020805SHS13,045$650,946dollars as filed
ENBRIDGE INC COM29250N105Stock14,265$631,337dollars as filed
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX11,696$619,888dollars as filed
Costco Wholesale Corporation22160K105COM653$617,725dollars as filed
INNOVATOR ETFS TRUST45782C300US EQT ULTRA BF16,040$611,791dollars as filed
Qualcomm Incorporated747525103COM3,931$603,805dollars as filed
GLOBAL X FDS37954Y632ARTIFICIAL ETF16,434$597,869dollars as filed
BlackRock Ultra Short-Term Bond ETF46434V878SHS11,790$597,753dollars as filed
Mondelez International,Inc. Class A609207105COM8,370$567,918dollars as filed
International Business Machines Corporation459200101COM2,254$560,575dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS10,801$538,004dollars as filed
Altria Group Inc02209S103COM8,923$535,536dollars as filed
Amgen Inc.031162100COM1,715$534,449dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS6,933$530,845dollars as filed
SPDR SERIES TRUST78468R705ST STR 1500MOM2,196$529,034dollars as filed
iShares Expanded Tech Sector ETF464287549SHS5,751$521,443dollars as filed
INVESCO EXCHANGE TRADED FD T46137V480S&P SMCP VLU MNT10,371$520,613dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF10,583$520,260dollars as filed
CAPITAL GROUP DIVIDEND VALUE14020W106SHS CREAT UNIT14,269$508,547dollars as filed
Duke Energy Corporation26441C204COM4,167$508,255dollars as filed
FIRST TR EXCHANGE TRADED FD33734X150INDLS PROD DUR7,210$502,104dollars as filed
INNOVATOR EQUITY DEFINED PROTECTION ETF - 1 YR OCTOBER45784N700ETF19,833$498,814dollars as filed
Broadcom Inc.11135F101COM2,952$494,253dollars as filed
VANGUARD SCOTTSDALE FDS92206C771SHS10,547$488,434dollars as filed
PHILLIPS 66 COM718546104Stock3,869$477,776dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT5,373$472,824dollars as filed
ConocoPhillips20825C104COM4,412$463,333dollars as filed
IJH464287507COM7,938$463,154dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock4,180$456,765dollars as filed
Starbucks Corporation855244109COM4,549$446,193dollars as filed
Cisco Systems,Inc.17275R102COM7,220$445,554dollars as filed
FRANKLIN TEMPLETON ETF TR35473P884US MID CP MLTFCT8,236$436,598dollars as filed
NOVO-NORDISK A S ADR670100205ADR6,278$435,912dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF7,561$432,054dollars as filed
Eli Lilly and Company532457108COM519$428,369dollars as filed
Walmart Inc.931142103COM4,840$424,902dollars as filed
INVESCO EXCHANGE TRADED FD T46137V472S&P MDCP QUALITY4,628$423,601dollars as filed
PIMCO ETF TR72201R577ULTR SH GO AC FD4,162$421,176dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM7,998$414,130dollars as filed
Vanguard S&P 500 Growth ETF921932505SHS1,238$414,086dollars as filed
Waste Management, Inc.94106L109COM1,763$408,152dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,098$407,037dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS6,177$406,200dollars as filed
ASTRONICS CORP COM046433108Stock16,656$402,576dollars as filed
Southern Company842587107COM4,190$385,305dollars as filed
OMEGA HEALTHCARE INVS INC COM681936100REIT10,067$383,351dollars as filed
NOVARTIS AG SPONSORED ADR66987V109ADR3,434$382,822dollars as filed
GLOBAL X FDS37954Y483NASDAQ 100 COVER22,882$380,528dollars as filed
VANGUARD BD INDEX FDS921937793LONG TERM BOND5,354$377,059dollars as filed
Bank of America Corp060505104COM8,808$367,558dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,773$365,994dollars as filed
SPY78462F103SHS654$365,841dollars as filed
COLGATE PALMOLIVE CO COM194162103Stock3,890$364,452dollars as filed
VWO922042858SHS7,980$361,154dollars as filed
WISDOMTREE TR97717X610EURO QTLY DIV GR10,999$358,247dollars as filed
Gilead Sciences,Inc.375558103COM3,193$357,774dollars as filed
iShares Gold Trust464285204COM5,957$351,225dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS3,751$350,515dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,249$347,785dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS5,718$346,854dollars as filed
Lockheed Martin Corporation539830109COM766$342,135dollars as filed
CVS Health Corporation126650100COM5,017$339,902dollars as filed
ONEOK INC NEW682680103COM3,388$336,108dollars as filed
META PLATFORMS INC CL A30303M102COM582$335,442dollars as filed
ABSOLUTE SHS TR00400R858WBI PWR FACTOR11,100$327,615dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM9,551$326,071dollars as filed
Wells Fargo & Company949746101COM4,460$320,149dollars as filed
FIRST TR EXCHANGE-TRADED FD33734X168MATERIALS ALPH5,769$319,891dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS3,005$314,254dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock1,148$312,966dollars as filed
FIRST TR EXCHANGE TRADED FD33738R704RBA INDL ETF4,523$308,514dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF10,385$301,892dollars as filed
CONSOLIDATED EDISON INC209115104COM2,728$301,727dollars as filed
SPDR INDEX SHS FDS78463X772S&P INTL ETF7,854$301,279dollars as filed
United Parcel Service,Inc. Class B911312106COM2,735$300,877dollars as filed
PAN AMERN SILVER CORP697900108COM11,631$300,429dollars as filed
Caterpillar Inc.149123101COM899$296,486dollars as filed
Coca-Cola Company191216100COM4,137$296,290dollars as filed
IRON MTN INC DEL COM46284V101REIT3,396$292,196dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL6,522$281,595dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN14,722$273,682dollars as filed
Visa Inc92826C839COM780$273,317dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD8,302$265,334dollars as filed
General Electric Company369604301COM1,325$265,244dollars as filed
ISHARES TR46434V696CORE MSCI PAC4,251$264,609dollars as filed
Vanguard FTSE Pacific ETF922042866SHS3,647$264,262dollars as filed
KROGER CO COM501044101Stock3,888$263,202dollars as filed
3M CO COM88579Y101Stock1,765$259,226dollars as filed
Comcast Corp20030N101COM7,003$258,424dollars as filed
ALPS ETF TR00162Q452ALERIAN MLP4,975$258,402dollars as filed
INVESCO S&P 500 TOP 50 ETF46137V233ETF5,561$255,917dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW4,257$254,739dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD5,549$253,312dollars as filed
ISHARES TR464287168COM1,875$251,796dollars as filed
ISHARES TR464288356CALIF MUN BD ETF4,318$243,017dollars as filed
Applied Materials,Inc.038222105COM1,674$242,891dollars as filed
Deere & Company244199105COM514$241,429dollars as filed
INVESCO EXCH TRADED FD TR II46138E206CALIF AMT MUN9,950$237,308dollars as filed
UnitedHealth Group Inc91324P102COM443$231,804dollars as filed
Intuitive Surgical,Inc.46120E602COM468$231,786dollars as filed
AIM ETF PRODUCTS TRUST00888H588ALLIANZIM US EQU8,886$231,596dollars as filed
ABSOLUTE SHS TR00400R700WBI BBR YLD 300010,139$230,177dollars as filed
Oracle Corporation68389X105COM1,643$229,777dollars as filed
CSX Corporation126408103COM7,770$228,676dollars as filed
Union Pacific Corporation907818108COM959$226,554dollars as filed
YUM CHINA HLDGS INC98850P109COM4,345$226,176dollars as filed
MARATHON PETE CORP COM56585A102Stock1,549$225,691dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS1,535$224,068dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,284$222,427dollars as filed
AIM ETF PRODUCTS TRUST00888H570ALLIANZIM EQ BUF8,697$221,860dollars as filed
Boston Scientific Corporation101137107COM2,179$219,818dollars as filed
Fidelity High Dividend ETF316092840SHS4,424$219,430dollars as filed
PPL CORP COM69351T106Stock6,027$217,647dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q781EQUITY FOCUS ETF3,387$215,616dollars as filed
AIM ETF PRODUCTS TRUST00888H513ALLIANZIM US EQU8,799$213,991dollars as filed
SUPER MICRO COMPUTER INC86800U302COM NEW6,172$211,329dollars as filed
VANECK ETF TRUST92189F437COM7,286$210,275dollars as filed
TRACTOR SUPPLY CO COM892356106Stock3,795$209,125dollars as filed
ZOETIS INC CL A98978V103Stock1,258$207,179dollars as filed
INVESCO EXCH TRADED FD TR II46138G102S&P SMLCP LOW4,462$206,034dollars as filed
FIFTH THIRD BANCORP COM316773100Stock5,236$205,251dollars as filed
GLOBAL X FDS37954Y475S&P 500 COVERED5,129$202,544dollars as filed
INNOVATOR ETFS TRUST45782C656US EQTY PWR BUF5,253$201,768dollars as filed
ALLIANCEBERNSTEIN GLOBAL HIG01879R106COM16,514$177,195dollars as filed
AMPLIFY ETF TR032108649AMPLIFY JUNIOR S13,248$160,566dollars as filed
D-WAVE QUANTUM INC26740W109COM20,342$154,599dollars as filed
NEXGEN ENERGY LTD COM65340P106Stock13,747$61,724dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-25-006014this filing2025-04-16acceptance time not in the bulk data set