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13F-HR filed by Southland Equity Partners LLC

Southland Equity Partners LLC filed this 13F-HR for the quarter ended 2024-12-31, filed 2025-01-21, with 224 holding rows worth $429,734,362.

Accession
0001214659-25-000946
Filed
2025-01-21
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2024

A holdings report, 224 entries on the cover page, a total value of $429,734,362 stated on the cover page (in dollars after the unit check, H1), rows summing to $429,734,362 with VALUE read as dollars as filed, 13F file number 028-23481. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Apple Inc037833100COM125,384$31,398,710dollars as filed
INNOVATOR ETFS TRUST45782C383US EQTY PWR BUF754,463$30,321,868dollars as filed
PIMCO ETF TR72201R775ACTIVE BD ETF256,632$23,204,627dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS480,688$19,352,518dollars as filed
SCHD808524797COM699,852$19,119,960dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF434,655$18,364,153dollars as filed
FIRST TR EXCHANGE-TRADED FD337345102SHS65,337$12,301,693dollars as filed
INNOVATOR ETFS TRUST45783Y673QUITY MANAGD FLR317,230$10,357,560dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF224,597$8,243,563dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX32,850$7,988,135dollars as filed
Procter & Gamble Co742718109COM46,512$7,797,784dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF86,060$7,557,769dollars as filed
FIRST TR EXCHANGE-TRADED FD33741X102SMID RISNG ETF195,825$7,020,344dollars as filed
INVESCO QQQ TR46090E103COM12,302$6,289,075dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF152,156$6,264,263dollars as filed
McDonalds Corporation580135101COM20,662$5,989,637dollars as filed
INNOVATOR ETFS TRUST45782C318US EQTY PWR BUF164,848$5,919,263dollars as filed
Berkshire Hathaway Inc084670702COM12,784$5,794,732dollars as filed
INNOVATOR ETFS TRUST45782C417US EQTY PWR BUF146,931$5,407,061dollars as filed
Amazon.com, Inc023135106COM23,634$5,185,063dollars as filed
AbbVie,Inc.00287Y109COM28,445$5,054,710dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS99,642$4,348,365dollars as filed
T. ROWE PRICE CAPITAL APPRECIATION EQUITY ETF87283Q867ETF129,002$4,291,903dollars as filed
Vanguard S&P 500 ETF922908363COM7,814$4,210,268dollars as filed
Microsoft Corp594918104COM9,423$3,971,758dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS18,037$3,732,246dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF91,373$3,615,301dollars as filed
INNOVATOR ETFS TRUST45782C748US EQTY PWR BUF94,167$3,533,089dollars as filed
JPMorgan Chase & Co46625H100COM14,240$3,413,447dollars as filed
Tesla Motors, Inc88160R101COM8,190$3,307,450dollars as filed
Vanguard Growth922908736COM7,975$3,273,246dollars as filed
Johnson & Johnson478160104COM22,440$3,245,210dollars as filed
INNOVATOR ETFS TRUST45782C680US EQTY PWR BF79,877$3,075,265dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV51,576$3,050,204dollars as filed
REALTY INCOME CORP COM756109104REIT54,325$2,901,478dollars as filed
Chevron Corporation166764100COM18,160$2,630,301dollars as filed
INNOVATOR ETFS TRUST45783Y681NASDAQ 100 MANA85,914$2,512,194dollars as filed
INNOVATOR ETFS TRUST45783Y814LADERD ALCTN PWR54,259$2,436,772dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT29,676$2,401,685dollars as filed
INNOVATOR ETFS TRUST45782C540US EQTY PWR BUF59,560$2,288,295dollars as filed
NVIDIA Corp67066G104COM16,635$2,233,937dollars as filed
iShares Core Dividend Growth ETF46434V621SHS35,648$2,186,678dollars as filed
AIM ETF PRODUCTS TRUST00888H620ALLIANZIM US EQT79,145$2,176,416dollars as filed
NNN REIT INC COM637417106REIT52,856$2,159,174dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM11,309$2,153,622dollars as filed
FIRST TR EXCH TRADED FD III33739P863CALIF MUN INCM43,345$2,139,949dollars as filed
Verizon Communications Inc92343V104COM53,195$2,127,265dollars as filed
PepsiCo,Inc.713448108COM13,745$2,090,049dollars as filed
Invesco S&P MidCap Momentum ETF46137V464SHS16,619$2,052,958dollars as filed
EXXON MOBIL CORP30231G102COM17,199$1,850,077dollars as filed
STATE STR SPDR DOW JONES IND78467X109UT SER 13,733$1,588,392dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR34,968$1,549,432dollars as filed
WISDOMTREE TR97717W505US MIDCAP DIVID29,440$1,500,575dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF5,396$1,455,301dollars as filed
Vanguard Total Bond Market ETF921937835SHS20,183$1,451,383dollars as filed
iShares MSCI Intl Momentum Factor ETF46434V449SHS38,488$1,439,435dollars as filed
Invesco S&P 500 Momentum ETF46138E339SHS14,893$1,415,005dollars as filed
Vanguard Real Estate922908553SHS15,744$1,402,476dollars as filed
INNOVATOR ETFS TRUST45782C573US EQTY PWR BUF36,771$1,392,694dollars as filed
NUVEEN CA DIVI ADV MUN67066Y105COM123,040$1,389,122dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS15,636$1,388,320dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV31,194$1,356,018dollars as filed
EDISON INTL COM281020107Stock16,318$1,302,840dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY34,597$1,284,254dollars as filed
Vanguard Value ETF922908744SHS7,565$1,280,715dollars as filed
BlackRock,Inc.09290D101COM1,235$1,266,479dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,594$1,213,413dollars as filed
Vanguard Short-Term Bond ETF921937827SHS15,573$1,203,313dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS24,170$1,155,826dollars as filed
FRANKLIN TEMPLETON ETF TR35473P108INTL COR DIV TIL36,062$1,082,225dollars as filed
Palantir Technologies Inc. Class A69608A108COM13,889$1,050,425dollars as filed
INVESCO EXCHANGE TRADED FD T46137V548COM56,682$1,037,843dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS21,109$1,035,402dollars as filed
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF20,146$1,027,647dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock7,809$1,023,230dollars as filed
Philip Morris International Inc.718172109COM8,486$1,021,345dollars as filed
CAMBRIA ETF TR132061201SHSHLD YIELD ETF14,846$1,016,527dollars as filed
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS12,585$1,010,198dollars as filed
AIM ETF PRODUCTS TRUST00888H596ALLIANZIM US EQU34,430$978,132dollars as filed
Vanguard High Dividend Yield ETF921946406SHS7,388$942,658dollars as filed
SPDR PORTFOLIO TIPS ETF78464A656PORTFLI TIPS ETF37,004$936,571dollars as filed
PACER TRENDPILOT 100 ETF69374H303ETF12,448$921,410dollars as filed
PACER FDS TR69374H428PAC ASSET FLTG19,124$909,171dollars as filed
BLACKSTONE INC09260D107COM5,218$899,653dollars as filed
Vanguard Small-Cap ETF922908751SHS3,648$876,465dollars as filed
Home Depot, Inc437076102COM2,249$874,952dollars as filed
AMERICAN CENTY ETF TR025072109DIVERSIFID CRP19,033$874,398dollars as filed
Abbott Laboratories002824100COM7,726$873,901dollars as filed
FIRST TR MID CAP CORE ALPHAD33735B108COM SHS7,327$847,908dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF16,809$842,635dollars as filed
NextEra Energy,Inc.65339F101COM11,651$835,259dollars as filed
CINTAS CORP COM172908105Stock4,419$807,404dollars as filed
VGT92204A702SHS1,261$784,090dollars as filed
CLOROX CO DEL189054109COM4,741$769,951dollars as filed
YUM BRANDS INC COM988498101Stock5,616$753,449dollars as filed
AT&T Inc00206R102COM32,285$735,118dollars as filed
INNOVATOR ETFS TRUST45782C300US EQT ULTRA BF18,695$728,170dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM12,694$715,713dollars as filed
VANGUARD MALVERN FDS922020805SHS13,856$670,908dollars as filed
Invesco S&P International Dev Momt ETF46138E222SHS16,404$666,669dollars as filed
VTI922908769COM2,293$664,540dollars as filed
BlackRock Ultra Short-Term Bond ETF46434V878SHS12,839$647,471dollars as filed
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX11,696$633,104dollars as filed
GLOBAL X FDS37954Y632ARTIFICIAL ETF16,207$626,238dollars as filed
Broadcom Inc.11135F101COM2,681$621,563dollars as filed
INDEPENDENCE RLTY TR INC45378A106COM31,281$620,615dollars as filed
Intel Corp458140100COM30,326$608,040dollars as filed
Qualcomm Incorporated747525103COM3,921$602,282dollars as filed
ENBRIDGE INC COM29250N105Stock14,192$602,136dollars as filed
Costco Wholesale Corporation22160K105COM631$578,238dollars as filed
SPDR GOLD TR78463V107GOLD SHS2,381$576,512dollars as filed
INVESCO EXCHANGE TRADED FD T46137V480S&P SMCP VLU MNT10,556$575,112dollars as filed
SPDR SERIES TRUST78468R705ST STR 1500MOM2,197$571,891dollars as filed
WELLTOWER INC COM95040Q104REIT4,368$550,464dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT5,922$549,118dollars as filed
FIRST TR EXCHANGE TRADED FD33734X150INDLS PROD DUR7,274$544,168dollars as filed
iShares Expanded Tech Sector ETF464287549SHS5,303$541,383dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS6,929$517,772dollars as filed
International Business Machines Corporation459200101COM2,353$517,302dollars as filed
NOVO-NORDISK A S ADR670100205ADR5,916$508,854dollars as filed
INNOVATOR EQUITY DEFINED PROTECTION ETF - 1 YR OCTOBER45784N700ETF19,833$500,982dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS10,355$500,444dollars as filed
Mondelez International,Inc. Class A609207105COM8,345$498,436dollars as filed
IJH464287507COM7,967$496,393dollars as filed
VANGUARD SCOTTSDALE FDS92206C771SHS10,502$476,165dollars as filed
Altria Group Inc02209S103COM8,837$462,099dollars as filed
FRANKLIN TEMPLETON ETF TR35473P884US MID CP MLTFCT8,436$458,145dollars as filed
GLOBAL X FDS37954Y269NASDQ 100 CVRDGW15,595$437,908dollars as filed
ConocoPhillips20825C104COM4,409$437,239dollars as filed
PHILLIPS 66 COM718546104Stock3,818$435,028dollars as filed
Walmart Inc.931142103COM4,811$434,637dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF7,535$433,463dollars as filed
Duke Energy Corporation26441C204COM4,016$432,676dollars as filed
Amgen Inc.031162100COM1,653$430,950dollars as filed
Cisco Systems,Inc.17275R102COM7,216$427,190dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,239$423,843dollars as filed
Eli Lilly and Company532457108COM536$413,532dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,778$413,346dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,095$410,263dollars as filed
Starbucks Corporation855244109COM4,483$409,119dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM1,931$406,379dollars as filed
PIMCO ETF TR72201R577ULTR SH GO AC FD3,974$400,664dollars as filed
Bank of America Corp060505104COM9,016$396,267dollars as filed
OMEGA HEALTHCARE INVS INC COM681936100REIT10,067$381,036dollars as filed
INVESCO EXCHANGE TRADED FD T46137V472S&P MDCP QUALITY3,850$379,110dollars as filed
SPY78462F103SHS639$374,505dollars as filed
VANGUARD BD INDEX FDS921937793LONG TERM BOND5,349$366,026dollars as filed
Waste Management, Inc.94106L109COM1,806$364,433dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock3,919$361,408dollars as filed
Lockheed Martin Corporation539830109COM743$360,897dollars as filed
IRON MTN INC DEL COM46284V101REIT3,391$356,464dollars as filed
COLGATE PALMOLIVE CO COM194162103Stock3,881$352,794dollars as filed
VWO922042858SHS7,977$351,328dollars as filed
Southern Company842587107COM4,244$349,369dollars as filed
FIRST TR EXCHANGE TRADED FD33738R704RBA INDL ETF4,523$348,452dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS3,024$348,449dollars as filed
META PLATFORMS INC CL A30303M102COM591$346,036dollars as filed
ABSOLUTE SHS TR00400R858WBI PWR FACTOR11,509$342,485dollars as filed
ONEOK INC NEW682680103COM3,388$340,106dollars as filed
United Parcel Service,Inc. Class B911312106COM2,688$338,921dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF6,853$333,536dollars as filed
FIRST TR EXCHANGE-TRADED FD33734X168MATERIALS ALPH5,836$331,543dollars as filed
NOVARTIS AG SPONSORED ADR66987V109ADR3,380$328,907dollars as filed
WISDOMTREE TR97717X610EURO QTLY DIV GR11,035$328,750dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS5,719$328,328dollars as filed
Caterpillar Inc.149123101COM883$320,144dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS3,725$319,061dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS4,478$308,713dollars as filed
Wells Fargo & Company949746101COM4,327$303,943dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD6,405$296,167dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM9,430$295,725dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD8,504$292,114dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock1,103$290,611dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL6,522$290,605dollars as filed
Gilead Sciences,Inc.375558103COM3,128$288,911dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN14,722$288,404dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF10,391$287,273dollars as filed
CAPITAL GROUP DIVIDEND VALUE14020W106SHS CREAT UNIT7,901$278,589dollars as filed
SPDR INDEX SHS FDS78463X772S&P INTL ETF7,854$274,576dollars as filed
Comcast Corp20030N101COM7,128$267,517dollars as filed
STRATEGY INC CL A NEW594972408Stock917$265,582dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW4,438$265,259dollars as filed
Applied Materials,Inc.038222105COM1,620$263,481dollars as filed
ISHARES TR46434V696CORE MSCI PAC4,217$257,684dollars as filed
ABSOLUTE SHS TR00400R700WBI BBR YLD 300010,726$257,064dollars as filed
CSX Corporation126408103COM7,782$251,137dollars as filed
Vanguard FTSE Pacific ETF922042866SHS3,495$248,285dollars as filed
Intuitive Surgical,Inc.46120E602COM474$247,409dollars as filed
ISHARES TR464288356CALIF MUN BD ETF4,318$247,335dollars as filed
INVESCO EXCH TRADED FD TR II46138E206CALIF AMT MUN9,950$245,765dollars as filed
ISHARES TR464287168COM1,870$245,488dollars as filed
EQUINOX GOLD CORP29446Y502COM48,706$245,223dollars as filed
Coca-Cola Company191216100COM3,930$244,680dollars as filed
Oracle Corporation68389X105COM1,459$243,162dollars as filed
AIM ETF PRODUCTS TRUST00888H588ALLIANZIM US EQU8,886$241,895dollars as filed
GLOBAL X FDS37954Y483NASDAQ 100 COVER13,236$241,160dollars as filed
3M CO COM88579Y101Stock1,864$240,610dollars as filed
ALPS ETF TR00162Q452ALERIAN MLP4,975$239,596dollars as filed
Fidelity High Dividend ETF316092840SHS4,637$231,572dollars as filed
AIM ETF PRODUCTS TRUST00888H570ALLIANZIM EQ BUF8,697$230,316dollars as filed
KROGER CO COM501044101Stock3,754$229,552dollars as filed
CONSOLIDATED EDISON INC209115104COM2,563$228,727dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,284$224,995dollars as filed
Walt Disney Co254687106COM2,020$224,972dollars as filed
CVS Health Corporation126650100COM4,985$223,784dollars as filed
PERPETUA RESOURCES CORP714266103COM20,970$223,750dollars as filed
UnitedHealth Group Inc91324P102COM440$222,535dollars as filed
Union Pacific Corporation907818108COM974$222,111dollars as filed
INVESCO EXCH TRADED FD TR II46138G102S&P SMLCP LOW4,679$220,975dollars as filed
VANGUARDRUSSELL2000ETF92206C664STOK2,469$220,556dollars as filed
General Electric Company369604301COM1,317$219,697dollars as filed
Deere & Company244199105COM512$216,902dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS1,561$214,741dollars as filed
Visa Inc92826C839COM675$213,290dollars as filed
VANECK ETF TRUST92189F437COM7,371$211,340dollars as filed
EMERSON ELEC CO COM291011104Stock1,702$210,907dollars as filed
YUM CHINA HLDGS INC98850P109COM4,341$209,088dollars as filed
INNOVATOR ETFS TRUST45782C656US EQTY PWR BUF5,253$205,315dollars as filed
FIFTH THIRD BANCORP COM316773100Stock4,856$205,312dollars as filed
MARATHON PETE CORP COM56585A102Stock1,459$203,542dollars as filed
AVEPOINT INC COM CL A053604104Stock11,961$197,476dollars as filed
ALLIANCEBERNSTEIN GLOBAL HIG01879R106COM16,514$177,195dollars as filed
AMPLIFY ETF TR032108649AMPLIFY JUNIOR S13,248$131,553dollars as filed
NEXGEN ENERGY LTD COM65340P106Stock13,747$90,627dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-25-000946this filing2025-01-21acceptance time not in the bulk data set