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13F-HR filed by Southland Equity Partners LLC

Southland Equity Partners LLC filed this 13F-HR for the quarter ended 2024-09-30, filed 2024-10-15, with 223 holding rows worth $411,088,034.

Accession
0001214659-24-017516
Filed
2024-10-15
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2024

A holdings report, 223 entries on the cover page, a total value of $411,088,034 stated on the cover page (in dollars after the unit check, H1), rows summing to $411,088,034 with VALUE read as dollars as filed, 13F file number 028-23481. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
INNOVATOR ETFS TRUST45782C383US EQTY PWR BUF761,329$29,882,163dollars as filed
Apple Inc037833100COM125,301$29,195,135dollars as filed
PIMCO ETF TR72201R775ACTIVE BD ETF257,484$24,360,550dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS478,241$20,062,223dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF454,007$18,759,549dollars as filed
SCHD808524797COM207,672$17,554,548dollars as filed
FIRST TR EXCHANGE-TRADED FD337345102SHS66,046$12,635,303dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF225,679$8,110,903dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF85,110$7,727,961dollars as filed
Procter & Gamble Co742718109COM43,719$7,572,200dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX33,528$7,102,236dollars as filed
FIRST TR EXCHANGE-TRADED FD33741X102SMID RISNG ETF193,007$7,021,606dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF152,870$6,188,162dollars as filed
INNOVATOR ETFS TRUST45782C318US EQTY PWR BUF167,723$5,911,179dollars as filed
INVESCO QQQ TR46090E103COM11,728$5,723,904dollars as filed
McDonalds Corporation580135101COM18,549$5,648,299dollars as filed
Berkshire Hathaway Inc084670702COM12,220$5,624,377dollars as filed
INNOVATOR ETFS TRUST45782C417US EQTY PWR BUF150,378$5,419,623dollars as filed
AbbVie,Inc.00287Y109COM24,491$4,836,527dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS100,144$4,555,565dollars as filed
INNOVATOR ETFS TRUST45783Y673QUITY MANAGD FLR136,404$4,339,011dollars as filed
Amazon.com, Inc023135106COM21,878$4,076,528dollars as filed
INNOVATOR ETFS TRUST45782C748US EQTY PWR BUF108,254$3,991,964dollars as filed
Microsoft Corp594918104COM8,784$3,779,859dollars as filed
T. ROWE PRICE CAPITAL APPRECIATION EQUITY ETF87283Q867ETF112,104$3,727,458dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS18,229$3,696,139dollars as filed
FIRST TR EXCH TRADED FD III33739P863CALIF MUN INCM71,643$3,595,054dollars as filed
Vanguard S&P 500 ETF922908363COM6,426$3,390,807dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV51,573$3,053,622dollars as filed
INNOVATOR ETFS TRUST45782C680US EQTY PWR BF79,883$3,024,370dollars as filed
REALTY INCOME CORP COM756109104REIT47,600$3,018,776dollars as filed
Vanguard Growth922908736COM7,836$3,008,520dollars as filed
Johnson & Johnson478160104COM18,540$3,004,574dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS52,186$2,755,965dollars as filed
JPMorgan Chase & Co46625H100COM12,863$2,712,325dollars as filed
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF49,614$2,577,943dollars as filed
INNOVATOR ETFS TRUST45783Y814LADERD ALCTN PWR57,618$2,542,106dollars as filed
Verizon Communications Inc92343V104COM55,896$2,510,277dollars as filed
Chevron Corporation166764100COM15,980$2,353,368dollars as filed
NNN REIT INC COM637417106REIT46,731$2,265,974dollars as filed
INNOVATOR ETFS TRUST45783Y681NASDAQ 100 MANA80,667$2,223,513dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT26,681$2,220,090dollars as filed
iShares Core Dividend Growth ETF46434V621SHS35,330$2,214,858dollars as filed
AIM ETF PRODUCTS TRUST00888H620ALLIANZIM US EQT79,145$2,146,199dollars as filed
PepsiCo,Inc.713448108COM11,971$2,035,662dollars as filed
Tesla Motors, Inc88160R101COM7,715$2,018,475dollars as filed
Invesco S&P MidCap Momentum ETF46137V464SHS16,374$1,970,292dollars as filed
NVIDIA Corp67066G104COM16,025$1,946,076dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF47,256$1,840,621dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM10,200$1,705,378dollars as filed
EXXON MOBIL CORP30231G102COM14,459$1,694,876dollars as filed
iShares MSCI Intl Momentum Factor ETF46434V449SHS38,762$1,565,225dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR34,968$1,516,562dollars as filed
WISDOMTREE TR97717W505US MIDCAP DIVID29,595$1,513,207dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF5,666$1,491,801dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS6,124$1,491,010dollars as filed
Vanguard Total Bond Market ETF921937835SHS19,826$1,489,143dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS15,585$1,423,066dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV30,323$1,385,766dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY33,131$1,374,623dollars as filed
Vanguard Value ETF922908744SHS7,608$1,328,167dollars as filed
Invesco S&P 500 Momentum ETF46138E339SHS13,944$1,263,847dollars as filed
Vanguard Short-Term Bond ETF921937827SHS15,470$1,217,366dollars as filed
NUVEEN CA DIVI ADV MUN67066Y105COM102,140$1,214,445dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,578$1,207,814dollars as filed
INVESCO EXCHANGE TRADED FD T46137V548COM56,828$1,124,061dollars as filed
FRANKLIN TEMPLETON ETF TR35473P108INTL COR DIV TIL33,553$1,112,610dollars as filed
EDISON INTL COM281020107Stock12,604$1,097,652dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS20,794$1,045,512dollars as filed
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS12,288$1,029,120dollars as filed
CAMBRIA ETF TR132061201SHSHLD YIELD ETF13,836$1,001,323dollars as filed
INNOVATOR ETFS TRUST45782C540US EQTY PWR BUF26,018$996,750dollars as filed
Vanguard High Dividend Yield ETF921946406SHS7,621$976,983dollars as filed
SPDR PORTFOLIO TIPS ETF78464A656PORTFLI TIPS ETF37,156$976,460dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock6,793$966,522dollars as filed
AIM ETF PRODUCTS TRUST00888H596ALLIANZIM US EQU34,430$964,315dollars as filed
AMERICAN CENTY ETF TR025072109DIVERSIFID CRP19,097$922,583dollars as filed
PACER TRENDPILOT 100 ETF69374H303ETF12,512$917,514dollars as filed
CINTAS CORP COM172908105Stock4,392$904,270dollars as filed
PACER FDS TR69374H428PAC ASSET FLTG18,861$895,714dollars as filed
Home Depot, Inc437076102COM2,171$879,617dollars as filed
FIRST TR MID CAP CORE ALPHAD33735B108COM SHS7,418$869,044dollars as filed
Vanguard Small-Cap ETF922908751SHS3,639$863,165dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF16,809$859,276dollars as filed
BLACKSTONE INC09260D107COM5,576$853,881dollars as filed
Abbott Laboratories002824100COM6,932$790,280dollars as filed
Philip Morris International Inc.718172109COM6,473$785,862dollars as filed
BLACKROCK INC CL A COM09247X101COM797$756,819dollars as filed
VTI922908769COM2,538$718,662dollars as filed
AT&T Inc00206R102COM32,474$714,433dollars as filed
INNOVATOR ETFS TRUST45782C300US EQT ULTRA BF18,695$711,345dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM12,759$700,876dollars as filed
iShares Gold Trust464285204COM13,930$692,321dollars as filed
Qualcomm Incorporated747525103COM3,911$665,138dollars as filed
NOVO-NORDISK A S ADR670100205ADR5,578$664,117dollars as filed
VANGUARD MALVERN FDS922020805SHS13,048$643,397dollars as filed
INDEPENDENCE RLTY TR INC45378A106COM31,281$641,261dollars as filed
Invesco S&P International Dev Momt ETF46138E222SHS15,159$637,876dollars as filed
BlackRock Ultra Short-Term Bond ETF46434V878SHS12,339$626,081dollars as filed
YUM BRANDS INC COM988498101Stock4,447$621,283dollars as filed
NextEra Energy,Inc.65339F101COM7,181$606,991dollars as filed
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX11,696$598,016dollars as filed
ENBRIDGE INC COM29250N105Stock14,664$596,413dollars as filed
SPDR GOLD TR78463V107GOLD SHS2,436$592,094dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT5,939$575,786dollars as filed
INVESCO EXCHANGE TRADED FD T46137V480S&P SMCP VLU MNT10,114$556,178dollars as filed
SPDR SERIES TRUST78468R705ST STR 1500MOM2,207$555,745dollars as filed
GLOBAL X FDS37954Y632ARTIFICIAL ETF14,849$551,937dollars as filed
FIRST TR EXCHANGE TRADED FD33734X150INDLS PROD DUR7,274$551,078dollars as filed
Costco Wholesale Corporation22160K105COM606$537,241dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS6,853$537,066dollars as filed
CLOROX CO DEL189054109COM3,123$508,785dollars as filed
Amgen Inc.031162100COM1,569$505,655dollars as filed
IJH464287507COM8,076$503,266dollars as filed
GLOBAL X FDS37954Y269NASDQ 100 CVRDGW15,595$501,379dollars as filed
Broadcom Inc.11135F101COM2,876$496,110dollars as filed
VANGUARD SCOTTSDALE FDS92206C771SHS10,417$491,805dollars as filed
International Business Machines Corporation459200101COM2,202$486,818dollars as filed
iShares Expanded Tech Sector ETF464287549SHS5,037$483,250dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS10,502$475,957dollars as filed
Eli Lilly and Company532457108COM536$474,565dollars as filed
WELLTOWER INC COM95040Q104REIT3,676$470,680dollars as filed
IRON MTN INC DEL COM46284V101REIT3,932$467,212dollars as filed
FRANKLIN TEMPLETON ETF TR35473P884US MID CP MLTFCT8,261$460,123dollars as filed
INNOVATOR TR ETF S&P 500 BUFFER ETF JUNE45782C755ETF11,293$459,624dollars as filed
PIMCO ETF TR72201R577ULTR SH GO AC FD4,528$458,325dollars as filed
Mondelez International,Inc. Class A609207105COM6,213$457,732dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS5,099$447,708dollars as filed
Duke Energy Corporation26441C204COM3,861$445,122dollars as filed
ConocoPhillips20825C104COM4,213$443,512dollars as filed
Lockheed Martin Corporation539830109COM746$436,360dollars as filed
Starbucks Corporation855244109COM4,466$435,403dollars as filed
SPDR S&P Homebuilders ETF78464A888SHS3,479$433,344dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF7,195$428,186dollars as filed
PHILLIPS 66 COM718546104Stock3,245$426,608dollars as filed
FIRST TR EXCHANGE-TRADED FD33734X168MATERIALS ALPH6,280$421,012dollars as filed
SHARKNINJA INC COM SHSG8068L108Stock3,813$414,511dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,089$413,787dollars as filed
OMEGA HEALTHCARE INVS INC COM681936100REIT10,067$409,727dollars as filed
Southern Company842587107COM4,517$407,310dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,777$401,148dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,389$396,216dollars as filed
Walmart Inc.931142103COM4,835$390,393dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM1,922$386,034dollars as filed
Cisco Systems,Inc.17275R102COM7,232$384,889dollars as filed
VANGUARD BD INDEX FDS921937793LONG TERM BOND5,069$381,057dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock3,709$380,560dollars as filed
Waste Management, Inc.94106L109COM1,804$374,510dollars as filed
WISDOMTREE TR97717X610EURO QTLY DIV GR10,922$372,459dollars as filed
ABSOLUTE SHS TR00400R858WBI PWR FACTOR11,733$367,791dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS5,749$362,187dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF7,320$361,681dollars as filed
VWO922042858SHS7,496$358,677dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS3,018$353,005dollars as filed
Bank of America Corp060505104COM8,785$348,602dollars as filed
SPY78462F103SHS607$348,272dollars as filed
NOVARTIS AG SPONSORED ADR66987V109ADR2,999$344,970dollars as filed
Caterpillar Inc.149123101COM866$338,747dollars as filed
AGNC INVT CORP COM00123Q104REIT32,352$338,406dollars as filed
INVESCO EXCHANGE TRADED FD T46137V472S&P MDCP QUALITY3,272$335,642dollars as filed
Palantir Technologies Inc. Class A69608A108COM8,778$326,542dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF10,394$324,085dollars as filed
COLGATE PALMOLIVE CO COM194162103Stock3,068$318,495dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS2,059$317,132dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock1,044$315,419dollars as filed
Applied Materials,Inc.038222105COM1,529$308,851dollars as filed
SPDR INDEX SHS FDS78463X772S&P INTL ETF8,029$308,281dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD8,822$304,270dollars as filed
Altria Group Inc02209S103COM5,900$301,151dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD6,508$298,652dollars as filed
United Parcel Service,Inc. Class B911312106COM2,190$298,578dollars as filed
Comcast Corp20030N101COM7,017$293,098dollars as filed
INNOVATOR ETFS TRUST45782C573US EQTY PWR BUF7,900$291,668dollars as filed
META PLATFORMS INC CL A30303M102COM509$291,372dollars as filed
VANECK ETF TRUST92189F676COM1,172$287,667dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL6,522$284,881dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW4,699$281,329dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS4,155$280,504dollars as filed
ISHARES TR46434V696CORE MSCI PAC4,189$278,935dollars as filed
Coca-Cola Company191216100COM3,870$278,122dollars as filed
GLOBAL X FDS37954Y483NASDAQ 100 COVER15,396$277,744dollars as filed
RENAISSANCE CAP GREENWICH FD759937204IPO ETF6,438$276,061dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM9,418$274,158dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN17,064$273,877dollars as filed
ISHARES TR464287168COM1,999$270,048dollars as filed
ABSOLUTE SHS TR00400R700WBI BBR YLD 300010,909$269,247dollars as filed
NEW GOLD INC CDA644535106COM92,628$266,769dollars as filed
CSX Corporation126408103COM7,690$265,539dollars as filed
Vanguard FTSE Pacific ETF922042866SHS3,302$258,844dollars as filed
HCA Healthcare Inc40412C101COM625$254,019dollars as filed
Gilead Sciences,Inc.375558103COM3,018$253,053dollars as filed
3M CO COM88579Y101Stock1,840$251,480dollars as filed
ISHARES TR464288356CALIF MUN BD ETF4,318$250,919dollars as filed
INVESCO EXCH TRADED FD TR II46138E206CALIF AMT MUN9,950$249,546dollars as filed
VANGUARDRUSSELL2000ETF92206C664STOK2,749$245,651dollars as filed
Wells Fargo & Company949746101COM4,321$244,092dollars as filed
Oracle Corporation68389X105COM1,422$242,277dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,339$239,895dollars as filed
AIM ETF PRODUCTS TRUST00888H588ALLIANZIM US EQU8,886$238,722dollars as filed
CONSOLIDATED EDISON INC209115104COM2,292$238,701dollars as filed
Union Pacific Corporation907818108COM959$236,374dollars as filed
Fidelity High Dividend ETF316092840SHS4,648$235,421dollars as filed
ALPS ETF TR00162Q452ALERIAN MLP4,975$234,472dollars as filed
MARATHON PETE CORP COM56585A102Stock1,417$230,920dollars as filed
Intuitive Surgical,Inc.46120E602COM464$227,949dollars as filed
INVESCO EXCH TRADED FD TR II46138G102S&P SMLCP LOW4,724$227,319dollars as filed
AIM ETF PRODUCTS TRUST00888H570ALLIANZIM EQ BUF8,697$227,313dollars as filed
FIRST TR EXCHANGE TRADED FD33738R704RBA INDL ETF3,032$226,399dollars as filed
PPL CORP COM69351T106Stock6,625$219,156dollars as filed
CVS Health Corporation126650100COM3,462$217,701dollars as filed
VANECK ETF TRUST92189F437COM7,364$216,581dollars as filed
Advanced Micro Devices,Inc.007903107COM1,305$214,124dollars as filed
VGT92204A702SHS363$212,907dollars as filed
KROGER CO COM501044101Stock3,661$209,802dollars as filed
Walt Disney Co254687106COM2,110$203,000dollars as filed
ZOETIS INC CL A98978V103Stock1,036$202,447dollars as filed
INNOVATOR ETFS TRUST45782C656US EQTY PWR BUF5,253$202,398dollars as filed
Lowes Companies,Inc.548661107COM743$201,242dollars as filed
PERPETUA RESOURCES CORP714266103COM20,970$196,070dollars as filed
ALLIANCEBERNSTEIN GLOBAL HIG01879R106COM16,552$187,704dollars as filed
AMPLIFY ETF TR032108649AMPLIFY JUNIOR S11,248$144,987dollars as filed
FORD MTR CO COM345370860Stock10,018$105,788dollars as filed
NEXGEN ENERGY LTD COM65340P106Stock13,747$89,761dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-24-017516this filing2024-10-15acceptance time not in the bulk data set