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13F-HR filed by Southland Equity Partners LLC

Southland Equity Partners LLC filed this 13F-HR for the quarter ended 2024-06-30, filed 2024-07-12, with 209 holding rows worth $350,236,925.

Accession
0001214659-24-012291
Filed
2024-07-12
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2024

A holdings report, 209 entries on the cover page, a total value of $350,236,925 stated on the cover page (in dollars after the unit check, H1), rows summing to $350,236,925 with VALUE read as dollars as filed, 13F file number 028-23481. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
INNOVATOR ETFS TRUST45782C383US EQTY PWR BUF777,262$29,473,764dollars as filed
Apple Inc037833100COM120,533$25,386,744dollars as filed
PIMCO ETF TR72201R775ACTIVE BD ETF248,224$22,608,180dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF470,003$18,908,233dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS430,386$16,324,540dollars as filed
FIRST TR EXCHANGE-TRADED FD337345102SHS64,696$12,774,874dollars as filed
SCHD808524797COM147,139$11,441,542dollars as filed
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF228,345$7,914,438dollars as filed
INNOVATOR ETFS TRUST45783Y814LADERD ALCTN PWR167,405$7,176,736dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX33,768$6,920,496dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF78,540$6,600,469dollars as filed
Procter & Gamble Co742718109COM39,768$6,558,490dollars as filed
INVESCO QQQ TR46090E103COM11,310$5,418,734dollars as filed
INNOVATOR ETFS TRUST45782C318US EQTY PWR BUF157,645$5,377,271dollars as filed
INNOVATOR ETFS TRUST45782C417US EQTY PWR BUF152,296$5,350,158dollars as filed
INNOVATOR ETFS TRUST45782C813US EQTY PWR BUF122,099$4,743,546dollars as filed
iShares MSCI USA Momentum Factor ETF46432F396SHS21,331$4,156,796dollars as filed
INNOVATOR ETFS TRUST45782C748US EQTY PWR BUF105,429$3,755,381dollars as filed
Amazon.com, Inc023135106COM18,856$3,643,922dollars as filed
Vanguard Growth922908736COM9,586$3,585,403dollars as filed
Microsoft Corp594918104COM7,946$3,551,486dollars as filed
FIRST TR EXCH TRADED FD III33739P863CALIF MUN INCM71,344$3,532,945dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS84,678$3,450,644dollars as filed
McDonalds Corporation580135101COM13,430$3,422,489dollars as filed
Berkshire Hathaway Inc084670702COM8,299$3,376,033dollars as filed
Vanguard S&P 500 ETF922908363COM6,644$3,322,865dollars as filed
AbbVie,Inc.00287Y109COM17,755$3,045,352dollars as filed
INNOVATOR ETFS TRUST45782C680US EQTY PWR BF71,432$2,607,982dollars as filed
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF49,905$2,548,149dollars as filed
T. ROWE PRICE CAPITAL APPRECIATION EQUITY ETF87283Q867ETF76,383$2,399,190dollars as filed
Vanguard Value ETF922908744SHS14,799$2,373,851dollars as filed
Invesco S&P MidCap Momentum ETF46137V464SHS20,238$2,306,934dollars as filed
JPMorgan Chase & Co46625H100COM10,388$2,101,172dollars as filed
AIM ETF PRODUCTS TRUST00888H620ALLIANZIM US EQT79,145$2,044,877dollars as filed
iShares Core Dividend Growth ETF46434V621SHS35,487$2,044,398dollars as filed
Verizon Communications Inc92343V104COM47,249$1,948,561dollars as filed
Chevron Corporation166764100COM12,361$1,933,461dollars as filed
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF49,473$1,894,321dollars as filed
NVIDIA Corp67066G104COM14,965$1,848,776dollars as filed
Johnson & Johnson478160104COM12,184$1,780,882dollars as filed
REALTY INCOME CORP COM756109104REIT33,102$1,748,443dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT21,872$1,707,135dollars as filed
FIRST TR EXCHANGE-TRADED FD33741X102SMID RISNG ETF50,898$1,698,975dollars as filed
NNN REIT INC COM637417106REIT36,958$1,574,428dollars as filed
iShares MSCI Intl Momentum Factor ETF46434V449SHS40,683$1,574,040dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM8,362$1,533,757dollars as filed
Tesla Motors, Inc88160R101COM7,685$1,520,708dollars as filed
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR34,968$1,450,822dollars as filed
INNOVATOR ETFS TRUST45782C573US EQTY PWR BUF39,692$1,440,820dollars as filed
PepsiCo,Inc.713448108COM8,545$1,409,248dollars as filed
WISDOMTREE TR97717W505US MIDCAP DIVID29,699$1,389,032dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS15,639$1,313,050dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV23,849$1,305,730dollars as filed
AT&T Inc00206R102COM67,922$1,297,992dollars as filed
INNOVATOR ETFS TRUST45783Y681NASDAQ 100 MANA44,035$1,207,440dollars as filed
EXXON MOBIL CORP30231G102COM10,364$1,193,088dollars as filed
Vanguard Short-Term Bond ETF921937827SHS15,536$1,191,610dollars as filed
Invesco S&P 500 Momentum ETF46138E339SHS13,565$1,186,392dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS23,397$1,156,298dollars as filed
Vanguard Mid-Cap ETF922908629SHS4,718$1,142,228dollars as filed
NUVEEN CA DIVI ADV MUN67066Y105COM90,940$1,048,538dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY26,408$1,031,249dollars as filed
INVESCO EXCHANGE TRADED FD T46137V548COM56,917$1,019,958dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS20,681$1,006,523dollars as filed
SPDR PORTFOLIO TIPS ETF78464A656PORTFLI TIPS ETF38,860$987,821dollars as filed
INNOVATOR ETFS TRUST45782C540US EQTY PWR BUF26,321$987,301dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV20,804$948,467dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM16,804$932,643dollars as filed
AIM ETF PRODUCTS TRUST00888H596ALLIANZIM US EQU34,430$918,961dollars as filed
PACER TRENDPILOT 100 ETF69374H303ETF12,725$917,354dollars as filed
Vanguard High Dividend Yield ETF921946406SHS7,696$912,778dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF16,809$842,299dollars as filed
FIRST TR MID CAP CORE ALPHAD33735B108COM SHS7,424$805,720dollars as filed
NOVO-NORDISK A S ADR670100205ADR5,541$790,973dollars as filed
CAMBRIA ETF TR132061201SHSHLD YIELD ETF11,479$783,758dollars as filed
Qualcomm Incorporated747525103COM3,909$778,648dollars as filed
CINTAS CORP COM172908105Stock1,104$773,113dollars as filed
Vanguard Small-Cap ETF922908751SHS3,532$770,052dollars as filed
Home Depot, Inc437076102COM2,212$761,556dollars as filed
BLACKSTONE INC09260D107COM5,728$709,153dollars as filed
INNOVATOR ETFS TRUST45782C300US EQT ULTRA BF18,695$693,764dollars as filed
FRANKLIN TEMPLETON ETF TR35473P108INTL COR DIV TIL21,964$686,607dollars as filed
VTI922908769COM2,533$677,603dollars as filed
BlackRock Ultra Short-Term Bond ETF46434V878SHS12,590$636,173dollars as filed
VANGUARD MALVERN FDS922020805SHS12,323$598,158dollars as filed
INDEPENDENCE RLTY TR INC45378A106COM31,281$586,206dollars as filed
Abbott Laboratories002824100COM5,536$575,223dollars as filed
Invesco S&P International Dev Momt ETF46138E222SHS13,457$555,791dollars as filed
SPDR SERIES TRUST78468R705ST STR 1500MOM2,248$546,072dollars as filed
SPDR GOLD TR78463V107GOLD SHS2,446$525,914dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock3,788$523,428dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS6,966$521,688dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS5,674$517,145dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT5,947$515,070dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF9,050$512,967dollars as filed
GLOBAL X FDS37954Y632ARTIFICIAL ETF14,280$508,796dollars as filed
INVESCO EXCHANGE TRADED FD T46137V480S&P SMCP VLU MNT9,577$501,632dollars as filed
Amgen Inc.031162100COM1,570$490,614dollars as filed
STATE STR SPDR DOW JONES IND78467X109UT SER 11,252$489,695dollars as filed
Costco Wholesale Corporation22160K105COM574$487,839dollars as filed
ENBRIDGE INC COM29250N105Stock13,487$479,754dollars as filed
IJH464287507COM8,190$479,250dollars as filed
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX10,314$477,435dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS2,071$468,521dollars as filed
VANGUARD SCOTTSDALE FDS92206C771SHS10,301$467,667dollars as filed
AMERICAN CENTY ETF TR025072109DIVERSIFID CRP9,914$456,242dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS3,020$454,299dollars as filed
EDISON INTL COM281020107Stock6,300$452,428dollars as filed
COEUR MNG INC COM NEW192108504Stock79,931$449,212dollars as filed
INNOVATOR TR ETF S&P 500 BUFFER ETF JUNE45782C755ETF11,293$441,330dollars as filed
Philip Morris International Inc.718172109COM4,354$441,200dollars as filed
IRON MTN INC DEL COM46284V101REIT4,821$432,069dollars as filed
iShares Expanded Tech Sector ETF464287549SHS4,580$431,940dollars as filed
FIRST TR EXCHANGE TRADED FD33734X150INDLS PROD DUR6,228$423,878dollars as filed
FRANKLIN TEMPLETON ETF TR35473P884US MID CP MLTFCT8,228$422,032dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,276$414,573dollars as filed
Waste Management, Inc.94106L109COM1,885$402,146dollars as filed
FIRST TR EXCHANGE-TRADED FD33734X168MATERIALS ALPH6,135$397,653dollars as filed
iShares Gold Trust464285204COM8,925$392,075dollars as filed
WELLTOWER INC COM95040Q104REIT3,722$388,040dollars as filed
FIRST TR EXCHANGE-TRADED FD33734X853INTL EQUITY OPP8,239$387,727dollars as filed
International Business Machines Corporation459200101COM2,204$381,142dollars as filed
INVESCO EXCH TRADED FD TR II46138G649COM1,909$376,283dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,020$368,740dollars as filed
Starbucks Corporation855244109COM4,723$367,669dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF7,649$367,534dollars as filed
Southern Company842587107COM4,650$360,716dollars as filed
Applied Materials,Inc.038222105COM1,521$358,961dollars as filed
Vanguard Total Bond Market ETF921937835SHS4,976$358,526dollars as filed
Duke Energy Corporation26441C204COM3,542$355,053dollars as filed
WISDOMTREE TR97717X610EURO QTLY DIV GR11,041$353,929dollars as filed
VANGUARD BD INDEX FDS921937793LONG TERM BOND5,000$351,435dollars as filed
ConocoPhillips20825C104COM3,037$347,418dollars as filed
OMEGA HEALTHCARE INVS INC COM681936100REIT10,067$344,795dollars as filed
Cisco Systems,Inc.17275R102COM7,242$344,085dollars as filed
GLOBAL X FDS37954Y269NASDQ 100 CVRDGW10,905$344,053dollars as filed
ABSOLUTE SHS TR00400R858WBI PWR FACTOR11,847$343,576dollars as filed
Vanguard FTSE All-World ex-US ETF922042775SHS5,828$341,754dollars as filed
Lockheed Martin Corporation539830109COM730$341,129dollars as filed
BLACKROCK INC CL A COM09247X101COM432$340,171dollars as filed
Broadcom Inc.11135F101COM209$335,556dollars as filed
Bank of America Corp060505104COM8,062$320,634dollars as filed
PIMCO ETF TR72201R577ULTR SH GO AC FD3,163$319,781dollars as filed
VWO922042858SHS7,284$318,726dollars as filed
Walmart Inc.931142103COM4,687$317,365dollars as filed
PHILLIPS 66 COM718546104Stock2,235$315,557dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS2,937$313,277dollars as filed
INNOVATOR ETFS TRUST45782C789US EQTY BUFR JUL7,479$312,473dollars as filed
AGNC INVT CORP COM00123Q104REIT32,341$308,535dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF10,406$304,688dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD6,657$304,291dollars as filed
Mondelez International,Inc. Class A609207105COM4,591$300,403dollars as filed
Health Care Select Sector SPDR Fund81369Y209SHS2,057$299,871dollars as filed
SPY78462F103SHS546$297,144dollars as filed
NOVARTIS AG SPONSORED ADR66987V109ADR2,781$296,088dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS7,168$294,676dollars as filed
WISDOMTREE TR97717W604US SMALLCAP DIVD9,454$294,489dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW4,921$293,292dollars as filed
MPLX LP55336V100COM UNIT REP LTD6,872$292,678dollars as filed
United Parcel Service,Inc. Class B911312106COM2,132$291,738dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock3,321$291,419dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock999$289,716dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM1,747$286,997dollars as filed
Eli Lilly and Company532457108COM313$283,384dollars as filed
RENAISSANCE CAP GREENWICH FD759937204IPO ETF7,018$282,896dollars as filed
Comcast Corp20030N101COM7,205$282,139dollars as filed
SPDR INDEX SHS FDS78463X772S&P INTL ETF8,084$278,332dollars as filed
ENTERPRISE PRODS PARTNERS L293792107COM9,458$274,107dollars as filed
Coca-Cola Company191216100COM4,305$274,044dollars as filed
EMBRAER S.A.29082A107SPONSORED ADS10,496$270,797dollars as filed
Vanguard Consumer Discretionary ETF92204A108SHS858$267,979dollars as filed
Caterpillar Inc.149123101COM786$261,712dollars as filed
ABSOLUTE SHS TR00400R700WBI BBR YLD 300010,930$261,497dollars as filed
ISHARES TR46434V696CORE MSCI PAC4,231$259,012dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN15,912$258,093dollars as filed
CSX Corporation126408103COM7,688$257,158dollars as filed
CLOROX CO DEL189054109COM1,883$256,929dollars as filed
COLGATE PALMOLIVE CO COM194162103Stock2,646$256,811dollars as filed
iShares Floating Rate Bond ETF46429B655SHS5,017$256,319dollars as filed
YUM BRANDS INC COM988498101Stock1,934$256,190dollars as filed
GLOBAL X FDS37954Y483NASDAQ 100 COVER14,075$248,705dollars as filed
ISHARES TR464288356CALIF MUN BD ETF4,318$245,608dollars as filed
INVESCO EXCH TRADED FD TR II46138E206CALIF AMT MUN9,950$245,467dollars as filed
VANGUARD WORLD FD92204A405FINANCIALS ETF2,431$242,808dollars as filed
VGT92204A702SHS416$239,861dollars as filed
Vanguard FTSE Pacific ETF922042866SHS3,230$239,601dollars as filed
BANK MONTREAL MEDIUM COM063671101Stock2,843$238,372dollars as filed
INNOVATOR ETFS TRUST45782C656US EQTY PWR BUF6,331$237,223dollars as filed
ISHARES TR464287168COM1,887$228,248dollars as filed
VANGUARDRUSSELL2000ETF92206C664STOK2,749$225,336dollars as filed
Merck & Co.,Inc.58933Y105COM1,768$218,936dollars as filed
3M CO COM88579Y101Stock2,140$218,728dollars as filed
MARATHON PETE CORP COM56585A102Stock1,258$218,233dollars as filed
VANECK ETF TRUST92189F676COM836$217,945dollars as filed
Walt Disney Co254687106COM2,192$217,646dollars as filed
NextEra Energy,Inc.65339F101COM3,018$213,705dollars as filed
INVESCO EXCH TRADED FD TR II46138G102S&P SMLCP LOW4,801$209,604dollars as filed
VANECK ETF TRUST92189F437COM7,361$208,308dollars as filed
Wells Fargo & Company949746101COM3,492$207,393dollars as filed
Intel Corp458140100COM6,670$206,573dollars as filed
Intuitive Surgical,Inc.46120E602COM464$206,410dollars as filed
CACTUS INC127203107CL A3,888$205,053dollars as filed
Gilead Sciences,Inc.375558103COM2,976$204,217dollars as filed
ALPS ETF TR00162Q452ALERIAN MLP4,252$204,011dollars as filed
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS3,168$202,752dollars as filed
INVESCO EXCHANGE TRADED FD T46137V472S&P MDCP QUALITY2,073$201,143dollars as filed
ALLIANCEBERNSTEIN GLOBAL HIG01879R106COM16,552$173,462dollars as filed
PIMCO CORPORATE & INCOME OPP72201B101COM11,221$160,573dollars as filed
NEXGEN ENERGY LTD COM65340P106Stock19,390$135,200dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-24-012291this filing2024-07-12acceptance time not in the bulk data set