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13F-HR filed by First Heartland Consultants, Inc.

First Heartland Consultants, Inc. filed this 13F-HR for the quarter ended 2020-03-31, filed 2020-05-14, with 245 holding rows worth $388,249,000.

Accession
0001214659-20-004504
Filed
2020-05-14
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2020

A holdings report, 245 entries on the cover page, a total value of $388,249,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $388,249,000 with VALUE read as thousands by filing date, 13F file number 028-13027. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
SPDR SER TR78468R101PORTFOLIO SH TSR857,260$26,335,000thousands by filing date
WISDOMTREE FLOATING RATETREASURY FUND97717X628COM986,397$24,768,000thousands by filing date
FIRST TR VALUE LINE DIVID IN33734H106SHS670,772$18,567,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF261,076$12,976,000thousands by filing date
INVESCO QQQ TR46090E103COM54,235$10,326,000thousands by filing date
SPDR SERIES TRUST78464A649ST STR AGGRE ETF296,330$8,955,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX65,964$8,162,000thousands by filing date
Apple Inc037833100COM30,192$7,677,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E354S&P500 LOW VOL147,236$6,908,000thousands by filing date
PIMCO ETF TR72201R775ACTIVE BD ETF57,608$6,116,000thousands by filing date
FRANKLIN ETF TR353506108SHRT DUR US GOVT63,858$6,054,000thousands by filing date
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS198,030$5,990,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E198S&P MIDCP LOW144,218$5,743,000thousands by filing date
SPDR INDEX SHS FDS78463X418CMN78,340$5,402,000thousands by filing date
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF99,581$5,384,000thousands by filing date
Amazon.com, Inc023135106COM2,448$4,773,000thousands by filing date
Vanguard Total International Bond Index Fund ETF92203J407SHS83,899$4,720,000thousands by filing date
SPDR Portfolio Long Term Treasury ETF78464A664SHS99,666$4,708,000thousands by filing date
ISHARES TR CORE S&P 500 ETF464287200SHS18,160$4,692,000thousands by filing date
Vanguard Short-Term Bond ETF921937827SHS51,261$4,213,000thousands by filing date
SPDR Portfolio S&P 500 Growth ETF78464A409SHS116,035$4,147,000thousands by filing date
Vanguard FTSE Developed Markets ETF921943858SHS123,182$4,107,000thousands by filing date
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS32,757$4,046,000thousands by filing date
Vanguard Growth922908736COM24,711$3,872,000thousands by filing date
iShares MSCI USA Min Vol Factor ETF46429B697SHS71,237$3,848,000thousands by filing date
Berkshire Hathaway Inc084670702COM19,266$3,522,000thousands by filing date
SPY78462F103SHS13,199$3,402,000thousands by filing date
Vanguard Value ETF922908744SHS37,446$3,335,000thousands by filing date
iShares S&P 500 Growth ETF464287309SHS20,165$3,328,000thousands by filing date
iShares S&P 500 Value ETF464287408SHS33,309$3,206,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS29,726$3,073,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E784EMRNG MKT SVRG127,508$3,049,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW50,534$2,983,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD70,196$2,933,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E511PFD ETF221,089$2,910,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF64,683$2,885,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R605DORSEY WRT 5 ETF111,061$2,855,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS49,668$2,842,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V100AEROSPACE DEFN54,248$2,705,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR27,293$2,677,000thousands by filing date
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF51,320$2,617,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C771SHS44,523$2,426,000thousands by filing date
VANGUARD BD INDEX FDS921937793LONG TERM BOND22,694$2,422,000thousands by filing date
ISHARES TR464287846DOW JONES US ETF19,067$2,406,000thousands by filing date
FIRST TR EXCH TRADED FD III33739E108PFD SECS INC ETF142,877$2,343,000thousands by filing date
iShares Core US Aggregate Bond ETF464287226SHS20,180$2,328,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV87,081$2,232,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL72,963$2,190,000thousands by filing date
Vanguard Intermediate-Term Bond ETF921937819SHS23,940$2,139,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD337345102SHS24,508$2,071,000thousands by filing date
VTI922908769COM15,630$2,015,000thousands by filing date
Microsoft Corp594918104COM12,638$1,993,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R118NASD TECH DIV52,860$1,870,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G102S&P SMLCP LOW56,155$1,861,000thousands by filing date
FIRST TRUST TCW OPPORTUNISTIC33740F805TCW OPPORTUNIS35,253$1,858,000thousands by filing date
WISDOMTREE TR97717W307US LARGECAP DIVD22,772$1,843,000thousands by filing date
Vanguard Total Bond Market ETF921937835SHS21,349$1,822,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V274S&P500 EQL UTL20,289$1,795,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E107EQUAL WEGT 0-3044,742$1,761,000thousands by filing date
PROSHARES TR74348A210SHRT RUSSELL200036,278$1,748,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V746LARGE CAP GROWTH38,266$1,674,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V332S&P500 EQL HLT8,451$1,599,000thousands by filing date
Vanguard S&P 500 ETF922908363COM6,248$1,480,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 16,596$1,446,000thousands by filing date
PROSHARES TR74347R131SHRT HGH YIELD61,302$1,404,000thousands by filing date
ISHARES TR46432F875MRNGSTR INC ETF69,228$1,385,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X176TECH ALPHADEX22,791$1,354,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33738D101NO AMER ENERGY75,286$1,339,000thousands by filing date
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF23,281$1,329,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V282S&P500 EQL TEC8,284$1,321,000thousands by filing date
iShares U.S. Treasury Bond ETF46429B267SHS46,753$1,310,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V373S&P500 EQL STP10,578$1,308,000thousands by filing date
VWO922042858SHS37,967$1,274,000thousands by filing date
SPDR Portfolio Emerging Markets ETF78463X509SHS44,719$1,273,000thousands by filing date
Vanguard Small-Cap ETF922908751SHS10,878$1,256,000thousands by filing date
ISHARES TR464287689RUSSELL 3000 ETF8,142$1,208,000thousands by filing date
Visa Inc92826C839COM7,425$1,196,000thousands by filing date
INVESCO ACTIVELY MANAGED EXC46090A804TOTAL RETURN21,728$1,154,000thousands by filing date
AT&T Inc00206R102COM39,391$1,148,000thousands by filing date
Johnson & Johnson478160104COM8,398$1,101,000thousands by filing date
Walmart Inc.931142103COM9,143$1,039,000thousands by filing date
Lockheed Martin Corporation539830109COM3,007$1,019,000thousands by filing date
WEC ENERGY GROUP INC COM92939U106Stock11,456$1,010,000thousands by filing date
SPDR S&P Dividend ETF78464A763SHS12,428$993,000thousands by filing date
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS5,108$993,000thousands by filing date
Alphabet Inc. Reg. Shares C02079K107COM853$992,000thousands by filing date
iShares Core S&P U.S. Value ETF464287663SHS21,395$988,000thousands by filing date
Verizon Communications Inc92343V104COM18,352$986,000thousands by filing date
ISHARES TR46428743220 YR TR BD ETF5,922$977,000thousands by filing date
Procter & Gamble Co742718109COM8,742$962,000thousands by filing date
iShares MSCI USA Equal Weighted ETF464286681SHS20,438$953,000thousands by filing date
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF14,208$938,000thousands by filing date
CVS Health Corporation126650100COM15,657$929,000thousands by filing date
iShares U.S. Technology ETF464287721SHS4,412$902,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS15,746$884,000thousands by filing date
ISHARES TR464288414NATIONAL MUN ETF7,327$828,000thousands by filing date
REALITY SHS ETF TR DIVS ETF75605A108CEF54,425$817,000thousands by filing date
Home Depot, Inc437076102COM4,359$814,000thousands by filing date
SPDR SER TR78468R721NUVEEN BLMBRG MU16,075$804,000thousands by filing date
FIRST TR EXCHNG TRADED FD VI33740F771FT VEST US29,032$800,000thousands by filing date
iShares Core Dividend Growth ETF46434V621SHS24,204$789,000thousands by filing date
SPDR SER TR78464A359BBG CONV SEC ETF15,997$766,000thousands by filing date
iShares Core MSCI EAFE ETF46432F842SHS15,250$761,000thousands by filing date
Eli Lilly and Company532457108COM5,371$745,000thousands by filing date
VGT92204A702SHS3,513$745,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G698S&P 500 REVENUE16,225$712,000thousands by filing date
EXXON MOBIL CORP30231G102COM18,550$704,000thousands by filing date
NVIDIA Corp67066G104COM2,625$692,000thousands by filing date
TIMOTHY PLAN887432326HIG DV STK ETF35,766$682,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P889HORIZON DMST ETF30,470$661,000thousands by filing date
Merck & Co.,Inc.58933Y105COM8,560$659,000thousands by filing date
ISHARES INC464286525MSCI GBL MIN VOL8,193$658,000thousands by filing date
iShares MSCI USA Momentum Factor ETF46432F396SHS6,002$639,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E537NATL AMT MUNI24,625$635,000thousands by filing date
WISDOMTREE TR97717X669US QTLY DIV GRT16,124$627,000thousands by filing date
Vanguard Real Estate922908553SHS8,941$625,000thousands by filing date
SPDR Portfolio S&P 1500 Composite Stock Market ETF78464A805SHS19,527$614,000thousands by filing date
VANGUARD INDEX FDS922908637LARGE CAP ETF5,163$612,000thousands by filing date
ISHARES TR46432F859CORE 1 5 YR USD11,980$605,000thousands by filing date
ISHARES TR464287697U.S. UTILITS ETF4,333$598,000thousands by filing date
OREILLY AUTOMOTIVE INC COM67103H107Stock1,981$596,000thousands by filing date
Amgen Inc.031162100COM2,930$594,000thousands by filing date
iShares MBS ETF464288588SHS5,333$589,000thousands by filing date
Boeing Company097023105COM3,751$559,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R100MULTI ASSET DI47,680$559,000thousands by filing date
BLACKSTONE INC09260D107COM12,040$549,000thousands by filing date
Intel Corp458140100COM10,105$547,000thousands by filing date
SPDR SERIES TRUST78464a201ST STR SP600GRWO11,802$545,000thousands by filing date
ISHARES TR464287606S&P MC 400GR ETF3,048$544,000thousands by filing date
iShares Gold Trust464285105ISHARES35,741$539,000thousands by filing date
VANGUARD STAR FDS921909768COM12,536$526,000thousands by filing date
Walt Disney Co254687106COM5,333$515,000thousands by filing date
iShares 0-5 Year TIPS Bond ETF46429B747SHS5,153$515,000thousands by filing date
iShares Floating Rate Bond ETF46429B655SHS10,358$505,000thousands by filing date
ISHARES TR464288687COM15,863$505,000thousands by filing date
American Tower Corporation03027X100COM2,317$504,000thousands by filing date
ISHARES TR464288513IBOXX HI YD ETF6,335$488,000thousands by filing date
ISHARES TR46428865310-20 YR TRS ETF2,776$465,000thousands by filing date
ISHARES TR4642874407-10 YR TRSY BD3,741$455,000thousands by filing date
PepsiCo,Inc.713448108COM3,784$454,000thousands by filing date
ISHARES TR464288620SHS7,997$448,000thousands by filing date
MARATHON PETE CORP COM56585A102Stock18,854$445,000thousands by filing date
Vanguard High Dividend Yield ETF921946406SHS6,132$434,000thousands by filing date
iShares Currency Hedged MSCI EAFE ETF46434V803SHS17,711$429,000thousands by filing date
VanEck Vectors Mortgage R92189F452MTG REIT INCOME41,328$413,000thousands by filing date
SPDR SERIES TRUST78464A607ST STR DOW REIT5,687$411,000thousands by filing date
JPMorgan Chase & Co46625H100COM4,507$406,000thousands by filing date
Costco Wholesale Corporation22160K105COM1,408$402,000thousands by filing date
Altria Group Inc02209S103COM10,360$401,000thousands by filing date
MasterCard, Inc57636Q104COM1,628$393,000thousands by filing date
FISERV INC337738108COM4,048$385,000thousands by filing date
iShares U.S. Aerospace & Defense ETF464288760SHS2,666$384,000thousands by filing date
Pfizer Inc.717081103COM11,774$384,000thousands by filing date
DELTA AIR LINES INC COM NEW247361702Stock13,413$383,000thousands by filing date
ISHARES TR46429B663CORE HIGH DV ETF5,330$381,000thousands by filing date
SPDR SER TR78464A508PRTFLO S&P500 VL14,605$377,000thousands by filing date
McDonalds Corporation580135101COM2,236$370,000thousands by filing date
Automatic Data Processing,Inc.053015103COM2,665$364,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J117EUROPE ALPHADEX13,998$362,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E203NY ARCA BIOTECH2,707$355,000thousands by filing date
SPDR SERIES TRUST78464A516ST INTL BBG ETF12,765$355,000thousands by filing date
Duke Energy Corporation26441C204COM4,377$354,000thousands by filing date
DIREXION SHARES ETF TRUST25459Y207NASDAQ 100 EQ WT7,620$354,000thousands by filing date
PROSHARES TR74347B698RUSS 2000 DIVD7,636$353,000thousands by filing date
AMERICAN ELEC PWR CO INC COM025537101Stock4,344$347,000thousands by filing date
ISHARES TR464287739U.S. REAL ES ETF4,994$347,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P301MUNI HI INCM ETF7,000$344,000thousands by filing date
AbbVie,Inc.00287Y109COM4,433$338,000thousands by filing date
FIDELITY COMWLTH TR315912808COM1,114$333,000thousands by filing date
META PLATFORMS INC CL A30303M102COM1,990$332,000thousands by filing date
Schwab US TIPS ETF808524870SHS5,721$329,000thousands by filing date
Starbucks Corporation855244109COM4,972$327,000thousands by filing date
J P MORGAN EXCHANGE TRADED F46641Q407JPMORGAN DIVER5,570$327,000thousands by filing date
Technology Select Sector SPDR Fund81369Y803SHS3,994$321,000thousands by filing date
TIMOTHY PLAN US LARGE/MID CAP CORE ETF887432359ETF15,477$321,000thousands by filing date
Netflix, Inc64110L106COM853$320,000thousands by filing date
International Business Machines Corporation459200101COM2,878$319,000thousands by filing date
Texas Instruments Incorporated882508104COM3,191$319,000thousands by filing date
VICTORY PORTFOLIOS II92647N824VCSHS US EQ INCM7,685$318,000thousands by filing date
Cisco Systems,Inc.17275R102COM8,068$317,000thousands by filing date
WISDOMTREE TR97717W505US MIDCAP DIVID13,083$316,000thousands by filing date
SPDR SERIES TRUST78468R739ST NUVE TERM ETF6,407$313,000thousands by filing date
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF5,025$312,000thousands by filing date
iShares Core MSCI Emerging Markets ETF46434G103SHS7,637$309,000thousands by filing date
ISHARES TR464287762US HLTHCARE ETF1,629$306,000thousands by filing date
ISHARES TR464288638ISHS 5-10YR INVT5,515$303,000thousands by filing date
Caterpillar Inc.149123101COM2,556$297,000thousands by filing date
Vanguard Extended Market ETF922908652SHS3,259$295,000thousands by filing date
Vanguard Mid-Cap ETF922908629SHS2,214$291,000thousands by filing date
Waste Management, Inc.94106L109COM3,124$289,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V605DJ INDL AVG DV9,616$288,000thousands by filing date
Bank of America Corp060505104COM13,454$286,000thousands by filing date
PIMCO ETF TR72201R833ENHAN SHRT MA AC2,846$282,000thousands by filing date
Gilead Sciences,Inc.375558103COM3,729$279,000thousands by filing date
Coca-Cola Company191216100COM6,281$278,000thousands by filing date
PIMCO ETF TR72201R866INTER MUN BD ACT5,055$276,000thousands by filing date
INVESCO TR II ETF S&P INTL DEV LOW LOW VOLATILITY46138E230ETF10,471$275,000thousands by filing date
COLUMBIA PROPERTY TRUST INC198287203COM NEW21,944$274,000thousands by filing date
Chevron Corporation166764100COM3,767$273,000thousands by filing date
ISHARES TR46435G425COM4,746$273,000thousands by filing date
Oracle Corporation68389X105COM5,654$273,000thousands by filing date
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS3,117$271,000thousands by filing date
XCELENERGY INC98389B100COM4,493$271,000thousands by filing date
IJH464287507COM1,858$267,000thousands by filing date
ISHARES TR464288828US HLTHCR PR ETF1,604$267,000thousands by filing date
SPDR SER TR78464A821S&P 400 MDCP GRW6,119$262,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R308BUYWRIT INCM ETF15,065$260,000thousands by filing date
VANGUARD TAX-EXEMPT BOND ETF922907746ETF4,881$258,000thousands by filing date
SPDR GOLD TR78463V107GOLD SHS1,674$248,000thousands by filing date
SCHD808524797COM5,438$245,000thousands by filing date
SPDR Bloomberg 1-3 Month T-Bill ETF78468R663SHS2,650$243,000thousands by filing date
Vanguard Small-Cap Value ETF922908611SHS2,663$236,000thousands by filing date
ISHARES TR464287457COM2,713$235,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137Y401CMN4,348$230,000thousands by filing date
Lowes Companies,Inc.548661107COM2,645$228,000thousands by filing date
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF2,819$228,000thousands by filing date
SSGA ACTIVE ETF TR78467V848ST STR TOTAL ETF4,749$228,000thousands by filing date
Wells Fargo & Company949746101COM7,587$218,000thousands by filing date
HORMEL FOODS CORP COM440452100Stock4,633$216,000thousands by filing date
CSX Corporation126408103COM3,721$213,000thousands by filing date
SPDR SER TR78468R622BLOOMBERG HIGH Y2,248$213,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS10,152$211,000thousands by filing date
Deere & Company244199105COM1,523$210,000thousands by filing date
VanEck High Yield Muni ETF92189H409SHS3,966$207,000thousands by filing date
Citigroup Inc.172967424COM4,868$205,000thousands by filing date
Southern Company842587107COM3,795$205,000thousands by filing date
AMPLIFY BLUESTAR ISRAEL TECHNOLOGY ETF26924G870COM5,741$205,000thousands by filing date
ISHARES TR464289875CORE 40 MODE ETF5,554$204,000thousands by filing date
ISHARES TR464288281JPMORGAN USD EMG2,098$203,000thousands by filing date
DASEKE INC23753F107COM142,500$200,000thousands by filing date
AES CORP COM00130H105Stock12,525$170,000thousands by filing date
World Gold TR98149E204SPRD GLD Minis10,174$160,000thousands by filing date
FORD MTR CO COM345370860Stock32,277$156,000thousands by filing date
AMERICAN FINANCE TRUST INC02607T109COM CLASS A24,188$151,000thousands by filing date
HOME BANCSHARES INC COM436893200Stock12,418$149,000thousands by filing date
GENERAL ELEC CO369604103COM15,986$127,000thousands by filing date
HUNTINGTON BANCSHARES INC COM446150104Stock14,533$119,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33735T109COMMON SHS12,278$118,000thousands by filing date
BRIXMOR PPTY GROUP INC11120U105COM11,858$113,000thousands by filing date
KIMCO REALTY CORP COM49446R109REIT10,708$104,000thousands by filing date
VEREIT INC92339V100COM20,844$102,000thousands by filing date
ANNALY CAPITAL MANAGEMENT035710409COM17,149$87,000thousands by filing date
UNITED STATES STL CORP NEW912909108COM11,843$75,000thousands by filing date
MARATHON OIL CORP565849106COM10,756$35,000thousands by filing date
HI-CRUSH PARTNERS LP428337109COM UNIT LTD10,740$3,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-20-004504this filing2020-05-14acceptance time not in the bulk data set