Skip to content

13F-HR filed by First Heartland Consultants, Inc.

First Heartland Consultants, Inc. filed this 13F-HR for the quarter ended 2018-12-31, filed 2019-02-12, with 242 holding rows worth $267,800,000.

Accession
0001214659-19-001038
Filed
2019-02-12
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2018

A holdings report, 242 entries on the cover page, a total value of $267,800,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $267,800,000 with VALUE read as thousands by filing date, 13F file number 028-13027. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARES TR4642874407-10 YR TRSY BD81,158$8,457,000thousands by filing date
INVESCO QQQ TR46090E103COM54,322$8,380,000thousands by filing date
ISHARES TR464287887S&P SML 600 GWT37,967$6,125,000thousands by filing date
Apple Inc037833100COM38,014$5,996,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX47,370$5,526,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V746LARGE CAP GROWTH132,178$5,481,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS51,945$5,088,000thousands by filing date
iShares S&P 500 Growth ETF464287309SHS31,314$4,718,000thousands by filing date
ISHARES TR CORE S&P 500 ETF464287200SHS17,815$4,482,000thousands by filing date
Amazon.com, Inc023135106COM2,874$4,317,000thousands by filing date
Vanguard FTSE Developed Markets ETF921943858SHS113,952$4,228,000thousands by filing date
iShares MSCI USA Min Vol Factor ETF46429B697SHS78,399$4,108,000thousands by filing date
Vanguard Total International Bond Index Fund ETF92203J407SHS73,280$3,975,000thousands by filing date
Vanguard Short-Term Bond ETF921937827SHS50,079$3,935,000thousands by filing date
Berkshire Hathaway Inc084670702COM19,160$3,912,000thousands by filing date
iShares S&P 500 Value ETF464287408SHS38,245$3,868,000thousands by filing date
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF51,583$3,687,000thousands by filing date
Vanguard Value ETF922908744SHS37,197$3,643,000thousands by filing date
ISHARES INC464286533MSCI EMERG MRKT64,447$3,601,000thousands by filing date
ISHARES TR464289867CORE 60 BALA ETF84,503$3,491,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R605DORSEY WRT 5 ETF136,730$3,452,000thousands by filing date
Vanguard Growth922908736COM24,590$3,303,000thousands by filing date
ISHARES TR464287846DOW JONES US ETF26,198$3,260,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW54,198$3,244,000thousands by filing date
SPY78462F103SHS12,390$3,096,000thousands by filing date
SPDR Portfolio S&P 500 Growth ETF78464A409SHS93,723$3,046,000thousands by filing date
SPDR SERIES TRUST78464a201ST STR SP600GRWO56,157$3,029,000thousands by filing date
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF57,770$2,949,000thousands by filing date
iShares Russell 2000 ETF464287655SHS21,610$2,894,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 112,356$2,882,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD62,390$2,840,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V100AEROSPACE DEFN52,458$2,594,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR25,446$2,519,000thousands by filing date
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS82,454$2,408,000thousands by filing date
Boeing Company097023105COM7,174$2,314,000thousands by filing date
VTI922908769COM17,414$2,223,000thousands by filing date
SPDR Portfolio S&P 600 Small Cap ETF78468R853SHS84,034$2,215,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V373S&P500 EQL STP18,882$2,199,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD337345102SHS31,457$2,141,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV77,656$2,059,000thousands by filing date
ISHARES INC464286525MSCI GBL MIN VOL25,132$2,042,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V332S&P500 EQL HLT11,421$2,028,000thousands by filing date
SPDR S&P Dividend ETF78464A763SHS22,371$2,003,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C771SHS38,461$1,980,000thousands by filing date
Vanguard Total Bond Market ETF921937835SHS24,857$1,969,000thousands by filing date
Intel Corp458140100COM41,478$1,947,000thousands by filing date
Vanguard High Dividend Yield ETF921946406SHS23,472$1,831,000thousands by filing date
Vanguard Intermediate-Term Bond ETF921937819SHS22,470$1,827,000thousands by filing date
CVS Health Corporation126650100COM27,737$1,817,000thousands by filing date
VANGUARD BD INDEX FDS921937793LONG TERM BOND19,746$1,728,000thousands by filing date
Vanguard Small-Cap ETF922908751SHS12,606$1,664,000thousands by filing date
iShares MSCI USA Momentum Factor ETF46432F396SHS15,130$1,516,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS24,249$1,376,000thousands by filing date
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF20,454$1,363,000thousands by filing date
Microsoft Corp594918104COM13,311$1,352,000thousands by filing date
Vanguard Small-Cap Value ETF922908611SHS11,746$1,340,000thousands by filing date
ISHARES TR46432F875MRNGSTR INC ETF57,167$1,331,000thousands by filing date
SPDR GOLD TR78463V107GOLD SHS10,814$1,311,000thousands by filing date
SPDR SER TR78468R101PORTFOLIO SH TSR44,208$1,308,000thousands by filing date
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF23,410$1,232,000thousands by filing date
Johnson & Johnson478160104COM9,302$1,200,000thousands by filing date
EXXON MOBIL CORP30231G102COM17,218$1,174,000thousands by filing date
VWO922042858SHS29,982$1,142,000thousands by filing date
Visa Inc92826C839COM8,581$1,132,000thousands by filing date
VANGUARD INDEX FDS922908637LARGE CAP ETF9,721$1,117,000thousands by filing date
Vanguard FTSE All-World ex-US Small-Cap ETF922042718SHS11,756$1,113,000thousands by filing date
ISHARES TR46428743220 YR TR BD ETF9,024$1,096,000thousands by filing date
AT&T Inc00206R102COM38,136$1,088,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V274S&P500 EQL UTL11,907$1,057,000thousands by filing date
FLEXSHARES TR33939L886ULTR SHO INC FD13,204$991,000thousands by filing date
Alphabet Inc. Reg. Shares C02079K107COM948$982,000thousands by filing date
Lockheed Martin Corporation539830109COM3,741$979,000thousands by filing date
ISHARES TR464287689RUSSELL 3000 ETF6,605$970,000thousands by filing date
VODAFONE GROUP PLC SPONSORED ADR92857W308ADR50,210$968,000thousands by filing date
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF18,064$952,000thousands by filing date
iShares Currency Hedged MSCI EAFE ETF46434V803SHS36,641$946,000thousands by filing date
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS6,832$936,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R118NASD TECH DIV28,151$933,000thousands by filing date
MARATHON PETE CORP COM56585A102Stock15,665$924,000thousands by filing date
Home Depot, Inc437076102COM5,315$913,000thousands by filing date
Procter & Gamble Co742718109COM9,928$913,000thousands by filing date
iShares Core US Aggregate Bond ETF464287226SHS8,459$901,000thousands by filing date
Vanguard S&P 500 ETF922908363COM3,910$899,000thousands by filing date
ISHARES TR464289438RUS TP200 GR ETF12,296$882,000thousands by filing date
DELTA AIR LINES INC COM NEW247361702Stock16,428$820,000thousands by filing date
ENBRIDGE INC COM29250N105Stock25,856$804,000thousands by filing date
SPDR SER TR78468R721NUVEEN BLMBRG MU16,593$798,000thousands by filing date
iShares Core S&P U.S. Value ETF464287663SHS16,033$787,000thousands by filing date
ISHARES TR464287606S&P MC 400GR ETF4,015$768,000thousands by filing date
iShares MSCI USA Equal Weighted ETF464286681SHS15,163$755,000thousands by filing date
Verizon Communications Inc92343V104COM13,377$752,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R100MULTI ASSET DI43,530$733,000thousands by filing date
WEC ENERGY GROUP INC COM92939U106Stock10,527$729,000thousands by filing date
VANGUARD S&P SMALL-CAP 600 ETF921932828ETF5,771$726,000thousands by filing date
DIREXION SHARES ETF TRUST25459Y207NASDAQ 100 EQ WT17,905$726,000thousands by filing date
VANECK ETF TRUST92189F106GOLD MINERS ETF32,900$694,000thousands by filing date
Walmart Inc.931142103COM7,233$674,000thousands by filing date
FIDELITY COMWLTH TR315912808COM2,512$653,000thousands by filing date
Schwab US TIPS ETF808524870SHS12,147$647,000thousands by filing date
ISHARES TR464287697U.S. UTILITS ETF4,723$634,000thousands by filing date
iShares Floating Rate Bond ETF46429B655SHS12,503$630,000thousands by filing date
Amgen Inc.031162100COM3,193$622,000thousands by filing date
SPDR Portfolio S&P 1500 Composite Stock Market ETF78464A805SHS20,004$618,000thousands by filing date
Vanguard Mid-Cap ETF922908629SHS4,432$612,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF12,431$600,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS8,647$599,000thousands by filing date
Invesco S&P 500 Revenue ETF68386C104Exchange Traded Fund12,876$599,000thousands by filing date
Vanguard Real Estate922908553SHS7,772$580,000thousands by filing date
VANGUARD STAR FDS921909768COM12,090$571,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V183S&P SML 600 EQ11,904$570,000thousands by filing date
VGT92204A702SHS3,392$566,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF12,373$566,000thousands by filing date
Netflix, Inc64110L106COM2,069$554,000thousands by filing date
TEMPLETON EMERGING MKTS INCO880192109COM57,000$548,000thousands by filing date
Pfizer Inc.717081103COM12,439$543,000thousands by filing date
Altria Group Inc02209S103COM10,811$534,000thousands by filing date
Vanguard Intermediate-Term Treasury ETF92206C706SHS8,298$527,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P301MUNI HI INCM ETF10,495$525,000thousands by filing date
DASEKE INC23753F107COM140,000$515,000thousands by filing date
Bank of America Corp060505104COM20,559$507,000thousands by filing date
McDonalds Corporation580135101COM2,855$507,000thousands by filing date
iShares TIPS Bond ETF464287176SHS4,444$487,000thousands by filing date
VENTAS INC COM92276F100REIT8,207$481,000thousands by filing date
ISHARES TR464288687COM13,602$466,000thousands by filing date
META PLATFORMS INC CL A30303M102COM3,486$457,000thousands by filing date
MCKESSON CORP COM58155Q103Stock4,135$457,000thousands by filing date
ISHARES TR464287762US HLTHCARE ETF2,529$457,000thousands by filing date
ISHARES TR464288513IBOXX HI YD ETF5,488$445,000thousands by filing date
iShares U.S. Aerospace & Defense ETF464288760SHS2,536$438,000thousands by filing date
Duke Energy Corporation26441C204COM4,998$431,000thousands by filing date
J P MORGAN EXCHANGE TRADED F46641Q407JPMORGAN DIVER6,639$431,000thousands by filing date
Eli Lilly and Company532457108COM3,572$413,000thousands by filing date
ISHARES TR464287739U.S. REAL ES ETF5,485$411,000thousands by filing date
PepsiCo,Inc.713448108COM3,705$409,000thousands by filing date
FIRST TR EXCH TRADED FD III33739E108PFD SECS INC ETF22,438$403,000thousands by filing date
3M CO COM88579Y101Stock2,110$402,000thousands by filing date
iShares 0-5 Year TIPS Bond ETF46429B747SHS4,070$399,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V738LARGE CAP VALUE12,135$396,000thousands by filing date
AbbVie,Inc.00287Y109COM4,198$387,000thousands by filing date
COLUMBIA PROPERTY TRUST INC198287203COM NEW19,637$380,000thousands by filing date
iShares Core Dividend Growth ETF46434V621SHS11,418$379,000thousands by filing date
VICTORY PORTFOLIOS II92647N774VCSHS US DISCVRY9,558$377,000thousands by filing date
SPDR SER TR78464A821S&P 400 MDCP GRW8,134$373,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P103LNG/SHT EQUITY9,964$370,000thousands by filing date
DOWDUPONT INC26078J100COM6,890$368,000thousands by filing date
ISHARES TR46429B663CORE HIGH DV ETF4,346$367,000thousands by filing date
Automatic Data Processing,Inc.053015103COM2,793$366,000thousands by filing date
INVESCO BULLETSHARES 2020 CORP46138J502BULSHS 2020 CB17,355$366,000thousands by filing date
VICTORY PORTFOLIOS II92647N824VCSHS US EQ INCM8,636$365,000thousands by filing date
NVIDIA Corp67066G104COM2,660$355,000thousands by filing date
DOLLAR TREE INC COM256746108Stock3,905$353,000thousands by filing date
VICTORY PORTFOLIOS II92647N816VCSHS DEV ENH VL11,503$353,000thousands by filing date
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM3,830$350,000thousands by filing date
SPDR Portfolio S&P 500 High Dividend ETF78468R788SHS10,254$349,000thousands by filing date
UnitedHealth Group Inc91324P102COM1,397$348,000thousands by filing date
American Tower Corporation03027X100COM2,190$346,000thousands by filing date
FIRST TR SML CP CORE ALPHA F33734Y109COM SHS6,375$345,000thousands by filing date
KIMBERLY-CLARK CORP COM494368103Stock2,978$339,000thousands by filing date
Coca-Cola Company191216100COM7,125$337,000thousands by filing date
FEDEX CORP COM31428X106Stock2,074$335,000thousands by filing date
ISHARES TR464288828US HLTHCR PR ETF2,026$335,000thousands by filing date
ISHARES TR464287457COM3,956$331,000thousands by filing date
Merck & Co.,Inc.58933Y105COM4,325$330,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E198S&P MIDCP LOW7,445$330,000thousands by filing date
BP PLC SPONSORED ADR055622104ADR8,684$329,000thousands by filing date
Chevron Corporation166764100COM2,994$326,000thousands by filing date
Walt Disney Co254687106COM2,958$324,000thousands by filing date
SPDR SER TR78464A359BBG CONV SEC ETF6,854$321,000thousands by filing date
Vanguard Extended Market ETF922908652SHS3,148$314,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G102S&P SMLCP LOW7,352$313,000thousands by filing date
Wells Fargo & Company949746101COM6,643$306,000thousands by filing date
VANGUARD WORLD FD92204A405FINANCIALS ETF5,131$305,000thousands by filing date
iShares U.S. Technology ETF464287721SHS1,893$303,000thousands by filing date
OPPENHEIMER ETF TR68386C401ULTRA DIVID REV8,915$298,000thousands by filing date
OLLIES BARGAIN OUTLET HLDGS681116109COM4,470$297,000thousands by filing date
JPMorgan Chase & Co46625H100COM3,011$294,000thousands by filing date
Lowes Companies,Inc.548661107COM3,180$294,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R308BUYWRIT INCM ETF14,576$294,000thousands by filing date
Vanguard Mid-Cap Value ETF922908512SHS3,076$293,000thousands by filing date
Starbucks Corporation855244109COM4,534$292,000thousands by filing date
International Business Machines Corporation459200101COM2,549$290,000thousands by filing date
SIMON PPTY GROUP INC NEW COM828806109REIT1,677$282,000thousands by filing date
Caterpillar Inc.149123101COM2,164$275,000thousands by filing date
INVESCO EXCHNG TRADED FD TR46138E834DWA TACTCL MLT11,512$275,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J174DEV MRK EX US5,590$274,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX9,871$267,000thousands by filing date
Abbott Laboratories002824100COM3,674$266,000thousands by filing date
MasterCard, Inc57636Q104COM1,411$266,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R886DORSEY WRIGHT15,180$264,000thousands by filing date
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS3,146$261,000thousands by filing date
SCHD808524797COM5,545$260,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS10,794$257,000thousands by filing date
ISHARES TR464287234MSCI EMG MKT ETF6,585$257,000thousands by filing date
NORTHERN LTS FD TR IV66538H534INSPIRE 100 ETF10,752$256,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137Y401CMN4,348$256,000thousands by filing date
AMERICAN ELEC PWR CO INC COM025537101Stock3,407$255,000thousands by filing date
VEREIT INC92339V100COM35,149$251,000thousands by filing date
ISHARES TR46428865310-20 YR TRS ETF1,870$250,000thousands by filing date
Salesforce.com, Inc79466L302COM1,801$247,000thousands by filing date
AMERICAN FINANCE TRUST INC02607T109COM CLASS A18,497$246,000thousands by filing date
Medtronic PlcG5960L103COM2,627$239,000thousands by filing date
BLACKSTONE GROUP LP09253U108COM UNIT LTD8,006$239,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL6,223$238,000thousands by filing date
EMERSON ELEC CO COM291011104Stock3,917$234,000thousands by filing date
ISHARES TR464287465MSCI EAFE ETF3,912$230,000thousands by filing date
MICROCHIP TECHNOLOGY INC. COM595017104Stock3,165$228,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X176TECH ALPHADEX4,334$228,000thousands by filing date
WISDOMTREE TR97717W505US MIDCAP DIVID7,202$228,000thousands by filing date
SPDR SERIES TRUST78468R887ST STR R2K LOWV2,737$227,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E354S&P500 LOW VOL4,827$225,000thousands by filing date
INVESCO TR II ETF S&P 500 EMERGING MKTS LOW VOLATILITY46138E297ETF9,795$223,000thousands by filing date
VANGUARD TAX-EXEMPT BOND ETF922907746ETF4,344$222,000thousands by filing date
ConocoPhillips20825C104COM3,541$221,000thousands by filing date
WELLTOWER INC COM95040Q104REIT3,172$220,000thousands by filing date
SPDR S&P Midcap 400 ETF Trust78467Y107SHS722$218,000thousands by filing date
CSX Corporation126408103COM3,491$217,000thousands by filing date
WISDOMTREE TR97717W208US HIGH DIVIDEND3,326$217,000thousands by filing date
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS1,915$216,000thousands by filing date
SPDR INDEX SHS FDS78463X749ST DOW GLOBA ETF4,874$216,000thousands by filing date
PIMCO ETF TR72201R718ENHNCD LW DUR AC2,177$215,000thousands by filing date
VICTORY PORTFOLIOS II92647N782CMN4,889$215,000thousands by filing date
SPDR S&P 600 Small Cap Value ETF78464A300SHS3,968$214,000thousands by filing date
GOL LINHAS AEREAS INTELIGENT38045R206SPON ADR PFD NEW15,785$214,000thousands by filing date
Alphabet Inc. Reg. Shares A02079K305COM204$213,000thousands by filing date
HOME BANCSHARES INC COM436893200Stock13,054$213,000thousands by filing date
HORMEL FOODS CORP COM440452100Stock4,957$212,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33734X200DJ GLBL DIVID9,617$210,000thousands by filing date
IJH464287507COM1,258$209,000thousands by filing date
Cisco Systems,Inc.17275R102COM4,793$208,000thousands by filing date
iShares S&P Small-Cap 600 Value ETF464287879SHS1,580$208,000thousands by filing date
FISERV INC337738108COM2,785$205,000thousands by filing date
Vanguard Mega Cap Growth ETF921910816SHS1,915$205,000thousands by filing date
PIMCO ETF TR72201R833ENHAN SHRT MA AC2,032$205,000thousands by filing date
Technology Select Sector SPDR Fund81369Y803SHS3,279$203,000thousands by filing date
iShares Core MSCI EAFE ETF46432F842SHS3,663$201,000thousands by filing date
Southern Company842587107COM4,560$200,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E511PFD ETF13,575$183,000thousands by filing date
ENERGY TRANSFER L P29273V100COM UT LTD PTN12,618$167,000thousands by filing date
GENERAL ELEC CO369604103COM21,546$163,000thousands by filing date
FORD MTR CO COM345370860Stock13,669$105,000thousands by filing date
SPRINT CORP85207U105COM SER 110,818$63,000thousands by filing date
ABERDEEN ASIA-PACIFIC INCOME F003009107COM14,800$57,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-19-001038this filing2019-02-12acceptance time not in the bulk data set