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13F-HR filed by First Heartland Consultants, Inc.

First Heartland Consultants, Inc. filed this 13F-HR for the quarter ended 2018-09-30, filed 2018-11-16, with 242 holding rows worth $319,648,000.

Accession
0001214659-18-007195
Filed
2018-11-16
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2018

A holdings report, 242 entries on the cover page, a total value of $319,648,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $319,648,000 with VALUE read as thousands by filing date, 13F file number 028-13027. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
INVESCO QQQ TR46090E103COM64,908$12,059,000thousands by filing date
SPY78462F103SHS38,475$11,185,000thousands by filing date
Apple Inc037833100COM39,680$8,957,000thousands by filing date
ISHARES TR464287887S&P SML 600 GWT43,983$8,873,000thousands by filing date
ISHARES TR4642874407-10 YR TRSY BD82,796$8,376,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 129,939$7,916,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX47,776$6,762,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS57,065$6,317,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V746LARGE CAP GROWTH127,704$6,160,000thousands by filing date
Amazon.com, Inc023135106COM2,783$5,574,000thousands by filing date
iShares S&P 500 Growth ETF464287309SHS30,422$5,390,000thousands by filing date
iShares MSCI USA Min Vol Factor ETF46429B697SHS82,545$4,708,000thousands by filing date
iShares Russell 2000 ETF464287655SHS27,484$4,632,000thousands by filing date
Berkshire Hathaway Inc084670702COM20,284$4,343,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R605DORSEY WRT 5 ETF136,480$4,217,000thousands by filing date
ISHARES INC464286533MSCI EMERG MRKT68,021$4,034,000thousands by filing date
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF49,742$3,981,000thousands by filing date
iShares S&P 500 Value ETF464287408SHS32,945$3,816,000thousands by filing date
ISHARES TR464289867CORE 60 BALA ETF84,503$3,814,000thousands by filing date
ISHARES TR464287846DOW JONES US ETF25,144$3,659,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV114,240$3,605,000thousands by filing date
Vanguard Total International Bond Index Fund ETF92203J407SHS65,804$3,589,000thousands by filing date
Vanguard FTSE Developed Markets ETF921943858SHS82,813$3,583,000thousands by filing date
Vanguard Short-Term Bond ETF921937827SHS44,952$3,508,000thousands by filing date
Vanguard Value ETF922908744SHS31,642$3,502,000thousands by filing date
SPDR SERIES TRUST78464a201ST STR SP600GRWO51,365$3,467,000thousands by filing date
Vanguard Growth922908736COM20,851$3,358,000thousands by filing date
SPDR Portfolio S&P 500 Growth ETF78464A409SHS86,060$3,291,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD64,740$3,111,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V100AEROSPACE DEFN50,192$3,088,000thousands by filing date
ISHARES TR CORE S&P 500 ETF464287200SHS10,367$3,035,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR25,711$3,014,000thousands by filing date
SPDR Portfolio S&P 600 Small Cap ETF78468R853SHS89,805$2,985,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW47,559$2,855,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD337345102SHS34,883$2,768,000thousands by filing date
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF53,877$2,746,000thousands by filing date
SPDR S&P 600 Small Cap Value ETF78464A300SHS38,968$2,660,000thousands by filing date
Boeing Company097023105COM7,093$2,638,000thousands by filing date
VTI922908769COM17,554$2,627,000thousands by filing date
iShares Core US Aggregate Bond ETF464287226SHS24,574$2,593,000thousands by filing date
CVS Health Corporation126650100COM31,792$2,503,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V373S&P500 EQL STP19,368$2,486,000thousands by filing date
iShares S&P Small-Cap 600 Value ETF464287879SHS14,794$2,469,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V332S&P500 EQL HLT11,775$2,427,000thousands by filing date
ISHARES INC464286525MSCI GBL MIN VOL25,196$2,214,000thousands by filing date
Vanguard Total Bond Market ETF921937835SHS26,919$2,119,000thousands by filing date
Vanguard High Dividend Yield ETF921946406SHS23,354$2,034,000thousands by filing date
Intel Corp458140100COM39,482$1,867,000thousands by filing date
Vanguard Small-Cap ETF922908751SHS11,350$1,845,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C771SHS33,913$1,730,000thousands by filing date
iShares TIPS Bond ETF464287176SHS15,189$1,680,000thousands by filing date
Vanguard Small-Cap Value ETF922908611SHS11,789$1,643,000thousands by filing date
ISHARES TR464287606S&P MC 400GR ETF7,028$1,637,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS24,213$1,613,000thousands by filing date
Vanguard Intermediate-Term Bond ETF921937819SHS20,045$1,613,000thousands by filing date
Microsoft Corp594918104COM14,083$1,611,000thousands by filing date
SPDR GOLD TR78463V107GOLD SHS14,190$1,600,000thousands by filing date
VANGUARD BD INDEX FDS921937793LONG TERM BOND17,764$1,553,000thousands by filing date
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF21,130$1,539,000thousands by filing date
ISHARES TR46432F875MRNGSTR INC ETF61,995$1,534,000thousands by filing date
EXXON MOBIL CORP30231G102COM17,713$1,506,000thousands by filing date
TEMPLETON EMERGING MKTS INCO880192109COM147,650$1,476,000thousands by filing date
AT&T Inc00206R102COM43,733$1,469,000thousands by filing date
Vanguard FTSE All-World ex-US Small-Cap ETF922042718SHS12,887$1,445,000thousands by filing date
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS8,465$1,395,000thousands by filing date
Lockheed Martin Corporation539830109COM3,861$1,336,000thousands by filing date
Visa Inc92826C839COM8,743$1,312,000thousands by filing date
SPDR SER TR78468R101PORTFOLIO SH TSR44,421$1,308,000thousands by filing date
ISHARES TR464289438RUS TP200 GR ETF15,289$1,306,000thousands by filing date
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF23,163$1,210,000thousands by filing date
Home Depot, Inc437076102COM5,831$1,208,000thousands by filing date
Alphabet Inc. Reg. Shares C02079K107COM998$1,191,000thousands by filing date
SPDR S&P Midcap 400 ETF Trust78467Y107SHS2,933$1,078,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V183S&P SML 600 EQ17,543$1,071,000thousands by filing date
Procter & Gamble Co742718109COM12,548$1,044,000thousands by filing date
VANGUARD S&P SMALL-CAP 600 ETF921932828ETF6,427$1,025,000thousands by filing date
ISHARES TR46428743220 YR TR BD ETF8,680$1,018,000thousands by filing date
ISHARES TR464287689RUSSELL 3000 ETF5,577$961,000thousands by filing date
Vanguard S&P 500 ETF922908363COM3,591$959,000thousands by filing date
VWO922042858SHS23,380$959,000thousands by filing date
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF15,285$949,000thousands by filing date
DELTA AIR LINES INC COM NEW247361702Stock16,156$934,000thousands by filing date
NVIDIA Corp67066G104COM3,252$914,000thousands by filing date
ISHARES TR464287762US HLTHCARE ETF4,479$909,000thousands by filing date
DIREXION SHARES ETF TRUST25459Y207NASDAQ 100 EQ WT19,067$902,000thousands by filing date
Johnson & Johnson478160104COM6,457$892,000thousands by filing date
ISHARES TR464287234MSCI EMG MKT ETF20,307$872,000thousands by filing date
ENBRIDGE INC COM29250N105Stock26,888$868,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS9,572$835,000thousands by filing date
ISHARES TR464287465MSCI EAFE ETF11,818$803,000thousands by filing date
Walmart Inc.931142103COM8,476$796,000thousands by filing date
Netflix, Inc64110L106COM2,113$791,000thousands by filing date
SPDR SER TR78468R721NUVEEN BLMBRG MU16,626$789,000thousands by filing date
Verizon Communications Inc92343V104COM14,429$770,000thousands by filing date
iShares U.S. Technology ETF464287721SHS3,919$760,000thousands by filing date
FLEXSHARES TR33939L886ULTR SHO INC FD9,881$747,000thousands by filing date
McDonalds Corporation580135101COM4,403$737,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R118NASD TECH DIV19,148$736,000thousands by filing date
iShares Core S&P U.S. Value ETF464287663SHS12,963$731,000thousands by filing date
Invesco S&P 500 Revenue ETF68386C104Exchange Traded Fund13,412$727,000thousands by filing date
iShares MSCI USA Equal Weighted ETF464286681SHS12,197$719,000thousands by filing date
WEC ENERGY GROUP INC COM92939U106Stock10,560$705,000thousands by filing date
MCKESSON CORP COM58155Q103Stock5,285$701,000thousands by filing date
GENERAL MTRS CO COM37045V100Stock20,657$696,000thousands by filing date
VGT92204A702SHS3,397$688,000thousands by filing date
SPDR S&P Dividend ETF78464A763SHS6,942$680,000thousands by filing date
Vanguard Real Estate922908553SHS8,304$670,000thousands by filing date
Altria Group Inc02209S103COM10,996$663,000thousands by filing date
Amgen Inc.031162100COM3,199$663,000thousands by filing date
ALLERGAN PLCG0177J108SHS3,419$651,000thousands by filing date
VANGUARD STAR FDS921909768COM11,958$646,000thousands by filing date
SPDR SER TR78464A821S&P 400 MDCP GRW11,447$640,000thousands by filing date
iShares Emerging Markets Equity Factor ETF46434G889SHS14,725$637,000thousands by filing date
Bank of America Corp060505104COM21,418$631,000thousands by filing date
VANGUARD INDEX FDS922908637LARGE CAP ETF4,721$630,000thousands by filing date
META PLATFORMS INC CL A30303M102COM3,786$623,000thousands by filing date
iShares Currency Hedged MSCI EAFE ETF46434V803SHS20,811$623,000thousands by filing date
VANECK ETF TRUST92189F106GOLD MINERS ETF33,588$622,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF11,033$609,000thousands by filing date
FIDELITY COMWLTH TR315912808COM1,822$575,000thousands by filing date
Pfizer Inc.717081103COM13,022$574,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P301MUNI HI INCM ETF11,400$570,000thousands by filing date
Vanguard Mid-Cap ETF922908629SHS3,406$559,000thousands by filing date
iShares U.S. Aerospace & Defense ETF464288760SHS2,578$558,000thousands by filing date
FIRST TR EXCH TRADED FD III33739E108PFD SECS INC ETF28,824$551,000thousands by filing date
SUNTRUST BANKS INC867914103COM8,204$548,000thousands by filing date
GENERAL ELEC CO369604103COM47,459$536,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX16,574$530,000thousands by filing date
Eli Lilly and Company532457108COM4,895$525,000thousands by filing date
Vanguard Intermediate-Term Treasury ETF92206C706SHS8,314$516,000thousands by filing date
PepsiCo,Inc.713448108COM4,596$514,000thousands by filing date
ISHARES TR464287697U.S. UTILITS ETF3,820$512,000thousands by filing date
COLUMBIA PROPERTY TRUST INC198287203COM NEW20,943$495,000thousands by filing date
J P MORGAN EXCHANGE TRADED F46641Q407JPMORGAN DIVER6,559$489,000thousands by filing date
ISHARES TR464287739U.S. REAL ES ETF6,050$484,000thousands by filing date
VANGUARD WORLD FD92204A405FINANCIALS ETF6,872$477,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V738LARGE CAP VALUE12,640$472,000thousands by filing date
VICTORY PORTFOLIOS II92647N774VCSHS US DISCVRY9,558$463,000thousands by filing date
VENTAS INC COM92276F100REIT8,414$458,000thousands by filing date
NORWEGIAN CRUISE LINE HLDGS LT SHSG66721104Stock7,830$450,000thousands by filing date
3M CO COM88579Y101Stock2,120$447,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R100MULTI ASSET DI24,120$447,000thousands by filing date
OLLIES BARGAIN OUTLET HLDGS681116109COM4,570$439,000thousands by filing date
FIRST TR SML CP CORE ALPHA F33734Y109COM SHS6,330$437,000thousands by filing date
UnitedHealth Group Inc91324P102COM1,640$436,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P103LNG/SHT EQUITY10,764$436,000thousands by filing date
VICTORY PORTFOLIOS II92647N824VCSHS US EQ INCM9,183$435,000thousands by filing date
Duke Energy Corporation26441C204COM5,405$433,000thousands by filing date
SPDR SER TR78464A359BBG CONV SEC ETF8,021$433,000thousands by filing date
International Business Machines Corporation459200101COM2,832$428,000thousands by filing date
iShares Floating Rate Bond ETF46429B655SHS8,322$425,000thousands by filing date
iShares Core Dividend Growth ETF46434V621SHS11,425$423,000thousands by filing date
Chevron Corporation166764100COM3,409$417,000thousands by filing date
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM3,829$409,000thousands by filing date
iShares MSCI USA Momentum Factor ETF46432F396SHS3,431$408,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G102S&P SMLCP LOW8,223$407,000thousands by filing date
Wells Fargo & Company949746101COM7,734$406,000thousands by filing date
AbbVie,Inc.00287Y109COM4,278$405,000thousands by filing date
FEDEX CORP COM31428X106Stock1,677$404,000thousands by filing date
DOWDUPONT INC26078J100COM6,263$403,000thousands by filing date
IJH464287507COM1,981$399,000thousands by filing date
ISHARES TR46429B663CORE HIGH DV ETF4,366$395,000thousands by filing date
VICTORY PORTFOLIOS II92647N816VCSHS DEV ENH VL11,503$392,000thousands by filing date
Lowes Companies,Inc.548661107COM3,362$386,000thousands by filing date
Automatic Data Processing,Inc.053015103COM2,535$382,000thousands by filing date
ISHARES TR464287457COM4,478$372,000thousands by filing date
JPMorgan Chase & Co46625H100COM3,298$372,000thousands by filing date
American Tower Corporation03027X100COM2,524$367,000thousands by filing date
Caterpillar Inc.149123101COM2,384$364,000thousands by filing date
Vanguard Mid-Cap Value ETF922908512SHS3,197$361,000thousands by filing date
Vanguard Extended Market ETF922908652SHS2,827$347,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS12,558$346,000thousands by filing date
Walt Disney Co254687106COM2,904$340,000thousands by filing date
ISHARES TR464288687COM9,134$339,000thousands by filing date
Salesforce.com, Inc79466L302COM2,114$336,000thousands by filing date
Coca-Cola Company191216100COM7,177$332,000thousands by filing date
Merck & Co.,Inc.58933Y105COM4,677$332,000thousands by filing date
ISHARES TR464288828US HLTHCR PR ETF1,654$331,000thousands by filing date
ISHARES TR464288513IBOXX HI YD ETF3,817$330,000thousands by filing date
VEREIT INC92339V100COM44,540$323,000thousands by filing date
DOLLAR TREE INC COM256746108Stock3,905$318,000thousands by filing date
iShares S&P Mid-Cap 400 Value ETF464287705SHS1,870$313,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R886DORSEY WRIGHT15,395$312,000thousands by filing date
Technology Select Sector SPDR Fund81369Y803SHS4,050$305,000thousands by filing date
Deere & Company244199105COM2,023$304,000thousands by filing date
SPDR SERIES TRUST78468R739ST NUVE TERM ETF6,340$302,000thousands by filing date
NORTHERN LTS FD TR IV66538H534INSPIRE 100 ETF10,752$301,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF5,493$300,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X176TECH ALPHADEX4,694$298,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137Y401CMN4,348$296,000thousands by filing date
ConocoPhillips20825C104COM3,800$294,000thousands by filing date
KIMBERLY-CLARK CORP COM494368103Stock2,585$294,000thousands by filing date
MasterCard, Inc57636Q104COM1,316$293,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL7,052$292,000thousands by filing date
Vanguard Mega Cap Growth ETF921910816SHS2,231$286,000thousands by filing date
HOME BANCSHARES INC COM436893200Stock12,986$284,000thousands by filing date
HYD92189F361ETF9,139$284,000thousands by filing date
INVESCO EXCHNG TRADED FD TR46138E834DWA TACTCL MLT11,214$281,000thousands by filing date
SOUTHWESTAIRLSCO844741108STOK4,380$274,000thousands by filing date
BANK OF THE OZARKS063904106COM7,219$274,000thousands by filing date
Starbucks Corporation855244109COM4,795$273,000thousands by filing date
AMERICAN FINANCE TRUST INC02607T109COM CLASS A17,678$270,000thousands by filing date
RAYTHEON CO755111507COM NEW1,290$267,000thousands by filing date
Abbott Laboratories002824100COM3,597$264,000thousands by filing date
CSX Corporation126408103COM3,553$263,000thousands by filing date
FIRST TR NAS100 EQ WEIGHTED337344105SHS4,133$263,000thousands by filing date
MARATHON PETE CORP COM56585A102Stock3,261$261,000thousands by filing date
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS7,595$259,000thousands by filing date
Citigroup Inc.172967424COM3,537$254,000thousands by filing date
Medtronic PlcG5960L103COM2,570$253,000thousands by filing date
VICTORY PORTFOLIOS II92647N782CMN4,889$253,000thousands by filing date
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS2,188$252,000thousands by filing date
SPDR SERIES TRUST78468R887ST STR R2K LOWV2,576$250,000thousands by filing date
NORFOLK SOUTHN CORP COM655844108Stock1,379$249,000thousands by filing date
AMERICAN ELEC PWR CO INC COM025537101Stock3,485$247,000thousands by filing date
SPDR INDEX SHS FDS78463X749ST DOW GLOBA ETF5,202$247,000thousands by filing date
Philip Morris International Inc.718172109COM2,998$244,000thousands by filing date
INSPIRE SMALL/MID CAP ETF66538H641ETF8,234$242,000thousands by filing date
ISHARES TR464287580US CONSUM DISCRE1,139$241,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33734X200DJ GLBL DIVID9,617$241,000thousands by filing date
Alphabet Inc. Reg. Shares A02079K305COM198$239,000thousands by filing date
ISHARES TR46428865310-20 YR TRS ETF1,856$239,000thousands by filing date
WISDOMTREE TR97717W208US HIGH DIVIDEND3,310$239,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E511PFD ETF16,421$235,000thousands by filing date
iShares Core MSCI EAFE ETF46432F842SHS3,605$231,000thousands by filing date
Elevance Health, Inc.036752103COM838$230,000thousands by filing date
WELLTOWER INC COM95040Q104REIT3,580$230,000thousands by filing date
Oracle Corporation68389X105COM4,425$228,000thousands by filing date
STATE STREET78464A813EXCHANGE TRADED3,019$228,000thousands by filing date
Cisco Systems,Inc.17275R102COM4,674$227,000thousands by filing date
ENTERPRISE PRODS PARTNERS L293792107COM7,720$222,000thousands by filing date
PIMCO ETF TR72201R718ENHNCD LW DUR AC2,227$222,000thousands by filing date
iShares U.S. Financials ETF464287788SHS1,823$221,000thousands by filing date
ENERGY TRANSFER PARTNERS LP29278N103UNIT LTD PRT INT9,908$221,000thousands by filing date
Southern Company842587107COM5,020$219,000thousands by filing date
VANGUARD TAX-EXEMPT BOND ETF922907746ETF4,344$219,000thousands by filing date
TARGET CORP COM87612E106Stock2,456$217,000thousands by filing date
Adobe Inc00724F101COM749$202,000thousands by filing date
FORD MTR CO COM345370860Stock14,458$134,000thousands by filing date
GOL LINHAS AEREAS INTELIGENT38045R206SPON ADR PFD NEW15,785$86,000thousands by filing date
SPRINT CORP85207U105COM SER 110,818$71,000thousands by filing date
ABERDEEN ASIA-PACIFIC INCOME F003009107COM14,800$61,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-18-007195this filing2018-11-16acceptance time not in the bulk data set