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13F-HR filed by First Heartland Consultants, Inc.

First Heartland Consultants, Inc. filed this 13F-HR for the quarter ended 2018-06-30, filed 2018-08-09, with 236 holding rows worth $283,653,000.

Accession
0001214659-18-005331
Filed
2018-08-09
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2018

A holdings report, 236 entries on the cover page, a total value of $283,653,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $283,653,000 with VALUE read as thousands by filing date, 13F file number 028-13027. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
SPY78462F103SHS37,832$10,263,000thousands by filing date
ISHARES TR4642874407-10 YR TRSY BD99,345$10,184,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 141,190$9,998,000thousands by filing date
PIMCO ETF TR72201R833ENHAN SHRT MA AC75,939$7,712,000thousands by filing date
Apple Inc037833100COM41,430$7,669,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX43,326$5,964,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS58,460$5,941,000thousands by filing date
INVESCO QQQ TR46090E103COM29,673$5,093,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V746LARGE CAP GROWTH107,931$4,855,000thousands by filing date
iShares S&P 500 Growth ETF464287309SHS28,776$4,679,000thousands by filing date
Amazon.com, Inc023135106COM2,742$4,661,000thousands by filing date
iShares MSCI USA Min Vol Factor ETF46429B697SHS84,443$4,489,000thousands by filing date
Berkshire Hathaway Inc084670702COM20,713$3,866,000thousands by filing date
ISHARES INC464286533MSCI EMERG MRKT64,259$3,717,000thousands by filing date
ISHARES TR464289867CORE 60 BALA ETF82,564$3,663,000thousands by filing date
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF48,776$3,629,000thousands by filing date
iShares S&P 500 Value ETF464287408SHS32,927$3,626,000thousands by filing date
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF70,161$3,590,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV111,642$3,344,000thousands by filing date
Vanguard Total International Bond Index Fund ETF92203J407SHS55,811$3,053,000thousands by filing date
Vanguard Short-Term Bond ETF921937827SHS38,653$3,023,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD337345102SHS38,549$2,971,000thousands by filing date
Vanguard FTSE Developed Markets ETF921943858SHS68,283$2,929,000thousands by filing date
Vanguard Value ETF922908744SHS27,256$2,830,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD58,673$2,803,000thousands by filing date
Boeing Company097023105COM8,309$2,788,000thousands by filing date
Vanguard Growth922908736COM18,021$2,700,000thousands by filing date
ISHARES TR464287846DOW JONES US ETF19,138$2,609,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW42,904$2,574,000thousands by filing date
ISHARES TR CORE S&P 500 ETF464287200SHS9,414$2,571,000thousands by filing date
VTI922908769COM18,128$2,546,000thousands by filing date
iShares Core US Aggregate Bond ETF464287226SHS23,625$2,512,000thousands by filing date
ISHARES TR464287606S&P MC 400GR ETF11,002$2,473,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR22,491$2,458,000thousands by filing date
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF31,922$2,271,000thousands by filing date
Vanguard Total Bond Market ETF921937835SHS28,114$2,226,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V100AEROSPACE DEFN40,499$2,224,000thousands by filing date
ISHARES INC464286525MSCI GBL MIN VOL25,604$2,126,000thousands by filing date
Vanguard High Dividend Yield ETF921946406SHS24,426$2,029,000thousands by filing date
ISHARES TR464287887S&P SML 600 GWT10,301$1,946,000thousands by filing date
SPDR SERIES TRUST78464a201ST STR SP600GRWO29,619$1,872,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R605DORSEY WRT 5 ETF62,546$1,843,000thousands by filing date
AT&T Inc00206R102COM56,716$1,821,000thousands by filing date
SPDR GOLD TR78463V107GOLD SHS15,070$1,788,000thousands by filing date
iShares TIPS Bond ETF464287176SHS15,453$1,744,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J174DEV MRK EX US28,512$1,709,000thousands by filing date
iShares S&P Small-Cap 600 Value ETF464287879SHS10,296$1,681,000thousands by filing date
ISHARES TR464287234MSCI EMG MKT ETF38,157$1,653,000thousands by filing date
Vanguard Small-Cap ETF922908751SHS10,603$1,651,000thousands by filing date
ISHARES INC MSCI EURZONE ETF464286608MSCI EURZONE ETF40,075$1,643,000thousands by filing date
TEMPLETON EMERGING MKTS INCO880192109COM156,250$1,605,000thousands by filing date
Vanguard Small-Cap Value ETF922908611SHS11,789$1,601,000thousands by filing date
Vanguard FTSE All-World ex-US Small-Cap ETF922042718SHS13,854$1,599,000thousands by filing date
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS8,316$1,543,000thousands by filing date
SPDR Portfolio S&P 500 Growth ETF78464A409SHS43,790$1,538,000thousands by filing date
ISHARES TR46432F875MRNGSTR INC ETF61,983$1,522,000thousands by filing date
SPDR SER TR78464A821S&P 400 MDCP GRW27,680$1,495,000thousands by filing date
EXXON MOBIL CORP30231G102COM17,895$1,480,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C771SHS28,226$1,451,000thousands by filing date
SPDR SER TR78468R101PORTFOLIO SH TSR47,076$1,392,000thousands by filing date
Microsoft Corp594918104COM13,809$1,362,000thousands by filing date
Vanguard Intermediate-Term Bond ETF921937819SHS16,763$1,357,000thousands by filing date
VANGUARD BD INDEX FDS921937793LONG TERM BOND15,069$1,336,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS19,911$1,245,000thousands by filing date
ISHARES TR464289438RUS TP200 GR ETF15,899$1,245,000thousands by filing date
CVS Health Corporation126650100COM19,171$1,234,000thousands by filing date
Johnson & Johnson478160104COM10,133$1,229,000thousands by filing date
Alphabet Inc. Reg. Shares C02079K107COM1,072$1,196,000thousands by filing date
Visa Inc92826C839COM8,926$1,182,000thousands by filing date
SPDR S&P Midcap 400 ETF Trust78467Y107SHS3,050$1,083,000thousands by filing date
ISHARES TR46428743220 YR TR BD ETF8,688$1,057,000thousands by filing date
Lockheed Martin Corporation539830109COM3,485$1,030,000thousands by filing date
Procter & Gamble Co742718109COM12,911$1,008,000thousands by filing date
VANGUARD S&P SMALL-CAP 600 ETF921932828ETF6,600$1,005,000thousands by filing date
NVIDIA Corp67066G104COM4,231$1,002,000thousands by filing date
iShares Russell 2000 ETF464287655SHS6,029$987,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J182EMERG MKT ALPH37,961$982,000thousands by filing date
ENBRIDGE INC COM29250N105Stock26,664$952,000thousands by filing date
ISHARES TR464287689RUSSELL 3000 ETF5,668$920,000thousands by filing date
ISHARES TR464287465MSCI EAFE ETF13,579$909,000thousands by filing date
Vanguard S&P 500 ETF922908363COM3,586$895,000thousands by filing date
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF15,473$885,000thousands by filing date
Netflix, Inc64110L106COM2,234$874,000thousands by filing date
iShares Floating Rate Bond ETF46429B655SHS17,083$871,000thousands by filing date
DELTA AIR LINES INC COM NEW247361702Stock17,513$868,000thousands by filing date
GENERAL ELEC CO369604103COM61,101$832,000thousands by filing date
SPDR SER TR78468R721NUVEEN BLMBRG MU17,029$817,000thousands by filing date
J P MORGAN EXCHANGE TRADED F46641Q407JPMORGAN DIVER11,457$814,000thousands by filing date
SPDR Portfolio Emerging Markets ETF78463X509SHS22,946$811,000thousands by filing date
GENERAL MTRS CO COM37045V100Stock20,428$805,000thousands by filing date
VWO922042858SHS19,057$804,000thousands by filing date
WEC ENERGY GROUP INC COM92939U106Stock12,076$781,000thousands by filing date
Walmart Inc.931142103COM8,980$769,000thousands by filing date
SPDR SERIES TRUST78464A516ST INTL BBG ETF27,437$761,000thousands by filing date
META PLATFORMS INC CL A30303M102COM3,805$739,000thousands by filing date
MCKESSON CORP COM58155Q103Stock5,490$732,000thousands by filing date
ALLERGAN PLCG0177J108SHS4,389$732,000thousands by filing date
FLEXSHARES TR33939L886ULTR SHO INC FD9,605$724,000thousands by filing date
Vanguard Real Estate922908553SHS8,836$720,000thousands by filing date
VANECK ETF TRUST92189F106GOLD MINERS ETF31,802$710,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS8,480$708,000thousands by filing date
Verizon Communications Inc92343V104COM14,016$705,000thousands by filing date
iShares MSCI USA Equal Weighted ETF464286681SHS12,472$704,000thousands by filing date
VANGUARD STAR FDS921909768COM13,022$704,000thousands by filing date
iShares Core S&P U.S. Value ETF464287663SHS13,055$701,000thousands by filing date
McDonalds Corporation580135101COM4,464$700,000thousands by filing date
FIRST TR EXCH TRADED FD III33739N108MANAGD MUN ETF13,269$699,000thousands by filing date
ISHARES TR464287762US HLTHCARE ETF3,903$695,000thousands by filing date
SPDR S&P Dividend ETF78464A763SHS7,213$669,000thousands by filing date
Bank of America Corp060505104COM23,414$660,000thousands by filing date
Duke Energy Corporation26441C204COM8,335$659,000thousands by filing date
Invesco S&P 500 Revenue ETF68386C104Exchange Traded Fund12,905$655,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX20,700$649,000thousands by filing date
SPDR SER TR78464A359BBG CONV SEC ETF11,878$630,000thousands by filing date
VGT92204A702SHS3,440$624,000thousands by filing date
iShares Currency Hedged MSCI EAFE ETF46434V803SHS20,815$616,000thousands by filing date
Amgen Inc.031162100COM3,238$598,000thousands by filing date
Home Depot, Inc437076102COM3,030$591,000thousands by filing date
VANGUARD INDEX FDS922908637LARGE CAP ETF4,721$589,000thousands by filing date
FIDELITY COMWLTH TR315912808COM1,937$571,000thousands by filing date
iShares U.S. Technology ETF464287721SHS3,182$567,000thousands by filing date
Vanguard Mid-Cap ETF922908629SHS3,468$547,000thousands by filing date
Vanguard Intermediate-Term Treasury ETF92206C706SHS8,712$546,000thousands by filing date
SUNTRUST BANKS INC867914103COM8,184$540,000thousands by filing date
Altria Group Inc02209S103COM9,410$534,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF10,208$522,000thousands by filing date
Pfizer Inc.717081103COM14,324$520,000thousands by filing date
iShares Emerging Markets Equity Factor ETF46434G889SHS11,075$512,000thousands by filing date
PepsiCo,Inc.713448108COM4,681$510,000thousands by filing date
VANGUARD WORLD FD92204A405FINANCIALS ETF7,493$505,000thousands by filing date
iShares U.S. Aerospace & Defense ETF464288760SHS2,577$496,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R118NASD TECH DIV13,973$495,000thousands by filing date
VENTAS INC COM92276F100REIT8,664$493,000thousands by filing date
ISHARES TR464287697U.S. UTILITS ETF3,703$489,000thousands by filing date
Wells Fargo & Company949746101COM8,727$484,000thousands by filing date
ENERGY TRANSFER PARTNERS LP29278N103UNIT LTD PRT INT25,040$477,000thousands by filing date
IJH464287507COM2,439$475,000thousands by filing date
COLUMBIA PROPERTY TRUST INC198287203COM NEW20,812$473,000thousands by filing date
DIREXION SHARES ETF TRUST25459Y207NASDAQ 100 EQ WT10,399$470,000thousands by filing date
Automatic Data Processing,Inc.053015103COM3,477$466,000thousands by filing date
ISHARES TR464287457COM5,588$466,000thousands by filing date
VICTORY PORTFOLIOS II92647N774VCSHS US DISCVRY9,778$464,000thousands by filing date
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS4,041$463,000thousands by filing date
Chevron Corporation166764100COM3,614$457,000thousands by filing date
3M CO COM88579Y101Stock2,307$454,000thousands by filing date
VICTORY PORTFOLIOS II92647N824VCSHS US EQ INCM9,750$452,000thousands by filing date
iShares MSCI USA Momentum Factor ETF46432F396SHS4,103$450,000thousands by filing date
Eli Lilly and Company532457108COM5,086$434,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V738LARGE CAP VALUE11,971$427,000thousands by filing date
FEDEX CORP COM31428X106Stock1,865$424,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P301MUNI HI INCM ETF8,400$423,000thousands by filing date
FIRST TR EXCH TRADED FD III33739P103LNG/SHT EQUITY10,589$413,000thousands by filing date
Intel Corp458140100COM8,234$409,000thousands by filing date
DOWDUPONT INC26078J100COM6,206$409,000thousands by filing date
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM3,978$405,000thousands by filing date
RAYTHEON CO755111507COM NEW2,059$398,000thousands by filing date
AbbVie,Inc.00287Y109COM4,279$396,000thousands by filing date
JPMorgan Chase & Co46625H100COM3,778$394,000thousands by filing date
International Business Machines Corporation459200101COM2,805$392,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS14,654$390,000thousands by filing date
VICTORY PORTFOLIOS II92647N816VCSHS DEV ENH VL11,503$390,000thousands by filing date
GENERAL MILLS INC COM370334104Stock8,711$386,000thousands by filing date
iShares Core Dividend Growth ETF46434V621SHS11,126$381,000thousands by filing date
UnitedHealth Group Inc91324P102COM1,549$380,000thousands by filing date
NORWEGIAN CRUISE LINE HLDGS LT SHSG66721104Stock7,900$373,000thousands by filing date
ISHARES TR46429B663CORE HIGH DV ETF4,299$365,000thousands by filing date
American Tower Corporation03027X100COM2,520$363,000thousands by filing date
ISHARES TR464288786U.S. INSRNCE ETF5,844$359,000thousands by filing date
ROYAL DUTCH SHELL PLC SPN ADR780259206SPONS ADR A5,127$355,000thousands by filing date
Vanguard Mid-Cap Value ETF922908512SHS3,197$353,000thousands by filing date
Oracle Corporation68389X105COM7,624$336,000thousands by filing date
Vanguard Extended Market ETF922908652SHS2,826$333,000thousands by filing date
VEREIT INC92339V100COM44,705$333,000thousands by filing date
Walt Disney Co254687106COM3,154$331,000thousands by filing date
OLLIES BARGAIN OUTLET HLDGS681116109COM4,570$331,000thousands by filing date
Coca-Cola Company191216100COM7,519$330,000thousands by filing date
ISHARES TR464287739U.S. REAL ES ETF4,096$330,000thousands by filing date
BANK OF THE OZARKS063904106COM7,266$327,000thousands by filing date
iShares S&P Mid-Cap 400 Value ETF464287705SHS2,007$325,000thousands by filing date
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS10,205$325,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R886DORSEY WRIGHT15,514$323,000thousands by filing date
Technology Select Sector SPDR Fund81369Y803SHS4,618$321,000thousands by filing date
ISHARES TR464288687COM8,448$319,000thousands by filing date
ISHARES TR464288513IBOXX HI YD ETF3,661$311,000thousands by filing date
SPDR SERIES TRUST78468R739ST NUVE TERM ETF6,323$303,000thousands by filing date
HOME BANCSHARES INC COM436893200Stock12,928$292,000thousands by filing date
FIRST TR NAS100 EQ WEIGHTED337344105SHS4,826$292,000thousands by filing date
Merck & Co.,Inc.58933Y105COM4,775$290,000thousands by filing date
ISHARES TR464288828US HLTHCR PR ETF1,653$290,000thousands by filing date
INVESCO EXCHNG TRADED FD TR46138E834DWA TACTCL MLT11,303$288,000thousands by filing date
ConocoPhillips20825C104COM4,097$285,000thousands by filing date
Salesforce.com, Inc79466L302COM2,085$284,000thousands by filing date
EMERSON ELEC CO COM291011104Stock4,076$282,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137Y401CMN4,348$281,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL6,827$280,000thousands by filing date
Deere & Company244199105COM1,993$279,000thousands by filing date
Cisco Systems,Inc.17275R102COM6,378$274,000thousands by filing date
KIMBERLY-CLARK CORP COM494368103Stock2,581$272,000thousands by filing date
Caterpillar Inc.149123101COM1,990$270,000thousands by filing date
Vanguard Mega Cap Growth ETF921910816SHS2,227$265,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X176TECH ALPHADEX4,704$265,000thousands by filing date
Philip Morris International Inc.718172109COM3,173$256,000thousands by filing date
CSX Corporation126408103COM3,950$252,000thousands by filing date
SPDR SERIES TRUST78468R887ST STR R2K LOWV2,569$245,000thousands by filing date
MARATHON PETE CORP COM56585A102Stock3,456$242,000thousands by filing date
ISHARES TR46428865310-20 YR TRS ETF1,845$242,000thousands by filing date
VICTORY PORTFOLIOS II92647N782CMN4,889$242,000thousands by filing date
SPDR INDEX SHS FDS78463X749ST DOW GLOBA ETF4,963$239,000thousands by filing date
Starbucks Corporation855244109COM4,813$235,000thousands by filing date
Southern Company842587107COM5,007$232,000thousands by filing date
SPDR S&P 600 Small Cap Value ETF78464A300SHS3,472$232,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G102S&P SMLCP LOW4,803$232,000thousands by filing date
MasterCard, Inc57636Q104COM1,175$231,000thousands by filing date
WISDOMTREE TR97717W208US HIGH DIVIDEND3,304$231,000thousands by filing date
iShares U.S. Financials ETF464287788SHS1,923$225,000thousands by filing date
SOUTHWESTAIRLSCO844741108STOK4,374$223,000thousands by filing date
WELLTOWER INC COM95040Q104REIT3,553$223,000thousands by filing date
Alphabet Inc. Reg. Shares A02079K305COM196$221,000thousands by filing date
VANGUARD TAX-EXEMPT BOND ETF922907746ETF4,344$221,000thousands by filing date
ONEOK INC NEW682680103COM3,118$218,000thousands by filing date
STATE STREET78464A813EXCHANGE TRADED3,019$218,000thousands by filing date
WISDOMTREE TOTAL EARNINGS97717W596TTL6,779$214,000thousands by filing date
ENTERPRISE PRODS PARTNERS L293792107COM7,663$212,000thousands by filing date
DOLLAR TREE INC COM256746108Stock2,455$209,000thousands by filing date
FISERV INC337738108COM2,812$208,000thousands by filing date
SELECT SECTOR SPDR TR81369Y704INDL2,880$206,000thousands by filing date
Schlumberger Limited806857108COM3,051$205,000thousands by filing date
Texas Instruments Incorporated882508104COM1,828$202,000thousands by filing date
NORFOLK SOUTHN CORP COM655844108Stock1,332$201,000thousands by filing date
INVESCO ACTIVELY MANAGED EXC46090A887ULTRA SHRT DUR4,000$201,000thousands by filing date
VANECK ETF TRUST92189F486IG FLOA RATE ETF7,947$201,000thousands by filing date
ALLIANT ENERGY CORP COM018802108Stock4,731$200,000thousands by filing date
FORD MTR CO COM345370860Stock16,820$186,000thousands by filing date
GOL LINHAS AEREAS INTELIGENT38045R206SPON ADR PFD NEW15,785$84,000thousands by filing date
ABERDEEN ASIA-PACIFIC INCOME F003009107COM14,800$64,000thousands by filing date
SPRINT CORP85207U105COM SER 110,818$59,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-18-005331this filing2018-08-09acceptance time not in the bulk data set