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13F-HR filed by First Heartland Consultants, Inc.

First Heartland Consultants, Inc. filed this 13F-HR for the quarter ended 2014-09-30, filed 2014-11-13, with 250 holding rows worth $227,248,000.

Accession
0001214659-14-007621
Filed
2014-11-13
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2014

A holdings report, 250 entries on the cover page, a total value of $227,248,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $227,248,000 with VALUE read as thousands by filing date, 13F file number 028-13027. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
SPY78462F103SHS46,047$9,072,000thousands by filing date
PowerShares QQQ Trust Unit Ser73935A104COM88,772$8,770,000thousands by filing date
ISHARES TR4642874407-10 YR TRSY BD67,676$7,013,000thousands by filing date
ISHARES TR464287457COM75,605$6,389,000thousands by filing date
Apple Inc037833100COM60,126$6,058,000thousands by filing date
iShares S&P Mid-Cap 400 Value ETF464287705SHS34,911$4,200,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS53,618$4,126,000thousands by filing date
ISHARES TR464287838U.S. BAS MTL ETF46,701$4,020,000thousands by filing date
ALPS ETF TR00162Q866ALERIAN MLP207,648$3,981,000thousands by filing date
iShares S&P 500 Value ETF464287408SHS41,272$3,717,000thousands by filing date
ISHARES TR464287739U.S. REAL ES ETF50,368$3,485,000thousands by filing date
ISHARES TR464287234MSCI EMG MKT ETF78,891$3,279,000thousands by filing date
IJH464287507COM23,267$3,182,000thousands by filing date
AMERICAN RLTY CAP PPTYS INC02917T104COM233,124$2,811,000thousands by filing date
ISHARES TR46428743220 YR TR BD ETF21,753$2,529,000thousands by filing date
JPMorgan Chase & Co46625H100COM40,914$2,465,000thousands by filing date
iShares S&P 500 Growth ETF464287309SHS20,458$2,185,000thousands by filing date
EXXON MOBIL CORP30231G102COM23,057$2,169,000thousands by filing date
Guggenheim S&P 500 Equal Weighted ETf78355W106Equity28,580$2,166,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E203NY ARCA BIOTECH23,578$2,164,000thousands by filing date
iShares TIPS Bond ETF464287176SHS18,395$2,062,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS19,764$2,061,000thousands by filing date
Vanguard High Dividend Yield ETF921946406SHS30,409$2,019,000thousands by filing date
SPDR INDEX SHS FDS78463X749ST DOW GLOBA ETF44,056$1,953,000thousands by filing date
POWERSHARES ETF TRUST73935X302HI YLD EQ DVDN152,658$1,901,000thousands by filing date
Altria Group Inc02209S103COM40,344$1,853,000thousands by filing date
Vanguard Mid-Cap Value ETF922908512SHS21,821$1,853,000thousands by filing date
ISHARES TR464288687COM46,797$1,849,000thousands by filing date
AMER RLTY CAP HEALTHCAR TR INC COM02917R108COM163,990$1,719,000thousands by filing date
AT&T Inc00206R102COM48,569$1,712,000thousands by filing date
ISHARES TR464287689RUSSELL 3000 ETF14,343$1,675,000thousands by filing date
Johnson & Johnson478160104COM15,575$1,660,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R118NASD TECH DIV60,516$1,639,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X143HLTH CARE ALPH28,413$1,585,000thousands by filing date
Microsoft Corp594918104COM34,106$1,581,000thousands by filing date
TESORO CORP881609101COM25,825$1,575,000thousands by filing date
Berkshire Hathaway Inc084670702COM11,226$1,551,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J117EUROPE ALPHADEX49,070$1,509,000thousands by filing date
REVENUESHARES FINANCIALS761396506S&P500 FINL FD31,374$1,503,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33734X127ENERGY ALPHADX57,183$1,478,000thousands by filing date
TRINITY INDS INC896522109COM30,960$1,446,000thousands by filing date
ATLAS AIR WORLDWIDE HOLDINGS I049164205COM NEW41,610$1,374,000thousands by filing date
Merck & Co.,Inc.58933Y105COM22,620$1,341,000thousands by filing date
FIRST TR NAS100 EQ WEIGHTED337344105SHS33,485$1,341,000thousands by filing date
VALERO ENERGY CORP COM91913Y100Stock28,760$1,331,000thousands by filing date
HAWAIIAN HOLDINGS INC419879101COM97,620$1,313,000thousands by filing date
REALTY INCOME CORP COM756109104REIT32,170$1,312,000thousands by filing date
ISHARES TR464287465MSCI EAFE ETF20,450$1,311,000thousands by filing date
Procter & Gamble Co742718109COM15,552$1,302,000thousands by filing date
SANMINA CORP COM801056102Stock62,188$1,297,000thousands by filing date
iShares Russell Midcap ETF464287499SHS8,053$1,275,000thousands by filing date
POWERSHARES ETF TRUST DWA TECH73935X153COM29,688$1,167,000thousands by filing date
FIRST TR EXCHANGE-TRADED ALP33734K109COM SHS25,500$1,110,000thousands by filing date
Vanguard Total Bond Market ETF921937835SHS12,805$1,049,000thousands by filing date
ENERGY TRANSFER PRTNRS L P29273R109UNIT LTD PARTN15,890$1,017,000thousands by filing date
ISHARES TR464287648RUS 2000 GRW ETF7,684$997,000thousands by filing date
UNISYS CORP909214306COMMON STOCK42,400$993,000thousands by filing date
RYDEX ETF TRUST TOP 50 ETF78355W205COM7,174$991,000thousands by filing date
GOODYEAR TIRE & RUBBER CO382550101COM42,910$969,000thousands by filing date
Starbucks Corporation855244109COM12,828$968,000thousands by filing date
Intel Corp458140100COM27,655$963,000thousands by filing date
VTI922908769COM9,489$961,000thousands by filing date
ISHARES INC MSCI BRAZIL ETF464286400MSCI BRAZIL ETF21,539$936,000thousands by filing date
SPDR SERIES TRUST78464A771ST STR SP CAPMKT19,455$934,000thousands by filing date
PEABODY ENERGY CORP704549104COM75,250$932,000thousands by filing date
FLEX LTD ORDY2573F102Stock89,540$924,000thousands by filing date
GENERAL CABLE CORP DEL NEW369300108COM61,280$924,000thousands by filing date
EXPRESS SCRIPTS HLDG CO30219G108COM12,958$915,000thousands by filing date
STATE STREET IG PUBLIC &PRIVATE CREDIT ETF78464A458ETF37,749$906,000thousands by filing date
GENERAL ELEC CO369604103COM34,961$896,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD336917109SHS38,144$893,000thousands by filing date
ISHARES TR464288695GLOBAL MATER ETF14,882$891,000thousands by filing date
SWIFT ENERGY CO870738101COM92,780$891,000thousands by filing date
Pfizer Inc.717081103COM30,113$890,000thousands by filing date
MERITOR INC59001K100COMMON STOCK81,680$886,000thousands by filing date
Wells Fargo & Company949746101COM16,754$869,000thousands by filing date
Gilead Sciences,Inc.375558103COM8,108$863,000thousands by filing date
iShares U.S. Technology ETF464287721SHS8,119$818,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33734X119CONSUMR STAPLE20,732$810,000thousands by filing date
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS6,836$808,000thousands by filing date
RENEWABLE ENERGY GROUP INC75972A301COM NEW79,500$807,000thousands by filing date
FIRST TR VALUE LINE DIVID IN33734H106SHS35,903$806,000thousands by filing date
TITAN MACHY INC88830R101COM62,000$805,000thousands by filing date
POWERSHARES ETF TRUST II73936Q207DWA EMRG MKTS43,128$805,000thousands by filing date
Chevron Corporation166764100COM6,631$791,000thousands by filing date
Verizon Communications Inc92343V104COM15,430$771,000thousands by filing date
CHIQUITA BRANDS INTL INC170032809COM54,320$771,000thousands by filing date
PARAGON OFFSHORE PLC XXXG6S01W108COM123,230$758,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X176TECH ALPHADEX23,103$749,000thousands by filing date
ARGO GROUP INTERNATIONALG0464B107COMMON STOCK14,883$749,000thousands by filing date
SEAGATE TECHNOLOGY PLCG7945M107SHS12,845$736,000thousands by filing date
NAVISTAR INTERNATIONAL63934E108COMMON STOCK22,290$734,000thousands by filing date
FIRST TR VALUE LINE 100 ETF33735G107COM SHS37,102$718,000thousands by filing date
Boeing Company097023105COM5,520$703,000thousands by filing date
NIKE,Inc. Class B654106103COM7,863$701,000thousands by filing date
PBF ENERGY INC69318G106CL A28,950$695,000thousands by filing date
PRUDENTIAL FINL INC COM744320102Stock7,864$692,000thousands by filing date
AEGEAN MARINE PETROLEUM NETWY0017S102SHS74,790$686,000thousands by filing date
CLOUD PEAK ENERGY INC18911Q102COM54,160$683,000thousands by filing date
International Business Machines Corporation459200101COM3,561$676,000thousands by filing date
INGRAM MICRO INC457153104CL A25,920$669,000thousands by filing date
CNA FINL CORP126117100COM17,320$659,000thousands by filing date
PHH CORP693320202COM NEW29,320$656,000thousands by filing date
ISHARES TR464287564SELECT US REIT7,753$655,000thousands by filing date
FIRST TR EXCHANGE-TRADED ALP33735K108COM SHS14,863$647,000thousands by filing date
Coca-Cola Company191216100COM15,090$644,000thousands by filing date
McDonalds Corporation580135101COM6,683$634,000thousands by filing date
ConocoPhillips20825C104COM8,103$620,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS26,704$619,000thousands by filing date
Bank of America Corp060505104COM36,136$616,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X135FINLS ALPHADEX28,111$614,000thousands by filing date
FIRST TR SML CP CORE ALPHA F33734Y109COM SHS13,631$612,000thousands by filing date
SELECT SECTOR SPDR TR81369Y100SBI MATERIALS12,180$604,000thousands by filing date
SPDR S&P Midcap 400 ETF Trust78467Y107SHS2,391$596,000thousands by filing date
Vanguard Communication Services ETF92204A884SHS6,806$594,000thousands by filing date
COLUMBIA PROPERTY TRUST INC198287203COM NEW23,277$556,000thousands by filing date
Vanguard FTSE All-World ex-US ETF922042775SHS11,277$555,000thousands by filing date
Walmart Inc.931142103COM7,207$551,000thousands by filing date
OMEGA HEALTHCARE INVS INC COM681936100REIT16,094$550,000thousands by filing date
AMEREN CORP COM023608102Stock14,330$549,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33734X168MATERIALS ALPH16,980$545,000thousands by filing date
CELGENE CORP151020104COM5,682$539,000thousands by filing date
Caterpillar Inc.149123101COM5,427$537,000thousands by filing date
Union Pacific Corporation907818108COM4,903$532,000thousands by filing date
Micron Technology,Inc.595112103COM15,455$529,000thousands by filing date
SOUTHWESTAIRLSCO844741108STOK15,672$529,000thousands by filing date
Vanguard Extended Market ETF922908652SHS6,310$527,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 13,024$514,000thousands by filing date
SKYWEST INC COM830879102Stock65,300$508,000thousands by filing date
EMERSON ELEC CO COM291011104Stock8,030$503,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R100MULTI ASSET DI23,050$496,000thousands by filing date
ISHARES TR464288513IBOXX HI YD ETF5,362$493,000thousands by filing date
American Express Company025816109COM5,611$491,000thousands by filing date
Mondelez International,Inc. Class A609207105COM14,316$491,000thousands by filing date
Philip Morris International Inc.718172109COM5,849$488,000thousands by filing date
PHARMACYCLICS INC716933106COM4,140$486,000thousands by filing date
FIRST TR EXCHANGE-TRADED ALP33737M300SML CP GRW ALP17,422$482,000thousands by filing date
SPX CORP784635104COMMON STOCK5,100$479,000thousands by filing date
FIRST TR EXCHANGE-TRADED ALP33737M409SML CAP VAL ALPH15,924$475,000thousands by filing date
ISHARES TR464287697U.S. UTILITS ETF4,468$470,000thousands by filing date
ISHARES 1-5 YEAR INVESTMENT GRADE CORPORATE BOND ETF464288646ETF4,450$468,000thousands by filing date
iShares Russell 2000 ETF464287655SHS4,235$463,000thousands by filing date
Cisco Systems,Inc.17275R102COM18,129$456,000thousands by filing date
FIRST TR EXCHANGE TRAD FD VI33739H101FST TR GLB FD15,497$453,000thousands by filing date
Walt Disney Co254687106COM4,901$436,000thousands by filing date
NAVIOS MARITIME ACQUISITIONY62159101COMMON160,000$434,000thousands by filing date
WALGREEN CO931422109COM7,311$433,000thousands by filing date
VECTOR GROUP LTD92240M108COM19,539$433,000thousands by filing date
Vanguard Real Estate922908553SHS5,998$431,000thousands by filing date
KORN FERRY COM NEW500643200Stock17,175$428,000thousands by filing date
Eli Lilly and Company532457108COM6,454$419,000thousands by filing date
iShares Core US Aggregate Bond ETF464287226SHS3,839$419,000thousands by filing date
PROTECTIVE LIFE CORP743674103COM6,020$418,000thousands by filing date
ISHARES TR464287887S&P SML 600 GWT3,688$415,000thousands by filing date
FIRST TR EXCH TRD ALPHDX FD33737J182EMERG MKT ALPH17,450$415,000thousands by filing date
MARATHON PETE CORP COM56585A102Stock4,822$408,000thousands by filing date
KINDER MORGAN ENERGY PARTNER494550106UT LTD PARTNER4,379$408,000thousands by filing date
SYNAPTICS INC COM87157D109Stock5,500$403,000thousands by filing date
iShares S&P Small-Cap 600 Value ETF464287879SHS3,707$398,000thousands by filing date
NORFOLK SOUTHN CORP COM655844108Stock3,563$398,000thousands by filing date
BROADCOM CORP111320107CL A9,803$396,000thousands by filing date
ENTERPRISE PRODS PARTNERS L293792107COM9,588$386,000thousands by filing date
SAPPI LTD803069202SPON ADR NEW98,000$374,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX6,130$373,000thousands by filing date
KITE REALTY GROUP TRUST COM NEW49803T300REIT15,361$372,000thousands by filing date
ISHARES TR464287796U.S. ENERGY ETF6,652$343,000thousands by filing date
AIR TRANSPORT SERVICES GRP I00922R105COM45,660$332,000thousands by filing date
MYLAN INC628530107COM7,265$330,000thousands by filing date
VWO922042858SHS7,829$327,000thousands by filing date
PRECISION CASTPARTS CORP740189105COM1,379$327,000thousands by filing date
PENNYMAC MTG INVT TR COM70931T103REIT15,200$326,000thousands by filing date
SUPERVALU INC868536103COM35,685$319,000thousands by filing date
PIONEER NATURAL RESOURCES CO723787107COM1,612$318,000thousands by filing date
ISHARES TR CORE S&P 500 ETF464287200SHS1,583$314,000thousands by filing date
VANGUARD STAR FDS921909768COM6,022$307,000thousands by filing date
Amgen Inc.031162100COM2,179$306,000thousands by filing date
HANOVER INS GROUP INC COM410867105Stock4,747$292,000thousands by filing date
REINSURANCE GROUP AMER INC COM NEW759351604Stock3,630$291,000thousands by filing date
KIMBERLY-CLARK CORP COM494368103Stock2,696$290,000thousands by filing date
ISHARES INC464286749MSCI SWITZERLAND8,894$289,000thousands by filing date
CONTINENTAL RES INC212015101COM4,354$289,000thousands by filing date
GOOGLE INC38259P706CL C495$286,000thousands by filing date
Google38259p508COM486$286,000thousands by filing date
FIRST TR EMERGING ETF MARKETS SMALL CAP ALPHADEX FUND33737J307ETF7,867$285,000thousands by filing date
ISHARES TR464287606S&P MC 400GR ETF1,867$283,000thousands by filing date
PIEDMONT REALTY TRUST INC720190206COM CL A15,970$282,000thousands by filing date
PIMCO ETF TR72201R775ACTIVE BD ETF2,551$277,000thousands by filing date
TEVA PHARMACEUTICAL INDS LTD SPONSORED ADS881624209ADR5,058$272,000thousands by filing date
HUNTSMAN CORP447011107COM10,400$270,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33738R605DORSEY WRT 5 ETF13,210$269,000thousands by filing date
American Tower Corporation03027X100COM2,860$268,000thousands by filing date
PINNACLE FOODS INC DEL72348P104COM8,092$264,000thousands by filing date
SPDR GOLD TR78463V107GOLD SHS2,267$263,000thousands by filing date
FORD MTR CO COM345370860Stock17,800$263,000thousands by filing date
FIRST TR EXCHANGE-TRADED ALP33735J101COM SHS6,200$263,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD337345102SHS6,361$262,000thousands by filing date
POWERSHARES GLOBAL ETF TRUST73936T433WK VRDO TX FR10,391$259,000thousands by filing date
Duke Energy Corporation26441C204COM3,430$257,000thousands by filing date
HUNTINGTON BANCSHARES INC COM446150104Stock26,355$256,000thousands by filing date
NEW YORK COMMUNITY BANCORP649445103COM15,802$251,000thousands by filing date
GUGGENHEIM MID-CAP CORE ETF18383M720GUG5,155$249,000thousands by filing date
ISHARES464289271TR 2017 S\&P.* AMTFR4,498$248,000thousands by filing date
EXELON CORP COM30161N101Stock7,249$247,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33734X184UTILITIES ALPH10,880$246,000thousands by filing date
FIRST TR EXCHANGE TRADED FD33734X150INDLS PROD DUR8,317$244,000thousands by filing date
JOHNSON CONTROLS INT F478366107COM5,529$243,000thousands by filing date
STAR BULK CARRIERS CORP SHS NEWY8162K121Stock22,054$243,000thousands by filing date
DIAGEO PLC SPON ADR NEW25243Q205ADR2,054$237,000thousands by filing date
Southern Company842587107COM5,415$236,000thousands by filing date
FRONTIER COMMUNICATIONS CORP35906A108COM35,401$230,000thousands by filing date
DELTA AIR LINES INC COM NEW247361702Stock6,316$228,000thousands by filing date
3M CO COM88579Y101Stock1,606$228,000thousands by filing date
KAYNE ANDERSON ENERGY486606106COM5,555$227,000thousands by filing date
PRINCIPAL FINANCIAL GROUP INC COM74251V102Stock4,312$226,000thousands by filing date
SPDR SERIES TRUST78468R887ST STR R2K LOWV3,218$225,000thousands by filing date
SUPERIOR ENERGY SVCS INC868157108COM6,849$225,000thousands by filing date
TWO HARBORS INVESTMENT CORP90187B101COMMON STOCK22,930$222,000thousands by filing date
ROYAL DUTCH SHELL PLC SPN ADR780259206SPONS ADR A2,887$220,000thousands by filing date
WELLTOWER INC42217K106COM3,492$218,000thousands by filing date
MIMEDX GROUP INC602496101COM30,010$214,000thousands by filing date
PIMCO ETF TR72201R833ENHAN SHRT MA AC2,098$213,000thousands by filing date
KRAFT FOODS GROUP INC50076Q106COM3,770$213,000thousands by filing date
STEEL DYNAMICS INC COM858119100Stock9,390$212,000thousands by filing date
HOLLYFRONTIER CORP436106108COM4,860$212,000thousands by filing date
TENNECO INC880349105COM4,000$209,000thousands by filing date
BERKSHIRE HATHAWAY INC DEL084670108CL A1$207,000thousands by filing date
SPDR SER TR78464A359BBG CONV SEC ETF4,149$206,000thousands by filing date
TJX Companies Inc872540109COM3,442$204,000thousands by filing date
GENERAL DYNAMICS CORP COM369550108Stock1,600$203,000thousands by filing date
CAL DIVE INTL INC DEL12802T101COM208,420$202,000thousands by filing date
PepsiCo,Inc.713448108COM2,163$201,000thousands by filing date
HSBC HLDGS PLC SPON ADR NEW404280406ADR3,936$200,000thousands by filing date
NOVARTIS AG SPONSORED ADR66987V109ADR2,128$200,000thousands by filing date
ROSS STORES INC COM778296103Stock2,646$200,000thousands by filing date
CTI BIOPHARMA CORP COM NEW12648L106Stock74,624$181,000thousands by filing date
BLACKROCK CAP INVT CORP092533108COM19,520$167,000thousands by filing date
ARES CAPITAL CORP04010L103COM10,273$166,000thousands by filing date
CALAMOS GBL DYN INCOME FUND12811L107COM16,300$151,000thousands by filing date
AMERISERV FINL INC03074A102COM45,400$150,000thousands by filing date
PEREGRINE PHARMACEUTICALS IN713661304COM NEW86,204$117,000thousands by filing date
IMMUNOMEDICS INC452907108COM30,695$114,000thousands by filing date
CASTLE AM & CO148411101COMMON STOCK12,800$109,000thousands by filing date
CAMPUS CREST COMMUNITIES I13466Y105COM16,825$108,000thousands by filing date
HEIDELBERG MATLS AG FSPONSORED ADR 1 ADR REPS 0.2 ORD SHS427093109ADR48,000$106,000thousands by filing date
COMMERCIAL VEH GROUP INC202608105COM16,530$102,000thousands by filing date
NUVEEN SENIOR INCOME FUND67067Y104COM11,321$76,000thousands by filing date
MANNKIND CORP56400P201COM12,250$72,000thousands by filing date
NEURALSTEM INC64127R302COM11,500$38,000thousands by filing date
PARAMOUNT GOLD & SILVER CORP69924P102COM10,000$9,000thousands by filing date
REXAHN PHARMACEUTICALS INC761640101COM10,000$8,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001214659-14-007621this filing2014-11-13acceptance time not in the bulk data set