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13F-HR filed by Herold Advisors, Inc.

Herold Advisors, Inc. filed this 13F-HR for the quarter ended 2024-06-30, filed 2024-07-24, with 263 holding rows worth $432,346,699.

Accession
0001172661-24-002890
Filed
2024-07-24
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2024

A holdings report, 263 entries on the cover page, a total value of $432,346,699 stated on the cover page (in dollars after the unit check, H1), rows summing to $432,346,699 with VALUE read as dollars as filed, 13F file number 028-21393. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Apple Inc037833100COM97,574$20,552,625dollars as filed
Microsoft Corp594918104COM38,181$17,067,940dollars as filed
NVIDIA Corp67066G104COM120,275$14,858,830dollars as filed
Avantis US Equity ETF025072885SHS154,105$13,898,853dollars as filed
Eli Lilly and Company532457108COM11,656$10,554,631dollars as filed
MasterCard, Inc57636Q104COM17,379$7,667,149dollars as filed
Visa Inc92826C839COM27,971$7,341,718dollars as filed
AbbVie,Inc.00287Y109COM39,149$6,715,128dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM40,546$6,660,897dollars as filed
Avantis US Small Cap Value ETF025072877SHS72,921$6,543,771dollars as filed
JPMorgan Chase & Co46625H100COM31,974$6,467,975dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM32,440$5,909,247dollars as filed
ETF SER SOLUTIONS26922A321DISTILLATE US112,180$5,765,021dollars as filed
META PLATFORMS INC CL A30303M102COM11,368$5,732,325dollars as filed
Walmart Inc.931142103COM82,702$5,599,795dollars as filed
Amazon.com, Inc023135106COM28,563$5,519,800dollars as filed
AMERICAN CENTY ETF TR025072562AVANTIS CORE FI119,530$4,874,465dollars as filed
Home Depot, Inc437076102COM13,665$4,704,542dollars as filed
DIMENSIONAL ETF TRUST25434V872CORE FIXE IN ETF112,816$4,686,396dollars as filed
Merck & Co.,Inc.58933Y105COM37,209$4,606,836dollars as filed
EXXON MOBIL CORP30231G102COM38,582$4,441,943dollars as filed
iShares Core Dividend Growth ETF46434V621SHS68,619$3,953,185dollars as filed
Chevron Corporation166764100COM24,806$3,880,452dollars as filed
Vanguard Total Bond Market ETF921937835SHS53,485$3,853,600dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF75,949$3,833,255dollars as filed
Procter & Gamble Co742718109COM22,282$3,675,159dollars as filed
DIMENSIONAL ETF TRUST25434V401US EQUI MARK ETF62,045$3,651,348dollars as filed
International Business Machines Corporation459200101COM20,662$3,573,787dollars as filed
PHILLIPS 66 COM718546104Stock25,091$3,542,204dollars as filed
CINTAS CORP COM172908105Stock5,029$3,521,608dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS36,381$3,316,397dollars as filed
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS30,745$3,293,404dollars as filed
Intuit Inc.461202103COM4,928$3,238,731dollars as filed
DIMENSIONAL ETF TRUST25434V880WORLD EX US CORE121,711$3,093,894dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM16,216$2,974,396dollars as filed
Eaton Corp. PlcG29183103COM9,428$2,956,435dollars as filed
Intuitive Surgical,Inc.46120E602COM6,450$2,869,283dollars as filed
BROOKFIELD INFRASTRUCTURE PAG16252101LP INT UNIT102,609$2,815,622dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF48,046$2,723,357dollars as filed
Verizon Communications Inc92343V104COM65,845$2,715,920dollars as filed
S&P Global,Inc.78409V104COM6,085$2,713,910dollars as filed
INVESCO EXCH TRD SLF IDX FD46138J619RUSL 1000 DYNM51,547$2,705,793dollars as filed
Johnson & Johnson478160104COM18,506$2,705,053dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT34,260$2,674,037dollars as filed
WISDOMTREE TR97717Y527FLOATNG RAT TREA52,914$2,662,134dollars as filed
AMPHENOL CORP NEW032095101COM38,980$2,626,083dollars as filed
Berkshire Hathaway Inc084670702COM6,388$2,598,638dollars as filed
ONEOK INC NEW682680103COM31,825$2,595,337dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY65,856$2,571,697dollars as filed
Qualcomm Incorporated747525103COM12,864$2,562,361dollars as filed
Broadcom Inc.11135F101COM1,500$2,409,660dollars as filed
Tesla Motors, Inc88160R101COM11,303$2,236,638dollars as filed
Avantis International Equity ETF025072703SHS35,621$2,217,840dollars as filed
GOLDMAN SACHS ETF TR381430503ACTIVEBETA US LG20,489$2,191,299dollars as filed
UnitedHealth Group Inc91324P102COM4,164$2,120,790dollars as filed
BROOKFIELD CORP CL A LTD VT SH11271J107Stock49,470$2,057,332dollars as filed
NIKE,Inc. Class B654106103COM27,163$2,047,353dollars as filed
Comcast Corp20030N101COM51,170$2,003,849dollars as filed
Avantis US Large Cap Value ETF025072349SHS30,338$1,906,440dollars as filed
JPMORGAN INCOME ETF46641Q159ETF41,708$1,896,092dollars as filed
Chubb LimitedH1467J104COM7,367$1,879,335dollars as filed
Schwab Short Term US Treasury ETF808524862SHS38,730$1,864,075dollars as filed
PACER FDS TR69374H881US CASH COWS 10033,581$1,829,926dollars as filed
Costco Wholesale Corporation22160K105COM2,110$1,793,479dollars as filed
Bank of America Corp060505104COM44,713$1,778,357dollars as filed
Pfizer Inc.717081103COM62,076$1,737,063dollars as filed
NUCOR CORP COM670346105Stock10,970$1,734,138dollars as filed
HERSHEY CO COM427866108Stock9,088$1,670,886dollars as filed
Amgen Inc.031162100COM5,304$1,657,252dollars as filed
NextEra Energy,Inc.65339F101COM23,041$1,631,583dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS2,969$1,625,147dollars as filed
Dimensional International Value ETF25434V807SHS44,866$1,612,526dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF54,942$1,608,702dollars as filed
Prologis,Inc.74340W103COM13,845$1,554,932dollars as filed
Lockheed Martin Corporation539830109COM3,317$1,549,371dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS15,326$1,545,474dollars as filed
CONSOLIDATED EDISON INC209115104COM17,010$1,521,369dollars as filed
SHELL PLC SPON ADS780259305ADR21,014$1,516,836dollars as filed
FLEXSHARES TR33939L746US QUALITY CAP23,824$1,465,707dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q761US QUALTY FCTR27,546$1,458,633dollars as filed
AT&T Inc00206R102COM76,265$1,457,599dollars as filed
Bristol-Myers Squibb Company110122108COM34,442$1,430,653dollars as filed
KLA CORP482480100COM1,717$1,415,684dollars as filed
CVS Health Corporation126650100COM23,726$1,401,486dollars as filed
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF13,590$1,396,916dollars as filed
SPDR Portfolio High Yield Bond ETF78468R606SHS59,618$1,384,926dollars as filed
LAM RESEARCH CORP512807108COM1,261$1,342,776dollars as filed
Elevance Health, Inc.036752103COM2,450$1,328,080dollars as filed
American Tower Corporation03027X100COM6,749$1,311,871dollars as filed
WISDOMTREE TR97717Y477US QUALITY GROW29,232$1,310,471dollars as filed
CIMPRESS PLCG2143T103SHS EURO14,900$1,305,389dollars as filed
SPDR GOLD TR78463V107GOLD SHS5,955$1,280,385dollars as filed
Abbott Laboratories002824100COM12,280$1,276,015dollars as filed
Walt Disney Co254687106COM12,776$1,268,922dollars as filed
McDonalds Corporation580135101COM4,972$1,267,064dollars as filed
PIMCO ETF TR72201R2051-5 US TIP IDX24,479$1,264,096dollars as filed
T-Mobile US,Inc.872590104COM7,170$1,263,211dollars as filed
BLACKROCK INC CL A COM09247X101COM1,604$1,262,861dollars as filed
Intercontinental Exchange,Inc.45866F104COM9,193$1,258,430dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D879FT VEST RIS53,713$1,255,923dollars as filed
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT33,473$1,254,903dollars as filed
MICROCHIP TECHNOLOGY INC. COM595017104Stock13,623$1,246,505dollars as filed
Charles Schwab Corp808513105COM16,854$1,241,971dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV22,494$1,231,586dollars as filed
BNY MELLON ETF TRUST09661T107US LRG CP CORE11,855$1,230,312dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A2$1,224,482dollars as filed
Boeing Company097023105COM6,715$1,222,273dollars as filed
AIR PRODS & CHEMS INC009158106COM4,664$1,203,545dollars as filed
Cisco Systems,Inc.17275R102COM25,329$1,203,398dollars as filed
WISDOMTREE TR97717W588US LARGECAP FUND21,030$1,196,186dollars as filed
WISDOMTREE TR97717Y790US EFFIC CORE FD27,100$1,189,961dollars as filed
MARTIN MARIETTA MATLS INC COM573284106Stock2,195$1,189,251dollars as filed
INGERSOLL RAND INC COM45687V106Stock12,883$1,170,292dollars as filed
IQVIA HLDGS INC COM46266C105Stock5,400$1,141,776dollars as filed
HUBBELL INC COM443510607Stock3,117$1,139,201dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock2,213$1,119,358dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM19,581$1,086,811dollars as filed
PepsiCo,Inc.713448108COM6,532$1,077,438dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock14,434$1,063,786dollars as filed
ALLEGION PLCG0176J109ORD SHS9,001$1,063,468dollars as filed
TRACTOR SUPPLY CO COM892356106Stock3,893$1,051,257dollars as filed
Raytheon Technologies Corporation75513E101COM10,443$1,048,679dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS5,708$1,042,092dollars as filed
FLEXSHARES TR33939L506IBOXX 3R TARGT43,693$1,030,718dollars as filed
FLEXSHARES TR33939L670CRE SLCT BD FD45,211$990,193dollars as filed
ISHARES TR46435G102CONV BD ETF12,440$978,157dollars as filed
Deere & Company244199105COM2,584$965,483dollars as filed
FLEXSHARES TR33939L654US QT LW VLTY14,985$934,149dollars as filed
Union Pacific Corporation907818108COM4,120$932,191dollars as filed
SPDR SER TR78464A359BBG CONV SEC ETF12,800$922,368dollars as filed
Vanguard Growth922908736COM2,438$911,836dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E823GROWTH STRENGTH29,454$898,905dollars as filed
OLD DOMINION FREIGHT LINE INC COM679580100Stock5,033$888,828dollars as filed
Caterpillar Inc.149123101COM2,659$885,713dollars as filed
DICKS SPORTING GOODS INC COM253393102Stock4,055$871,217dollars as filed
BLACKSTONE INC09260D107COM6,958$861,439dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q705FT VEST S&P 50016,532$835,363dollars as filed
ICICI BANK LIMITED ADR45104G104ADR28,950$834,050dollars as filed
Accenture Plc Class AG1151C101COM2,708$821,634dollars as filed
Goldman Sachs Group,Inc.38141G104COM1,776$803,320dollars as filed
FLEXSHARES TR33939L662HIG YLD VL ETF19,869$802,787dollars as filed
Philip Morris International Inc.718172109COM7,779$788,246dollars as filed
IRON MTN INC DEL COM46284V101REIT8,755$784,645dollars as filed
NOVO-NORDISK A S ADR670100205ADR5,350$763,659dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF9,033$759,463dollars as filed
Oracle Corporation68389X105COM5,308$749,490dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW12,308$734,058dollars as filed
Morgan Stanley617446448COM7,526$731,473dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT13,809$707,882dollars as filed
BP PLC SPONSORED ADR055622104ADR19,252$695,145dollars as filed
iShares Silver Trust46428Q109COM25,655$681,653dollars as filed
FLEXSHARES TR33939L845QLT DIV DEF IDX10,252$672,152dollars as filed
Avantis Emerging Markets Equity ETF025072604SHS10,917$666,920dollars as filed
Applied Materials,Inc.038222105COM2,816$664,548dollars as filed
D R HORTON INC COM23331A109Stock4,700$662,405dollars as filed
Netflix, Inc64110L106COM972$655,983dollars as filed
Citigroup Inc.172967424COM9,986$633,712dollars as filed
FLEXSHARES TR33939L407MORNSTAR UPSTR15,523$623,093dollars as filed
NTNLGRIDPLCADRFSPONSOREDADR1ADRREPS5ORDSHS636274409STOK10,790$613,148dollars as filed
AMERICAN CENTY ETF TR025072133AVAN US VALU ETF10,170$606,643dollars as filed
BLACKROCK ETF TRUST09290C103ISHARES US EQUIT12,780$599,893dollars as filed
FIDELITY COVINGTON TRUST316092832DIVID ETF RISI12,320$594,440dollars as filed
ZOETIS INC CL A98978V103Stock3,404$590,117dollars as filed
FIRST TR NAS100 EQ WEIGHTED337344105SHS4,732$583,737dollars as filed
FLEXSHARES TR33939L803M STAR DEV MKT8,175$571,553dollars as filed
Vanguard Total World Stock ETF922042742SHS5,074$571,532dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock28,666$569,612dollars as filed
Vanguard Mid-Cap ETF922908629SHS2,339$566,272dollars as filed
Waste Management, Inc.94106L109COM2,638$562,879dollars as filed
3M CO COM88579Y101Stock5,385$550,360dollars as filed
INVESCO EXCH TRADED FD TR II46138G656S&P ULTRA DIVIDE12,213$547,244dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF3,182$543,649dollars as filed
ALLIANCEBERNSTEIN HLDG L P01881G106UNIT LTD PARTN15,700$530,503dollars as filed
General Electric Company369604301COM3,303$525,078dollars as filed
VTI922908769COM1,927$515,676dollars as filed
Altria Group Inc02209S103COM11,196$510,097dollars as filed
CALAMOS DY COM NPV12811V105COM22,725$509,967dollars as filed
CORNING INC219350105COM13,001$505,089dollars as filed
Adobe Inc00724F101COM900$499,986dollars as filed
American Express Company025816109COM2,152$498,623dollars as filed
Gilead Sciences,Inc.375558103COM7,242$496,913dollars as filed
iShares S&P 500 Growth ETF464287309SHS5,364$496,385dollars as filed
Avantis US Small Cap Equity ETF025072323SHS9,841$491,164dollars as filed
BROOKFIELD ASSET MANAGMT LTD CL A LMT VTG SHS113004105Stock12,839$488,711dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF9,984$479,888dollars as filed
WISDOMTREE TR97717X578EM EX ST-OWNED15,533$475,776dollars as filed
GLOBAL X FDS37954Y475S&P 500 COVERED11,598$468,907dollars as filed
Coca-Cola Company191216100COM7,297$464,519dollars as filed
NUVEEN NEW YORK AMT QLT MUNI670656107COM41,572$461,040dollars as filed
Intel Corp458140100COM14,835$459,499dollars as filed
FORD MTR CO COM345370860Stock36,434$456,904dollars as filed
SCHD808524797COM5,738$446,253dollars as filed
FRANKLIN RESOURCES INC COM354613101Stock19,850$443,648dollars as filed
CROWN CASTLE INC COM22822V101REIT4,465$436,311dollars as filed
WISDOMTREE TR97717Y808YIELD ENHANCED9,099$427,170dollars as filed
GSK PLC SPONSORED ADR37733W204ADR10,693$411,721dollars as filed
iShares Russell Midcap ETF464287499SHS5,000$405,400dollars as filed
ISHARES TR46428743220 YR TR BD ETF4,386$402,547dollars as filed
DOW HLDGS INC COM260557103Stock7,557$400,971dollars as filed
LAMB WESTON HLDGS INC513272104COM4,691$394,419dollars as filed
GOLDMAN SACHS ETF TR381430123MARKETBETA US EQ5,268$393,836dollars as filed
BROOKFIELD INFRASTRUCT FCLASS A11275Q107FOREIGN CANADIAN11,316$380,893dollars as filed
WP CAREY INC COM92936U109REIT6,511$358,470dollars as filed
GOLDMAN SACHS ETF TR38149W820CMN6,296$357,351dollars as filed
GOLDMAN SACHS ETF TR381430479ACCESS INVT GR7,878$356,480dollars as filed
SPDR SER TR78464A508PRTFLO S&P500 VL7,264$354,047dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV7,718$351,864dollars as filed
DUPONT DE NEMOURS INC COM26614N102Stock4,336$349,035dollars as filed
FEDEX CORP COM31428X106Stock1,160$347,814dollars as filed
ARCHER DANIELS MIDLAND CO COM039483102Stock5,751$347,648dollars as filed
PRUDENTIAL FINL INC COM744320102Stock2,934$343,926dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS7,831$321,954dollars as filed
EXPEDITORS INTL WASH INC COM302130109Stock2,500$311,975dollars as filed
Vanguard Small-Cap ETF922908751SHS1,426$310,925dollars as filed
iShares U.S. Technology ETF464287721SHS2,032$305,816dollars as filed
SPY78462F103SHS549$298,777dollars as filed
DEVON ENERGY CORP NEW COM25179M103Stock6,250$296,250dollars as filed
UNITED STS COMMODITY INDEX F911718104CM REP COPP FD10,800$293,868dollars as filed
AIM ETF PRODUCTS TRUST00888H786US LRGCP B20 FEB9,767$289,441dollars as filed
MODERNA INC60770K107COM2,405$285,594dollars as filed
United Parcel Service,Inc. Class B911312106COM2,083$285,199dollars as filed
INVESCO QQQ TR46090E103COM587$281,638dollars as filed
OCCIDENTAL PETE CORP674599105COM4,406$277,762dollars as filed
KRAFT HEINZ CO COM500754106Stock8,600$277,092dollars as filed
CHIPOTLEMEXICANGRILLI169656105STOK4,400$275,660dollars as filed
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL6,181$274,629dollars as filed
ILLINOIS TOOL WKS INC452308109COM1,150$272,504dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q399BETABUILDRS US2,750$269,830dollars as filed
NUVEEN NY MUN VALUE FD67062M105COM31,668$262,538dollars as filed
Advanced Micro Devices,Inc.007903107COM1,607$260,671dollars as filed
CARDINAL HEALTH INC14149Y108COM2,600$255,632dollars as filed
Uber Technologies90353T100COM3,450$250,746dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D804LTD DUR INVT ETF13,327$249,825dollars as filed
GENERAL MTRS CO COM37045V100Stock5,300$246,238dollars as filed
ConocoPhillips20825C104COM2,140$244,773dollars as filed
TEXAS PACIFIC LAND CORPORATION COM88262P102Stock330$242,309dollars as filed
INVESCO HIGH YIELD EQUITY DIVIDEND ACHIEVERS ETF46137V563ETF11,974$235,195dollars as filed
GOLDMAN SACHS ETF TR381430396JUST US LRG CP3,000$234,389dollars as filed
ONE GAS INC COM68235P108Stock3,600$229,860dollars as filed
TARGET CORP COM87612E106Stock1,544$228,626dollars as filed
VGT92204A702SHS395$227,753dollars as filed
HESS CORP42809H107COM1,500$221,280dollars as filed
Mondelez International,Inc. Class A609207105COM3,300$215,952dollars as filed
NATIONAL FUEL GAS CO COM636180101Stock3,900$211,341dollars as filed
HEWLETT PACKARD ENTERPRISE CO COM42824C109Stock9,945$210,536dollars as filed
iShares Core US Aggregate Bond ETF464287226SHS2,159$209,654dollars as filed
Thermo Fisher Scientific Inc.883556102COM378$209,117dollars as filed
VANGUARD INDEX FDS922908637LARGE CAP ETF835$208,433dollars as filed
FIRST TR EXCHANGE TRADED FD33738R704RBA INDL ETF3,041$208,093dollars as filed
COHERENT CORP COM19247G107Stock2,858$207,091dollars as filed
iShares Currency Hedged MSCI EAFE ETF46434V803SHS5,700$202,664dollars as filed
WISDOMTREE TR97717W794TRUE DEV INTL FD3,981$201,916dollars as filed
AMERICAN CENTY ETF TR025072158AVANTIS US LARG3,204$201,115dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN12,102$196,306dollars as filed
BLACKROCK MUNIHLDGS NY QLTY09255C106COM17,320$186,377dollars as filed
EATON VANCE NEW YORK MUN BD27827Y109COM15,818$156,000dollars as filed
NUVEEN MASS QUALITY MUN INC67061E104COM11,585$128,709dollars as filed
PIMCO NEW YORK MUN FD II72200Y102COM16,737$124,016dollars as filed
NEW YORK COMMUNITY BANCORP649445103COM36,629$117,951dollars as filed
INVESCO MUNICIPAL TRUST46131J103COM10,293$102,518dollars as filed
PIMCO NEW YORK MUN INCM72201E105FD 1 COM12,458$73,505dollars as filed
EMERGENT BIOSOLUTIONS INC29089Q105COM10,000$68,200dollars as filed
CHARGEPOINT HLDGS INC15961R105COM CL A13,000$19,630dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001172661-24-002890this filing2024-07-24acceptance time not in the bulk data set