Skip to content

13F-HR filed by Herold Advisors, Inc.

Herold Advisors, Inc. filed this 13F-HR for the quarter ended 2024-03-31, filed 2024-05-10, with 265 holding rows worth $413,413,965.

Accession
0001172661-24-002140
Filed
2024-05-10
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2024

A holdings report, 265 entries on the cover page, a total value of $413,413,965 stated on the cover page (in dollars after the unit check, H1), rows summing to $413,413,965 with VALUE read as dollars as filed, 13F file number 028-21393. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Apple Inc037833100COM96,159$16,490,556dollars as filed
Microsoft Corp594918104COM37,733$15,877,258dollars as filed
Avantis US Equity ETF025072885SHS148,109$13,255,830dollars as filed
NVIDIA Corp67066G104COM12,531$11,322,808dollars as filed
Eli Lilly and Company532457108COM11,443$8,902,783dollars as filed
MasterCard, Inc57636Q104COM17,170$8,268,772dollars as filed
Visa Inc92826C839COM29,083$8,116,768dollars as filed
AbbVie,Inc.00287Y109COM38,345$6,983,105dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM39,995$6,773,953dollars as filed
Avantis US Small Cap Value ETF025072877SHS67,093$6,288,549dollars as filed
JPMorgan Chase & Co46625H100COM29,510$5,911,608dollars as filed
ETF SER SOLUTIONS26922A321DISTILLATE US102,930$5,549,047dollars as filed
Amazon.com, Inc023135106COM28,162$5,079,862dollars as filed
Home Depot, Inc437076102COM13,120$5,033,068dollars as filed
Walmart Inc.931142103COM82,907$4,988,544dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM32,887$4,963,731dollars as filed
Merck & Co.,Inc.58933Y105COM37,165$4,904,354dollars as filed
EXXON MOBIL CORP30231G102COM36,869$4,286,010dollars as filed
META PLATFORMS INC CL A30303M102COM8,410$4,083,895dollars as filed
PHILLIPS 66 COM718546104Stock24,355$3,978,244dollars as filed
International Business Machines Corporation459200101COM20,599$3,934,065dollars as filed
iShares Core Dividend Growth ETF46434V621SHS67,350$3,910,379dollars as filed
Chevron Corporation166764100COM24,770$3,907,533dollars as filed
Vanguard Total Bond Market ETF921937835SHS52,930$3,844,341dollars as filed
Procter & Gamble Co742718109COM22,277$3,614,906dollars as filed
BROOKFIELD INFRASTRUCTURE PAG16252101LP INT UNIT112,759$3,519,226dollars as filed
AMERICAN CENTY ETF TR025072562AVANTIS CORE FI84,891$3,501,785dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS36,348$3,431,850dollars as filed
CINTAS CORP COM172908105Stock4,932$3,388,432dollars as filed
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS30,311$3,301,474dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF64,625$3,260,428dollars as filed
DIMENSIONAL ETF TRUST25434V872CORE FIXE IN ETF77,177$3,237,601dollars as filed
Intuitive Surgical,Inc.46120E602COM7,950$3,172,766dollars as filed
Intuit Inc.461202103COM4,801$3,120,650dollars as filed
Johnson & Johnson478160104COM19,671$3,112,054dollars as filed
DIMENSIONAL ETF TRUST25434V880WORLD EX US CORE120,095$3,055,217dollars as filed
Eaton Corp. PlcG29183103COM9,667$3,022,840dollars as filed
INVESCO EXCH TRD SLF IDX FD46138J619RUSL 1000 DYNM52,760$2,914,010dollars as filed
NIKE,Inc. Class B654106103COM29,852$2,805,506dollars as filed
S&P Global,Inc.78409V104COM6,490$2,761,171dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF47,014$2,720,403dollars as filed
Verizon Communications Inc92343V104COM63,051$2,646,085dollars as filed
ONEOK INC NEW682680103COM32,121$2,575,203dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY64,895$2,573,762dollars as filed
Berkshire Hathaway Inc084670702COM6,038$2,539,100dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT33,159$2,526,508dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM16,214$2,468,750dollars as filed
DIMENSIONAL ETF TRUST25434V401US EQUI MARK ETF42,587$2,426,607dollars as filed
WISDOMTREE TR97717Y527FLOATNG RAT TREA47,909$2,409,425dollars as filed
ZOETIS INC CL A98978V103Stock14,094$2,384,846dollars as filed
BROOKFIELD CORP CL A LTD VT SH11271J107Stock55,532$2,326,178dollars as filed
Qualcomm Incorporated747525103COM13,635$2,308,532dollars as filed
AMPHENOL CORP NEW032095101COM19,490$2,248,172dollars as filed
NUCOR CORP COM670346105Stock10,980$2,172,942dollars as filed
Comcast Corp20030N101COM49,586$2,149,561dollars as filed
GOLDMAN SACHS ETF TR381430503ACTIVEBETA US LG20,499$2,127,591dollars as filed
Broadcom Inc.11135F101COM1,469$1,947,707dollars as filed
Schwab Short Term US Treasury ETF808524862SHS40,363$1,945,900dollars as filed
Tesla Motors, Inc88160R101COM11,024$1,937,909dollars as filed
UnitedHealth Group Inc91324P102COM3,900$1,929,495dollars as filed
Chubb LimitedH1467J104COM7,367$1,909,102dollars as filed
Avantis International Equity ETF025072703SHS29,883$1,904,792dollars as filed
CVS Health Corporation126650100COM23,724$1,892,643dollars as filed
PACER FDS TR69374H881US CASH COWS 10031,922$1,855,091dollars as filed
Prologis,Inc.74340W103COM13,935$1,814,616dollars as filed
JPMORGAN INCOME ETF46641Q159ETF39,807$1,813,667dollars as filed
Bristol-Myers Squibb Company110122108COM32,913$1,785,179dollars as filed
Bank of America Corp060505104COM44,701$1,695,188dollars as filed
CONSOLIDATED EDISON INC209115104COM18,295$1,661,693dollars as filed
Deere & Company244199105COM3,983$1,636,352dollars as filed
Lockheed Martin Corporation539830109COM3,589$1,632,528dollars as filed
HERSHEY CO COM427866108Stock8,075$1,570,609dollars as filed
Pfizer Inc.717081103COM56,119$1,557,509dollars as filed
Walt Disney Co254687106COM12,526$1,533,165dollars as filed
NextEra Energy,Inc.65339F101COM23,041$1,472,550dollars as filed
AIR PRODS & CHEMS INC009158106COM6,043$1,464,038dollars as filed
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF13,588$1,447,179dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS2,733$1,437,047dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS15,326$1,421,027dollars as filed
DICKS SPORTING GOODS INC COM253393102Stock6,306$1,417,967dollars as filed
SHELL PLC SPON ADS780259305ADR21,105$1,414,993dollars as filed
McDonalds Corporation580135101COM4,972$1,401,855dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q761US QUALTY FCTR26,471$1,399,551dollars as filed
Amgen Inc.031162100COM4,911$1,396,521dollars as filed
Abbott Laboratories002824100COM12,280$1,395,745dollars as filed
SPDR Portfolio High Yield Bond ETF78468R606SHS59,047$1,385,243dollars as filed
IQVIA HLDGS INC COM46266C105Stock5,400$1,365,606dollars as filed
American Tower Corporation03027X100COM6,759$1,335,511dollars as filed
Boeing Company097023105COM6,880$1,327,948dollars as filed
CIMPRESS PLCG2143T103SHS EURO14,900$1,318,799dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D879FT VEST RIS53,254$1,303,785dollars as filed
AT&T Inc00206R102COM73,925$1,301,276dollars as filed
Cisco Systems,Inc.17275R102COM25,829$1,289,144dollars as filed
MARTIN MARIETTA MATLS INC COM573284106Stock2,099$1,288,660dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A2$1,268,880dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV22,394$1,257,911dollars as filed
Costco Wholesale Corporation22160K105COM1,707$1,250,599dollars as filed
HUBBELL INC COM443510607Stock2,985$1,238,924dollars as filed
SPDR GOLD TR78463V107GOLD SHS5,955$1,225,063dollars as filed
BLACKROCK INC CL A COM09247X101COM1,459$1,216,368dollars as filed
PIMCO ETF TR72201R2051-5 US TIP IDX23,510$1,210,765dollars as filed
Elevance Health, Inc.036752103COM2,287$1,186,346dollars as filed
KLA CORP482480100COM1,668$1,165,215dollars as filed
WISDOMTREE TR97717W588US LARGECAP FUND21,030$1,165,062dollars as filed
LAM RESEARCH CORP512807108COM1,198$1,163,941dollars as filed
PARKER-HANNIFIN CORP COM701094104Stock2,094$1,163,824dollars as filed
INGERSOLL RAND INC COM45687V106Stock12,195$1,157,915dollars as filed
Intercontinental Exchange,Inc.45866F104COM8,391$1,153,175dollars as filed
Charles Schwab Corp808513105COM15,830$1,145,142dollars as filed
WISDOMTREE TR97717Y790US EFFIC CORE FD27,100$1,144,433dollars as filed
PepsiCo,Inc.713448108COM6,531$1,143,071dollars as filed
Dimensional International Value ETF25434V807SHS30,963$1,137,928dollars as filed
MICROCHIP TECHNOLOGY INC. COM595017104Stock12,600$1,130,346dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF38,941$1,121,185dollars as filed
ALLEGION PLCG0176J109ORD SHS8,092$1,090,073dollars as filed
D R HORTON INC COM23331A109Stock6,511$1,071,424dollars as filed
ICICI BANK LIMITED ADR45104G104ADR39,950$1,055,080dollars as filed
Avantis US Large Cap Value ETF025072349SHS16,353$1,050,844dollars as filed
T-Mobile US,Inc.872590104COM6,411$1,046,403dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS5,708$1,042,435dollars as filed
FLEXSHARES TR33939L506IBOXX 3R TARGT43,693$1,037,709dollars as filed
Raytheon Technologies Corporation75513E101COM10,590$1,033,130dollars as filed
TRACTOR SUPPLY CO COM892356106Stock3,893$1,018,925dollars as filed
Union Pacific Corporation907818108COM4,120$1,013,232dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM18,566$1,007,040dollars as filed
ISHARES TR46435G102CONV BD ETF12,440$993,085dollars as filed
SPDR SER TR78464A359BBG CONV SEC ETF13,300$971,432dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT10,776$968,911dollars as filed
FLEXSHARES TR33939L670CRE SLCT BD FD43,838$967,095dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock14,434$963,903dollars as filed
OLD DOMINION FREIGHT LINE INC COM679580100Stock4,260$934,261dollars as filed
BLACKSTONE INC09260D107COM6,952$913,298dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E823GROWTH STRENGTH29,166$895,949dollars as filed
FLEXSHARES TR33939L746US QUALITY CAP14,962$880,948dollars as filed
FLEXSHARES TR33939L654US QT LW VLTY14,075$858,079dollars as filed
Vanguard Growth922908736COM2,441$840,192dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q705FT VEST S&P 50015,637$840,043dollars as filed
FLEXSHARES TR33939L662HIG YLD VL ETF19,092$784,961dollars as filed
FLEXSHARES TR33939L407MORNSTAR UPSTR19,093$784,150dollars as filed
Accenture Plc Class AG1151C101COM2,227$771,900dollars as filed
LAMB WESTON HLDGS INC513272104COM7,213$768,401dollars as filed
NOVO-NORDISK A S ADR670100205ADR5,950$763,980dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF8,894$762,092dollars as filed
NTNLGRIDPLCADRFSPONSOREDADR1ADRREPS5ORDSHS636274409STOK11,096$757,300dollars as filed
Goldman Sachs Group,Inc.38141G104COM1,776$741,817dollars as filed
Philip Morris International Inc.718172109COM7,969$730,120dollars as filed
Morgan Stanley617446448COM7,524$708,494dollars as filed
IRON MTN INC DEL COM46284V101REIT8,754$702,189dollars as filed
BNY MELLON ETF TRUST09661T107US LRG CP CORE6,715$670,157dollars as filed
Oracle Corporation68389X105COM5,304$666,260dollars as filed
Intel Corp458140100COM14,880$657,301dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT12,560$648,124dollars as filed
FLEXSHARES TR33939L845QLT DIV DEF IDX9,892$635,250dollars as filed
Citigroup Inc.172967424COM9,986$631,515dollars as filed
BROOKFIELD ASSET MANAGMT LTD CL A LMT VTG SHS113004105Stock14,229$598,351dollars as filed
WISDOMTREE TR97717Y477US QUALITY GROW14,512$596,443dollars as filed
Netflix, Inc64110L106COM972$590,325dollars as filed
Vanguard Mid-Cap ETF922908629SHS2,346$586,172dollars as filed
iShares Silver Trust46428Q109COM25,655$583,651dollars as filed
FIRST TR NAS100 EQ WEIGHTED337344105SHS4,676$579,639dollars as filed
FIDELITY COVINGTON TRUST316092832DIVID ETF RISI12,320$573,496dollars as filed
BP PLC SPONSORED ADR055622104ADR15,018$566,059dollars as filed
INVESCO EXCH TRADED FD TR II46138G656S&P ULTRA DIVIDE12,300$563,820dollars as filed
Waste Management, Inc.94106L109COM2,638$562,295dollars as filed
3M CO COM88579Y101Stock5,272$559,379dollars as filed
FRANKLIN RESOURCES INC COM354613101Stock19,850$557,984dollars as filed
Vanguard Total World Stock ETF922042742SHS5,048$557,864dollars as filed
FLEXSHARES TR33939L803M STAR DEV MKT7,634$547,135dollars as filed
ALLIANCEBERNSTEIN HLDG L P01881G106UNIT LTD PARTN15,700$545,418dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock28,808$528,352dollars as filed
General Electric Company369604301COM3,000$526,590dollars as filed
BLACKROCK ETF TRUST09290C103ISHARES US EQUIT11,705$519,702dollars as filed
Gilead Sciences,Inc.375558103COM7,087$519,184dollars as filed
Avantis US Small Cap Equity ETF025072323SHS9,839$515,170dollars as filed
WP CAREY INC COM92936U109REIT9,095$513,346dollars as filed
American Express Company025816109COM2,252$512,976dollars as filed
VTI922908769COM1,927$501,006dollars as filed
Caterpillar Inc.149123101COM1,350$494,681dollars as filed
BROOKFIELD INFRASTRUCT FCLASS A11275Q107FOREIGN CANADIAN13,462$485,205dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF2,944$484,161dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF10,010$483,175dollars as filed
CALAMOS DY COM NPV12811V105COM22,160$483,107dollars as filed
Altria Group Inc02209S103COM11,071$483,000dollars as filed
GLOBAL X FDS37954Y475S&P 500 COVERED11,598$473,082dollars as filed
GSK PLC SPONSORED ADR37733W204ADR10,927$468,510dollars as filed
FORD MTR CO COM345370860Stock35,086$465,965dollars as filed
WISDOMTREE TR97717X578EM EX ST-OWNED15,691$462,257dollars as filed
CORNING INC219350105COM14,022$462,165dollars as filed
DOW HLDGS INC COM260557103Stock7,854$455,084dollars as filed
Adobe Inc00724F101COM900$454,140dollars as filed
Coca-Cola Company191216100COM7,286$445,806dollars as filed
WISDOMTREE TR97717Y808YIELD ENHANCED9,297$437,853dollars as filed
NUVEEN NEW YORK AMT QLT MUNI670656107COM39,046$424,434dollars as filed
iShares S&P 500 Growth ETF464287309SHS5,016$423,551dollars as filed
iShares Russell Midcap ETF464287499SHS5,000$420,450dollars as filed
Avantis Emerging Markets Equity ETF025072604SHS7,118$412,559dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW6,674$398,083dollars as filed
ONE GAS INC COM68235P108Stock6,100$393,633dollars as filed
GOLDMAN SACHS ETF TR381430479ACCESS INVT GR8,590$393,340dollars as filed
GOLDMAN SACHS ETF TR381430123MARKETBETA US EQ5,268$378,137dollars as filed
PRUDENTIAL FINL INC COM744320102Stock3,184$373,892dollars as filed
CROWN CASTLE INC COM22822V101REIT3,461$366,380dollars as filed
ARCHER DANIELS MIDLAND CO COM039483102Stock5,751$361,220dollars as filed
SCHD808524797COM4,417$356,211dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV7,718$354,565dollars as filed
GOLDMAN SACHS ETF TR38149W820CMN6,296$353,445dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS8,151$343,364dollars as filed
ISHARES TR46428743220 YR TR BD ETF3,591$339,780dollars as filed
FEDEX CORP COM31428X106Stock1,160$336,098dollars as filed
Vanguard Small-Cap ETF922908751SHS1,433$327,569dollars as filed
SPDR SER TR78464A508PRTFLO S&P500 VL6,403$320,790dollars as filed
KRAFT HEINZ CO COM500754106Stock8,600$317,340dollars as filed
DEVON ENERGY CORP NEW COM25179M103Stock6,250$313,625dollars as filed
ILLINOIS TOOL WKS INC452308109COM1,150$308,580dollars as filed
EXPEDITORS INTL WASH INC COM302130109Stock2,500$303,925dollars as filed
ARCHER AVIATION INC03945R102COM CL A64,954$300,087dollars as filed
OCCIDENTAL PETE CORP674599105COM4,606$299,366dollars as filed
Advanced Micro Devices,Inc.007903107COM1,652$298,169dollars as filed
DUPONT DE NEMOURS INC COM26614N102Stock3,835$294,097dollars as filed
CARDINAL HEALTH INC14149Y108COM2,600$290,940dollars as filed
SPY78462F103SHS549$287,165dollars as filed
FIRST TRUST TCW OPPORTUNISTIC33740F805TCW OPPORTUNIS6,536$285,207dollars as filed
AIM ETF PRODUCTS TRUST00888H786US LRGCP B20 FEB9,767$282,833dollars as filed
ConocoPhillips20825C104COM2,190$278,743dollars as filed
United Parcel Service,Inc. Class B911312106COM1,859$276,399dollars as filed
GOLDMAN SACHS ETF TR381430107ACTIVEBETA INT8,031$275,383dollars as filed
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL6,176$274,247dollars as filed
TARGET CORP COM87612E106Stock1,543$273,561dollars as filed
UNITED STS COMMODITY INDEX F911718104CM REP COPP FD10,800$271,296dollars as filed
INVESCO HIGH YIELD EQUITY DIVIDEND ACHIEVERS ETF46137V563ETF13,064$269,810dollars as filed
Uber Technologies90353T100COM3,450$265,616dollars as filed
INVESCO QQQ TR46090E103COM587$260,972dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D804LTD DUR INVT ETF13,871$260,445dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q399BETABUILDRS US2,750$259,683dollars as filed
MODERNA INC60770K107COM2,405$256,277dollars as filed
iShares U.S. Technology ETF464287721SHS1,786$241,217dollars as filed
GENERAL MTRS CO COM37045V100Stock5,300$240,355dollars as filed
NUVEEN NY MUN VALUE FD67062M105COM28,573$237,735dollars as filed
DOMINION ENERGY INC COM25746U109Stock4,735$232,915dollars as filed
Mondelez International,Inc. Class A609207105COM3,300$231,000dollars as filed
HESS CORP42809H107COM1,500$228,960dollars as filed
GOLDMAN SACHS ETF TR381430396JUST US LRG CP3,000$225,146dollars as filed
KROGER CO COM501044101Stock3,900$222,807dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM2,868$221,756dollars as filed
Thermo Fisher Scientific Inc.883556102COM378$219,773dollars as filed
INSPIRE MED SYS INC COM457730109Stock1,000$214,790dollars as filed
BIOGEN INC COM09062X103Stock993$214,121dollars as filed
CARLYLE GROUP INC COM14316J108Stock4,500$211,095dollars as filed
iShares Core US Aggregate Bond ETF464287226SHS2,140$209,605dollars as filed
NATIONAL FUEL GAS CO COM636180101Stock3,900$209,508dollars as filed
VGT92204A702SHS397$208,163dollars as filed
WISDOMTREE TR97717W794TRUE DEV INTL FD3,981$205,866dollars as filed
GRAYSCALE BITCOIN TRUST ETF389637109SHS REP COM UT3,250$205,303dollars as filed
CHIPOTLEMEXICANGRILLI169656105STOK70$203,474dollars as filed
BIONTECH SE SPONSORED ADS09075V102ADR2,200$202,950dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN12,093$190,238dollars as filed
EATON VANCE NEW YORK MUN BD27827Y109COM13,765$133,682dollars as filed
NUVEEN MASS QUALITY MUN INC67061E104COM11,585$126,508dollars as filed
PIMCO NEW YORK MUN FD II72200Y102COM16,685$123,820dollars as filed
NEW YORK COMMUNITY BANCORP649445103COM36,705$118,198dollars as filed
INVESCO MUNICIPAL TRUST46131J103COM10,293$99,842dollars as filed
JOBY AVIATION INCg65163100COMMON STOCK14,620$78,363dollars as filed
PIMCO NEW YORK MUN INCM72201E105FD 1 COM12,458$73,131dollars as filed
EMERGENT BIOSOLUTIONS INC29089Q105COM10,000$25,300dollars as filed
CHARGEPOINT HLDGS INC15961R105COM CL A13,000$24,700dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001172661-24-002140this filing2024-05-10acceptance time not in the bulk data set