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13F-HR filed by Herold Advisors, Inc.

Herold Advisors, Inc. filed this 13F-HR for the quarter ended 2023-12-31, filed 2024-02-02, with 244 holding rows worth $361,469,524.

Accession
0001172661-24-000427
Filed
2024-02-02
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2023

A holdings report, 244 entries on the cover page, a total value of $361,469,524 stated on the cover page (in dollars after the unit check, H1), rows summing to $361,469,524 with VALUE read as dollars as filed, 13F file number 028-21393. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Apple Inc037833100COM92,262$17,764,580dollars as filed
Microsoft Corp594918104COM38,411$14,446,053dollars as filed
Avantis US Equity ETF025072885SHS134,258$10,948,857dollars as filed
Visa Inc92826C839COM29,183$7,597,903dollars as filed
MasterCard, Inc57636Q104COM17,199$7,335,705dollars as filed
NVIDIA Corp67066G104COM13,159$6,516,759dollars as filed
Eli Lilly and Company532457108COM10,884$6,344,725dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM40,053$6,320,363dollars as filed
AbbVie,Inc.00287Y109COM38,778$6,009,944dollars as filed
JPMorgan Chase & Co46625H100COM34,969$5,948,894dollars as filed
Avantis US Small Cap Value ETF025072877SHS57,422$5,156,885dollars as filed
Home Depot, Inc437076102COM13,312$4,613,591dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM32,709$4,569,209dollars as filed
Walmart Inc.931142103COM26,784$4,222,708dollars as filed
Merck & Co.,Inc.58933Y105COM37,792$4,120,367dollars as filed
ETF SER SOLUTIONS26922A321DISTILLATE US81,003$3,999,119dollars as filed
NIKE,Inc. Class B654106103COM36,518$3,964,817dollars as filed
iShares Core Dividend Growth ETF46434V621SHS72,854$3,921,029dollars as filed
Procter & Gamble Co742718109COM26,592$3,897,423dollars as filed
Vanguard Total Bond Market ETF921937835SHS52,024$3,826,401dollars as filed
BROOKFIELD INFRASTRUCTURE PAG16252101LP INT UNIT117,892$3,712,435dollars as filed
Chevron Corporation166764100COM24,465$3,649,504dollars as filed
International Business Machines Corporation459200101COM21,489$3,514,899dollars as filed
EXXON MOBIL CORP30231G102COM35,112$3,510,834dollars as filed
PHILLIPS 66 COM718546104Stock26,028$3,465,447dollars as filed
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS30,427$3,367,052dollars as filed
ONEOK INC NEW682680103COM46,657$3,276,323dollars as filed
Intuit Inc.461202103COM5,118$3,198,904dollars as filed
Johnson & Johnson478160104COM19,575$3,068,422dollars as filed
CINTAS CORP COM172908105Stock5,026$3,028,969dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS36,064$3,023,735dollars as filed
INVESCO EXCH TRD SLF IDX FD46138J619RUSL 1000 DYNM56,643$2,912,106dollars as filed
ZOETIS INC CL A98978V103Stock14,736$2,908,444dollars as filed
S&P Global,Inc.78409V104COM6,590$2,903,027dollars as filed
META PLATFORMS INC CL A30303M102COM8,165$2,890,083dollars as filed
DIMENSIONAL ETF TRUST25434V880WORLD EX US CORE115,415$2,818,434dollars as filed
Amazon.com, Inc023135106COM18,372$2,791,442dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF55,152$2,770,383dollars as filed
AMPHENOL CORP NEW032095101COM27,904$2,766,124dollars as filed
Intuitive Surgical,Inc.46120E602COM7,950$2,682,012dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT36,834$2,588,761dollars as filed
Eaton Corp. PlcG29183103COM10,491$2,526,568dollars as filed
Chubb LimitedH1467J104COM11,159$2,521,944dollars as filed
ISHARES TR46434V456MSCI INTL QUALTY65,085$2,444,617dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF44,317$2,436,690dollars as filed
BROOKFIELD CORP CL A LTD VT SH11271J107Stock59,782$2,410,052dollars as filed
Deere & Company244199105COM5,789$2,315,151dollars as filed
Verizon Communications Inc92343V104COM59,730$2,252,167dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM15,849$2,233,605dollars as filed
Comcast Corp20030N101COM49,309$2,162,219dollars as filed
Abbott Laboratories002824100COM19,402$2,135,578dollars as filed
UnitedHealth Group Inc91324P102COM3,966$2,088,098dollars as filed
Tesla Motors, Inc88160R101COM8,053$2,001,009dollars as filed
WISDOMTREE TR97717Y527FLOATNG RAT TREA39,079$1,963,395dollars as filed
GOLDMAN SACHS ETF TR381430503ACTIVEBETA US LG20,898$1,960,441dollars as filed
Prologis,Inc.74340W103COM14,460$1,927,518dollars as filed
JPMORGAN INCOME ETF46641Q159ETF42,205$1,924,991dollars as filed
NUCOR CORP COM670346105Stock10,980$1,910,959dollars as filed
PACER FDS TR69374H881US CASH COWS 10036,687$1,907,409dollars as filed
CVS Health Corporation126650100COM23,965$1,892,677dollars as filed
Schwab Short Term US Treasury ETF808524862SHS38,519$1,866,246dollars as filed
Pfizer Inc.717081103COM63,762$1,835,884dollars as filed
Qualcomm Incorporated747525103COM12,534$1,812,897dollars as filed
CONSOLIDATED EDISON INC209115104COM19,380$1,763,308dollars as filed
Broadcom Inc.11135F101COM1,567$1,749,737dollars as filed
Boeing Company097023105COM6,390$1,665,856dollars as filed
Bristol-Myers Squibb Company110122108COM31,744$1,628,986dollars as filed
Bank of America Corp060505104COM47,093$1,585,734dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,301$1,576,657dollars as filed
Lockheed Martin Corporation539830109COM3,448$1,562,772dollars as filed
Cisco Systems,Inc.17275R102COM30,119$1,521,630dollars as filed
American Tower Corporation03027X100COM6,712$1,448,987dollars as filed
McDonalds Corporation580135101COM4,884$1,448,155dollars as filed
Waste Management, Inc.94106L109COM7,946$1,423,243dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q761US QUALTY FCTR29,204$1,397,764dollars as filed
SPDR Portfolio High Yield Bond ETF78468R606SHS59,157$1,383,091dollars as filed
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF14,071$1,379,531dollars as filed
SHELL PLC SPON ADS780259305ADR20,898$1,375,123dollars as filed
NextEra Energy,Inc.65339F101COM22,578$1,371,436dollars as filed
AIR PRODS & CHEMS INC009158106COM4,847$1,327,109dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV25,504$1,317,807dollars as filed
HERSHEY CO COM427866108Stock6,852$1,277,593dollars as filed
FLEXSHARES TR33939L506IBOXX 3R TARGT53,471$1,262,985dollars as filed
Avantis International Equity ETF025072703SHS20,864$1,260,859dollars as filed
IQVIA HLDGS INC COM46266C105Stock5,400$1,249,452dollars as filed
BLACKROCK INC CL A COM09247X101COM1,530$1,242,054dollars as filed
BROOKFIELD RENEWABLE ENERGYG16258108PARTNERSHIP UNIT47,088$1,237,493dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D879FT VEST RIS53,069$1,224,944dollars as filed
CIMPRESS PLCG2143T103SHS EURO14,900$1,192,745dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS14,280$1,184,669dollars as filed
AT&T Inc00206R102COM69,490$1,166,198dollars as filed
PIMCO ETF TR72201R2051-5 US TIP IDX22,310$1,141,157dollars as filed
SPDR GOLD TR78463V107GOLD SHS5,955$1,138,417dollars as filed
PepsiCo,Inc.713448108COM6,536$1,110,224dollars as filed
Walt Disney Co254687106COM12,262$1,107,341dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A2$1,085,250dollars as filed
Elevance Health, Inc.036752103COM2,282$1,076,451dollars as filed
WISDOMTREE TR97717Y790US EFFIC CORE FD27,100$1,065,030dollars as filed
Berkshire Hathaway Inc084670702COM2,975$1,061,064dollars as filed
WISDOMTREE TR97717W588US LARGECAP FUND21,030$1,053,918dollars as filed
LAM RESEARCH CORP512807108COM1,337$1,047,219dollars as filed
FLEXSHARES TR33939L670CRE SLCT BD FD45,985$1,028,711dollars as filed
FLEXSHARES TR33939L407MORNSTAR UPSTR25,097$1,027,737dollars as filed
Union Pacific Corporation907818108COM4,120$1,011,954dollars as filed
FLEXSHARES TR33939L654US QT LW VLTY17,812$1,001,213dollars as filed
DIAMONDBACK ENERGY INC COM25278X109Stock6,451$1,000,421dollars as filed
Costco Wholesale Corporation22160K105COM1,507$994,741dollars as filed
ISHARES TR46435G102CONV BD ETF12,560$987,090dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS5,656$963,947dollars as filed
SPDR SER TR78464A359BBG CONV SEC ETF13,300$959,595dollars as filed
BLACKSTONE INC09260D107COM7,324$959,065dollars as filed
ICICI BANK LIMITED ADR45104G104ADR39,950$952,408dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock15,452$944,890dollars as filed
Thermo Fisher Scientific Inc.883556102COM1,729$917,794dollars as filed
DICKS SPORTING GOODS INC COM253393102Stock6,206$911,972dollars as filed
Raytheon Technologies Corporation75513E101COM10,757$905,410dollars as filed
TRACTOR SUPPLY CO COM892356106Stock4,192$901,578dollars as filed
United Parcel Service,Inc. Class B911312106COM5,449$856,847dollars as filed
Lowes Companies,Inc.548661107COM3,764$837,678dollars as filed
OLD DOMINION FREIGHT LINE INC COM679580100Stock2,061$835,385dollars as filed
Accenture Plc Class AG1151C101COM2,360$828,148dollars as filed
Intel Corp458140100COM16,275$817,923dollars as filed
Philip Morris International Inc.718172109COM8,502$799,868dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q408FIRST TR ENH NEW12,909$770,288dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E823GROWTH STRENGTH28,152$766,727dollars as filed
Vanguard Growth922908736COM2,459$764,454dollars as filed
NTNLGRIDPLCADRFSPONSOREDADR1ADRREPS5ORDSHS636274409STOK11,074$753,296dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT14,402$748,918dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF9,339$747,675dollars as filed
FLEXSHARES TR33939L662HIG YLD VL ETF18,032$737,036dollars as filed
FEDEX CORP COM31428X106Stock2,760$698,197dollars as filed
Goldman Sachs Group,Inc.38141G104COM1,776$685,128dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q705FT VEST S&P 50013,109$677,608dollars as filed
Morgan Stanley617446448COM7,233$674,501dollars as filed
FRANKLIN RESOURCES INC COM354613101Stock21,850$650,912dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM12,484$623,329dollars as filed
FLEXSHARES TR33939L845QLT DIV DEF IDX10,436$616,406dollars as filed
IRON MTN INC DEL COM46284V101REIT8,753$612,564dollars as filed
Vanguard Mid-Cap ETF922908629SHS2,631$612,155dollars as filed
Oracle Corporation68389X105COM5,800$611,516dollars as filed
BNY MELLON ETF TRUST09661T107US LRG CP CORE6,715$607,036dollars as filed
BROOKFIELD ASSET MANAGMT LTD CL A LMT VTG SHS113004105Stock14,813$597,958dollars as filed
Adobe Inc00724F101COM1,000$596,600dollars as filed
Gilead Sciences,Inc.375558103COM7,288$590,511dollars as filed
WP CAREY INC COM92936U109REIT9,018$584,516dollars as filed
3M CO COM88579Y101Stock5,258$574,934dollars as filed
FLEXSHARES TR33939L803M STAR DEV MKT8,398$573,596dollars as filed
FIRST TR NAS100 EQ WEIGHTED337344105SHS4,805$564,559dollars as filed
iShares Silver Trust46428Q109COM25,655$558,766dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT6,447$547,297dollars as filed
FIDELITY COVINGTON TRUST316092832DIVID ETF RISI12,320$540,947dollars as filed
Amgen Inc.031162100COM1,874$539,896dollars as filed
INVESCO EXCH TRADED FD TR II46138G656S&P ULTRA DIVIDE12,274$536,497dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV12,463$523,321dollars as filed
NOVO-NORDISK A S ADR670100205ADR5,000$517,250dollars as filed
Citigroup Inc.172967424COM9,986$513,680dollars as filed
FORD MTR CO COM345370860Stock41,260$502,981dollars as filed
WISDOMTREE TR97717X578EM EX ST-OWNED17,372$501,703dollars as filed
BROOKFIELD INFRASTRUCT FCLASS A11275Q107FOREIGN CANADIAN14,096$497,341dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock27,605$486,956dollars as filed
CORNING INC219350105COM15,850$482,633dollars as filed
ALLIANCEBERNSTEIN HLDG L P01881G106UNIT LTD PARTN15,500$480,965dollars as filed
Netflix, Inc64110L106COM972$473,247dollars as filed
WISDOMTREE TR97717Y808YIELD ENHANCED9,775$462,740dollars as filed
BP PLC SPONSORED ADR055622104ADR13,040$461,740dollars as filed
DOW HLDGS INC COM260557103Stock8,393$460,341dollars as filed
Altria Group Inc02209S103COM11,363$458,479dollars as filed
GLOBAL X FDS37954Y475S&P 500 COVERED11,598$457,425dollars as filed
VTI922908769COM1,925$456,806dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF16,121$449,776dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF9,181$443,710dollars as filed
NEW YORK COMMUNITY BANCORP649445103COM43,065$440,587dollars as filed
APTARGROUP INC COM038336103Stock3,500$432,670dollars as filed
CROWN CASTLE INC COM22822V101REIT3,733$430,055dollars as filed
DIMENSIONAL ETF TRUST25434V872CORE FIXE IN ETF10,111$428,761dollars as filed
CALAMOS DY COM NPV12811V105COM21,430$423,886dollars as filed
American Express Company025816109COM2,252$421,986dollars as filed
ARCHER DANIELS MIDLAND CO COM039483102Stock5,751$415,337dollars as filed
DIMENSIONAL ETF TRUST25434V401US EQUI MARK ETF7,976$413,396dollars as filed
Caterpillar Inc.149123101COM1,350$399,155dollars as filed
ARCHER AVIATION INC03945R102COM CL A64,954$398,818dollars as filed
GSK PLC SPONSORED ADR37733W204ADR10,681$395,903dollars as filed
ONE GAS INC COM68235P108Stock6,200$395,064dollars as filed
NUVEEN NEW YORK AMT QLT MUNI670656107COM37,031$389,936dollars as filed
iShares Russell Midcap ETF464287499SHS5,000$388,650dollars as filed
GOLDMAN SACHS ETF TR381430123MARKETBETA US EQ5,797$378,834dollars as filed
Coca-Cola Company191216100COM6,418$378,260dollars as filed
General Electric Company369604301COM2,879$367,447dollars as filed
ISHARES TR46428743220 YR TR BD ETF3,672$363,087dollars as filed
AMERICAN CENTY ETF TR025072562AVANTIS CORE FI8,629$360,951dollars as filed
DUPONT DE NEMOURS INC COM26614N102Stock4,676$359,750dollars as filed
GOLDMAN SACHS ETF TR381430479ACCESS INVT GR7,682$355,755dollars as filed
BROOKFIELD RENEWABLE CORP11284V105CL A SUB VTG12,111$348,694dollars as filed
PRUDENTIAL FINL INC COM744320102Stock3,184$330,292dollars as filed
GOLDMAN SACHS ETF TR38149W820CMN6,291$330,246dollars as filed
EXPEDITORS INTL WASH INC COM302130109Stock2,500$318,000dollars as filed
Advanced Micro Devices,Inc.007903107COM2,142$315,752dollars as filed
KRAFT HEINZ CO COM500754106Stock8,500$314,330dollars as filed
Dimensional International Value ETF25434V807SHS9,126$313,605dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF2,089$307,495dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS8,074$303,609dollars as filed
ILLINOIS TOOL WKS INC452308109COM1,155$302,541dollars as filed
Vanguard Small-Cap ETF922908751SHS1,415$301,862dollars as filed
iShares MSCI EAFE Value ETF464288877SHS5,387$280,663dollars as filed
FIRST TR EXCHANGE TRADED FD33738R704RBA INDL ETF4,723$273,260dollars as filed
INVESCO HIGH YIELD EQUITY DIVIDEND ACHIEVERS ETF46137V563ETF12,555$265,423dollars as filed
GOLDMAN SACHS ETF TR381430107ACTIVEBETA INT8,120$265,199dollars as filed
DOLLAR GEN CORP COM256677105Stock1,932$262,655dollars as filed
CARDINAL HEALTH INC14149Y108COM2,600$262,080dollars as filed
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL6,171$261,751dollars as filed
SPY78462F103SHS549$260,945dollars as filed
UNITED STS COMMODITY INDEX F911718104CM REP COPP FD10,800$260,712dollars as filed
SCHD808524797COM3,335$253,985dollars as filed
OCCIDENTAL PETE CORP674599105COM4,205$251,132dollars as filed
Starbucks Corporation855244109COM2,572$246,995dollars as filed
INVESCO QQQ TR46090E103COM587$240,688dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q399BETABUILDRS US2,750$236,198dollars as filed
NUVEEN NY MUN VALUE FD67062M105COM28,512$236,084dollars as filed
TRAVELERS COMPANIES INC COM89417E109Stock1,200$228,588dollars as filed
BIOGEN INC COM09062X103Stock875$226,424dollars as filed
Uber Technologies90353T100COM3,650$224,731dollars as filed
DEVON ENERGY CORP NEW COM25179M103Stock4,900$221,970dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM2,866$221,804dollars as filed
ConocoPhillips20825C104COM1,900$220,533dollars as filed
TARGET CORP COM87612E106Stock1,543$219,780dollars as filed
WISDOMTREE TR97717Y477US QUALITY GROW5,971$218,419dollars as filed
Mondelez International,Inc. Class A609207105COM3,000$217,290dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D804LTD DUR INVT ETF11,413$216,465dollars as filed
BIONTECH SE SPONSORED ADS09075V102ADR2,050$216,357dollars as filed
HESS CORP42809H107COM1,500$216,240dollars as filed
PUBLIC STORAGE COM74460D109REIT705$215,025dollars as filed
iShares U.S. Technology ETF464287721SHS1,704$209,166dollars as filed
GOLDMAN SACHS ETF TR381430396JUST US LRG CP3,000$203,908dollars as filed
INSPIRE MED SYS INC COM457730109Stock1,000$203,430dollars as filed
HEWLETT PACKARD ENTERPRISE CO COM42824C109Stock11,904$202,130dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN12,084$166,765dollars as filed
EATON VANCE NEW YORK MUN BD27827Y109COM13,737$132,582dollars as filed
NUVEEN MASS QUALITY MUN INC67061E104COM11,585$121,758dollars as filed
PIMCO NEW YORK MUN FD II72200Y102COM14,902$113,117dollars as filed
INVESCO MUNICIPAL TRUST46131J103COM10,293$98,092dollars as filed
JOBY AVIATION INCg65163100COMMON STOCK14,620$97,223dollars as filed
PIMCO NEW YORK MUN INCM72201E105FD 1 COM11,200$66,755dollars as filed
CHARGEPOINT HLDGS INC15961R105COM CL A13,000$30,420dollars as filed
EMERGENT BIOSOLUTIONS INC29089Q105COM10,000$24,000dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001172661-24-000427this filing2024-02-02acceptance time not in the bulk data set