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13F-HR filed by TRUE Private Wealth Advisors

TRUE Private Wealth Advisors filed this 13F-HR for the quarter ended 2023-09-30, filed 2023-11-13, with 260 holding rows worth $720,060,326.

Accession
0001172661-23-003739
Filed
2023-11-13
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2023

A holdings report, 260 entries on the cover page, a total value of $720,060,326 stated on the cover page (in dollars after the unit check, H1), rows summing to $720,060,326 with VALUE read as dollars as filed, 13F file number 028-17403. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
ISHARES TR46432F834COM1,031,958$61,907,188dollars as filed
ISHARES TR464287457COM546,506$44,250,564dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM263,003$37,264,958dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS388,284$36,572,437dollars as filed
ISHARES TR464288687COM1,114,235$33,594,194dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS892,276$29,837,725dollars as filed
iShares Floating Rate Bond ETF46429B655SHS580,728$29,553,268dollars as filed
Apple Inc037833100COM161,063$27,575,533dollars as filed
ISHARES RUSSELL 1000 VALUE ETF464287598ETF148,754$22,583,847dollars as filed
Vanguard S&P 500 ETF922908363COM52,183$20,492,101dollars as filed
IJH464287507COM69,217$17,259,363dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS182,580$17,222,728dollars as filed
Microsoft Corp594918104COM50,031$15,797,375dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS26,334$11,308,624dollars as filed
iShares Core MSCI EAFE ETF46432F842SHS165,631$10,658,385dollars as filed
VGT92204A702SHS23,671$9,820,901dollars as filed
Vanguard Short-Term Bond ETF921937827SHS121,960$9,167,733dollars as filed
Amazon.com, Inc023135106COM67,719$8,608,381dollars as filed
INVESCO QQQ TR46090E103COM17,173$6,152,599dollars as filed
Chevron Corporation166764100COM35,688$6,017,641dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS125,096$5,953,298dollars as filed
Berkshire Hathaway Inc084670702COM16,623$5,823,180dollars as filed
EXXON MOBIL CORP30231G102COM49,128$5,776,524dollars as filed
iShares Core Total USD Bond Market ETF46434V613SHS127,945$5,593,135dollars as filed
JPMorgan Chase & Co46625H100COM38,289$5,552,643dollars as filed
Pfizer Inc.717081103COM160,158$5,312,443dollars as filed
AbbVie,Inc.00287Y109COM35,029$5,221,465dollars as filed
ISHARES TR464289867CORE 60 BALA ETF99,082$4,895,622dollars as filed
Eli Lilly and Company532457108COM9,056$4,864,393dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS67,048$4,848,238dollars as filed
PepsiCo,Inc.713448108COM27,811$4,712,276dollars as filed
Costco Wholesale Corporation22160K105COM7,731$4,367,733dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM32,918$4,307,649dollars as filed
Communication Services Select Sector SPDR Fund81369Y852SHS63,121$4,138,876dollars as filed
EMERSON ELEC CO COM291011104Stock42,429$4,097,331dollars as filed
NVIDIA Corp67066G104COM8,908$3,874,709dollars as filed
VANGUARD HEALTH CARE ETF92204A504ETF16,432$3,863,107dollars as filed
iShares U.S. Technology ETF464287721SHS36,505$3,830,126dollars as filed
SPDR SER TR78468R622BLOOMBERG HIGH Y40,319$3,644,833dollars as filed
Bristol-Myers Squibb Company110122108COM61,883$3,591,680dollars as filed
Goldman Sachs Group,Inc.38141G104COM10,953$3,544,180dollars as filed
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR20,705$3,333,039dollars as filed
UNITED RENTALS INC COM911363109Stock7,445$3,309,705dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS99,447$3,298,660dollars as filed
iShares Currency Hedged MSCI EAFE ETF46434V803SHS109,113$3,284,315dollars as filed
3M CO COM88579Y101Stock34,099$3,192,321dollars as filed
DIREXION SHARES ETF TRUST25460G849DAILY 20 YR TREA64,406$2,842,895dollars as filed
USBANCORPDEL902973304COM NEW81,145$2,682,670dollars as filed
Johnson & Johnson478160104COM17,158$2,672,328dollars as filed
SPDR SER TR78464A359BBG CONV SEC ETF38,149$2,586,518dollars as filed
SPY78462F103SHS6,040$2,582,189dollars as filed
SELECT SECTOR SPDR TR81369Y704INDL25,027$2,537,276dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM19,084$2,516,165dollars as filed
iShares Core US Aggregate Bond ETF464287226SHS26,432$2,485,640dollars as filed
ISHARES TR46435G102CONV BD ETF32,310$2,397,709dollars as filed
iShares MSCI EAFE Value ETF464288877SHS46,932$2,296,372dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF17,225$2,270,077dollars as filed
iShares MBS ETF464288588SHS24,830$2,204,918dollars as filed
NIKE,Inc. Class B654106103COM22,789$2,179,048dollars as filed
iShares Global 100 ETF464287572SHS28,328$2,074,743dollars as filed
Tesla Motors, Inc88160R101COM8,053$2,014,917dollars as filed
Verizon Communications Inc92343V104COM59,495$1,928,221dollars as filed
iShares S&P 500 Growth ETF464287309SHS27,762$1,899,510dollars as filed
Boeing Company097023105COM9,878$1,893,494dollars as filed
DUTCH BROS INC26701L100CL A80,202$1,864,692dollars as filed
SPDR SERIES TRUST78468R739ST NUVE TERM ETF39,568$1,829,229dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF20,355$1,756,655dollars as filed
Vanguard Value ETF922908744SHS12,689$1,750,246dollars as filed
iShares Treasury Floating Rate Bond ETF46434V860SHS34,082$1,729,326dollars as filed
Vanguard Consumer Staples ETF92204A207SHS9,459$1,727,908dollars as filed
iShares S&P 500 Value ETF464287408SHS10,845$1,668,432dollars as filed
Visa Inc92826C839COM6,540$1,504,339dollars as filed
Direxion Daily Technology Bull 3X Shares25459W102ETF34,691$1,494,825dollars as filed
Vanguard Real Estate922908553SHS19,397$1,467,554dollars as filed
iShares Gold Trust464285204COM39,427$1,379,557dollars as filed
META PLATFORMS INC CL A30303M102COM4,460$1,339,083dollars as filed
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS12,945$1,320,641dollars as filed
DIREXION SHARES ETF TRUST25461A874DLY AAPL BULL 2X55,450$1,306,961dollars as filed
Salesforce.com, Inc79466L302COM6,394$1,296,575dollars as filed
Procter & Gamble Co742718109COM8,432$1,229,848dollars as filed
Caterpillar Inc.149123101COM4,342$1,185,429dollars as filed
DIREXION SHARES ETF TRUST25461A866DLY MSFT BULL 2X37,952$1,185,245dollars as filed
Philip Morris International Inc.718172109COM12,419$1,149,751dollars as filed
DIREXION SHARES ETF TRUST25461A858DLY AMZN BULL 2X52,343$1,138,467dollars as filed
iShares TIPS Bond ETF464287176SHS10,887$1,129,200dollars as filed
ISHARES TR46428743220 YR TR BD ETF12,534$1,111,603dollars as filed
ISHARES TR464288414NATIONAL MUN ETF10,373$1,063,647dollars as filed
Wells Fargo & Company949746101COM25,737$1,051,612dollars as filed
FORTINET INC COM34959E109Stock17,646$1,035,452dollars as filed
DIREXION SHARES ETF TRUST25460G609CMN15,417$1,031,996dollars as filed
Starbucks Corporation855244109COM11,031$1,006,836dollars as filed
Coca-Cola Company191216100COM17,748$993,539dollars as filed
SPDR GOLD TR78463V107GOLD SHS5,710$978,980dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS10,703$967,482dollars as filed
UnitedHealth Group Inc91324P102COM1,893$954,389dollars as filed
ARK ETF TR00214Q104INNOVATION ETF23,808$944,472dollars as filed
Cisco Systems,Inc.17275R102COM17,475$939,469dollars as filed
GRANITESHARES ETF TR38747R8272X LONG NVDA DAI10,914$926,075dollars as filed
ISHARES TR464287168COM8,599$925,647dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS41,618$917,259dollars as filed
Vanguard Small-Cap Value ETF922908611SHS5,583$890,503dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS12,244$886,254dollars as filed
ISHARES RUSSELL 1000 ETF464287622ETF3,680$864,469dollars as filed
VANGUARD INTL EQUITY INDEX F922042676COM21,743$846,440dollars as filed
KEYCORP COM493267108Stock78,200$841,434dollars as filed
BANK MONTREAL MEDIUM063679534MICROSECTORS FAN5,602$841,006dollars as filed
PALO ALTO NETWORKS INC697435105COM3,489$818,043dollars as filed
ISHARES TR46435G425COM8,684$815,485dollars as filed
International Business Machines Corporation459200101COM5,732$804,143dollars as filed
Proshares Short S&P74347B425COM54,927$794,795dollars as filed
Comcast Corp20030N101COM16,338$724,417dollars as filed
NORTHWEST NAT HLDG CO COM66765N105Stock18,962$723,594dollars as filed
Home Depot, Inc437076102COM2,394$723,476dollars as filed
iShares Core Aggressive Allocation ETF464289859SHS11,240$713,657dollars as filed
Morgan Stanley617446448COM8,735$713,377dollars as filed
Raytheon Technologies Corporation75513E101COM9,908$713,056dollars as filed
McDonalds Corporation580135101COM2,694$709,742dollars as filed
Applied Materials,Inc.038222105COM4,795$663,826dollars as filed
Altria Group Inc02209S103COM15,608$656,311dollars as filed
PROSHARES TR74347G739FUND46,676$653,464dollars as filed
FIDELITY COMWLTH TR315912808COM12,037$625,783dollars as filed
Vanguard Growth922908736COM2,252$613,242dollars as filed
Thermo Fisher Scientific Inc.883556102COM1,202$608,201dollars as filed
Utilities Select Sector SPDR Fund81369Y886SHS10,256$604,360dollars as filed
BLACKSTONE INC09260D107COM5,546$594,198dollars as filed
Merck & Co.,Inc.58933Y105COM5,769$593,894dollars as filed
DIREXION SHS ETF TR25460G286DAILY TSLA 2X SH38,350$593,268dollars as filed
GRANITESHARES ETF TR38747R843CMN6,287$592,642dollars as filed
PACER FDS TR69374H709GLOBL CASH ETF18,036$586,888dollars as filed
COLUMBIA BKG SYS INC197236102COM27,698$562,260dollars as filed
Walmart Inc.931142103COM3,420$547,024dollars as filed
KIMBERLY-CLARK CORP COM494368103Stock4,497$543,469dollars as filed
Oracle Corporation68389X105COM5,040$533,881dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A1$531,477dollars as filed
SCHD808524797COM7,459$527,798dollars as filed
Intel Corp458140100COM14,804$526,287dollars as filed
ATS CORPORATION00217Y104COM12,323$525,206dollars as filed
Lowes Companies,Inc.548661107COM2,520$523,757dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF5,496$521,214dollars as filed
Intuit Inc.461202103COM1,003$512,617dollars as filed
PAYCHEX INC704326107COM4,370$503,937dollars as filed
Abbott Laboratories002824100COM5,180$501,669dollars as filed
Amgen Inc.031162100COM1,853$497,888dollars as filed
Deere & Company244199105COM1,317$497,009dollars as filed
DBX ETF TR233051200XTRACK MSCI EAFE13,846$483,225dollars as filed
CLOROX CO DEL189054109COM3,663$480,110dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS2,965$460,732dollars as filed
SOUTHWESTAIRLSCO844741108STOK17,014$460,577dollars as filed
Honeywell Technologies438516106COM2,490$460,045dollars as filed
FORD MTR CO COM345370860Stock36,255$450,284dollars as filed
FISERV INC337738108COM3,983$449,935dollars as filed
KROGER CO COM501044101Stock10,010$447,947dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT9,055$440,526dollars as filed
FIRST TRUST TCW OPPORTUNISTIC33740F805TCW OPPORTUNIS10,455$439,697dollars as filed
Bank of America Corp060505104COM15,828$433,383dollars as filed
INVESCO EXCH TRADED FD TR II46138E370S&P 500 HB ETF6,165$432,155dollars as filed
Broadcom Inc.11135F101COM520$432,123dollars as filed
Adobe Inc00724F101COM841$428,826dollars as filed
Mondelez International,Inc. Class A609207105COM6,174$428,476dollars as filed
SPDR SERIES TRUST78464A284NUVEEN ICE HIGH17,928$427,045dollars as filed
Automatic Data Processing,Inc.053015103COM1,750$421,055dollars as filed
ALASKA AIR GROUP INC COM011659109Stock11,311$419,426dollars as filed
SNAP INC83304A106CL A46,892$417,804dollars as filed
ISHARES TR464289875CORE 40 MODE ETF10,591$412,322dollars as filed
MasterCard, Inc57636Q104COM1,013$401,141dollars as filed
Walt Disney Co254687106COM4,939$400,344dollars as filed
DIREXION SHARES ETF TRUST25461A841DLY GOOGL BUL 2X13,448$398,728dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF7,056$377,934dollars as filed
Accenture Plc Class AG1151C101COM1,224$375,928dollars as filed
SPDR Portfolio S&P 1500 Composite Stock Market ETF78464A805SHS7,162$375,919dollars as filed
PACER FDS TR69374H881US CASH COWS 1007,550$373,208dollars as filed
ISHARES TR464287796U.S. ENERGY ETF7,864$372,978dollars as filed
ISHARES TR464287770U.S. FIN SVC ETF2,399$370,981dollars as filed
WEYERHAEUSER CO COM NEW962166104REIT11,965$366,851dollars as filed
ISHARES TR464289883CORE 30 70 ETF10,687$362,938dollars as filed
CROWDSTRIKE HLDGS INC22788C105COM2,072$346,825dollars as filed
Union Pacific Corporation907818108COM1,690$344,148dollars as filed
CALIFORNIA WTR SVC GROUP130788102COM7,200$340,632dollars as filed
ALPS ETF TR00162Q452ALERIAN MLP8,009$337,973dollars as filed
LOUISIANA PAC CORP COM546347105Stock6,059$334,893dollars as filed
Intuitive Surgical,Inc.46120E602COM1,134$331,457dollars as filed
iShares Core S&P U.S. Value ETF464287663SHS4,366$325,773dollars as filed
iShares Mortgage Real Estate ETF46435G342SHS14,363$320,866dollars as filed
Eaton Corp. PlcG29183103COM1,476$314,720dollars as filed
AUTOZONE INC COM053332102Stock123$312,419dollars as filed
SIGA TECHNOLOGIES INC COM826917106Stock59,389$311,792dollars as filed
Netflix, Inc64110L106COM815$307,744dollars as filed
ISHARES 1-5 YEAR INVESTMENT GRADE CORPORATE BOND ETF464288646ETF6,167$307,302dollars as filed
AMERICAN ELEC PWR CO INC COM025537101Stock4,054$304,942dollars as filed
DIMENSIONAL ETF TRUST25434V401US EQUI MARK ETF6,528$303,878dollars as filed
Duke Energy Corporation26441C204COM3,408$300,818dollars as filed
PROSHARES TR74347X831ULTRAPRO QQQ8,376$298,351dollars as filed
MOSAIC CO COM61945C103Stock8,354$297,402dollars as filed
CHECK POINT SOFTWARE TECH LTD ORDM22465104Stock2,229$297,081dollars as filed
ALIBABA GROUP HLDG LTD01609W102SPONSORED ADS3,350$290,579dollars as filed
United Parcel Service,Inc. Class B911312106COM1,861$290,107dollars as filed
ZSCALERINC98980G102STOK1,853$288,308dollars as filed
ANHEUSER BUSCH INBEV SA NV SPONSORED ADR03524A108ADR5,212$288,206dollars as filed
METLIFE INC COM59156R108Stock4,575$287,823dollars as filed
MSCI INC COM55354G100Stock554$284,283dollars as filed
AON PLC SHS CL AG0403H108Stock876$284,156dollars as filed
Micron Technology,Inc.595112103COM4,131$281,022dollars as filed
Qualcomm Incorporated747525103COM2,518$279,598dollars as filed
Intercontinental Exchange,Inc.45866F104COM2,539$279,391dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON4,050$278,681dollars as filed
AGILENT TECHNOLOGIES INC COM00846U101Stock2,484$277,761dollars as filed
EXPEDITORS INTL WASH INC COM302130109Stock2,422$277,658dollars as filed
NOVO-NORDISK A S ADR670100205ADR3,053$277,614dollars as filed
PROSHARES TR74347G416ULTRASHRT S&P5007,401$274,649dollars as filed
PRUDENTIAL FINL INC COM744320102Stock2,836$269,125dollars as filed
Southern Company842587107COM4,082$264,187dollars as filed
CENCORA INC COM03073E105Stock1,463$263,261dollars as filed
PUBLIC STORAGE COM74460D109REIT989$260,621dollars as filed
HERSHEY CO COM427866108Stock1,301$260,349dollars as filed
IRON MTN INC DEL COM46284V101REIT4,324$257,062dollars as filed
ISHARES TR464289438RUS TP200 GR ETF1,660$255,325dollars as filed
FACTSET RESH SYS INC COM303075105Stock578$252,770dollars as filed
MARVELL TECHNOLOGY INC573874104COM4,665$252,524dollars as filed
MONSTER BEVERAGE CORP NEW COM61174X109Stock4,721$249,977dollars as filed
TJX Companies Inc872540109COM2,787$247,729dollars as filed
DIGITAL RLTY TR INC COM253868103REIT2,033$246,034dollars as filed
ASTRAZENECA PLC SPONSORED ADR046353108ADR3,619$245,079dollars as filed
Texas Instruments Incorporated882508104COM1,511$240,264dollars as filed
OWENS CORNING NEW690742101COM1,744$237,899dollars as filed
iShares U.S. Infrastructure ETF46435U713SHS6,502$237,898dollars as filed
ISHARES TR464288281JPMORGAN USD EMG2,874$237,173dollars as filed
KENVUE INC49177J102COM11,783$236,604dollars as filed
MOTOROLA SOLUTIONS INC COM NEW620076307Stock868$236,263dollars as filed
AMERICAN WTR WKS CO INC NEW COM030420103Stock1,904$235,772dollars as filed
Technology Select Sector SPDR Fund81369Y803SHS1,428$234,072dollars as filed
AT&T Inc00206R102COM15,567$233,811dollars as filed
CHURCH & DWIGHT CO INC COM171340102Stock2,547$233,417dollars as filed
iShares Core Dividend Growth ETF46434V621SHS4,658$230,735dollars as filed
PACER FDS TR69374H873DEVELOPED MRKT7,715$230,455dollars as filed
ROLLINS INC COM775711104Stock6,140$229,207dollars as filed
WISDOMTREE TR97717W109US TOTAL DIVIDND3,787$227,848dollars as filed
LAM RESEARCH CORP512807108COM363$227,518dollars as filed
TRANE TECHNOLOGIES PLC SHSG8994E103Stock1,116$226,389dollars as filed
iShares Expanded Tech-Software Sector ETF464287515SHS650$221,836dollars as filed
ISHARES TR46435G268RUSEL 2500 ETF4,065$221,590dollars as filed
COLGATE PALMOLIVE CO COM194162103Stock3,100$220,476dollars as filed
BROWN FORMAN CORP CL B115637209Stock3,799$219,182dollars as filed
LYONDELLBASELL INDUSTRIES NV SHS - A -N53745100Stock2,279$215,821dollars as filed
ServiceNow,Inc.81762P102COM385$215,200dollars as filed
ILLINOIS TOOL WKS INC452308109COM934$215,168dollars as filed
MCCORMICK & CO INC COM NON VTG579780206Stock2,841$214,918dollars as filed
TRACTOR SUPPLY CO COM892356106Stock1,055$214,270dollars as filed
Stryker Corporation863667101COM769$210,180dollars as filed
VTI922908769COM973$206,675dollars as filed
VANGUARD STAR FDS921909768COM3,816$204,236dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock12,145$201,360dollars as filed
BROADSTONE NET LEASE INC COM11135E203REIT12,259$175,304dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN12,009$168,492dollars as filed
NEW YORK COMMUNITY BANCORP649445103COM14,329$162,491dollars as filed
NUVEEN MUN CR INCOME FD67070X101COM SH BEN INT10,100$105,343dollars as filed
ALLIANCE NATIONAL MUNICIPAL IN01864U106COM10,950$102,273dollars as filed
WESTERN ASSET MANAGED MUNS F95766M105COM11,300$100,909dollars as filed
VERICITY INC92347D100COM16,548$97,633dollars as filed
WESTERN ASSET INTER MUNI FD958435109COM12,210$87,424dollars as filed
22ND CENTY GROUP INC90137F202COMMON29,744$29,084dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001172661-23-003739this filing2023-11-13acceptance time not in the bulk data set