Skip to content

13F-HR filed by Herold Advisors, Inc.

Herold Advisors, Inc. filed this 13F-HR for the quarter ended 2023-09-30, filed 2023-11-08, with 246 holding rows worth $328,716,683.

Accession
0001172661-23-003675
Filed
2023-11-08
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2023

A holdings report, 246 entries on the cover page, a total value of $328,716,683 stated on the cover page (in dollars after the unit check, H1), rows summing to $328,716,683 with VALUE read as dollars as filed, 13F file number 028-21393. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Apple Inc037833100COM92,767$15,882,466dollars as filed
Microsoft Corp594918104COM39,628$12,512,972dollars as filed
GOLDMAN SACHS ETF TR381430123MARKETBETA US EQ190,238$11,144,142dollars as filed
MasterCard, Inc57636Q104COM17,404$6,890,537dollars as filed
Visa Inc92826C839COM29,499$6,785,008dollars as filed
Eli Lilly and Company532457108COM11,099$5,961,583dollars as filed
GOLDMAN SACHS ETF TR381430107ACTIVEBETA INT190,647$5,725,129dollars as filed
NVIDIA Corp67066G104COM13,159$5,724,166dollars as filed
AbbVie,Inc.00287Y109COM38,096$5,678,649dollars as filed
GOLDMAN SACHS ETF TR381430503ACTIVEBETA US LG63,039$5,309,775dollars as filed
JPMorgan Chase & Co46625H100COM35,296$5,118,456dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM32,310$4,228,039dollars as filed
Walmart Inc.931142103COM26,385$4,219,806dollars as filed
Chevron Corporation166764100COM24,019$4,049,877dollars as filed
Home Depot, Inc437076102COM13,299$4,018,470dollars as filed
EXXON MOBIL CORP30231G102COM33,852$3,980,425dollars as filed
Merck & Co.,Inc.58933Y105COM36,938$3,802,833dollars as filed
Procter & Gamble Co742718109COM26,011$3,794,055dollars as filed
NIKE,Inc. Class B654106103COM36,812$3,519,938dollars as filed
BROOKFIELD INFRASTRUCTURE PAG16252101LP INT UNIT117,281$3,448,052dollars as filed
ETF SER SOLUTIONS26922A321DISTILLATE US75,105$3,352,688dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS36,818$3,327,837dollars as filed
PHILLIPS 66 COM718546104Stock26,397$3,171,545dollars as filed
International Business Machines Corporation459200101COM21,880$3,069,660dollars as filed
Johnson & Johnson478160104COM19,690$3,066,843dollars as filed
Avantis US Equity ETF025072885SHS41,494$3,039,885dollars as filed
ONEOK INC NEW682680103COM46,254$2,933,898dollars as filed
GOLDMAN SACHS ETF TR38149W101ACCESS US AGRAT69,923$2,778,041dollars as filed
Intuit Inc.461202103COM5,157$2,634,918dollars as filed
ZOETIS INC CL A98978V103Stock14,976$2,605,524dollars as filed
INVESCO EXCH TRD SLF IDX FD46138J619RUSL 1000 DYNM56,014$2,567,680dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF49,358$2,476,766dollars as filed
CINTAS CORP COM172908105Stock5,136$2,470,467dollars as filed
META PLATFORMS INC CL A30303M102COM8,119$2,437,405dollars as filed
S&P Global,Inc.78409V104COM6,592$2,408,783dollars as filed
AMPHENOL CORP NEW032095101COM27,904$2,343,657dollars as filed
Intuitive Surgical,Inc.46120E602COM7,950$2,323,706dollars as filed
Chubb LimitedH1467J104COM11,159$2,323,018dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT36,339$2,307,197dollars as filed
Amazon.com, Inc023135106COM17,671$2,246,338dollars as filed
Eaton Corp. PlcG29183103COM10,491$2,237,577dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF41,160$2,204,522dollars as filed
Comcast Corp20030N101COM49,304$2,186,125dollars as filed
Deere & Company244199105COM5,790$2,184,885dollars as filed
Pfizer Inc.717081103COM62,736$2,080,963dollars as filed
Tesla Motors, Inc88160R101COM8,057$2,016,023dollars as filed
UnitedHealth Group Inc91324P102COM3,966$1,999,682dollars as filed
Abbott Laboratories002824100COM20,450$1,980,583dollars as filed
Verizon Communications Inc92343V104COM60,918$1,974,353dollars as filed
Bristol-Myers Squibb Company110122108COM33,668$1,954,176dollars as filed
GOLDMAN SACHS ETF TR381430206ACTIVEBETA EME66,308$1,900,719dollars as filed
BROOKFIELD CORP CL A LTD VT SH11271J107Stock59,782$1,878,192dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM13,759$1,814,130dollars as filed
PACER FDS TR69374H881US CASH COWS 10035,847$1,771,917dollars as filed
NUCOR CORP COM670346105Stock11,180$1,747,993dollars as filed
JPMORGAN INCOME ETF46641Q159ETF38,499$1,709,367dollars as filed
WISDOMTREE TR97717Y527FLOATNG RAT TREA33,664$1,693,949dollars as filed
Cisco Systems,Inc.17275R102COM31,328$1,684,213dollars as filed
CVS Health Corporation126650100COM23,632$1,649,978dollars as filed
Prologis,Inc.74340W103COM14,460$1,622,557dollars as filed
Raytheon Technologies Corporation75513E101COM22,468$1,617,069dollars as filed
CONSOLIDATED EDISON INC209115104COM18,665$1,596,508dollars as filed
WP CAREY INC COM92936U109REIT28,237$1,527,043dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,479$1,493,987dollars as filed
AIR PRODS & CHEMS INC009158106COM5,047$1,430,320dollars as filed
Qualcomm Incorporated747525103COM12,731$1,413,958dollars as filed
Lockheed Martin Corporation539830109COM3,448$1,410,094dollars as filed
GOLDMAN SACHS ETF TR381430602ACTIVEBETA US24,221$1,352,743dollars as filed
Broadcom Inc.11135F101COM1,617$1,343,281dollars as filed
SHELL PLC SPON ADS780259305ADR20,820$1,340,437dollars as filed
McDonalds Corporation580135101COM4,984$1,312,985dollars as filed
NextEra Energy,Inc.65339F101COM22,377$1,281,957dollars as filed
Bank of America Corp060505104COM46,432$1,271,295dollars as filed
Boeing Company097023105COM6,491$1,244,179dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV27,004$1,240,816dollars as filed
FLEXSHARES TR33939L506IBOXX 3R TARGT52,966$1,228,270dollars as filed
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF13,453$1,227,493dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q761US QUALTY FCTR28,201$1,220,263dollars as filed
Waste Management, Inc.94106L109COM7,946$1,211,321dollars as filed
Avantis International Equity ETF025072703SHS21,689$1,206,979dollars as filed
FORTUNE BRANDS INNOVATIONS INC COM34964C106Stock18,095$1,124,785dollars as filed
iShares Core Dividend Growth ETF46434V621SHS22,352$1,107,114dollars as filed
American Tower Corporation03027X100COM6,712$1,103,788dollars as filed
IQVIA HLDGS INC COM46266C105Stock5,600$1,101,800dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D879FT VEST RIS52,193$1,099,696dollars as filed
FLEXSHARES TR33939L407MORNSTAR UPSTR27,061$1,094,373dollars as filed
PepsiCo,Inc.713448108COM6,437$1,090,666dollars as filed
CIMPRESS PLCG2143T103SHS EURO15,400$1,078,154dollars as filed
BROOKFIELD RENEWABLE ENERGYG16258108PARTNERSHIP UNIT49,224$1,070,129dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A2$1,062,954dollars as filed
TRACTOR SUPPLY CO COM892356106Stock5,192$1,054,311dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS14,280$1,038,442dollars as filed
Berkshire Hathaway Inc084670702COM2,944$1,031,283dollars as filed
Elevance Health, Inc.036752103COM2,349$1,022,641dollars as filed
SPDR GOLD TR78463V107GOLD SHS5,955$1,020,985dollars as filed
BLACKROCK INC CL A COM09247X101COM1,557$1,006,585dollars as filed
DIAMONDBACK ENERGY INC COM25278X109Stock6,451$999,131dollars as filed
Walt Disney Co254687106COM12,316$998,175dollars as filed
United Parcel Service,Inc. Class B911312106COM6,350$989,719dollars as filed
AT&T Inc00206R102COM65,610$985,445dollars as filed
HERSHEY CO COM427866108Stock4,902$980,807dollars as filed
Costco Wholesale Corporation22160K105COM1,707$964,387dollars as filed
WISDOMTREE TR97717W588US LARGECAP FUND21,050$963,038dollars as filed
WISDOMTREE TR97717Y790US EFFIC CORE FD27,100$947,416dollars as filed
ISHARES TR46435G102CONV BD ETF12,560$932,078dollars as filed
ICICI BANK LIMITED ADR45104G104ADR39,950$923,644dollars as filed
GOLDMAN SACHS ACTIVEBETA WORLD EQUITY ETF38149W739ETF22,972$918,191dollars as filed
SPDR SER TR78464A359BBG CONV SEC ETF13,300$901,740dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock15,452$879,373dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS5,654$878,393dollars as filed
APTARGROUP INC COM038336103Stock7,000$875,280dollars as filed
FLEXSHARES TR33939L654US QT LW VLTY16,981$874,905dollars as filed
FLEXSHARES TR33939L670CRE SLCT BD FD40,363$855,061dollars as filed
Philip Morris International Inc.718172109COM9,152$847,292dollars as filed
OLD DOMINION FREIGHT LINE INC COM679580100Stock2,061$843,238dollars as filed
Union Pacific Corporation907818108COM4,120$838,956dollars as filed
LAM RESEARCH CORP512807108COM1,337$837,991dollars as filed
GOLDMAN SACHS ETF TR381430362ACCESS INFLATI17,654$834,881dollars as filed
BLACKSTONE INC09260D107COM7,698$824,807dollars as filed
Lowes Companies,Inc.548661107COM3,764$782,310dollars as filed
Goldman Sachs Access Treasury 0-1 Year ETF381430529SHS7,711$771,948dollars as filed
FEDEX CORP COM31428X106Stock2,910$770,917dollars as filed
SPDR Portfolio Long Term Treasury ETF78464A664SHS29,429$769,568dollars as filed
Thermo Fisher Scientific Inc.883556102COM1,489$753,732dollars as filed
Avantis US Small Cap Value ETF025072877SHS9,334$727,621dollars as filed
Accenture Plc Class AG1151C101COM2,360$724,780dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF9,559$703,850dollars as filed
DICKS SPORTING GOODS INC COM253393102Stock6,206$673,847dollars as filed
Vanguard Growth922908736COM2,460$669,883dollars as filed
Oracle Corporation68389X105COM6,296$666,871dollars as filed
FLEXSHARES TR33939L662HIG YLD VL ETF16,392$651,749dollars as filed
NTNLGRIDPLCADRFSPONSOREDADR1ADRREPS5ORDSHS636274409STOK10,442$632,887dollars as filed
WISDOMTREE TR97717X578EM EX ST-OWNED23,670$631,279dollars as filed
FIRST TRUST TCW OPPORTUNISTIC33740F805TCW OPPORTUNIS14,940$628,301dollars as filed
Gilead Sciences,Inc.375558103COM8,321$623,609dollars as filed
GOLDMAN SACHS ETF TR381430388ACCESS EMNG MKTS16,100$616,147dollars as filed
Vanguard Mid-Cap ETF922908629SHS2,899$603,702dollars as filed
Morgan Stanley617446448COM7,231$590,544dollars as filed
FLEXSHARES TR33939L845QLT DIV DEF IDX10,830$585,778dollars as filed
Goldman Sachs Group,Inc.38141G104COM1,776$574,660dollars as filed
Intel Corp458140100COM16,139$573,748dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT11,710$569,692dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E823GROWTH STRENGTH23,958$569,429dollars as filed
Altria Group Inc02209S103COM13,498$567,594dollars as filed
Amgen Inc.031162100COM2,074$557,470dollars as filed
BNY MELLON ETF TRUST09661T107US LRG CP CORE6,715$543,915dollars as filed
FRANKLIN RESOURCES INC COM354613101Stock21,850$537,073dollars as filed
FORD MTR CO COM345370860Stock43,182$536,317dollars as filed
BROOKFIELD INFRASTRUCT FCLASS A11275Q107FOREIGN CANADIAN15,166$535,962dollars as filed
iShares Silver Trust46428Q109COM25,655$521,823dollars as filed
FIRST TR NAS100 EQ WEIGHTED337344105SHS5,005$520,418dollars as filed
IRON MTN INC DEL COM46284V101REIT8,752$520,323dollars as filed
Adobe Inc00724F101COM1,000$509,900dollars as filed
CORNING INC219350105COM16,350$498,185dollars as filed
FLEXSHARES TR33939L803M STAR DEV MKT7,933$496,207dollars as filed
BROOKFIELD ASSET MANAGMT LTD CL A LMT VTG SHS113004105Stock14,813$495,958dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS13,238$494,967dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV12,766$494,570dollars as filed
FIDELITY COVINGTON TRUST316092832DIVID ETF RISI12,320$489,966dollars as filed
DOLLAR GEN CORP COM256677105Stock4,628$489,642dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM10,345$485,513dollars as filed
BP PLC SPONSORED ADR055622104ADR12,462$482,507dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock28,295$469,131dollars as filed
ALLIANCEBERNSTEIN HLDG L P01881G106UNIT LTD PARTN15,200$461,320dollars as filed
INVESCO EXCH TRADED FD TR II46138G656S&P ULTRA DIVIDE12,282$456,837dollars as filed
WISDOMTREE TR97717Y808YIELD ENHANCED9,772$452,307dollars as filed
GLOBAL X FDS37954Y475S&P 500 COVERED11,598$451,046dollars as filed
Vanguard Total Bond Market ETF921937835SHS6,369$444,363dollars as filed
DOW HLDGS INC COM260557103Stock8,542$440,399dollars as filed
3M CO COM88579Y101Stock4,655$435,821dollars as filed
ARCHER DANIELS MIDLAND CO COM039483102Stock5,751$433,740dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF9,160$432,718dollars as filed
ONE GAS INC COM68235P108Stock6,266$427,842dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS12,626$422,217dollars as filed
NEW YORK COMMUNITY BANCORP649445103COM36,986$419,412dollars as filed
VANECK ETF TRUST92189F643MRNGSTR WDE MOAT5,524$418,963dollars as filed
VTI922908769COM1,923$408,516dollars as filed
Citigroup Inc.172967424COM9,636$396,329dollars as filed
CROWN CASTLE INC COM22822V101REIT4,280$393,918dollars as filed
Coca-Cola Company191216100COM7,005$392,114dollars as filed
NUVEEN NEW YORK AMT QLT MUNI670656107COM40,351$381,317dollars as filed
CALAMOS DY COM NPV12811V105COM19,816$369,369dollars as filed
GSK PLC SPONSORED ADR37733W204ADR10,170$368,666dollars as filed
Netflix, Inc64110L106COM972$367,027dollars as filed
iShares MSCI EAFE Value ETF464288877SHS7,399$362,033dollars as filed
DUPONT DE NEMOURS INC COM26614N102Stock4,826$359,956dollars as filed
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS3,482$355,234dollars as filed
ISHARES TR46428743220 YR TR BD ETF3,990$353,873dollars as filed
PRUDENTIAL FINL INC COM744320102Stock3,681$349,268dollars as filed
iShares Russell Midcap ETF464287499SHS5,000$346,250dollars as filed
FLEXSHARES INTERNATIONALQUALITY DIVIDEND DYNAMICINDEX FUND33939L829ETF13,476$338,365dollars as filed
American Express Company025816109COM2,252$335,964dollars as filed
GOLDMAN SACHS ETF TR381430479ACCESS INVT GR7,682$331,940dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM2,245$318,094dollars as filed
Caterpillar Inc.149123101COM1,150$313,950dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q705FT VEST S&P 5006,311$311,525dollars as filed
FIRST TR EXCHANGE TRADED FD33738R704RBA INDL ETF5,919$304,946dollars as filed
General Electric Company369604301COM2,742$303,128dollars as filed
DIMENSIONAL ETF TRUST25434V401US EQUI MARK ETF6,495$302,342dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF3,487$300,901dollars as filed
GOLDMAN SACHS ETF TR38149W820CMN6,291$293,839dollars as filed
BROOKFIELD RENEWABLE CORP11284V105CL A SUB VTG12,108$289,860dollars as filed
EXPEDITORS INTL WASH INC COM302130109Stock2,500$286,575dollars as filed
KRAFT HEINZ CO COM500754106Stock8,350$280,894dollars as filed
OCCIDENTAL PETE CORP674599105COM4,244$275,379dollars as filed
Vanguard Small-Cap ETF922908751SHS1,433$270,937dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF2,036$268,327dollars as filed
TOTALENERGIES SE89151E109SPONSORED ADS4,057$266,787dollars as filed
ILLINOIS TOOL WKS INC452308109COM1,155$266,008dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS8,002$265,414dollars as filed
GOLDMAN SACHS ETF TR381430396JUST US LRG CP4,320$262,976dollars as filed
ConocoPhillips20825C104COM2,151$257,717dollars as filed
UNITED STS COMMODITY INDEX F911718104CM REP COPP FD10,800$248,616dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM3,280$246,436dollars as filed
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL6,166$241,643dollars as filed
PUBLIC STORAGE COM74460D109REIT910$239,803dollars as filed
INVESCO HIGH YIELD EQUITY DIVIDEND ACHIEVERS ETF46137V563ETF12,341$236,833dollars as filed
SPY78462F103SHS549$234,687dollars as filed
DEVON ENERGY CORP NEW COM25179M103Stock4,900$233,730dollars as filed
Schwab Short Term US Treasury ETF808524862SHS4,825$231,069dollars as filed
HESS CORP42809H107COM1,500$229,500dollars as filed
CARDINAL HEALTH INC14149Y108COM2,600$225,732dollars as filed
BIOGEN INC COM09062X103Stock875$224,884dollars as filed
Starbucks Corporation855244109COM2,422$221,074dollars as filed
HEWLETT PACKARD ENTERPRISE CO COM42824C109Stock12,604$218,931dollars as filed
NOVO-NORDISK A S ADR670100205ADR2,400$218,256dollars as filed
BIONTECH SE SPONSORED ADS09075V102ADR2,000$217,280dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q399BETABUILDRS US2,750$211,970dollars as filed
CORTEVA INC COM22052L104Stock4,137$211,649dollars as filed
INVESCO QQQ TR46090E103COM587$210,497dollars as filed
Mondelez International,Inc. Class A609207105COM3,000$208,200dollars as filed
GENERAL MTRS CO COM37045V100Stock6,300$207,711dollars as filed
NUVEEN NY MUN VALUE FD67062M105COM25,884$207,336dollars as filed
NATIONAL FUEL GAS CO COM636180101Stock3,900$202,449dollars as filed
TEXAS PACIFIC LAND CORPORATION COM88262P102Stock110$200,592dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D804LTD DUR INVT ETF10,635$195,578dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN12,075$169,408dollars as filed
TEGNA INC COM87901J105Stock11,300$164,641dollars as filed
VIATRIS INC COM92556V106Stock12,704$125,261dollars as filed
EATON VANCE NEW YORK MUN BD27827Y109COM13,716$113,700dollars as filed
ARCHER AVIATION INC03945R102COM CL A17,082$86,435dollars as filed
HALEON PLC SPON ADS405552100ADR10,009$83,375dollars as filed
EATON VANCE TAX-MANAGED GLOB27829F108COM10,250$75,539dollars as filed
PIMCO NEW YORK MUN FD II72200Y102COM10,818$69,452dollars as filed
CHARGEPOINT HLDGS INC15961R105COM CL A13,000$64,610dollars as filed
EMERGENT BIOSOLUTIONS INC29089Q105COM10,000$34,000dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001172661-23-003675this filing2023-11-08acceptance time not in the bulk data set