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13F-HR filed by Herold Advisors, Inc.

Herold Advisors, Inc. filed this 13F-HR for the quarter ended 2023-06-30, filed 2023-07-17, with 239 holding rows worth $326,689,143.

Accession
0001172661-23-002513
Filed
2023-07-17
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2023

A holdings report, 239 entries on the cover page, a total value of $326,689,143 stated on the cover page (in dollars after the unit check, H1), rows summing to $326,689,143 with VALUE read as dollars as filed, 13F file number 028-21393. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Apple Inc037833100COM94,073$18,247,581dollars as filed
Microsoft Corp594918104COM41,518$14,138,411dollars as filed
GOLDMAN SACHS ETF TR381430123MARKETBETA US EQ163,906$9,947,455dollars as filed
Visa Inc92826C839COM29,357$6,971,737dollars as filed
GOLDMAN SACHS ETF TR381430503ACTIVEBETA US LG79,466$6,937,382dollars as filed
MasterCard, Inc57636Q104COM17,269$6,791,987dollars as filed
NVIDIA Corp67066G104COM15,595$6,597,118dollars as filed
GOLDMAN SACHS ETF TR381430107ACTIVEBETA INT178,458$5,594,658dollars as filed
JPMorgan Chase & Co46625H100COM32,948$4,791,928dollars as filed
AbbVie,Inc.00287Y109COM35,528$4,786,626dollars as filed
BROOKFIELD INFRASTRUCTURE PAG16252101LP INT UNIT118,921$4,340,606dollars as filed
Eli Lilly and Company532457108COM9,068$4,252,949dollars as filed
Merck & Co.,Inc.58933Y105COM36,362$4,195,776dollars as filed
Walmart Inc.931142103COM26,274$4,129,842dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM33,977$4,067,049dollars as filed
Home Depot, Inc437076102COM12,830$3,985,622dollars as filed
NIKE,Inc. Class B654106103COM34,977$3,860,446dollars as filed
Procter & Gamble Co742718109COM24,985$3,791,387dollars as filed
EXXON MOBIL CORP30231G102COM33,692$3,613,399dollars as filed
Chevron Corporation166764100COM22,219$3,495,977dollars as filed
ETF SER SOLUTIONS26922A321DISTILLATE US73,052$3,306,720dollars as filed
Johnson & Johnson478160104COM19,062$3,155,095dollars as filed
Avantis US Equity ETF025072885SHS40,137$3,017,926dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS36,821$2,988,821dollars as filed
INVESCO EXCH TRD SLF IDX FD46138J619RUSL 1000 DYNM57,917$2,836,793dollars as filed
International Business Machines Corporation459200101COM21,192$2,835,714dollars as filed
Intuitive Surgical,Inc.46120E602COM7,950$2,718,423dollars as filed
S&P Global,Inc.78409V104COM6,670$2,673,937dollars as filed
ONEOK INC NEW682680103COM42,941$2,650,338dollars as filed
ZOETIS INC CL A98978V103Stock14,684$2,528,732dollars as filed
Intuit Inc.461202103COM5,354$2,453,149dollars as filed
META PLATFORMS INC CL A30303M102COM8,305$2,383,371dollars as filed
Amazon.com, Inc023135106COM17,786$2,318,583dollars as filed
Verizon Communications Inc92343V104COM61,869$2,300,936dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT34,483$2,298,627dollars as filed
AMPHENOL CORP NEW032095101COM26,983$2,292,206dollars as filed
PHILLIPS 66 COM718546104Stock23,929$2,282,385dollars as filed
GOLDMAN SACHS ETF TR38149W101ACCESS US AGRAT53,782$2,235,719dollars as filed
Deere & Company244199105COM5,512$2,233,610dollars as filed
Tesla Motors, Inc88160R101COM8,463$2,215,362dollars as filed
GOLDMAN SACHS ETF TR381430206ACTIVEBETA EME70,944$2,121,227dollars as filed
Eaton Corp. PlcG29183103COM10,417$2,094,861dollars as filed
Bristol-Myers Squibb Company110122108COM32,617$2,085,850dollars as filed
CVS Health Corporation126650100COM29,642$2,049,241dollars as filed
BROOKFIELD CORP CL A LTD VT SH11271J107Stock59,282$1,998,317dollars as filed
Chubb LimitedH1467J104COM10,368$1,996,526dollars as filed
FORTUNE BRANDS INNOVATIONS INC COM34964C106Stock27,433$1,973,805dollars as filed
Comcast Corp20030N101COM47,388$1,968,972dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF39,191$1,965,007dollars as filed
Pfizer Inc.717081103COM53,025$1,944,952dollars as filed
CINTAS CORP COM172908105Stock3,780$1,878,964dollars as filed
NUCOR CORP COM670346105Stock11,430$1,874,291dollars as filed
Raytheon Technologies Corporation75513E101COM18,555$1,817,572dollars as filed
WP CAREY INC COM92936U109REIT26,764$1,808,198dollars as filed
UnitedHealth Group Inc91324P102COM3,673$1,765,398dollars as filed
PACER FDS TR69374H881US CASH COWS 10035,940$1,720,418dollars as filed
Prologis,Inc.74340W103COM13,423$1,646,063dollars as filed
Goldman Sachs Access Treasury 0-1 Year ETF381430529SHS16,025$1,603,622dollars as filed
CONSOLIDATED EDISON INC209115104COM17,596$1,590,644dollars as filed
NextEra Energy,Inc.65339F101COM20,922$1,552,402dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM12,759$1,543,463dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF27,896$1,543,456dollars as filed
Qualcomm Incorporated747525103COM12,917$1,537,637dollars as filed
JPMORGAN INCOME ETF46641Q159ETF33,909$1,532,685dollars as filed
McDonalds Corporation580135101COM4,898$1,461,616dollars as filed
Lockheed Martin Corporation539830109COM3,174$1,461,246dollars as filed
BROOKFIELD RENEWABLE ENERGYG16258108PARTNERSHIP UNIT49,209$1,451,165dollars as filed
Cisco Systems,Inc.17275R102COM27,400$1,417,697dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,108$1,385,266dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV29,332$1,381,560dollars as filed
GOLDMAN SACHS ETF TR381430602ACTIVEBETA US23,454$1,354,233dollars as filed
Abbott Laboratories002824100COM12,388$1,350,541dollars as filed
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF14,581$1,323,653dollars as filed
Boeing Company097023105COM6,241$1,317,833dollars as filed
SHELL PLC SPON ADS780259305ADR21,610$1,304,770dollars as filed
iShares Core Dividend Growth ETF46434V621SHS25,016$1,289,095dollars as filed
Bank of America Corp060505104COM44,632$1,280,483dollars as filed
American Tower Corporation03027X100COM6,580$1,276,125dollars as filed
Avantis International Equity ETF025072703SHS22,033$1,264,680dollars as filed
IQVIA HLDGS INC COM46266C105Stock5,600$1,258,712dollars as filed
TRACTOR SUPPLY CO COM892356106Stock5,567$1,230,857dollars as filed
WISDOMTREE TR97717Y527FLOATNG RAT TREA23,730$1,194,076dollars as filed
PepsiCo,Inc.713448108COM6,283$1,163,738dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q761US QUALTY FCTR25,867$1,145,393dollars as filed
FLEXSHARES TR33939L506IBOXX 3R TARGT48,020$1,129,917dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D879FT VEST RIS51,094$1,122,535dollars as filed
HERSHEY CO COM427866108Stock4,453$1,111,825dollars as filed
CORNING INC219350105COM31,603$1,107,369dollars as filed
FLEXSHARES TR33939L407MORNSTAR UPSTR27,427$1,098,979dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS14,280$1,070,286dollars as filed
SPDR GOLD TR78463V107GOLD SHS5,955$1,061,602dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A2$1,035,620dollars as filed
WISDOMTREE TR97717Y790US EFFIC CORE FD27,100$1,004,597dollars as filed
Berkshire Hathaway Inc084670702COM2,936$1,001,176dollars as filed
United Parcel Service,Inc. Class B911312106COM5,581$1,000,333dollars as filed
Walt Disney Co254687106COM11,180$998,145dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS6,101$991,066dollars as filed
WISDOMTREE TR97717W588US LARGECAP FUND21,050$983,246dollars as filed
AT&T Inc00206R102COM61,277$977,366dollars as filed
FLEXSHARES TR33939L654US QT LW VLTY18,264$975,717dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock15,452$967,450dollars as filed
ISHARES TR46435G102CONV BD ETF12,560$959,080dollars as filed
BLACKROCK INC CL A COM09247X101COM1,386$957,919dollars as filed
LAM RESEARCH CORP512807108COM1,463$940,504dollars as filed
ICICI BANK LIMITED ADR45104G104ADR40,700$939,356dollars as filed
SPDR SER TR78464A359BBG CONV SEC ETF13,300$930,337dollars as filed
Elevance Health, Inc.036752103COM2,091$928,794dollars as filed
GOLDMAN SACHS ACTIVEBETA WORLD EQUITY ETF38149W739ETF22,338$924,123dollars as filed
Costco Wholesale Corporation22160K105COM1,707$919,015dollars as filed
CIMPRESS PLCG2143T103SHS EURO15,400$915,992dollars as filed
Union Pacific Corporation907818108COM4,120$843,035dollars as filed
ADVANCE AUTO PARTS INC00751Y106COM11,951$840,172dollars as filed
GOLDMAN SACHS ETF TR381430362ACCESS INFLATI16,167$793,803dollars as filed
TERADYNE INC COM880770102Stock7,057$785,656dollars as filed
Lowes Companies,Inc.548661107COM3,430$774,151dollars as filed
Avantis US Small Cap Value ETF025072877SHS9,964$773,306dollars as filed
HASBRO INC COM418056107Stock11,734$759,983dollars as filed
FLEXSHARES TR33939L670CRE SLCT BD FD33,663$744,796dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF9,755$732,439dollars as filed
BLACKSTONE INC09260D107COM7,842$729,041dollars as filed
SPDR Portfolio Long Term Treasury ETF78464A664SHS24,174$722,802dollars as filed
DICKS SPORTING GOODS INC COM253393102Stock5,403$714,223dollars as filed
Vanguard Mid-Cap ETF922908629SHS3,172$698,324dollars as filed
Vanguard Growth922908736COM2,460$696,082dollars as filed
NTNLGRIDPLCADRFSPONSOREDADR1ADRREPS5ORDSHS636274409STOK10,318$694,580dollars as filed
BROOKFIELD INFRASTRUCT FCLASS A11275Q107FOREIGN CANADIAN15,080$687,291dollars as filed
AIR PRODS & CHEMS INC009158106COM2,285$684,426dollars as filed
DIAMONDBACK ENERGY INC COM25278X109Stock5,176$679,919dollars as filed
WISDOMTREE TR97717X578EM EX ST-OWNED23,995$670,660dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV16,455$660,996dollars as filed
FLEXSHARES TR33939L845QLT DIV DEF IDX11,763$657,581dollars as filed
Thermo Fisher Scientific Inc.883556102COM1,210$631,353dollars as filed
FLEXSHARES TR33939L662HIG YLD VL ETF15,560$629,257dollars as filed
FIRST TRUST TCW OPPORTUNISTIC33740F805TCW OPPORTUNIS14,184$626,508dollars as filed
Oracle Corporation68389X105COM5,192$618,349dollars as filed
Goldman Sachs Group,Inc.38141G104COM1,876$605,085dollars as filed
SEALED AIR CORP NEW81211K100COM15,098$603,920dollars as filed
GOLDMAN SACHS ETF TR381430388ACCESS EMNG MKTS14,581$585,840dollars as filed
FRANKLIN RESOURCES INC COM354613101Stock21,850$583,614dollars as filed
FORD MTR CO COM345370860Stock37,928$573,849dollars as filed
FEDEX CORP COM31428X106Stock2,310$572,649dollars as filed
BNY MELLON ETF TRUST09661T107US LRG CP CORE6,715$559,763dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS13,942$558,949dollars as filed
FLEXSHARES TR33939L803M STAR DEV MKT8,564$555,846dollars as filed
WISDOMTREE TR97717Y808YIELD ENHANCED11,780$549,308dollars as filed
TYSON FOODS INC CL A902494103Stock10,645$543,322dollars as filed
iShares Silver Trust46428Q109COM25,655$535,933dollars as filed
Philip Morris International Inc.718172109COM5,484$535,348dollars as filed
INVESCO EXCH TRADED FD TR II46138G656S&P ULTRA DIVIDE13,438$525,986dollars as filed
FIDELITY COVINGTON TRUST316092832DIVID ETF RISI12,320$514,237dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock29,117$501,395dollars as filed
IRON MTN INC DEL COM46284V101REIT8,751$497,242dollars as filed
American Express Company025816109COM2,851$496,708dollars as filed
Gilead Sciences,Inc.375558103COM6,305$485,955dollars as filed
BROOKFIELD ASSET MANAGMT LTD CL A LMT VTG SHS113004105Stock14,813$484,099dollars as filed
Waste Management, Inc.94106L109COM2,747$476,341dollars as filed
ONE GAS INC COM68235P108Stock6,200$476,223dollars as filed
ALLIANCEBERNSTEIN HLDG L P01881G106UNIT LTD PARTN14,800$475,968dollars as filed
Vanguard Total Bond Market ETF921937835SHS6,465$469,966dollars as filed
Citigroup Inc.172967424COM10,136$466,662dollars as filed
Adobe Inc00724F101COM950$464,541dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT9,041$457,203dollars as filed
Intel Corp458140100COM13,633$455,925dollars as filed
FIRST TR EXCHANGE-TRADED FD336917109SHS13,373$454,816dollars as filed
FIRST TRUST LOW DURATION OPPORTUNITIES ETF33739Q200ETF9,160$436,660dollars as filed
ARCHER DANIELS MIDLAND CO COM039483102Stock5,751$434,546dollars as filed
Coca-Cola Company191216100COM7,148$430,440dollars as filed
Netflix, Inc64110L106COM972$428,156dollars as filed
NEW YORK COMMUNITY BANCORP649445103COM37,875$425,716dollars as filed
BP PLC SPONSORED ADR055622104ADR12,062$425,672dollars as filed
VTI922908769COM1,921$423,180dollars as filed
NUVEEN NEW YORK AMT QLT MUNI670656107COM40,351$417,632dollars as filed
FIRST TR NAS100 EQ WEIGHTED337344105SHS3,905$417,446dollars as filed
DOW HLDGS INC COM260557103Stock7,635$406,635dollars as filed
BROOKFIELD RENEWABLE CORP11284V105CL A SUB VTG12,480$394,168dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF4,006$382,182dollars as filed
Broadcom Inc.11135F101COM436$378,200dollars as filed
iShares iBoxx Inv Grade Corporate Bond ETF464287242SHS3,464$374,597dollars as filed
Altria Group Inc02209S103COM8,257$374,035dollars as filed
iShares Russell Midcap ETF464287499SHS5,000$365,151dollars as filed
GSK PLC SPONSORED ADR37733W204ADR10,179$362,780dollars as filed
GOLDMAN SACHS ETF TR381430396JUST US LRG CP5,740$362,596dollars as filed
CROWN CASTLE INC COM22822V101REIT3,176$361,923dollars as filed
GOLDMAN SACHS ETF TR381430479ACCESS INVT GR7,762$351,282dollars as filed
ISHARES TR46428743220 YR TR BD ETF3,410$351,025dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E823GROWTH STRENGTH14,618$343,171dollars as filed
CARDINAL HEALTH INC14149Y108COM3,600$340,452dollars as filed
General Electric Company369604301COM3,093$339,658dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM2,245$335,942dollars as filed
INSPIRE MED SYS INC COM457730109Stock1,000$324,640dollars as filed
BIONTECH SE SPONSORED ADS09075V102ADR3,000$323,790dollars as filed
Morgan Stanley617446448COM3,784$323,138dollars as filed
ILLINOIS TOOL WKS INC452308109COM1,265$316,453dollars as filed
GOLDMAN SACHS ETF TR38149W820CMN6,291$309,119dollars as filed
Caterpillar Inc.149123101COM1,250$307,564dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF2,266$305,618dollars as filed
Amgen Inc.031162100COM1,367$303,488dollars as filed
EXPEDITORS INTL WASH INC COM302130109Stock2,500$302,825dollars as filed
CALAMOS DY COM NPV12811V105COM13,871$301,547dollars as filed
PRUDENTIAL FINL INC COM744320102Stock3,381$298,251dollars as filed
QUANTA SVCS INC74762E102COM1,500$294,675dollars as filed
Vanguard Small-Cap ETF922908751SHS1,447$287,794dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS5,779$284,846dollars as filed
iShares U.S. Technology ETF464287721SHS2,577$280,560dollars as filed
FIRST TR EXCHANGE-TRADED FD33739Q705FT VEST S&P 5005,259$277,953dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS8,152$274,801dollars as filed
DUPONT DE NEMOURS INC COM26614N102Stock3,743$267,422dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM3,513$265,730dollars as filed
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL6,260$258,867dollars as filed
KROGER CO COM501044101Stock5,400$253,800dollars as filed
UNITED STS COMMODITY INDEX F911718104CM REP COPP FD10,800$250,560dollars as filed
iShares MSCI EAFE Value ETF464288877SHS5,059$247,587dollars as filed
OCCIDENTAL PETE CORP674599105COM4,205$247,254dollars as filed
GENERAL MTRS CO COM37045V100Stock6,300$242,928dollars as filed
INVESCO HIGH YIELD EQUITY DIVIDEND ACHIEVERS ETF46137V563ETF12,632$242,788dollars as filed
SPY78462F103SHS539$238,927dollars as filed
COHERENT CORP COM19247G107Stock4,644$236,750dollars as filed
MODERNA INC60770K107COM1,925$233,888dollars as filed
Schwab Short Term US Treasury ETF808524862SHS4,825$231,890dollars as filed
Starbucks Corporation855244109COM2,322$229,998dollars as filed
FIRST TR EXCHANGE-TRADED FD33738D804LTD DUR INVT ETF11,983$223,123dollars as filed
ConocoPhillips20825C104COM2,149$222,634dollars as filed
Advanced Micro Devices,Inc.007903107COM1,935$220,416dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q399BETABUILDRS US2,750$219,203dollars as filed
Mondelez International,Inc. Class A609207105COM3,000$218,820dollars as filed
NUVEEN NY MUN VALUE FD67062M105COM25,794$217,966dollars as filed
INVESCO QQQ TR46090E103COM587$217,021dollars as filed
DOMINION ENERGY INC COM25746U109Stock4,185$216,742dollars as filed
HEWLETT PACKARD ENTERPRISE CO COM42824C109Stock12,415$208,572dollars as filed
TRAVELERS COMPANIES INC COM89417E109Stock1,200$208,392dollars as filed
HESS CORP42809H107COM1,500$203,926dollars as filed
NATIONAL FUEL GAS CO COM636180101Stock3,900$200,304dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN11,910$151,254dollars as filed
EATON VANCE NEW YORK MUN BD27827Y109COM13,693$128,711dollars as filed
CHARGEPOINT HLDGS INC15961R105COM CL A13,000$114,270dollars as filed
HALEON PLC SPON ADS405552100ADR11,034$92,466dollars as filed
EATON VANCE TAX-MANAGED GLOB27829F108COM10,450$82,761dollars as filed
PIMCO NEW YORK MUN FD II72200Y102COM10,791$81,898dollars as filed
EMERGENT BIOSOLUTIONS INC29089Q105COM10,000$73,500dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001172661-23-002513this filing2023-07-17acceptance time not in the bulk data set