Skip to content

13F-HR filed by Herold Advisors, Inc.

Herold Advisors, Inc. filed this 13F-HR for the quarter ended 2023-03-31, filed 2023-04-19, with 230 holding rows worth $289,326,589.

Accession
0001172661-23-001722
Filed
2023-04-19
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q1 2023

A holdings report, 230 entries on the cover page, a total value of $289,326,589 stated on the cover page (in dollars after the unit check, H1), rows summing to $289,326,589 with VALUE read as dollars as filed, 13F file number 028-21393. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
Apple Inc037833100COM95,664$15,775,120dollars as filed
Microsoft Corp594918104COM41,121$11,854,993dollars as filed
GOLDMAN SACHS ETF TR381430123MARKETBETA US EQ162,980$9,100,803dollars as filed
Visa Inc92826C839COM28,896$6,514,783dollars as filed
GOLDMAN SACHS ETF TR381430503ACTIVEBETA US LG79,203$6,432,868dollars as filed
MasterCard, Inc57636Q104COM17,033$6,190,021dollars as filed
GOLDMAN SACHS ETF TR381430107ACTIVEBETA INT177,691$5,474,658dollars as filed
AbbVie,Inc.00287Y109COM33,970$5,413,711dollars as filed
NVIDIA Corp67066G104COM15,965$4,434,673dollars as filed
JPMorgan Chase & Co46625H100COM32,333$4,213,248dollars as filed
NIKE,Inc. Class B654106103COM34,226$4,197,499dollars as filed
BROOKFIELD INFRASTRUCTURE PAG16252101LP INT UNIT120,366$4,064,737dollars as filed
Walmart Inc.931142103COM25,646$3,781,507dollars as filed
Merck & Co.,Inc.58933Y105COM34,849$3,707,640dollars as filed
Procter & Gamble Co742718109COM24,675$3,669,009dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM35,159$3,647,047dollars as filed
EXXON MOBIL CORP30231G102COM33,173$3,637,786dollars as filed
Home Depot, Inc437076102COM12,254$3,616,339dollars as filed
Chevron Corporation166764100COM21,756$3,549,438dollars as filed
Energy Select Sector SPDR Fund81369Y506SHS38,878$3,220,289dollars as filed
Eli Lilly and Company532457108COM9,151$3,142,695dollars as filed
Johnson & Johnson478160104COM19,045$2,951,910dollars as filed
International Business Machines Corporation459200101COM20,665$2,709,019dollars as filed
ONEOK INC NEW682680103COM41,299$2,624,165dollars as filed
Verizon Communications Inc92343V104COM65,652$2,553,214dollars as filed
ZOETIS INC CL A98978V103Stock14,005$2,330,993dollars as filed
Bristol-Myers Squibb Company110122108COM33,273$2,306,175dollars as filed
S&P Global,Inc.78409V104COM6,670$2,299,617dollars as filed
Intuit Inc.461202103COM5,114$2,279,977dollars as filed
ETF SER SOLUTIONS26922A321DISTILLATE US51,471$2,220,977dollars as filed
PHILLIPS 66 COM718546104Stock21,773$2,207,322dollars as filed
Deere & Company244199105COM5,237$2,162,404dollars as filed
AMPHENOL CORP NEW032095101COM25,796$2,108,050dollars as filed
GOLDMAN SACHS ETF TR381430206ACTIVEBETA EME70,498$2,098,725dollars as filed
WP CAREY INC COM92936U109REIT26,679$2,066,290dollars as filed
Pfizer Inc.717081103COM49,991$2,039,672dollars as filed
Intuitive Surgical,Inc.46120E602COM7,950$2,030,987dollars as filed
INVESCO EXCH TRD SLF IDX FD46138J619RUSL 1000 DYNM43,634$2,028,568dollars as filed
GOLDMAN SACHS ETF TR38149W101ACCESS US AGRAT48,051$2,027,272dollars as filed
Amazon.com, Inc023135106COM19,110$1,973,877dollars as filed
CVS Health Corporation126650100COM26,538$1,972,050dollars as filed
BROOKFIELD CORP CL A LTD VT SH11271J107Stock59,282$1,928,902dollars as filed
Chubb LimitedH1467J104COM9,826$1,908,010dollars as filed
META PLATFORMS INC CL A30303M102COM8,770$1,858,716dollars as filed
CINTAS CORP COM172908105Stock3,780$1,748,932dollars as filed
NUCOR CORP COM670346105Stock11,230$1,734,699dollars as filed
Raytheon Technologies Corporation75513E101COM17,550$1,718,733dollars as filed
Tesla Motors, Inc88160R101COM8,277$1,717,150dollars as filed
Comcast Corp20030N101COM44,551$1,688,930dollars as filed
CONSOLIDATED EDISON INC209115104COM17,124$1,638,398dollars as filed
Qualcomm Incorporated747525103COM12,836$1,637,569dollars as filed
Eaton Corp. PlcG29183103COM9,408$1,611,967dollars as filed
UnitedHealth Group Inc91324P102COM3,398$1,605,818dollars as filed
Goldman Sachs Access Treasury 0-1 Year ETF381430529SHS15,725$1,574,702dollars as filed
Prologis,Inc.74340W103COM12,579$1,569,483dollars as filed
NextEra Energy,Inc.65339F101COM20,325$1,566,666dollars as filed
BROOKFIELD RENEWABLE ENERGYG16258108PARTNERSHIP UNIT49,583$1,562,364dollars as filed
Avantis US Equity ETF025072885SHS21,980$1,557,942dollars as filed
FORTUNE BRANDS INNOVATIONS INC COM34964C106Stock25,898$1,520,991dollars as filed
American Tower Corporation03027X100COM7,410$1,514,159dollars as filed
Lockheed Martin Corporation539830109COM3,111$1,470,664dollars as filed
Boeing Company097023105COM6,745$1,432,932dollars as filed
WISDOMTREE TR97717X669US QTLY DIV GRT22,784$1,420,374dollars as filed
Cisco Systems,Inc.17275R102COM26,902$1,406,329dollars as filed
McDonalds Corporation580135101COM4,991$1,395,538dollars as filed
FIRST TR EXCHANGE TRADED FD33738R506RISNG DIVD ACHIV30,681$1,376,704dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF25,179$1,374,742dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM13,075$1,359,804dollars as filed
ADVANCE AUTO PARTS INC00751Y106COM10,938$1,330,171dollars as filed
TRACTOR SUPPLY CO COM892356106Stock5,567$1,308,364dollars as filed
GOLDMAN SACHS ETF TR381430602ACTIVEBETA US23,420$1,300,044dollars as filed
Bank of America Corp060505104COM44,932$1,285,042dollars as filed
Abbott Laboratories002824100COM12,688$1,284,787dollars as filed
Walt Disney Co254687106COM12,784$1,280,092dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS3,108$1,277,636dollars as filed
SHELL PLC SPON ADS780259305ADR22,099$1,271,566dollars as filed
AT&T Inc00206R102COM65,751$1,265,704dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF23,454$1,180,184dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS7,355$1,132,843dollars as filed
SPDR GOLD TR78463V107GOLD SHS6,080$1,113,978dollars as filed
IQVIA HLDGS INC COM46266C105Stock5,600$1,113,784dollars as filed
PepsiCo,Inc.713448108COM6,011$1,095,806dollars as filed
PACER FDS TR69374H881US CASH COWS 10023,141$1,086,481dollars as filed
iShares Core Dividend Growth ETF46434V621SHS21,406$1,070,102dollars as filed
HERSHEY CO COM427866108Stock4,016$1,021,794dollars as filed
United Parcel Service,Inc. Class B911312106COM4,977$965,420dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock15,452$964,979dollars as filed
WISDOMTREE TR97717Y790US EFFIC CORE FD27,150$951,879dollars as filed
CORNING INC219350105COM26,445$932,979dollars as filed
Schwab U.S. Large-Cap Growth ETF808524300SHS14,280$930,628dollars as filed
WISDOMTREE TR97717W588US LARGECAP FUND21,050$920,305dollars as filed
ISHARES TR46435G102CONV BD ETF12,560$912,107dollars as filed
SPDR SER TR78464A359BBG CONV SEC ETF13,300$892,032dollars as filed
ICICI BANK LIMITED ADR45104G104ADR40,700$878,306dollars as filed
GOLDMAN SACHS ACTIVEBETA WORLD EQUITY ETF38149W739ETF21,929$870,142dollars as filed
Avantis International Equity ETF025072703SHS15,208$867,311dollars as filed
JPMORGAN INCOME ETF46641Q159ETF18,641$853,288dollars as filed
Union Pacific Corporation907818108COM4,223$849,832dollars as filed
Costco Wholesale Corporation22160K105COM1,707$848,159dollars as filed
BLACKROCK INC CL A COM09247X101COM1,263$845,098dollars as filed
Elevance Health, Inc.036752103COM1,834$843,471dollars as filed
FLEXSHARES TR33939L407MORNSTAR UPSTR19,787$836,807dollars as filed
GOLDMAN SACHS ETF TR381430362ACCESS INFLATI15,951$801,778dollars as filed
Berkshire Hathaway Inc084670702COM2,503$772,853dollars as filed
SPDR Portfolio Long Term Treasury ETF78464A664SHS23,654$730,436dollars as filed
NTNLGRIDPLCADRFSPONSOREDADR1ADRREPS5ORDSHS636274409STOK10,312$700,979dollars as filed
BLACKSTONE INC09260D107COM7,686$675,136dollars as filed
CIMPRESS PLCG2143T103SHS EURO15,400$674,828dollars as filed
Vanguard Mid-Cap ETF922908629SHS3,183$671,288dollars as filed
LAM RESEARCH CORP512807108COM1,260$667,951dollars as filed
DICKS SPORTING GOODS INC COM253393102Stock4,648$659,505dollars as filed
HASBRO INC COM418056107Stock12,161$652,913dollars as filed
TERADYNE INC COM880770102Stock6,056$651,081dollars as filed
AIR PRODS & CHEMS INC009158106COM2,250$646,223dollars as filed
INVESCO EXCHANGE TRADED FD T46137V431S&P 500 GARP ETF7,429$633,700dollars as filed
BROOKFIELD INFRASTRUCT FCLASS A11275Q107FOREIGN CANADIAN13,626$627,560dollars as filed
INVESCO EXCH TRADED FD TR II46138G656S&P ULTRA DIVIDE15,081$620,479dollars as filed
Goldman Sachs Group,Inc.38141G104COM1,891$618,565dollars as filed
SEALED AIR CORP NEW81211K100COM13,276$609,502dollars as filed
Lowes Companies,Inc.548661107COM3,042$608,309dollars as filed
Thermo Fisher Scientific Inc.883556102COM1,046$602,911dollars as filed
FRANKLIN RESOURCES INC COM354613101Stock22,250$599,415dollars as filed
GOLDMAN SACHS ETF TR381430388ACCESS EMNG MKTS14,313$580,528dollars as filed
DIAMONDBACK ENERGY INC COM25278X109Stock4,288$579,609dollars as filed
Vanguard Growth922908736COM2,291$571,466dollars as filed
Intel Corp458140100COM17,415$568,963dollars as filed
iShares Silver Trust46428Q109COM25,655$567,489dollars as filed
KINDER MORGAN INC DEL COM49456B101Stock31,817$557,121dollars as filed
ALLIANCEBERNSTEIN HLDG L P01881G106UNIT LTD PARTN14,920$545,475dollars as filed
ABB LTD-ADR000375204SPONSORED ADR15,900$545,370dollars as filed
WISDOMTREE TR97717X578EM EX ST-OWNED19,138$532,803dollars as filed
Gilead Sciences,Inc.375558103COM6,412$532,071dollars as filed
American Express Company025816109COM3,201$528,000dollars as filed
FEDEX CORP COM31428X106Stock2,310$527,812dollars as filed
ONE GAS INC COM68235P108Stock6,600$522,919dollars as filed
TYSON FOODS INC CL A902494103Stock8,748$518,931dollars as filed
Oracle Corporation68389X105COM5,563$516,891dollars as filed
BNY MELLON ETF TRUST09661T107US LRG CP CORE6,715$511,349dollars as filed
FORD MTR CO COM345370860Stock40,241$507,034dollars as filed
FLEXSHARES TR33939L506IBOXX 3R TARGT20,938$506,074dollars as filed
Coca-Cola Company191216100COM8,152$505,679dollars as filed
FIDELITY COVINGTON TRUST316092832DIVID ETF RISI12,320$500,931dollars as filed
Citigroup Inc.172967424COM10,636$498,725dollars as filed
Philip Morris International Inc.718172109COM5,050$491,114dollars as filed
IRON MTN INC DEL COM46284V101REIT9,250$489,419dollars as filed
BROOKFIELD ASSET MANAGMT LTD CL A LMT VTG SHS113004105Stock14,813$484,610dollars as filed
BERKSHIRE HATHAWAY INC DEL084670108CL A1$465,600dollars as filed
ARCHER DANIELS MIDLAND CO COM039483102Stock5,751$458,125dollars as filed
VTI922908769COM2,219$452,880dollars as filed
CROWN CASTLE INC COM22822V101REIT3,348$448,135dollars as filed
Waste Management, Inc.94106L109COM2,746$448,112dollars as filed
Avantis US Small Cap Value ETF025072877SHS6,030$446,584dollars as filed
DOW HLDGS INC COM260557103Stock8,056$441,644dollars as filed
BROOKFIELD RENEWABLE CORP11284V105CL A SUB VTG12,480$435,849dollars as filed
NUVEEN NEW YORK AMT QLT MUNI670656107COM41,178$435,250dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q761US QUALTY FCTR10,120$417,249dollars as filed
BP PLC SPONSORED ADR055622104ADR10,942$415,130dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF4,154$389,166dollars as filed
FLEXSHARES TR33939L670CRE SLCT BD FD16,983$382,797dollars as filed
Altria Group Inc02209S103COM8,458$377,389dollars as filed
GSK PLC SPONSORED ADR37733W204ADR10,551$375,404dollars as filed
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL8,855$373,782dollars as filed
BIONTECH SE SPONSORED ADS09075V102ADR3,000$373,710dollars as filed
ICAHN ENTERPRISES LP451100101Common Stock7,084$366,314dollars as filed
ISHARES TR46428743220 YR TR BD ETF3,410$362,721dollars as filed
CALAMOS DY COM NPV12811V105COM16,502$351,494dollars as filed
iShares Russell Midcap ETF464287499SHS5,000$349,600dollars as filed
WISDOMTREE TR97717Y527FLOATNG RAT TREA6,891$346,412dollars as filed
GOLDMAN SACHS ETF TR381430479ACCESS INVT GR7,382$337,879dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM4,433$337,869dollars as filed
GOLDMAN SACHS ETF TR381430396JUST US LRG CP5,740$336,774dollars as filed
Netflix, Inc64110L106COM972$335,807dollars as filed
Morgan Stanley617446448COM3,782$332,049dollars as filed
Financial Select Sector SPDR Fund81369Y605SHS10,294$330,947dollars as filed
PAYPALHLDGSINC70450Y103STOK4,300$326,542dollars as filed
FLEXSHARES TR33939L845QLT DIV DEF IDX6,119$323,911dollars as filed
NEW YORK COMMUNITY BANCORP649445103COM35,604$321,861dollars as filed
General Electric Company369604301COM3,345$319,685dollars as filed
ILLINOIS TOOL WKS INC452308109COM1,265$307,965dollars as filed
WISDOMTREE TR97717Y808YIELD ENHANCED6,506$306,887dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF2,466$305,946dollars as filed
FLEXSHARES TR33939L654US QT LW VLTY5,908$303,544dollars as filed
FIRST TR EXCHANGE-TRADED FD33733E104CAP STRENGTH ETF4,101$299,159dollars as filed
Caterpillar Inc.149123101COM1,304$298,479dollars as filed
GOLDMAN SACHS ETF TR38149W820CMN6,291$291,877dollars as filed
FLEXSHARES TR33939L662HIG YLD VL ETF7,142$290,894dollars as filed
Adobe Inc00724F101COM750$289,028dollars as filed
PRUDENTIAL FINL INC COM744320102Stock3,481$287,998dollars as filed
WISDOMTREE TR97717X594ITL HDG QTLY DIV7,198$283,746dollars as filed
DUPONT DE NEMOURS INC COM26614N102Stock3,943$282,973dollars as filed
iShares Core MSCI Emerging Markets ETF46434G103SHS5,779$281,957dollars as filed
MODERNA INC60770K107COM1,825$280,284dollars as filed
Vanguard Small-Cap ETF922908751SHS1,458$276,380dollars as filed
EXPEDITORS INTL WASH INC COM302130109Stock2,500$275,300dollars as filed
INVESCO HIGH YIELD EQUITY DIVIDEND ACHIEVERS ETF46137V563ETF13,812$275,132dollars as filed
CARDINAL HEALTH INC14149Y108COM3,600$271,800dollars as filed
UNITED STS COMMODITY INDEX F911718104CM REP COPP FD10,800$269,352dollars as filed
KROGER CO COM501044101Stock5,400$266,599dollars as filed
Amgen Inc.031162100COM1,090$263,415dollars as filed
COHERENT CORP COM19247G107Stock6,644$253,003dollars as filed
OCCIDENTAL PETE CORP674599105COM4,030$251,594dollars as filed
QUANTA SVCS INC74762E102COM1,500$249,960dollars as filed
iShares MSCI EAFE Value ETF464288877SHS5,059$245,512dollars as filed
Starbucks Corporation855244109COM2,321$241,732dollars as filed
iShares U.S. Technology ETF464287721SHS2,577$239,171dollars as filed
INSPIRE MED SYS INC COM457730109Stock1,000$234,070dollars as filed
GENERAL MTRS CO COM37045V100Stock6,300$231,084dollars as filed
JOHNSON CTLS INTL PLC SHSG51502105Stock3,760$226,427dollars as filed
NATIONAL FUEL GAS CO COM636180101Stock3,900$225,186dollars as filed
KRAFT HEINZ CO COM500754106Stock5,750$222,355dollars as filed
DOMINION ENERGY INC COM25746U109Stock3,960$221,404dollars as filed
NUVEEN NY MUN VALUE FD67062M105COM24,808$216,453dollars as filed
ISHARES TR464288638ISHS 5-10YR INVT4,220$216,403dollars as filed
Broadcom Inc.11135F101COM337$216,199dollars as filed
INVESCO EXCH TRADED FD TR II46138E354S&P500 LOW VOL3,460$215,916dollars as filed
iShares TIPS Bond ETF464287176SHS1,943$214,220dollars as filed
ConocoPhillips20825C104COM2,146$212,920dollars as filed
Mondelez International,Inc. Class A609207105COM3,000$209,160dollars as filed
TRAVELERS COMPANIES INC COM89417E109Stock1,200$205,692dollars as filed
SIREN ETF TR829658301CMN3,855$204,585dollars as filed
PACER INDUSTRIAL REAL ESTATE ETF69374H766ETF5,000$202,500dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q399BETABUILDRS US2,750$202,208dollars as filed
HEWLETT PACKARD ENTERPRISE CO COM42824C109Stock12,415$197,771dollars as filed
ENERGY TRANSFER L P29273V100COM UT LTD PTN11,900$148,393dollars as filed
EATON VANCE NEW YORK MUN BD27827Y109COM13,971$135,798dollars as filed
EMERGENT BIOSOLUTIONS INC29089Q105COM10,000$103,600dollars as filed
HALEON PLC SPON ADS405552100ADR11,898$96,851dollars as filed
PIMCO NEW YORK MUN FD II72200Y102COM10,764$83,202dollars as filed
EATON VANCE TAX-MANAGED GLOB27829F108COM10,650$83,173dollars as filed
NUVEEN PFD & INCOME OPPORTUN67073B106COM10,092$66,399dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001172661-23-001722this filing2023-04-19acceptance time not in the bulk data set