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13F-HR filed by Sterling Financial Planning, Inc.

Sterling Financial Planning, Inc. filed this 13F-HR for the quarter ended 2025-06-30, filed 2025-07-28, with 116 holding rows worth $299,337,343.

Accession
0001085146-25-004184
Filed
2025-07-28
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2025

A holdings report, 116 entries on the cover page, a total value of $299,337,343 stated on the cover page (in dollars after the unit check, H1), rows summing to $299,337,343 with VALUE read as dollars as filed, 13F file number 028-20642. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
iShares S&P Mid-Cap 400 Value ETF464287705SHS146,424$18,095,029dollars as filed
iShares Gold Trust464285204COM279,688$17,441,368dollars as filed
iShares S&P 500 Growth ETF464287309SHS155,540$17,124,956dollars as filed
ISHARES TR464287887S&P SML 600 GWT123,791$16,469,133dollars as filed
ISHARES TR464287606S&P MC 400GR ETF178,234$16,215,744dollars as filed
Dimensional International Value ETF25434V807SHS321,412$13,766,078dollars as filed
SCHWAB STRATEGIC TR808524771FUNDAMENTAL US L434,117$10,653,225dollars as filed
Vanguard High Dividend Yield ETF921946406SHS75,194$10,024,112dollars as filed
Dimensional International Sm Cp Val ETF25434V781SHS298,114$9,810,920dollars as filed
DIMENSIONAL ETF TRUST25434V815US SMALL CAP ETF277,710$8,173,016dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS105,275$8,141,964dollars as filed
iShares S&P Small-Cap 600 Value ETF464287879SHS80,647$8,023,545dollars as filed
INNOVATOR ETFS TRUST45783Y780US EQT ACC 9 BFR261,717$7,888,150dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS12,596$7,820,977dollars as filed
DIMENSIONAL ETF TRUST25434v740EMERGING MKTS VA185,640$5,567,339dollars as filed
DIMENSIONAL ETF TRUST25434V856INFLATION PROTE132,599$5,543,974dollars as filed
Dimensional Global Real Estate ETF25434V658COM202,568$5,434,899dollars as filed
ISHARES MSCI EAFE GROWTH ETF464288885ETF41,762$4,677,365dollars as filed
iShares S&P 500 Value ETF464287408SHS23,272$4,547,762dollars as filed
IJH464287507COM71,504$4,434,702dollars as filed
iShares U.S. Treasury Bond ETF46429B267SHS178,923$4,111,656dollars as filed
SPDR GOLD TR78463V107GOLD SHS12,904$3,933,526dollars as filed
INVESCO QQQ TR46090E103COM6,843$3,774,762dollars as filed
Vanguard Short-Term Bond ETF921937827SHS47,106$3,707,257dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS20,329$3,343,247dollars as filed
Apple Inc037833100COM15,611$3,203,010dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS11,023$3,134,835dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF62,933$3,085,585dollars as filed
ISHARES TR464288448INTL SEL DIV ETF87,308$3,013,002dollars as filed
VANGUARD SHORT-TERM TAX EXEMPT BOND ETF921935870ETF29,326$2,959,870dollars as filed
Vanguard Real Estate922908553SHS32,296$2,876,265dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM35,817$2,847,471dollars as filed
SCHWAB STRATEGIC TR808524748FUNDAMENTAL INTL62,524$2,629,140dollars as filed
Vanguard Small-Cap Growth ETF922908595SHS8,278$2,292,483dollars as filed
Vanguard Small-Cap Value ETF922908611SHS11,753$2,291,995dollars as filed
WISDOMTREE TR97717W281EMG MKTS SMCAP40,095$2,214,867dollars as filed
VANGUARD MALVERN FDS922020805SHS43,985$2,211,140dollars as filed
Vanguard Total International Bond Index Fund ETF92203J407SHS44,228$2,189,751dollars as filed
Johnson & Johnson478160104COM12,293$1,877,756dollars as filed
ISHARES TR464288414NATIONAL MUN ETF17,278$1,805,215dollars as filed
Microsoft Corp594918104COM3,596$1,788,466dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS31,231$1,780,503dollars as filed
iShares TIPS Bond ETF464287176SHS15,566$1,712,872dollars as filed
SPY78462F103SHS2,621$1,619,232dollars as filed
INVESCO EXCHANGE TRADED FD T46137V613RAFI US 1000 ETF33,849$1,430,813dollars as filed
ISHARES MSCI EAFE SMALL-CAP ETF464288273ETF19,422$1,411,587dollars as filed
EXXON MOBIL CORP30231G102COM13,041$1,405,868dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS11,367$1,242,304dollars as filed
Berkshire Hathaway Inc084670702COM2,282$1,108,527dollars as filed
DIMENSIONAL ETF TRUST25434V823US REAL ESTA ETF46,375$1,087,953dollars as filed
Raytheon Technologies Corporation75513E101COM12,657$995,376dollars as filed
SELECTIVE INS GROUP INC816300107COM11,418$989,370dollars as filed
Dimensional US Large Cap Value ETF25434V666SHS31,344$972,291dollars as filed
Vanguard Growth922908736COM1,793$786,270dollars as filed
META PLATFORMS INC CL A30303M102COM1,052$776,395dollars as filed
REALTY INCOME CORP COM756109104REIT12,775$735,952dollars as filed
International Business Machines Corporation459200101COM2,483$731,993dollars as filed
DIMENSIONAL ETF TRUST25434V401US EQUI MARK ETF10,698$717,006dollars as filed
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF16,260$716,253dollars as filed
Costco Wholesale Corporation22160K105COM712$705,138dollars as filed
3M CO COM88579Y101Stock4,367$664,761dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS3,116$637,730dollars as filed
Eli Lilly and Company532457108COM784$611,337dollars as filed
JPMorgan Chase & Co46625H100COM2,018$585,038dollars as filed
Vanguard Total Bond Market ETF921937835SHS7,884$580,499dollars as filed
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM3,126$568,115dollars as filed
INVESCO EXCHANGE TRADED FD T46137V597RAFI US 150013,917$565,986dollars as filed
Vanguard Mid-Cap ETF922908629SHS1,906$533,377dollars as filed
Amazon.com, Inc023135106COM2,407$528,072dollars as filed
SPDR SERIES TRUST78464A839ST STR SP400VAL6,519$517,829dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM2,774$488,862dollars as filed
SCHWAB STRATEGIC TR808524706EMRG MKTEQ ETF16,208$488,499dollars as filed
PROVIDENT FINL SVCS INC COM74386T105Stock26,544$465,316dollars as filed
Procter & Gamble Co742718109COM2,872$457,567dollars as filed
Deere & Company244199105COM842$428,149dollars as filed
PepsiCo,Inc.713448108COM3,170$418,556dollars as filed
ISHARES TR464288281JPMORGAN USD EMG4,157$384,983dollars as filed
CARRIER GLOBAL CORPORATION COM14448C104Stock5,027$367,926dollars as filed
DIMENSIONAL ETF TRUST25434V773INTL SMALL CAP E11,677$348,446dollars as filed
Alphabet Inc. Reg. Shares C02079K107COM1,880$333,493dollars as filed
ISHARES MSCI USA QUALITY FACTOR ETF46432F339ETF1,818$332,316dollars as filed
CALAMOS ETF TR12811T787S&P 500 STRUCT13,451$324,856dollars as filed
GENERAL DYNAMICS CORP COM369550108Stock1,111$324,153dollars as filed
Home Depot, Inc437076102COM853$312,617dollars as filed
VWO922042858SHS6,264$309,832dollars as filed
NVIDIA Corp67066G104COM1,930$304,970dollars as filed
Chevron Corporation166764100COM2,127$304,524dollars as filed
INNOVATOR ETFS TRUST45782C672US EQT ULTRA BF8,103$303,243dollars as filed
Oracle Corporation68389X105COM1,387$303,240dollars as filed
McDonalds Corporation580135101COM1,000$292,140dollars as filed
INNOVATOR ETFS TRUST45783Y301US EQUITY ACCELE7,745$284,551dollars as filed
ROYAL CARIBBEAN GROUP COMV7780T103Stock900$281,826dollars as filed
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock3,331$280,376dollars as filed
Verizon Communications Inc92343V104COM6,340$274,316dollars as filed
GUINNESS ATKINSON ETF FDS DIVIDEND BUILDER402031835ETF8,876$273,248dollars as filed
INVESCO EXCH TRADED FD TR II46138E214S&P INTL QULTY7,926$261,386dollars as filed
Lowes Companies,Inc.548661107COM1,174$260,475dollars as filed
ISHARES TR464287168COM1,922$255,219dollars as filed
AbbVie,Inc.00287Y109COM1,352$250,958dollars as filed
OTIS WORLDWIDE CORP COM68902V107Stock2,513$248,837dollars as filed
CALAMOS ETF TR12811T803S&P 500 STR JULY9,447$246,283dollars as filed
General Electric Company369604301COM930$239,395dollars as filed
Merck & Co.,Inc.58933Y105COM3,014$238,588dollars as filed
BECTON DICKINSON & CO075887109COM1,372$236,368dollars as filed
Tesla Motors, Inc88160R101COM738$234,433dollars as filed
VANGUARD SCOTTSDALE FDS92206C714COM2,750$234,307dollars as filed
Schwab U.S. Broad Market ETF808524102SHS9,641$229,745dollars as filed
SPDR SER TR78464A821S&P 400 MDCP GRW2,644$229,706dollars as filed
iShares U.S. Medical Devices ETF464288810SHS3,626$227,144dollars as filed
EVERSOURCE ENERGY COM30040W108Stock3,452$219,616dollars as filed
Lam Research Corporation512807306COM2,220$216,095dollars as filed
PRUDENTIAL FINL INC COM744320102Stock1,987$213,498dollars as filed
VTI922908769COM694$210,949dollars as filed
CALAMOS ETF TR12811T886S&P 500 STR SEPT8,018$209,367dollars as filed
ISHARES RUSSELL 1000 ETF464287622ETF589$200,007dollars as filed
BLACKROCK ENHANCED EQUITY DI09251A104COM13,831$122,958dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001085146-25-004184this filing2025-07-28acceptance time not in the bulk data set