13F-HR filed by PLANNING DIRECTIONS INC
PLANNING DIRECTIONS INC filed this 13F-HR for the quarter ended 2025-03-31, filed 2025-04-30, with 117 holding rows worth $233,889,571.
- Accession
- 0001085146-25-002474
- Filer
- CIK 821103
- Filed
- 2025-04-30
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q1 2025
A holdings report, 117 entries on the cover page, a total value of $233,889,571 stated on the cover page (in dollars after the unit check, H1), rows summing to $233,889,571 with VALUE read as dollars as filed, 13F file number 028-18748. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| SCHD | 808524797 | COM | 1,280,082 | $35,791,097 | dollars as filed | |
| Vanguard Short-Term Bond ETF | 921937827 | SHS | 196,641 | $15,393,020 | dollars as filed | |
| Vanguard Dividend Appreciation ETF | 921908844 | SHS | 70,955 | $13,764,474 | dollars as filed | |
| VICTORY PORTFOLIOS II | 92647N527 | CORE BD ETF | 228,823 | $10,740,936 | dollars as filed | |
| Apple Inc | 037833100 | COM | 43,975 | $9,768,275 | dollars as filed | |
| Philip Morris International Inc. | 718172109 | COM | 47,983 | $7,616,339 | dollars as filed | |
| VANGUARD MORNINGSTAR MEGA CAP VALUE ETF | 921910840 | ETF | 46,967 | $6,051,215 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 15,387 | $5,706,067 | dollars as filed | |
| VANGUARD SCOTTSDALE FDS | 92206C409 | COM | 71,251 | $5,624,599 | dollars as filed | |
| Home Depot, Inc | 437076102 | COM | 14,534 | $5,326,486 | dollars as filed | |
| iShares Core S&P Small-Cap ETF | 464287804 | SHS | 49,214 | $5,146,285 | dollars as filed | |
| FIDELITY MERRIMACK STR TR | 316188408 | LOW DURTIN ETF | 99,297 | $4,976,767 | dollars as filed | |
| Vanguard Total World Stock ETF | 922042742 | SHS | 42,839 | $4,967,193 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 27,842 | $4,744,786 | dollars as filed | |
| Qualcomm Incorporated | 747525103 | COM | 30,611 | $4,702,086 | dollars as filed | |
| Vanguard Mid-Cap Growth ETF | 922908538 | SHS | 18,496 | $4,524,905 | dollars as filed | |
| SPY | 78462F103 | SHS | 7,636 | $4,271,688 | dollars as filed | |
| PepsiCo,Inc. | 713448108 | COM | 24,409 | $3,659,891 | dollars as filed | |
| iShares 0-5 Year High Yield Corporate Bond ETF | 46434V407 | COM | 75,733 | $3,220,164 | dollars as filed | |
| JPMORGAN EQUITY PREMIUM INCOME ETF | 46641Q332 | ETF | 56,223 | $3,212,621 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 28,201 | $3,056,502 | dollars as filed | |
| SPDR S&P Dividend ETF | 78464A763 | SHS | 21,303 | $2,890,456 | dollars as filed | |
| Pfizer Inc. | 717081103 | COM | 96,107 | $2,435,357 | dollars as filed | |
| WP CAREY INC COM | 92936U109 | REIT | 37,191 | $2,347,169 | dollars as filed | |
| ISHARES CORE S&P U.S. GROWTH ETF | 464287671 | ETF | 18,176 | $2,309,780 | dollars as filed | |
| Vanguard High Dividend Yield ETF | 921946406 | SHS | 17,337 | $2,235,844 | dollars as filed | |
| Vanguard Value ETF | 922908744 | SHS | 12,761 | $2,204,418 | dollars as filed | |
| Vanguard S&P 500 ETF | 922908363 | COM | 4,223 | $2,170,566 | dollars as filed | |
| Vanguard Small-Cap Growth ETF | 922908595 | SHS | 8,501 | $2,140,286 | dollars as filed | |
| Vanguard Mid-Cap Value ETF | 922908512 | SHS | 12,892 | $2,069,663 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46654Q203 | NASDAQ EQT PREM | 39,421 | $2,041,211 | dollars as filed | |
| Vanguard Mid-Cap ETF | 922908629 | SHS | 7,664 | $1,982,166 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 10,088 | $1,879,281 | dollars as filed | |
| SPDR INDEX SHS FDS | 78463X202 | EURO STOXX 50 | 27,722 | $1,508,334 | dollars as filed | |
| SELECT SECTOR SPDR TR | 81369Y308 | STATE STREET CON | 17,889 | $1,461,017 | dollars as filed | |
| ISHARES INC | 464286525 | MSCI GBL MIN VOL | 12,533 | $1,458,456 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 7,258 | $1,380,907 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 3,648 | $1,369,418 | dollars as filed | |
| VANGUARD HEALTH CARE ETF | 92204A504 | ETF | 4,977 | $1,317,565 | dollars as filed | |
| ISHARES RUSSELL MID-CAP GROWTH ETF | 464287481 | ETF | 10,301 | $1,210,241 | dollars as filed | |
| ISHARES TR | 464287754 | US INDUSTRIALS | 8,305 | $1,081,175 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 11,394 | $1,000,404 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q647 | MUNICIPAL ETF | 19,489 | $974,455 | dollars as filed | |
| Tesla Motors, Inc | 88160R101 | COM | 3,623 | $938,936 | dollars as filed | |
| VANGUARD TAX-EXEMPT BOND ETF | 922907746 | ETF | 18,039 | $895,105 | dollars as filed | |
| INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF | 46137V357 | COM | 5,114 | $885,824 | dollars as filed | |
| Visa Inc | 92826C839 | COM | 2,445 | $856,932 | dollars as filed | |
| ISHARES TR | 464287762 | US HLTHCARE ETF | 13,883 | $845,345 | dollars as filed | |
| FIRST TR EXCHANGE TRADED FD | 33734X150 | INDLS PROD DUR | 11,204 | $780,225 | dollars as filed | |
| FIRST TR EXCHANGE TRADED FD | 33734X135 | FINLS ALPHADEX | 14,699 | $779,073 | dollars as filed | |
| INVESCO EXCHANGE TRADED FD T | 46137V373 | S&P500 EQL STP | 25,167 | $775,637 | dollars as filed | |
| ISHARES RUSSELL 1000 VALUE ETF | 464287598 | ETF | 3,973 | $747,517 | dollars as filed | |
| FIRST TR EXCHANGE-TRADED FD | 33733E302 | DJ INTERNT IDX | 3,306 | $734,428 | dollars as filed | |
| COINBASE GLOBAL INC COM CL A | 19260Q107 | Stock | 4,193 | $722,160 | dollars as filed | |
| Technology Select Sector SPDR Fund | 81369Y803 | SHS | 3,489 | $720,439 | dollars as filed | |
| Vanguard Small-Cap ETF | 922908751 | SHS | 3,240 | $718,463 | dollars as filed | |
| McDonalds Corporation | 580135101 | COM | 2,036 | $635,993 | dollars as filed | |
| FIRST TR EXCHANGE-TRADED FD | 337345102 | SHS | 3,437 | $596,560 | dollars as filed | |
| Netflix, Inc | 64110L106 | COM | 599 | $558,585 | dollars as filed | |
| ISHARESRUSSELL1000GROWTHETF | 464287614 | STOK | 1,502 | $542,450 | dollars as filed | |
| SPDR S&P Aerospace & Defense ETF | 78464A631 | SHS | 3,330 | $535,127 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 4,492 | $534,218 | dollars as filed | |
| Vanguard Intermediate-Term Corporate Bond ETF | 92206C870 | SHS | 6,424 | $525,174 | dollars as filed | |
| FIRST TR VALUE LINE DIVID IN | 33734H106 | SHS | 11,182 | $498,622 | dollars as filed | |
| Schwab U.S. Small-Cap ETF | 808524607 | SHS | 20,327 | $476,262 | dollars as filed | |
| UnitedHealth Group Inc | 91324P102 | COM | 909 | $475,802 | dollars as filed | |
| Utilities Select Sector SPDR Fund | 81369Y886 | SHS | 6,010 | $473,899 | dollars as filed | |
| VWO | 922042858 | SHS | 10,170 | $460,296 | dollars as filed | |
| United States Oil Fund LP | 91232N207 | COM | 5,927 | $458,335 | dollars as filed | |
| Raytheon Technologies Corporation | 75513E101 | COM | 3,390 | $448,976 | dollars as filed | |
| iShares MSCI USA Min Vol Factor ETF | 46429B697 | SHS | 4,575 | $428,513 | dollars as filed | |
| Vanguard Ultra-Short Bond ETF | 92203C303 | SHS | 8,273 | $412,456 | dollars as filed | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 730 | $409,994 | dollars as filed | |
| NextEra Energy,Inc. | 65339F101 | COM | 5,768 | $408,936 | dollars as filed | |
| PIMCO DYNAMIC INCOME FD | 72201Y101 | SHS | 20,369 | $403,298 | dollars as filed | |
| REALTY INCOME CORP COM | 756109104 | REIT | 6,753 | $391,748 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 1,560 | $382,761 | dollars as filed | |
| ISHARES TR | 464287580 | US CONSUM DISCRE | 4,227 | $373,387 | dollars as filed | |
| PALO ALTO NETWORKS INC | 697435105 | COM | 2,170 | $370,289 | dollars as filed | |
| Applied Materials,Inc. | 038222105 | COM | 2,533 | $367,630 | dollars as filed | |
| Vanguard FTSE Developed Markets ETF | 921943858 | SHS | 7,195 | $365,688 | dollars as filed | |
| Lowes Companies,Inc. | 548661107 | COM | 1,567 | $365,411 | dollars as filed | |
| NUVEEN PFD & INCOME OPPORTUN | 67073B106 | COM | 45,549 | $362,570 | dollars as filed | |
| iShares Core S&P Total U.S. Stock Market ETF | 464287150 | SHS | 2,906 | $354,525 | dollars as filed | |
| Deere & Company | 244199105 | COM | 739 | $347,028 | dollars as filed | |
| VTI | 922908769 | COM | 1,257 | $345,706 | dollars as filed | |
| SPDR Portfolio S&P 400 Mid Cap ETF | 78464A847 | SHS | 6,534 | $334,410 | dollars as filed | |
| Costco Wholesale Corporation | 22160K105 | COM | 349 | $330,219 | dollars as filed | |
| Palantir Technologies Inc. Class A | 69608A108 | COM | 3,903 | $329,413 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 613 | $326,472 | dollars as filed | |
| Walt Disney Co | 254687106 | COM | 3,305 | $326,271 | dollars as filed | |
| Alphabet Inc. Reg. Shares A | 02079K305 | COM | 2,090 | $323,307 | dollars as filed | |
| iShares U.S. Technology ETF | 464287721 | SHS | 2,254 | $316,582 | dollars as filed | |
| CORMEDIX INC COM | 21900C308 | Stock | 50,000 | $308,000 | dollars as filed | |
| VGT | 92204A702 | SHS | 566 | $306,884 | dollars as filed | |
| ISHARES RUSSELL MID-CAP VALUE ETF | 464287473 | ETF | 2,434 | $306,634 | dollars as filed | |
| CONSTELLATION ENERGY CORP COM | 21037T109 | Stock | 1,511 | $304,567 | dollars as filed | |
| GLOBAL X FDS | 37954Y673 | US INFR DEV ETF | 8,001 | $301,888 | dollars as filed | |
| VANGUARD STAR FDS | 921909768 | COM | 4,715 | $292,809 | dollars as filed | |
| STATE STR SPDR DOW JONES IND | 78467X109 | UT SER 1 | 687 | $288,385 | dollars as filed | |
| Vanguard Mega Cap Growth ETF | 921910816 | SHS | 928 | $286,657 | dollars as filed | |
| PUBLIC STORAGE COM | 74460D109 | REIT | 936 | $280,014 | dollars as filed | |
| SHERWIN WILLIAMS CO | 824348106 | COM | 752 | $262,741 | dollars as filed | |
| DIMENSIONAL ETF TRUST | 25434V724 | US MKTWIDE VALUE | 6,189 | $255,049 | dollars as filed | |
| NORFOLK SOUTHN CORP COM | 655844108 | Stock | 1,054 | $249,526 | dollars as filed | |
| Boeing Company | 097023105 | COM | 1,455 | $248,216 | dollars as filed | |
| PACER FDS TR | 69374H634 | AMERICAN ENERGY | 5,988 | $246,161 | dollars as filed | |
| International Business Machines Corporation | 459200101 | COM | 976 | $242,673 | dollars as filed | |
| Vanguard Intermediate-Term Bond ETF | 921937819 | SHS | 3,107 | $237,839 | dollars as filed | |
| Waste Management, Inc. | 94106L109 | COM | 1,024 | $237,171 | dollars as filed | |
| BLACKSTONE INC | 09260D107 | COM | 1,683 | $235,182 | dollars as filed | |
| META PLATFORMS INC CL A | 30303M102 | COM | 389 | $224,590 | dollars as filed | |
| NIKE,Inc. Class B | 654106103 | COM | 3,503 | $222,371 | dollars as filed | |
| ISHARES MSCI EAFE MIN VOL FACTOR ETF | 46429B689 | ETF | 2,761 | $215,148 | dollars as filed | |
| EXELON CORP COM | 30161N101 | Stock | 4,410 | $203,208 | dollars as filed | |
| MasterCard, Inc | 57636Q104 | COM | 369 | $202,307 | dollars as filed | |
| HCA Healthcare Inc | 40412C101 | COM | 582 | $200,989 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0001085146-25-002474 | this filing | 2025-04-30 | acceptance time not in the bulk data set |