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13F-HR filed by Advisory Alpha, LLC

Advisory Alpha, LLC filed this 13F-HR for the quarter ended 2022-09-30, filed 2022-10-12, with 240 holding rows worth $1,313,590,000.

Accession
0001085146-22-003356
Filed
2022-10-12
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q3 2022

A holdings report, 240 entries on the cover page, a total value of $1,313,590,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,313,591,000 with VALUE read as thousands by filing date, 13F file number 028-15942. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
SPDR Portfolio S&P 500 Growth ETF78464A409SHS2,603,215$130,425,000thousands by filing date
SPDR SER TR78464A508PRTFLO S&P500 VL2,612,245$90,099,000thousands by filing date
Schwab US Mid-Cap ETF808524508SHS1,370,570$82,965,000thousands by filing date
Schwab U.S. Small-Cap ETF808524607SHS1,700,074$64,266,000thousands by filing date
iShares Broad USD High Yield Corporate Bond ETF46435U853SHS1,803,677$60,642,000thousands by filing date
SPDW78463X889COM2,241,423$57,831,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C409COM675,259$50,163,000thousands by filing date
Technology Select Sector SPDR Fund81369Y803SHS375,167$44,562,000thousands by filing date
SPDR Portfolio Emerging Markets ETF78463X509SHS1,128,466$35,030,000thousands by filing date
SCHWAB STRATEGIC TR808524888INTL SCEQT ETF1,087,055$30,168,000thousands by filing date
ISHARES TR464288281JPMORGAN USD EMG355,226$28,211,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C771SHS580,764$26,190,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G508SR LN ETF1,291,627$26,080,000thousands by filing date
SPDR SER TR78468R101PORTFOLIO SH TSR864,141$24,984,000thousands by filing date
ISHARES TR464288521CRE U S REIT ETF506,445$24,059,000thousands by filing date
Vanguard Long-Term Corporate Bond ETF92206C813SHS321,245$23,528,000thousands by filing date
Vanguard Short-Term Treasury ETF92206C102SHS400,058$23,119,000thousands by filing date
Schwab US TIPS ETF808524870SHS409,757$21,229,000thousands by filing date
Health Care Select Sector SPDR Fund81369Y209SHS169,680$20,550,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR141,076$20,096,000thousands by filing date
SPDR Portfolio Long Term Corporate Bond ETF78464A367SHS857,848$18,660,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G870VAR RATE PFD843,823$18,480,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E511PFD ETF1,420,862$16,881,000thousands by filing date
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS397,902$16,708,000thousands by filing date
ISHARES TR46435G102CONV BD ETF188,735$13,004,000thousands by filing date
Communication Services Select Sector SPDR Fund81369Y852SHS263,349$12,612,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS403,807$12,260,000thousands by filing date
SELECT SECTOR SPDR TR81369Y704INDL145,734$12,073,000thousands by filing date
SPDR SER TR78464A359BBG CONV SEC ETF186,058$11,782,000thousands by filing date
SPDR SERIES TRUST78464A649ST STR AGGRE ETF458,956$11,451,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C847COM171,646$10,803,000thousands by filing date
SPDR Portfolio Long Term Treasury ETF78464A664SHS352,877$10,462,000thousands by filing date
Apple Inc037833100COM67,498$9,328,000thousands by filing date
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS221,681$8,548,000thousands by filing date
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS86,473$6,544,000thousands by filing date
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK279,257$6,024,000thousands by filing date
SPDR Bloomberg Investment Grade Floating Rate ETF78468R200SHS190,117$5,761,000thousands by filing date
Schwab Intermediate-Term US Treasury ETF808524854SHS114,839$5,643,000thousands by filing date
SELECT SECTOR SPDR TR81369Y308STATE STREET CON82,987$5,538,000thousands by filing date
SPDR Portfolio S&P 600 Small Cap ETF78468R853SHS158,402$5,395,000thousands by filing date
INVESCO46138J874EXCHANGE TRADED241,925$5,315,000thousands by filing date
SPY78462F103SHS14,738$5,264,000thousands by filing date
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT206,713$5,199,000thousands by filing date
Energy Select Sector SPDR Fund81369Y506SHS66,605$4,797,000thousands by filing date
Vanguard Total World Stock ETF922042742SHS58,814$4,639,000thousands by filing date
INVESCO EXCH TRD SLF IDX FD46138J858BULSHS 2023 HY202,206$4,614,000thousands by filing date
Deere & Company244199105COM13,465$4,496,000thousands by filing date
Utilities Select Sector SPDR Fund81369Y886SHS58,611$3,840,000thousands by filing date
INVESCO EXCH TRD SLF IDX FD46138J833BULSHS 2024 HY169,347$3,661,000thousands by filing date
ISHARES MSCI EAFE GROWTH ETF464288885ETF48,128$3,492,000thousands by filing date
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM87,219$3,484,000thousands by filing date
DIMENSIONAL ETF TRUST25434V302EMGR CRE EQT MNG168,048$3,376,000thousands by filing date
Microsoft Corp594918104COM14,439$3,363,000thousands by filing date
INVESCO EXCH TRD SLF IDX FD46138J817BULSHS 2025 HY153,915$3,348,000thousands by filing date
Dimensional US Small Cap ETF25434V500COM71,243$3,314,000thousands by filing date
SELECT SECTOR SPDR TR81369Y100SBI MATERIALS46,824$3,185,000thousands by filing date
Eli Lilly and Company532457108COM9,731$3,147,000thousands by filing date
INVESCO EXCH TRD SLF IDX FD46138J635INVSCO BLSH 26140,267$3,069,000thousands by filing date
NATIONAL STORAGE AFFILIATES TR COM SHS BEN IN637870106REIT72,200$3,002,000thousands by filing date
iShares MSCI EAFE Value ETF464288877SHS76,640$2,953,000thousands by filing date
Vanguard Mid-Cap Growth ETF922908538SHS16,924$2,886,000thousands by filing date
Home Depot, Inc437076102COM9,799$2,704,000thousands by filing date
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF53,405$2,679,000thousands by filing date
Vanguard Intermediate-Term Bond ETF921937819SHS35,887$2,637,000thousands by filing date
ISHARES INC464286285JP MRGN EM HI BD79,119$2,566,000thousands by filing date
EXXON MOBIL CORP30231G102COM27,853$2,432,000thousands by filing date
INNOVATOR ETFS TRUST45782C656US EQTY PWR BUF87,395$2,430,000thousands by filing date
WORLD GOLD TR98149E303SPDR GLD MINIS68,099$2,248,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E669GLOBAL EX US HGH117,252$2,221,000thousands by filing date
DIMENSIONAL ETF TRUST25434V815US SMALL CAP ETF100,361$2,187,000thousands by filing date
ISHARES CMBS ETF46429B366CMBS ETF47,135$2,161,000thousands by filing date
Dimensional International Value ETF25434V807SHS79,729$2,054,000thousands by filing date
iShares TIPS Bond ETF464287176SHS19,489$2,044,000thousands by filing date
Amazon.com, Inc023135106COM17,297$1,955,000thousands by filing date
SPDR GOLD TR78463V107GOLD SHS12,203$1,887,000thousands by filing date
INNOVATOR ETFS TRUST45782C797US EQTY PWR BUF60,572$1,734,000thousands by filing date
Vanguard Growth922908736COM7,906$1,692,000thousands by filing date
IJH464287507COM7,407$1,624,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E537NATL AMT MUNI66,559$1,470,000thousands by filing date
Schwab U.S. Broad Market ETF808524102SHS34,574$1,452,000thousands by filing date
Schwab U.S. Large-Cap Growth ETF808524300SHS25,953$1,448,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E354S&P500 LOW VOL24,730$1,430,000thousands by filing date
Vanguard Mid-Cap Value ETF922908512SHS11,127$1,355,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138g805TAXABLE MUN BD52,313$1,342,000thousands by filing date
Tesla Motors, Inc88160R101COM5,035$1,336,000thousands by filing date
ISHARES TR46435G672CORE INTL AGGR27,636$1,336,000thousands by filing date
ISHARES TR464288414NATIONAL MUN ETF12,753$1,308,000thousands by filing date
SHERWIN WILLIAMS CO824348106COM6,264$1,283,000thousands by filing date
Vanguard Total Bond Market ETF921937835SHS17,849$1,273,000thousands by filing date
DIMENSIONAL ETF TRUST25434V773INTL SMALL CAP E68,074$1,258,000thousands by filing date
Chevron Corporation166764100COM8,709$1,251,000thousands by filing date
Vanguard S&P 500 ETF922908363COM3,805$1,249,000thousands by filing date
Dimensional International Sm Cp Val ETF25434V781SHS66,644$1,237,000thousands by filing date
VGT92204A702SHS3,945$1,213,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 13,949$1,135,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS8,316$1,124,000thousands by filing date
CME Group Inc. Class A12572Q105COM6,000$1,063,000thousands by filing date
INNOVATOR ETFS TRUST45782C573US EQTY PWR BUF37,425$1,049,000thousands by filing date
WISDOMTREE TR97717W430HEDGED HI YLD BD51,646$1,039,000thousands by filing date
Procter & Gamble Co742718109COM7,678$969,000thousands by filing date
Walmart Inc.931142103COM7,257$941,000thousands by filing date
AT&T Inc00206R102COM60,181$923,000thousands by filing date
Johnson & Johnson478160104COM5,611$917,000thousands by filing date
ConocoPhillips20825C104COM8,946$916,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS11,512$916,000thousands by filing date
iShares MSCI USA Min Vol Factor ETF46429B697SHS13,744$908,000thousands by filing date
Berkshire Hathaway Inc084670702COM3,397$907,000thousands by filing date
DIMENSIONAL ETF TRUST25434V823US REAL ESTA ETF43,149$887,000thousands by filing date
FIDELITY MERRIMACK STR TR316188309TOTAL BD ETF19,925$885,000thousands by filing date
SPDR SERIES TRUST78464A284NUVEEN ICE HIGH18,442$884,000thousands by filing date
UnitedHealth Group Inc91324P102COM1,736$877,000thousands by filing date
PepsiCo,Inc.713448108COM5,246$857,000thousands by filing date
AbbVie,Inc.00287Y109COM6,295$845,000thousands by filing date
iShares Russell Midcap ETF464287499SHS13,565$843,000thousands by filing date
VANGUARD MALVERN FDS922020805SHS17,319$833,000thousands by filing date
Pfizer Inc.717081103COM19,006$832,000thousands by filing date
VICTORY PORTFOLIOS II92647N824VCSHS US EQ INCM13,388$795,000thousands by filing date
Duke Energy Corporation26441C204COM8,538$794,000thousands by filing date
ISHARES TR46432F834COM15,520$790,000thousands by filing date
FIRST TR VALUE LINE DIVID IN33734H106SHS21,939$785,000thousands by filing date
Applied Materials,Inc.038222105COM9,491$778,000thousands by filing date
SPDR Bloomberg 1-3 Month T-Bill ETF78468R663SHS8,358$766,000thousands by filing date
iShares Short Treasury Bond ETF464288679SHS6,951$765,000thousands by filing date
FIDELITY MERRIMACK STR TR316188200LTD TRM BD ETF16,032$763,000thousands by filing date
BALL CORP058498106COM15,660$757,000thousands by filing date
Bank of America Corp060505104COM23,963$724,000thousands by filing date
iShares Treasury Floating Rate Bond ETF46434V860SHS14,117$713,000thousands by filing date
iShares 0-3 Month Treasury Bond ETF46436E718SHS7,103$712,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G888SHORT TERM ETF6,742$710,000thousands by filing date
Vanguard Value ETF922908744SHS5,740$709,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V282S&P500 EQL TEC3,113$705,000thousands by filing date
Caterpillar Inc.149123101COM4,168$684,000thousands by filing date
iShares Core US Aggregate Bond ETF464287226SHS6,865$661,000thousands by filing date
NextEra Energy,Inc.65339F101COM8,323$653,000thousands by filing date
GENERAL MILLS INC COM370334104Stock8,502$651,000thousands by filing date
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF464288158ETF6,205$637,000thousands by filing date
iShares S&P 500 Growth ETF464287309SHS10,793$624,000thousands by filing date
Waste Management, Inc.94106L109COM3,873$621,000thousands by filing date
STRATEGY SHS86280R506NS 7HANDL IDX31,819$611,000thousands by filing date
VTI922908769COM3,373$605,000thousands by filing date
VWO922042858SHS16,559$604,000thousands by filing date
PIMCO ETF TR72201R718ENHNCD LW DUR AC6,203$588,000thousands by filing date
Verizon Communications Inc92343V104COM15,355$583,000thousands by filing date
iShares MSCI USA Momentum Factor ETF46432F396SHS4,411$579,000thousands by filing date
INNOVATOR ETFS TRUST45782C318US EQTY PWR BUF21,365$573,000thousands by filing date
VANGUARD TAX-EXEMPT BOND ETF922907746ETF11,584$558,000thousands by filing date
NVIDIA Corp67066G104COM4,564$554,000thousands by filing date
Walt Disney Co254687106COM5,745$542,000thousands by filing date
SPDR SER TR78464A292WELLS FG PFD ETF15,361$536,000thousands by filing date
Lowes Companies,Inc.548661107COM2,786$523,000thousands by filing date
Abbott Laboratories002824100COM5,348$518,000thousands by filing date
iShares U.S. Technology ETF464287721SHS6,905$507,000thousands by filing date
Raytheon Technologies Corporation75513E101COM6,192$507,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V274S&P500 EQL UTL4,738$505,000thousands by filing date
Visa Inc92826C839COM2,833$503,000thousands by filing date
PROSHARES TR74348A467S&P 500 DV ARIST6,284$502,000thousands by filing date
iShares Core MSCI EAFE ETF46432F842SHS9,371$494,000thousands by filing date
SEMPRA COM816851109Stock3,271$490,000thousands by filing date
INNOVATOR ETFS TRUST45782C748US EQTY PWR BUF16,945$481,000thousands by filing date
iShares Core MSCI Emerging Markets ETF46434G103SHS11,134$479,000thousands by filing date
INNOVATOR ETFS TRUST45782C300US EQT ULTRA BF16,375$478,000thousands by filing date
INNOVATOR ETFS TRUST45782C532US EQTY ULTRA B16,950$473,000thousands by filing date
ISHARES TR46432F859CORE 1 5 YR USD10,213$471,000thousands by filing date
McDonalds Corporation580135101COM2,011$464,000thousands by filing date
INNOVATOR ETFS TRUST45782C540US EQTY PWR BUF16,223$462,000thousands by filing date
INNOVATOR ETFS TRUST45782C508US EQTY PWR BUF15,569$458,000thousands by filing date
CTI BIOPHARMA CORP12648L601COM78,717$458,000thousands by filing date
ISHARES TR464289875CORE 40 MODE ETF12,225$448,000thousands by filing date
Lockheed Martin Corporation539830109COM1,153$446,000thousands by filing date
INNOVATOR ETFS TRUST45782C557US EQTY BUF DEC14,932$442,000thousands by filing date
INNOVATOR ETFS TRUST45782C409US EQTY BUFR JAN14,151$439,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E362S&P500 HDL VOL11,211$438,000thousands by filing date
International Business Machines Corporation459200101COM3,670$436,000thousands by filing date
Alphabet Inc. Reg. Shares C02079K107COM4,246$408,000thousands by filing date
TRUIST FINL CORP COM89832Q109Stock9,315$406,000thousands by filing date
Coca-Cola Company191216100COM7,060$396,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS4,492$392,000thousands by filing date
CSX Corporation126408103COM14,633$390,000thousands by filing date
SCHD808524797COM5,777$384,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V324S&P500 EQL IND2,473$383,000thousands by filing date
CVS Health Corporation126650100COM3,934$375,000thousands by filing date
FORD MTR CO COM345370860Stock33,164$371,000thousands by filing date
AMPLIFY ETF TR032108409CWP ENHANCED DIV11,530$369,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V472S&P MDCP QUALITY5,927$369,000thousands by filing date
Vanguard Extended Market ETF922908652SHS2,888$367,000thousands by filing date
INVESCO EXCH TRD SLF IDX FD46138J775BLOO PRI PWR ETF6,064$365,000thousands by filing date
Vanguard Real Estate922908553SHS4,458$357,000thousands by filing date
Alphabet Inc. Reg. Shares A02079K305COM3,701$354,000thousands by filing date
ISHARESAGENCYBONDETF464288166STOK3,305$352,000thousands by filing date
TORONTO DOMINION BK ONT COM NEW891160509Stock5,725$351,000thousands by filing date
DIMENSIONAL ETF TRUST25434V609US TARGETED VLU8,976$350,000thousands by filing date
iShares Global REIT ETF46434V647SHS16,242$345,000thousands by filing date
INNOVATOR ETFS TRUST45782C680US EQTY PWR BF12,640$341,000thousands by filing date
SPDR Portfolio High Yield Bond ETF78468R606SHS15,412$336,000thousands by filing date
Comcast Corp20030N101COM11,114$326,000thousands by filing date
SAREPTA THERAPEUTICS INC803607100COM2,875$318,000thousands by filing date
Intel Corp458140100COM12,269$316,000thousands by filing date
Costco Wholesale Corporation22160K105COM662$313,000thousands by filing date
HP INC COM40434L105Stock12,461$311,000thousands by filing date
Union Pacific Corporation907818108COM1,572$306,000thousands by filing date
DIMENSIONAL ETF TRUST25434V708US CORE EQUITY 213,653$304,000thousands by filing date
iShares Russell 2000 ETF464287655SHS1,819$300,000thousands by filing date
JPMorgan Chase & Co46625H100COM2,816$294,000thousands by filing date
Stryker Corporation863667101COM1,396$283,000thousands by filing date
IDEX CORP COM45167R104Stock1,410$282,000thousands by filing date
INNOVATOR U.S. EQUITY BUFFER ETF - OCTOBER45782C771ETF9,330$279,000thousands by filing date
AGILENT TECHNOLOGIES INC COM00846U101Stock2,273$276,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V373S&P500 EQL STP1,781$274,000thousands by filing date
Southern Company842587107COM3,958$269,000thousands by filing date
Advanced Micro Devices,Inc.007903107COM4,201$266,000thousands by filing date
META PLATFORMS INC CL A30303M102COM1,943$264,000thousands by filing date
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM2,066$263,000thousands by filing date
CONSOLIDATED EDISON INC209115104COM3,064$263,000thousands by filing date
OGE ENERGY CORP670837103COM7,182$262,000thousands by filing date
VANGUARD HEALTH CARE ETF92204A504ETF1,126$252,000thousands by filing date
ISHARES TR46429B663CORE HIGH DV ETF2,748$251,000thousands by filing date
GENUINE PARTS CO COM372460105Stock1,659$248,000thousands by filing date
American Express Company025816109COM1,786$241,000thousands by filing date
Bristol-Myers Squibb Company110122108COM3,391$241,000thousands by filing date
ISHARES TR464287168COM2,250$241,000thousands by filing date
PIMCO ETF TR72201R833ENHAN SHRT MA AC2,405$238,000thousands by filing date
Invsc SP 500 Equal Weight Matrl ETF46137V316ETF1,669$238,000thousands by filing date
CHURCH & DWIGHT CO INC COM171340102Stock3,222$230,000thousands by filing date
Fidelity High Dividend ETF316092840SHS6,933$229,000thousands by filing date
Cisco Systems,Inc.17275R102COM5,659$226,000thousands by filing date
Wells Fargo & Company949746101COM5,478$220,000thousands by filing date
iShares Gold Trust464285204COM6,861$216,000thousands by filing date
Vanguard Mega Cap Growth ETF921910816SHS1,222$213,000thousands by filing date
MARRIOTT INTL INC NEW CL A571903202Stock1,499$210,000thousands by filing date
ISHARES TR464287887S&P SML 600 GWT2,014$205,000thousands by filing date
DTE ENERGY CO COM233331107Stock1,770$204,000thousands by filing date
GLOBAL X FDS37954Y483NASDAQ 100 COVER12,568$197,000thousands by filing date
AMPLIFY ETF TR032108847HIGH INCOME14,167$161,000thousands by filing date
MACATAWA BANK CORP554225102COMMON STOCK15,517$144,000thousands by filing date
WARNER BROS DISCOVERY INC COM SER A934423104Stock10,752$124,000thousands by filing date
NORWEGIAN CRUISE LINE HLDGS LT SHSG66721104Stock10,601$120,000thousands by filing date
CION INVT CORP17259U204COM10,265$87,000thousands by filing date
ENSERVCO CORP29358Y201COM NEW58,404$75,000thousands by filing date
JOUNCE THERAPEUTICS INC481116101COM12,005$28,000thousands by filing date
KNOW LABS INC499238103COM NEW14,000$26,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001085146-22-003356this filing2022-10-12acceptance time not in the bulk data set