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13F-HR filed by Advisory Alpha, LLC

Advisory Alpha, LLC filed this 13F-HR for the quarter ended 2021-06-30, filed 2021-08-13, with 188 holding rows worth $1,220,665,000.

Accession
0001085146-21-002473
Filed
2021-08-13
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2021

A holdings report, 188 entries on the cover page, a total value of $1,220,665,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $1,220,665,000 with VALUE read as thousands by filing date, 13F file number 028-15942. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
SPDR Portfolio S&P 500 Growth ETF78464A409SHS1,700,169$107,060,000thousands by filing date
SPDR SER TR78464A508PRTFLO S&P500 VL1,946,509$76,965,000thousands by filing date
SPDR SERIES TRUST78464A649ST STR AGGRE ETF2,444,025$73,345,000thousands by filing date
SPDW78463X889COM1,494,692$54,989,000thousands by filing date
iShares Broad USD High Yield Corporate Bond ETF46435U853SHS1,303,738$54,392,000thousands by filing date
Schwab US Mid-Cap ETF808524508SHS650,099$50,883,000thousands by filing date
SPDR Portfolio Emerging Markets ETF78463X509SHS1,059,913$48,226,000thousands by filing date
Schwab U.S. Small-Cap ETF808524607SHS441,189$45,963,000thousands by filing date
Technology Select Sector SPDR Fund81369Y803SHS297,072$43,866,000thousands by filing date
Schwab US TIPS ETF808524870SHS678,673$42,424,000thousands by filing date
ISHARES TR464288281JPMORGAN USD EMG302,612$34,032,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138G508SR LN ETF1,460,415$32,348,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C409COM385,021$31,845,000thousands by filing date
World Gold TR98149E204SPRD GLD Minis1,757,476$30,949,000thousands by filing date
VANGUARD SCOTTSDALE FDS92206C771SHS571,427$30,497,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E511PFD ETF1,941,841$29,749,000thousands by filing date
ISHARES TR464288521CRE U S REIT ETF418,402$24,409,000thousands by filing date
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS453,968$22,848,000thousands by filing date
SCHWAB STRATEGIC TR808524888INTL SCEQT ETF510,168$21,223,000thousands by filing date
SPDR Portfolio Long Term Corporate Bond ETF78464A367SHS621,809$19,761,000thousands by filing date
Health Care Select Sector SPDR Fund81369Y209SHS153,641$19,351,000thousands by filing date
SPDR SER TR78464A359BBG CONV SEC ETF176,167$15,279,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR77,432$13,825,000thousands by filing date
Vanguard Total World Stock ETF922042742SHS124,445$12,894,000thousands by filing date
SHERWIN WILLIAMS CO824348106COM46,500$12,669,000thousands by filing date
Communication Services Select Sector SPDR Fund81369Y852SHS138,644$11,226,000thousands by filing date
ISHARES INC464286285JP MRGN EM HI BD222,995$10,195,000thousands by filing date
Financial Select Sector SPDR Fund81369Y605SHS263,053$9,651,000thousands by filing date
SELECT SECTOR SPDR TR81369Y704INDL76,895$7,874,000thousands by filing date
INVESCO BULLETSHARES 2021 HIGH46138J809BULSHS 2021 HY316,038$7,272,000thousands by filing date
Apple Inc037833100COM51,368$7,035,000thousands by filing date
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS70,009$6,656,000thousands by filing date
INVESCO46138J874EXCHANGE TRADED283,731$6,625,000thousands by filing date
SPDR Bloomberg Investment Grade Floating Rate ETF78468R200SHS198,232$6,076,000thousands by filing date
INVESCO EXCH TRD SLF IDX FD46138J858BULSHS 2023 HY226,104$5,759,000thousands by filing date
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM116,908$5,385,000thousands by filing date
iShares MSCI EAFE Value ETF464288877SHS103,690$5,367,000thousands by filing date
INVESCO46138J841EXCHANGE TRADED192,285$4,840,000thousands by filing date
INVESCO EXCH TRD SLF IDX FD46138J817BULSHS 2025 HY184,239$4,554,000thousands by filing date
Vanguard Total Bond Market ETF921937835SHS52,737$4,530,000thousands by filing date
SELECT SECTOR SPDR TR81369Y308STATE STREET CON63,707$4,458,000thousands by filing date
SPDR Portfolio S&P 600 Small Cap ETF78468R853SHS96,230$4,228,000thousands by filing date
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS87,430$4,128,000thousands by filing date
DIMENSIONAL ETF TRUST25434V104US CORE EQT MKT123,037$3,717,000thousands by filing date
ISHARES MSCI EAFE GROWTH ETF464288885ETF34,527$3,704,000thousands by filing date
SPDR SERIES TRUST78464A284NUVEEN ICE HIGH59,842$3,640,000thousands by filing date
NATIONAL STORAGE AFFILIATES TR COM SHS BEN IN637870106REIT70,047$3,542,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E669GLOBAL EX US HGH159,647$3,525,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E537NATL AMT MUNI121,130$3,302,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS20,783$3,217,000thousands by filing date
Vanguard Growth922908736COM11,178$3,206,000thousands by filing date
Energy Select Sector SPDR Fund81369Y506SHS55,288$2,978,000thousands by filing date
VGT92204A702SHS7,424$2,960,000thousands by filing date
INNOVATOR ETFS TRUST45782C888US EQT BUFR APR92,390$2,927,000thousands by filing date
INNOVATOR ETFS TRUST45782C870US EQT PWR BUF102,713$2,923,000thousands by filing date
INNOVATOR TR ETF S&P 500 ULTRA BUFFER APRIL45782C805ETF113,424$2,913,000thousands by filing date
INNOVATOR ETFS TR ETF S&P 500 ULTRA BUFFER ETF MARCH45782C375ETF99,452$2,895,000thousands by filing date
INNOVATOR ETFS TRUST45782C391US EQTY BUFR MAR87,015$2,856,000thousands by filing date
INNOVATOR ETFS TRUST45782C383US EQTY PWR BUF92,719$2,832,000thousands by filing date
SELECT SECTOR SPDR TR81369Y100SBI MATERIALS33,227$2,735,000thousands by filing date
Utilities Select Sector SPDR Fund81369Y886SHS42,943$2,715,000thousands by filing date
IJH464287507COM9,978$2,682,000thousands by filing date
WISDOMTREE TR97717X511YIELD ENHANCD US51,233$2,674,000thousands by filing date
ISHARES TR46435G672CORE INTL AGGR47,345$2,609,000thousands by filing date
Microsoft Corp594918104COM8,943$2,423,000thousands by filing date
Vanguard Mid-Cap Growth ETF922908538SHS10,147$2,398,000thousands by filing date
J P MORGAN EXCHANGE TRADED F46641Q837ULTRA SHRT ETF46,020$2,335,000thousands by filing date
Eli Lilly and Company532457108COM9,630$2,210,000thousands by filing date
PGIM ETF TR69344A107PGIM ULTRA SH BD43,976$2,188,000thousands by filing date
ISHARES SHORT-TERM NATIONAL MUNI BOND ETF464288158ETF19,985$2,155,000thousands by filing date
iShares MSCI USA Momentum Factor ETF46432F396SHS12,240$2,123,000thousands by filing date
ARCHER DANIELS MIDLAND CO COM039483102Stock32,474$1,968,000thousands by filing date
SSGA ACTIVE ETF TR78467V848ST STR TOTAL ETF39,870$1,930,000thousands by filing date
ISHARES TR464288414NATIONAL MUN ETF16,365$1,918,000thousands by filing date
ISHARES TR464287457COM21,907$1,888,000thousands by filing date
Schwab Intermediate-Term US Treasury ETF808524854SHS32,663$1,858,000thousands by filing date
ISHARES CMBS ETF46429B366CMBS ETF32,675$1,777,000thousands by filing date
iShares MSCI USA Min Vol Factor ETF46429B697SHS20,992$1,545,000thousands by filing date
VANGUARD MALVERN FDS922020805SHS29,043$1,522,000thousands by filing date
EXXON MOBIL CORP30231G102COM24,055$1,517,000thousands by filing date
SPY78462F103SHS3,440$1,473,000thousands by filing date
iShares Global REIT ETF46434V647SHS52,256$1,449,000thousands by filing date
Amazon.com, Inc023135106COM404$1,390,000thousands by filing date
BlackRock Ultra Short-Term Bond ETF46434V878SHS27,397$1,384,000thousands by filing date
CME Group Inc. Class A12572Q105COM6,050$1,287,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 13,709$1,279,000thousands by filing date
BALL CORP058498106COM15,719$1,274,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS12,330$1,218,000thousands by filing date
AT&T Inc00206R102COM41,998$1,209,000thousands by filing date
PIMCO ETF TR72201R833ENHAN SHRT MA AC11,842$1,208,000thousands by filing date
Duke Energy Corporation26441C204COM11,573$1,143,000thousands by filing date
iShares Core US Aggregate Bond ETF464287226SHS9,355$1,079,000thousands by filing date
Vanguard Mid-Cap Value ETF922908512SHS7,608$1,069,000thousands by filing date
FIDELITY MERRIMACK STR TR316188200LTD TRM BD ETF20,177$1,057,000thousands by filing date
iShares TIPS Bond ETF464287176SHS7,932$1,015,000thousands by filing date
Bank of America Corp060505104COM23,295$960,000thousands by filing date
ISHARES TR46432F834COM12,828$940,000thousands by filing date
DIMENSIONAL ETF TRUST25434V302EMGR CRE EQT MNG30,680$909,000thousands by filing date
DIMENSIONAL ETF TRUST25434V203INTL CORE EQT MK31,043$907,000thousands by filing date
Altria Group Inc02209S103COM18,436$879,000thousands by filing date
Walmart Inc.931142103COM6,012$848,000thousands by filing date
ISHARESAGENCYBONDETF464288166STOK7,115$842,000thousands by filing date
iShares S&P 500 Growth ETF464287309SHS11,507$837,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS7,353$831,000thousands by filing date
Home Depot, Inc437076102COM2,583$824,000thousands by filing date
Johnson & Johnson478160104COM4,853$800,000thousands by filing date
STRATEGY SHS86280R506NS 7HANDL IDX29,722$761,000thousands by filing date
Chevron Corporation166764100COM6,529$684,000thousands by filing date
Southern Company842587107COM11,264$682,000thousands by filing date
iShares Core MSCI Emerging Markets ETF46434G103SHS10,022$671,000thousands by filing date
Berkshire Hathaway Inc084670702COM2,313$643,000thousands by filing date
Vanguard Total International Bond Index Fund ETF92203J407SHS11,107$634,000thousands by filing date
VWO922042858SHS11,367$617,000thousands by filing date
Comcast Corp20030N101COM10,804$616,000thousands by filing date
ISHARES TR46432F859CORE 1 5 YR USD11,857$608,000thousands by filing date
Deere & Company244199105COM1,663$587,000thousands by filing date
FIDELITY MERRIMACK STR TR316188309TOTAL BD ETF10,984$586,000thousands by filing date
iShares Mortgage Real Estate ETF46435G342SHS15,635$580,000thousands by filing date
Procter & Gamble Co742718109COM4,273$577,000thousands by filing date
Verizon Communications Inc92343V104COM10,057$564,000thousands by filing date
ISHARES TR464288638ISHS 5-10YR INVT8,800$533,000thousands by filing date
Lowes Companies,Inc.548661107COM2,736$531,000thousands by filing date
TORONTO DOMINION BK ONT COM NEW891160509Stock7,581$531,000thousands by filing date
Tesla Motors, Inc88160R101COM757$515,000thousands by filing date
Vanguard S&P 500 ETF922908363COM1,299$511,000thousands by filing date
SEMPRA COM816851109Stock3,746$496,000thousands by filing date
INVESCO EXCH TRD SLF IDX FD46138J775BLOO PRI PWR ETF7,268$479,000thousands by filing date
Abbott Laboratories002824100COM4,035$468,000thousands by filing date
META PLATFORMS INC CL A30303M102COM1,323$460,000thousands by filing date
STANLEY BLACK & DECKER INC COM854502101Stock2,190$449,000thousands by filing date
International Business Machines Corporation459200101COM3,054$448,000thousands by filing date
iShares Core MSCI EAFE ETF46432F842SHS5,696$426,000thousands by filing date
VTI922908769COM1,849$412,000thousands by filing date
Alphabet Inc. Reg. Shares C02079K107COM163$409,000thousands by filing date
JPMorgan Chase & Co46625H100COM2,617$407,000thousands by filing date
Caterpillar Inc.149123101COM1,832$399,000thousands by filing date
CSX Corporation126408103COM12,379$397,000thousands by filing date
AbbVie,Inc.00287Y109COM3,444$388,000thousands by filing date
Fidelity High Dividend ETF316092840SHS10,283$388,000thousands by filing date
Alphabet Inc. Reg. Shares A02079K305COM156$381,000thousands by filing date
Stryker Corporation863667101COM1,467$381,000thousands by filing date
Visa Inc92826C839COM1,584$370,000thousands by filing date
American Express Company025816109COM2,122$351,000thousands by filing date
Mondelez International,Inc. Class A609207105COM5,506$344,000thousands by filing date
Boeing Company097023105COM1,430$343,000thousands by filing date
TREEHOUSE FOODS INC COM89469A104Stock7,549$336,000thousands by filing date
SPDR SER TR78468R101PORTFOLIO SH TSR10,960$336,000thousands by filing date
SPDR GOLD TR78463V107GOLD SHS2,007$332,000thousands by filing date
PepsiCo,Inc.713448108COM2,198$326,000thousands by filing date
Philip Morris International Inc.718172109COM3,280$325,000thousands by filing date
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM2,131$321,000thousands by filing date
CHURCH & DWIGHT CO INC COM171340102Stock3,752$320,000thousands by filing date
Intel Corp458140100COM5,677$319,000thousands by filing date
SPDR S&P Midcap 400 ETF Trust78467Y107SHS644$316,000thousands by filing date
MERCADOLIBREINC58733R102STOK202$316,000thousands by filing date
Cisco Systems,Inc.17275R102COM5,872$311,000thousands by filing date
McDonalds Corporation580135101COM1,325$306,000thousands by filing date
Pfizer Inc.717081103COM7,742$303,000thousands by filing date
WISDOMTREE FLOATING RATETREASURY FUND97717X628COM11,977$301,000thousands by filing date
FIDELITY MERRIMACK STR TR316188101CORP BOND ETF5,340$298,000thousands by filing date
Marsh & McLennan Companies,Inc.571748102COM2,001$282,000thousands by filing date
ISHARES TR4642874407-10 YR TRSY BD2,411$278,000thousands by filing date
ISHARES TR464287168COM2,358$275,000thousands by filing date
ALPS ETF TR00162Q783RIVRFRNT STR INC10,920$271,000thousands by filing date
ISHARES TR46429B291A RATE CP BD ETF4,695$267,000thousands by filing date
Coca-Cola Company191216100COM4,861$263,000thousands by filing date
ISHARES TR46429B663CORE HIGH DV ETF2,712$262,000thousands by filing date
SAREPTA THERAPEUTICS INC803607100COM3,250$253,000thousands by filing date
NVIDIA Corp67066G104COM305$244,000thousands by filing date
ISHARES TR464288448INTL SEL DIV ETF7,440$241,000thousands by filing date
OGE ENERGY CORP670837103COM7,168$241,000thousands by filing date
ISHARES 1-5 YEAR INVESTMENT GRADE CORPORATE BOND ETF464288646ETF4,385$240,000thousands by filing date
Schwab U.S. Broad Market ETF808524102SHS2,273$237,000thousands by filing date
GENERAL MILLS INC COM370334104Stock3,820$233,000thousands by filing date
PROSHARES TR74348A467S&P 500 DV ARIST2,535$230,000thousands by filing date
AGILENT TECHNOLOGIES INC COM00846U101Stock1,548$229,000thousands by filing date
PRUDENTIAL FINL INC COM744320102Stock2,221$228,000thousands by filing date
STATE STREET78464A813EXCHANGE TRADED2,265$221,000thousands by filing date
ISHARES TR4642886613 7 YR TREAS BD1,660$217,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V241S&P500 QUALITY4,350$211,000thousands by filing date
FIRST TRUST TCW OPPORTUNISTIC33740F805TCW OPPORTUNIS3,905$209,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33738D309SENIOR LN FD4,315$207,000thousands by filing date
DTE ENERGY CO COM233331107Stock1,857$205,000thousands by filing date
PUBLIC SVC ENTERPRISE GROUP COM744573106Stock3,418$204,000thousands by filing date
GENERAL ELEC CO369604103COM11,108$150,000thousands by filing date
MACATAWA BANK CORP554225102COMMON STOCK15,517$136,000thousands by filing date
GREAT PANTHER MINING39115V101COM139,800$87,000thousands by filing date
JOUNCE THERAPEUTICS INC481116101COM12,005$82,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001085146-21-002473this filing2021-08-13acceptance time not in the bulk data set