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13F-HR filed by Advisory Alpha, LLC

Advisory Alpha, LLC filed this 13F-HR for the quarter ended 2020-12-31, filed 2021-02-16, with 107 holding rows worth $489,498,000.

Accession
0001085146-21-000968
Filed
2021-02-16
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q4 2020

A holdings report, 107 entries on the cover page, a total value of $489,498,000 stated on the cover page (in dollars after the unit check, H1), rows summing to $489,496,000 with VALUE read as thousands by filing date, 13F file number 028-15942. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
SPDR Portfolio S&P 500 Growth ETF78464A409SHS1,201,366$66,424,000thousands by filing date
SPDR SER TR78464A508PRTFLO S&P500 VL1,587,676$54,600,000thousands by filing date
SPDW78463X889COM1,408,270$47,529,000thousands by filing date
SPDR SER TR STATE STR SPDR PORT S&P 500 ETF78464A854SHS860,404$37,823,000thousands by filing date
SPDR Portfolio Emerging Markets ETF78463X509SHS837,499$35,309,000thousands by filing date
Schwab US Mid-Cap ETF808524508SHS499,524$34,058,000thousands by filing date
Schwab U.S. Small-Cap ETF808524607SHS376,021$33,466,000thousands by filing date
Technology Select Sector SPDR Fund81369Y803SHS255,074$33,165,000thousands by filing date
Health Care Select Sector SPDR Fund81369Y209SHS144,782$16,424,000thousands by filing date
SCHWAB STRATEGIC TR808524888INTL SCEQT ETF309,295$11,645,000thousands by filing date
SHERWIN WILLIAMS CO824348106COM15,500$11,391,000thousands by filing date
Vanguard Total World Stock ETF922042742SHS118,956$11,013,000thousands by filing date
Communication Services Select Sector SPDR Fund81369Y852SHS127,373$8,595,000thousands by filing date
SELECT SECTOR SPDR TR81369Y407SBI CONS DISCR38,750$6,230,000thousands by filing date
SELECT SECTOR SPDR TR81369Y704INDL68,589$6,074,000thousands by filing date
Apple Inc037833100COM42,730$5,670,000thousands by filing date
SELECT SECTOR SPDR TR81369Y308STATE STREET CON83,142$5,608,000thousands by filing date
SPDR Portfolio S&P 400 Mid Cap ETF78464A847SHS111,071$4,487,000thousands by filing date
SPDR Portfolio S&P 600 Small Cap ETF78468R853SHS102,934$3,685,000thousands by filing date
iShares MSCI EAFE Value ETF464288877SHS63,863$3,014,000thousands by filing date
IJH464287507COM11,083$2,547,000thousands by filing date
NATIONAL STORAGE AFFILIATES TR COM SHS BEN IN637870106REIT70,297$2,533,000thousands by filing date
ISHARES MSCI EAFE GROWTH ETF464288885ETF24,752$2,498,000thousands by filing date
Utilities Select Sector SPDR Fund81369Y886SHS38,964$2,443,000thousands by filing date
Microsoft Corp594918104COM8,098$1,801,000thousands by filing date
Eli Lilly and Company532457108COM9,691$1,636,000thousands by filing date
ARCHER DANIELS MIDLAND CO COM039483102Stock31,482$1,587,000thousands by filing date
BALL CORP058498106COM14,919$1,390,000thousands by filing date
iShares Core S&P Total U.S. Stock Market ETF464287150SHS14,839$1,279,000thousands by filing date
Amazon.com, Inc023135106COM372$1,212,000thousands by filing date
STATE STR SPDR DOW JONES IND78467X109UT SER 13,900$1,193,000thousands by filing date
ARK ETF TR00214Q401NEXT GNRTN INTER7,663$1,122,000thousands by filing date
CME Group Inc. Class A12572Q105COM6,022$1,096,000thousands by filing date
SPY78462F103SHS2,777$1,038,000thousands by filing date
AT&T Inc00206R102COM34,431$990,000thousands by filing date
ISHARES TR46432F834COM14,571$979,000thousands by filing date
INVESCO EXCHANGE TRADED FD T46137V647SEMICONDUCTORS9,228$968,000thousands by filing date
EXXON MOBIL CORP30231G102COM22,399$923,000thousands by filing date
Schwab U.S. Broad Market ETF808524102SHS9,721$885,000thousands by filing date
Altria Group Inc02209S103COM18,619$763,000thousands by filing date
Berkshire Hathaway Inc084670702COM3,197$741,000thousands by filing date
INVESCO EXCH TRADED FD TR II46138E149S&P SMLCP HELT4,270$725,000thousands by filing date
iShares Core MSCI Emerging Markets ETF46434G103SHS11,002$683,000thousands by filing date
iShares S&P 500 Growth ETF464287309SHS10,614$677,000thousands by filing date
Southern Company842587107COM10,731$659,000thousands by filing date
iShares Core S&P Small-Cap ETF464287804SHS7,100$653,000thousands by filing date
Procter & Gamble Co742718109COM4,607$641,000thousands by filing date
SAREPTA THERAPEUTICS INC803607100COM3,540$604,000thousands by filing date
iShares U.S. Medical Devices ETF464288810SHS1,713$561,000thousands by filing date
Home Depot, Inc437076102COM2,045$543,000thousands by filing date
Bank of America Corp060505104COM17,523$531,000thousands by filing date
FIRST TR EXCHANGE-TRADED FD33733E302DJ INTERNT IDX2,485$527,000thousands by filing date
ROYCE MICRO-CAP TRUST INC780915104COM50,922$515,000thousands by filing date
Vanguard Small-Cap ETF922908751SHS2,504$488,000thousands by filing date
Tesla Motors, Inc88160R101COM671$474,000thousands by filing date
LIBERTY ALL STAR GROWTH FUND I529900102COM56,780$466,000thousands by filing date
VWO922042858SHS9,001$451,000thousands by filing date
TEMPLETON DRAGON FD INC88018T101COM18,211$425,000thousands by filing date
Chevron Corporation166764100COM4,805$406,000thousands by filing date
STANLEY BLACK & DECKER INC COM854502101Stock2,262$404,000thousands by filing date
CSX Corporation126408103COM4,392$399,000thousands by filing date
NextEra Energy,Inc.65339F101COM5,116$395,000thousands by filing date
Visa Inc92826C839COM1,783$390,000thousands by filing date
Vanguard Dividend Appreciation ETF921908844SHS2,698$381,000thousands by filing date
iShares Core MSCI EAFE ETF46432F842SHS5,410$374,000thousands by filing date
Comcast Corp20030N101COM6,817$357,000thousands by filing date
Stryker Corporation863667101COM1,445$354,000thousands by filing date
Caterpillar Inc.149123101COM1,901$346,000thousands by filing date
CHURCH & DWIGHT CO INC COM171340102Stock3,963$346,000thousands by filing date
MERCADOLIBREINC58733R102STOK201$338,000thousands by filing date
META PLATFORMS INC CL A30303M102COM1,223$334,000thousands by filing date
LIBERTY ALL-STAR EQUITY FUND530158104SH BEN INT47,645$329,000thousands by filing date
SPDR S&P Midcap 400 ETF Trust78467Y107SHS778$327,000thousands by filing date
PepsiCo,Inc.713448108COM2,201$326,000thousands by filing date
AMPLIFY ETF TR032108102CMN2,812$321,000thousands by filing date
Marsh & McLennan Companies,Inc.571748102COM2,724$319,000thousands by filing date
American Express Company025816109COM2,619$317,000thousands by filing date
SRH TOTAL RETURN FUND INC101507101COM27,406$305,000thousands by filing date
NORTHROP GRUMMAN CORP COM666807102Stock990$302,000thousands by filing date
Vanguard S&P 500 ETF922908363COM873$300,000thousands by filing date
GABELLI HEALTHCARE & WELLNES36246K103SHS25,115$300,000thousands by filing date
Abbott Laboratories002824100COM2,700$296,000thousands by filing date
ABRDN WORLD HEALTHCARE FUND87911L108BEN INT SHS18,243$289,000thousands by filing date
ISHARES TR464288448INTL SEL DIV ETF9,629$284,000thousands by filing date
INVESCO EXCHANGE-TRADED FD TR S&P 500 EQUAL WEIGHT ETF46137V357COM2,100$268,000thousands by filing date
Pfizer Inc.717081103COM7,290$268,000thousands by filing date
Philip Morris International Inc.718172109COM3,207$266,000thousands by filing date
Coca-Cola Company191216100COM4,813$264,000thousands by filing date
Deere & Company244199105COM960$258,000thousands by filing date
ISHARES TR464287168COM2,676$257,000thousands by filing date
Cisco Systems,Inc.17275R102COM5,654$253,000thousands by filing date
Vanguard Growth922908736COM982$249,000thousands by filing date
Fidelity High Dividend ETF316092840SHS7,733$248,000thousands by filing date
ISHARES TR46429B663CORE HIGH DV ETF2,798$245,000thousands by filing date
NVIDIA Corp67066G104COM451$236,000thousands by filing date
TORONTO DOMINION BK ONT COM NEW891160509Stock4,119$232,000thousands by filing date
ABERDEEN INDIA FD INC454089103COM11,613$232,000thousands by filing date
Vanguard High Dividend Yield ETF921946406SHS2,504$229,000thousands by filing date
Alphabet Inc. Reg. Shares A02079K305COM128$224,000thousands by filing date
JPMorgan Chase & Co46625H100COM1,709$217,000thousands by filing date
Duke Energy Corporation26441C204COM2,346$215,000thousands by filing date
ROYCE VALUE TRUST780910105COM13,020$210,000thousands by filing date
FIDELITY COVINGTON TRUST316092600MSCI HLTH CARE I3,515$203,000thousands by filing date
VTI922908769COM1,039$202,000thousands by filing date
PRUDENTIAL FINL INC COM744320102Stock2,585$202,000thousands by filing date
GREAT PANTHER MINING39115V101COM139,800$119,000thousands by filing date
MACATAWA BANK CORP554225102COMMON STOCK12,312$103,000thousands by filing date

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0001085146-21-000968this filing2021-02-16acceptance time not in the bulk data set