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13F-HR filed by PLANNING DIRECTIONS INC

PLANNING DIRECTIONS INC filed this 13F-HR for the quarter ended 2026-06-30, filed 2026-08-10, with 110 holding rows worth $215,912,156.

Accession
0000821103-26-000007
Filed
2026-08-10
Accepted by EDGAR
acceptance time not in the bulk data set
Ingested
Source
SEC quarterly data set

Original filing

13F report for Q2 2026

A holdings report, 110 entries on the cover page, a total value of $215,912,156 stated on the cover page (in dollars after the unit check, H1), rows summing to $215,912,156 with VALUE read as dollars as filed, 13F file number 028-18748. The quarter's positions are built on this report. The resolved quarter.

The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).

Issuer as filedCUSIPClassAmountValueValue read asType
iShares S&P 500 Value ETF464287408SHS115,172$26,150,918dollars as filed
Vanguard Dividend Appreciation ETF921908844SHS67,945$16,077,092dollars as filed
JPMORGAN INCOME ETF46641Q159ETF334,845$15,419,619dollars as filed
SCHD808524797COM459,308$14,564,664dollars as filed
VICTORY PORTFOLIOS II92647N527CORE BD ETF303,886$14,233,392dollars as filed
Apple Inc037833100COM33,856$9,796,657dollars as filed
VANGUARD MORNINGSTAR MEGA CAP VALUE ETF921910840ETF41,638$6,805,793dollars as filed
Vanguard Mid-Cap Growth ETF922908538SHS22,040$6,750,847dollars as filed
Vanguard Total World Stock ETF922042742SHS38,436$6,032,501dollars as filed
iShares Core S&P Small-Cap ETF464287804SHS38,614$5,726,818dollars as filed
FIDELITY MERRIMACK STR TR316188408LOW DURTIN ETF110,473$5,535,783dollars as filed
Vanguard Growth922908736COM60,338$5,197,554dollars as filed
ISHARES TR46432F859CORE 1 5 YR USD105,786$5,104,164dollars as filed
Vanguard Short-Term Bond ETF921937827SHS61,633$4,801,803dollars as filed
JPMORGAN EQUITY PREMIUM INCOME ETF46641Q332ETF69,044$3,899,582dollars as filed
VANGUARD SCOTTSDALE FDS92206C409COM48,059$3,798,097dollars as filed
J P MORGAN EXCHANGE TRADED F46654Q203NASDAQ EQT PREM55,104$3,386,703dollars as filed
SPDR S&P Dividend ETF78464A763SHS18,714$2,847,878dollars as filed
ISHARES CORE S&P U.S. GROWTH ETF464287671ETF14,559$2,738,421dollars as filed
ISHARES U S ETF TR46431W507SHOR DURA BD ETF46,706$2,366,102dollars as filed
Applied Materials,Inc.038222105COM3,259$2,356,371dollars as filed
NVIDIA Corp67066G104COM10,565$2,113,978dollars as filed
Vanguard Value ETF922908744SHS9,457$2,061,021dollars as filed
Vanguard Mid-Cap ETF922908629SHS21,966$1,769,820dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q134INTRNL RES EQT19,116$1,576,852dollars as filed
iShares 0-5 Year High Yield Corporate Bond ETF46434V407COM35,255$1,495,175dollars as filed
Vanguard Small-Cap Value ETF922908611SHS5,999$1,457,754dollars as filed
ISHARES INC464286525MSCI GBL MIN VOL11,278$1,355,981dollars as filed
Vanguard Mid-Cap Value ETF922908512SHS6,635$1,310,998dollars as filed
Amazon.com, Inc023135106COM5,477$1,305,388dollars as filed
SELECT SECTOR SPDR TR81369Y308STATE STREET CON14,704$1,221,481dollars as filed
Microsoft Corp594918104COM3,232$1,205,488dollars as filed
Vanguard S&P 500 ETF922908363COM1,683$1,156,199dollars as filed
COHERENT CORP COM19247G107Stock2,900$1,143,963dollars as filed
ISHARES TR464287754US INDUSTRIALS6,548$1,091,141dollars as filed
SPDR S&P Aerospace & Defense ETF78464A631SHS3,706$1,051,682dollars as filed
DELL TECHNOLOGIES INC CL C24703L202Stock2,405$1,037,763dollars as filed
J P MORGAN EXCHANGE TRADED F46641Q647MUNICIPAL ETF20,250$1,025,785dollars as filed
VGT92204A702SHS7,208$861,547dollars as filed
iShares U.S. Aerospace & Defense ETF464288760SHS3,347$811,500dollars as filed
Vanguard Small-Cap ETF922908751SHS2,591$785,418dollars as filed
VANGUARD HEALTH CARE ETF92204A504ETF2,618$782,925dollars as filed
Vanguard Intermediate-Term Corporate Bond ETF92206C870SHS8,881$734,047dollars as filed
PALO ALTO NETWORKS INC697435105COM2,150$733,193dollars as filed
Vanguard International Dividend Appreciation ETF921946810SHS7,765$725,122dollars as filed
ISHARES RUSSELL 1000 VALUE ETF464287598ETF2,930$710,229dollars as filed
Walmart Inc.931142103COM5,917$670,176dollars as filed
VANGUARD TAX-EXEMPT BOND ETF922907746ETF12,746$644,703dollars as filed
Alphabet Inc. Reg. Shares A02079K305COM1,706$609,711dollars as filed
Utilities Select Sector SPDR Fund81369Y886SHS13,130$595,333dollars as filed
EXXON MOBIL CORP30231G102COM4,198$573,889dollars as filed
ISHARES TR464287762US HLTHCARE ETF8,348$559,399dollars as filed
CONSTELLATION ENERGY CORP COM21037T109Stock2,103$522,370dollars as filed
VWO922042858SHS8,673$517,673dollars as filed
COINBASE GLOBAL INC COM CL A19260Q107Stock3,528$515,758dollars as filed
INVESCO EXCHANGE TRADED FD T46137V373S&P500 EQL STP17,188$515,282dollars as filed
Caterpillar Inc.149123101COM472$503,092dollars as filed
WSFS FINL CORP929328102COM6,544$502,083dollars as filed
Vanguard Small-Cap Growth ETF922908595SHS1,341$490,453dollars as filed
VANGUARD STAR FDS921909768COM5,488$469,191dollars as filed
SPY78462F103SHS627$467,934dollars as filed
ISHARES RUSSELL MID-CAP VALUE ETF464287473ETF2,791$459,357dollars as filed
Deere & Company244199105COM718$455,505dollars as filed
iShares U.S. Technology ETF464287721SHS1,786$450,488dollars as filed
Vanguard Mega Cap Growth ETF921910816SHS5,060$444,787dollars as filed
Schwab U.S. Small-Cap ETF808524607SHS12,011$433,961dollars as filed
ASTERA LABS INC COM04626A103COM875$422,643dollars as filed
GLOBAL X FDS37954Y673US INFR DEV ETF6,992$411,997dollars as filed
ISHARES TR464287580US CONSUM DISCRE3,987$403,104dollars as filed
iShares MSCI USA Min Vol Factor ETF46429B697SHS4,053$390,985dollars as filed
Vanguard Ultra-Short Bond ETF92203C303SHS7,713$383,939dollars as filed
McDonalds Corporation580135101COM1,389$375,480dollars as filed
Berkshire Hathaway Inc084670702COM744$372,290dollars as filed
J P MORGAN ETF LTD DURATION BD46654Q773ETF6,871$358,619dollars as filed
Fidelity High Dividend ETF316092840SHS5,857$353,148dollars as filed
INVESCO EXCHANGE TRADED FD T46137V100AEROSPACE DEFN1,952$344,901dollars as filed
VICTORY PORTFOLIOS II92647N535SHORT TRM BD ETF6,768$342,584dollars as filed
Vanguard High Dividend Yield ETF921946406SHS2,137$337,699dollars as filed
Lam Research Corporation512807306COM775$335,894dollars as filed
ROUNDHILL ETF TRUST77926X858ROUNDHILL S&P5006,077$324,775dollars as filed
MARVELL TECHNOLOGY INC573874104COM1,080$321,721dollars as filed
Vanguard Intermediate-Term Bond ETF921937819SHS3,909$299,807dollars as filed
Home Depot, Inc437076102COM845$297,886dollars as filed
NextEra Energy,Inc.65339F101COM3,384$296,979dollars as filed
iShares Core S&P Total U.S. Stock Market ETF464287150SHS1,800$295,757dollars as filed
IJH464287507COM3,786$291,921dollars as filed
LOAR HOLDINGS INC COM SHS53947R105Stock3,572$287,939dollars as filed
FIDELITY MERRIMACK STR TR316188606CMN6,712$287,479dollars as filed
NORFOLK SOUTHN CORP COM655844108Stock907$285,339dollars as filed
ISHARES TR CORE S&P 500 ETF464287200SHS372$278,297dollars as filed
FIRST TR VALUE LINE DIVID IN33734H106SHS5,609$270,250dollars as filed
Lowes Companies,Inc.548661107COM1,202$265,038dollars as filed
ACNB CORP000868109COMMON STOCK4,433$263,232dollars as filed
International Business Machines Corporation459200101COM927$260,746dollars as filed
Palantir Technologies Inc. Class A69608A108COM2,178$254,107dollars as filed
JPMorgan Chase & Co46625H100COM712$232,954dollars as filed
NUVEEN ESG LARGE-CAP GROWTH ETF67092P201ETF1,943$227,489dollars as filed
American Express Company025816109COM671$226,999dollars as filed
PepsiCo,Inc.713448108COM1,626$220,108dollars as filed
HCA Healthcare Inc40412C101COM558$217,422dollars as filed
ISHARES MSCI EAFE MIN VOL FACTOR ETF46429B689ETF2,474$217,023dollars as filed
INVESCO EXCHANGE TRADED FD T46137V274S&P500 EQL UTL2,614$212,112dollars as filed
Costco Wholesale Corporation22160K105COM222$208,127dollars as filed
Vanguard FTSE Developed Markets ETF921943858SHS2,905$206,960dollars as filed
EXELON CORP COM30161N101Stock4,422$206,175dollars as filed
Procter & Gamble Co742718109COM1,384$202,944dollars as filed
Johnson & Johnson478160104COM798$202,677dollars as filed
AGNC INVT CORP COM00123Q104REIT17,516$190,929dollars as filed
CORMEDIX INC COM21900C308Stock20,000$157,000dollars as filed
Capital Southwest Corp140501AE7Convertible Bond50,000$52,327dollars as filed

Amendment chain

FilingRoleFiledAcceptedIngested
13F-HR 0000821103-26-000007this filing2026-08-10acceptance time not in the bulk data set