13F-HR filed by PLANNING DIRECTIONS INC
PLANNING DIRECTIONS INC filed this 13F-HR for the quarter ended 2025-09-30, filed 2025-11-13, with 93 holding rows worth $191,581,530.
- Accession
- 0000821103-25-000002
- Filer
- CIK 821103
- Filed
- 2025-11-13
- Accepted by EDGAR
- acceptance time not in the bulk data set
- Ingested
- Source
- SEC quarterly data set
13F report for Q3 2025
A holdings report, 93 entries on the cover page, a total value of $191,581,530 stated on the cover page (in dollars after the unit check, H1), rows summing to $191,581,530 with VALUE read as dollars as filed, 13F file number 028-18748. The quarter's positions are built on this report. The resolved quarter.
The information table after summing rows of one CUSIP and put or call (H4), with the CUSIP and issuer name as filed. Values in dollars after the unit check (method).
| Issuer as filed | CUSIP | Class | Amount | Value | Value read as | Type |
|---|---|---|---|---|---|---|
| SCHD | 808524797 | COM | 1,361,756 | $37,175,945 | dollars as filed | |
| Vanguard Short-Term Bond ETF | 921937827 | SHS | 192,874 | $15,219,699 | dollars as filed | |
| Vanguard Dividend Appreciation ETF | 921908844 | SHS | 67,664 | $14,601,234 | dollars as filed | |
| VICTORY PORTFOLIOS II | 92647N527 | CORE BD ETF | 241,373 | $11,470,061 | dollars as filed | |
| Apple Inc | 037833100 | COM | 43,052 | $10,962,418 | dollars as filed | |
| iShares Core S&P Small-Cap ETF | 464287804 | SHS | 53,204 | $6,322,248 | dollars as filed | |
| VANGUARD MORNINGSTAR MEGA CAP VALUE ETF | 921910840 | ETF | 43,821 | $6,035,953 | dollars as filed | |
| FIDELITY MERRIMACK STR TR | 316188408 | LOW DURTIN ETF | 118,993 | $5,973,431 | dollars as filed | |
| Vanguard Total World Stock ETF | 922042742 | SHS | 40,900 | $5,636,081 | dollars as filed | |
| Vanguard Mid-Cap Growth ETF | 922908538 | SHS | 19,058 | $5,599,102 | dollars as filed | |
| Vanguard Growth | 922908736 | COM | 11,572 | $5,549,974 | dollars as filed | |
| VANGUARD SCOTTSDALE FDS | 92206C409 | COM | 67,735 | $5,414,019 | dollars as filed | |
| iShares 0-5 Year High Yield Corporate Bond ETF | 46434V407 | COM | 106,752 | $4,622,383 | dollars as filed | |
| JPMORGAN EQUITY PREMIUM INCOME ETF | 46641Q332 | ETF | 55,900 | $3,191,912 | dollars as filed | |
| NVIDIA Corp | 67066G104 | COM | 15,585 | $2,907,891 | dollars as filed | |
| ISHARES CORE S&P U.S. GROWTH ETF | 464287671 | ETF | 16,912 | $2,782,721 | dollars as filed | |
| SPDR S&P Dividend ETF | 78464A763 | SHS | 18,927 | $2,650,700 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46654Q203 | NASDAQ EQT PREM | 45,283 | $2,604,698 | dollars as filed | |
| Vanguard Mid-Cap ETF | 922908629 | SHS | 8,058 | $2,367,049 | dollars as filed | |
| Vanguard Value ETF | 922908744 | SHS | 8,962 | $1,671,381 | dollars as filed | |
| Microsoft Corp | 594918104 | COM | 2,932 | $1,518,705 | dollars as filed | |
| Vanguard S&P 500 ETF | 922908363 | COM | 2,399 | $1,469,350 | dollars as filed | |
| Amazon.com, Inc | 023135106 | COM | 6,679 | $1,466,508 | dollars as filed | |
| Vanguard Mid-Cap Value ETF | 922908512 | SHS | 7,876 | $1,375,051 | dollars as filed | |
| Vanguard Small-Cap Value ETF | 922908611 | SHS | 6,582 | $1,373,647 | dollars as filed | |
| ISHARES INC | 464286525 | MSCI GBL MIN VOL | 11,317 | $1,357,170 | dollars as filed | |
| SELECT SECTOR SPDR TR | 81369Y308 | STATE STREET CON | 16,105 | $1,262,188 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q134 | INTRNL RES EQT | 16,652 | $1,224,588 | dollars as filed | |
| COINBASE GLOBAL INC COM CL A | 19260Q107 | Stock | 3,428 | $1,156,916 | dollars as filed | |
| ISHARES TR | 464287754 | US INDUSTRIALS | 7,252 | $1,057,874 | dollars as filed | |
| J P MORGAN EXCHANGE TRADED F | 46641Q647 | MUNICIPAL ETF | 19,710 | $994,743 | dollars as filed | |
| ISHARES U S ETF TR | 46431W507 | SHOR DURA BD ETF | 18,392 | $943,121 | dollars as filed | |
| VANGUARD TAX-EXEMPT BOND ETF | 922907746 | ETF | 18,344 | $918,463 | dollars as filed | |
| VANGUARD HEALTH CARE ETF | 92204A504 | ETF | 3,421 | $888,009 | dollars as filed | |
| Vanguard Small-Cap ETF | 922908751 | SHS | 3,145 | $799,603 | dollars as filed | |
| SPDR S&P Aerospace & Defense ETF | 78464A631 | SHS | 3,152 | $740,675 | dollars as filed | |
| ISHARES TR | 464287762 | US HLTHCARE ETF | 12,546 | $736,729 | dollars as filed | |
| INVESCO EXCHANGE TRADED FD T | 46137V373 | S&P500 EQL STP | 24,672 | $721,025 | dollars as filed | |
| Applied Materials,Inc. | 038222105 | COM | 3,248 | $664,992 | dollars as filed | |
| CORMEDIX INC COM | 21900C308 | Stock | 50,000 | $581,500 | dollars as filed | |
| Walmart Inc. | 931142103 | COM | 5,587 | $575,810 | dollars as filed | |
| CONSTELLATION ENERGY CORP COM | 21037T109 | Stock | 1,566 | $515,301 | dollars as filed | |
| McDonalds Corporation | 580135101 | COM | 1,675 | $508,934 | dollars as filed | |
| FIRST TR VALUE LINE DIVID IN | 33734H106 | SHS | 10,989 | $508,131 | dollars as filed | |
| Utilities Select Sector SPDR Fund | 81369Y886 | SHS | 5,797 | $505,541 | dollars as filed | |
| iShares U.S. Technology ETF | 464287721 | SHS | 2,488 | $487,217 | dollars as filed | |
| VANGUARD STAR FDS | 921909768 | COM | 6,450 | $473,810 | dollars as filed | |
| EXXON MOBIL CORP | 30231G102 | COM | 4,202 | $473,788 | dollars as filed | |
| iShares MSCI USA Min Vol Factor ETF | 46429B697 | SHS | 4,809 | $457,556 | dollars as filed | |
| ISHARES TR | 464287580 | US CONSUM DISCRE | 4,237 | $444,083 | dollars as filed | |
| PALO ALTO NETWORKS INC | 697435105 | COM | 2,170 | $441,855 | dollars as filed | |
| Home Depot, Inc | 437076102 | COM | 1,064 | $430,978 | dollars as filed | |
| Alphabet Inc. Reg. Shares A | 02079K305 | COM | 1,699 | $413,014 | dollars as filed | |
| Vanguard Small-Cap Growth ETF | 922908595 | SHS | 1,350 | $401,649 | dollars as filed | |
| Vanguard Intermediate-Term Corporate Bond ETF | 92206C870 | SHS | 4,626 | $389,081 | dollars as filed | |
| Schwab U.S. Small-Cap ETF | 808524607 | SHS | 13,895 | $387,657 | dollars as filed | |
| GLOBAL X FDS | 37954Y673 | US INFR DEV ETF | 8,011 | $381,561 | dollars as filed | |
| Palantir Technologies Inc. Class A | 69608A108 | COM | 2,050 | $373,961 | dollars as filed | |
| ISHARES TR CORE S&P 500 ETF | 464287200 | SHS | 558 | $373,453 | dollars as filed | |
| DELL TECHNOLOGIES INC CL C | 24703L202 | Stock | 2,584 | $366,305 | dollars as filed | |
| Vanguard Mega Cap Growth ETF | 921910816 | SHS | 898 | $361,377 | dollars as filed | |
| Vanguard Ultra-Short Bond ETF | 92203C303 | SHS | 7,149 | $357,402 | dollars as filed | |
| SPY | 78462F103 | SHS | 513 | $341,750 | dollars as filed | |
| WSFS FINL CORP | 929328102 | COM | 6,176 | $333,087 | dollars as filed | |
| Deere & Company | 244199105 | COM | 712 | $325,401 | dollars as filed | |
| ISHARES RUSSELL MID-CAP VALUE ETF | 464287473 | ETF | 2,282 | $318,794 | dollars as filed | |
| Boeing Company | 097023105 | COM | 1,455 | $314,116 | dollars as filed | |
| Lowes Companies,Inc. | 548661107 | COM | 1,200 | $301,678 | dollars as filed | |
| International Business Machines Corporation | 459200101 | COM | 1,045 | $294,878 | dollars as filed | |
| Vanguard High Dividend Yield ETF | 921946406 | SHS | 2,084 | $293,738 | dollars as filed | |
| Vanguard International Dividend Appreciation ETF | 921946810 | SHS | 3,198 | $286,439 | dollars as filed | |
| Costco Wholesale Corporation | 22160K105 | COM | 309 | $285,837 | dollars as filed | |
| iShares Core S&P Total U.S. Stock Market ETF | 464287150 | SHS | 1,893 | $275,665 | dollars as filed | |
| PepsiCo,Inc. | 713448108 | COM | 1,956 | $274,661 | dollars as filed | |
| NORFOLK SOUTHN CORP COM | 655844108 | Stock | 895 | $268,881 | dollars as filed | |
| Berkshire Hathaway Inc | 084670702 | COM | 524 | $263,436 | dollars as filed | |
| BLACKSTONE INC | 09260D107 | COM | 1,500 | $256,201 | dollars as filed | |
| iShares U.S. Aerospace & Defense ETF | 464288760 | SHS | 1,188 | $248,547 | dollars as filed | |
| Procter & Gamble Co | 742718109 | COM | 1,600 | $245,893 | dollars as filed | |
| iShares Core Dividend Growth ETF | 46434V621 | SHS | 3,532 | $240,429 | dollars as filed | |
| ISHARES MSCI EAFE MIN VOL FACTOR ETF | 46429B689 | ETF | 2,806 | $238,053 | dollars as filed | |
| HCA Healthcare Inc | 40412C101 | COM | 558 | $237,670 | dollars as filed | |
| Vanguard Intermediate-Term Bond ETF | 921937819 | SHS | 2,962 | $231,268 | dollars as filed | |
| VWO | 922042858 | SHS | 4,238 | $229,620 | dollars as filed | |
| NextEra Energy,Inc. | 65339F101 | COM | 3,010 | $227,228 | dollars as filed | |
| Caterpillar Inc. | 149123101 | COM | 470 | $224,052 | dollars as filed | |
| META PLATFORMS INC CL A | 30303M102 | COM | 302 | $221,630 | dollars as filed | |
| JPMorgan Chase & Co | 46625H100 | COM | 701 | $221,239 | dollars as filed | |
| MasterCard, Inc | 57636Q104 | COM | 370 | $210,506 | dollars as filed | |
| Fidelity High Dividend ETF | 316092840 | SHS | 3,702 | $206,225 | dollars as filed | |
| FIDELITY MERRIMACK STR TR | 316188606 | CMN | 4,690 | $204,015 | dollars as filed | |
| American Express Company | 025816109 | COM | 610 | $202,468 | dollars as filed | |
| AGNC INVT CORP COM | 00123Q104 | REIT | 12,248 | $119,904 | dollars as filed |
Amendment chain
| Filing | Role | Filed | Accepted | Ingested |
|---|---|---|---|---|
| 13F-HR 0000821103-25-000002 | this filing | 2025-11-13 | acceptance time not in the bulk data set |